2019 Print COMPANION PROPERTIES: Media Planner · 2019-08-13 · 2019 M MULTI-MEDIA MARKETING OPPORTUNITIES We share our Canadian plan sponsor audience with you. PRINT Specifically

June 2018

PLUS!❱❱❱

BENEFITSCANADA.COM

How Norway tackled pension sustainability p34 The debate over biosimilar switching p41Tips for avoiding greenwashed

investments p44

The cannabis conundrumHow can plan sponsors manage the benefits and HR impacts of marijuana legalization? p26

2019 Print Media Planner

COMPANION PROPERTIES:

Avantages

InvestmentReview.com

CanadianInstitutionalInvestmentNetwork.ca


January/February 2018

2018 investment outlook p15

Adapting pensions to the rise of millennials p20

Making space for technology-focused benefits offerings p31

PLUS!❱❱❱

BENEFITSCANADA.COM

Canada’s annuity market takes flight p10

BUY-INS AND BOOMERANGS

TOP 5 AREAS OF INTEREST

1. Defined Benefit Pension Plans/Investment Strategies

2. Defined Contribution/Group RRSP/Pensions

3. Health Benefits/Group Insurance

4. Drug Plan Management

5. Wellness

AWARD WINNING JOURNALISM

“Benefits Canada is a trusted source of information for me. I lead the Benefits and Wellness strategies for the firm’s 4200 employees across Canada and I read the magazine and e-newsletters to remain current on news and trends in HR, healthcare, pensions, legislation and more.”

— Dana Nevison, Senior Advisor, National Benefits, MNP

EDITORIAL OVERVIEWEDITORIAL OVERVIEWBenefits Canada is the country’s original and most influential pension and benefits publication for key decision-makers in Canadian workplaces. Senior finance executives, pension board trustees, benefits professionals, managers and industry specialists have turned to the magazine for more than 42 years to help them make informed decisions about their pension and benefits plans.

❯❯❯ Required reading for pension, benefits and investment executives

Tabbies 2015 (Trade Association Business Publications International)Top 25 – Feature Article

Portfolio Management Association of Canda3rd Place, Excellence in Investment Journalism, 2015

Spirit of the Future of Finance Award 2018Martha Porado, Winner


MULTI-MEDIA MARKETING OPPORTUNITIESWe share our Canadian plan sponsor audience with you.

PRINTSpecifically designed to meet and exceed the needs of Canada’s pension and benefits community

• Display advertising• Inserts• Outserts• Special directory opportunities• Appointment notices/

Announcements• Thought Leadership

DIGITALExclusive website providing the Canadian pension and benefits community with information and real-time solutions relative to their individual needs and markets

• E-directs• Banner and big-box advertising• Daily email bulletins• Research commentary and

white paper postings• Career postings• Question of the Week• Webinars• Podcasts

CUSTOM PUBLISHINGCreative development and execution of print and online communication vehicles in support of products, programs and services offered by our advertisers and other partners to ensure broadened reach, greater program synergy and economy

Series

• The Performers series • Investment Insights • Plan Member Point of View • Medication Management • Benefits in Action• Women in Leadership

ROUNDTABLES:We create roundtables that cover any topics across our industry.

If you have a topic you want to participate

in, reach out to [email protected]

CONFERENCESFrom industry-leading vision and analysis to practical problem-solving workshops, we provide the content, forums and access to industry experts that the community knows and trusts

BENEFITS• Toronto Benefits & Pension Summit• Calgary Benefits Summit• Employers Cancer Care Summit• Face 2 Face: Drug Plan Management• Healthy Outcomes Conference• Mental Health Summit• Calgary Drug Trends Summit• Pharmacy Solutions• Halifax Benefits Summit• Chronic Disease at Work• Women in the Financial Industry

INVESTMENT/PENSION• Toronto Benefits & Pension Summit• DC Investment Forum• DC Plan Summit• Defined Benefit Investment Forum• Global Investment Conference• Investment Innovation Conference• Risk Management Conference

RESEARCHCustomized research relative to the financial communities we serve, with a view to fostering greater understanding, the spread of knowledge and the development of more precisely targeted tools

MULTI-MEDIA MARKETING OPPORTUNITIES

September 2018

How the CMHC closed its DC pension and returned to a DB plan p8

Is it high time to invest in the cannabis sector? p23

The implications for plan sponsors of a national pharmacare program p30

PLUS!❱❱❱

BENEFITSCANADA.COM

VIEWFROM

THE TOP

Women in Canada’s pension and benefits industry

discuss career paths, pay equity, mentorship and the

challenges of working in the financial industry

p13

Canada’s most influential source of pension and benefits information


EDITORIAL CALENDARIssue Features Closing Material Mailing

JANUARY/FEBRUARY

Benefits/HR: A look at the issues created by 18-month parental leave benefits one year onPensions: A back-to-basics on retirement calculatorsInvestments: 2019 investment outlookEmpty Chair: Why you should hire . . . a drug case manager

Jan 21 Jan 25 Feb 13

MARCH

Benefits/HR: A back-to-basics look at health-care spending accountsPensions: Opportunities for the pension industry to use big data and predictive analysis to pool longevity riskInvestments: How to use ESG indexes and scores as manager monitoring toolsAbsence Management: Which health conditions are having the biggest impact on absenteeism?Lessons From Abroad: A look at Germany’s new “pure” DC plansSpecial Feature: Drug Plan Trends Report

Feb 18 Feb 22 Mar 13

APRIL

Benefits/HR: The rise of digital health and its potential impact on the benefits industryPensions: Will solvency reform across Canada contribute to the resurgence of DB pensions?Investments: A look at how default funds are becoming smarterConference Coverage: Highlights of the 2019 DC Plan SummitSpecial Feature: 2019 Group Benefits Providers Report

Mar 18 Mar 22 Apr 10

MAY

Benefits/HR: Are claims trends for anti-depressants sustainable?Pensions: A profile of a leader in the pension industryInvestments: More emerging markets you haven’t consideredLegal Update: The legal risks of offering onsite wellness eventsSpecial Feature: Top 40 Money Managers Report

Apr 15 Apr 19 May 8

JUNE

Benefits/HR: What’s the next step in data analytics for disability, benefits and drugs?Pensions: Changing the terminology around pensions and retirementInvestments: A back-to-basics look at a responsible investment policyEmpty Chair: Why you should hire a behavioural scientistLessons From Abroad: Emerging U.S. DC trendsSpecial Feature: Top 100 Pension Funds Report

June 3 June 7 June 26

EDITORIAL CALENDAR


EDITORIAL CALENDARIssue Features Closing Material Mailing

JULY/AUGUST

Benefits/HR: A back-to-basics look at stop-loss insurancePensions: PRPPs: Where are they now?Investments: What does the future look like for fixed income?Absence Management: The merits of providing flexibility around sick daysLegal Update: A look at a pension, benefits or HR legal caseSpecial Feature: 2019 Consultants Report & Directory

July 22 July 26 Aug 14

SEPTEMBER

Benefits/HR: The cost pressures of new drug indicationsPensions: The merits of automatic escalationInvestments: A profile of a plan leading the way with divestmentConference Coverage: Highlights of the 2019 Healthy Outcomes ConferenceSecond annual women’s issue

Aug 16 Aug 23 Sept 9

OCTOBER

Benefits/HR: Best practices for nutrition programsPensions: How adapting when CPP is taken can help employees through the retirement journeyInvestments: Is auto-enrolment for investment choice a good idea?Lessons From Abroad: How other countries are handling annuitiesSpecial Feature: Top 50 DC Plans Report

Sept 23 Sept 27 Oct 16

NOVEMBER

Benefits/HR: Is it appropriate to use social media to communicate benefits?Pensions: A look at the Netherlands new legislation aiming to eliminate DB plansInvestments: A back-to-basics look at diversified growth fundsEmpty Chair: Why you should hire . . . a workplace life coachSpecial Features: Top 40 Money Managers Report & Directory and 2019 CAP Member Survey results

Oct 24 Oct 28 Nov 20

DECEMBER

Benefits/HR: The impact of benefits plan design changes on membersPensions: Pension reform, legislation to come in 2019Investments: A look at the move from public to private equityAbsence Management: Using disability and benefits claims data to identify ways to reduce absenteeismLegal Update: EI audits and legal risks around new leave provisionsConference Coverage: 2019 Workplace Benefits Awards with winner profiles and highlights/photosSpecial Feature: CAP Suppliers Report

Nov 21 Nov 25 Dec 18

EDITORIAL CALENDAR


Four-colour 1 x 3 x 6 x

COVER RATES

Four-colour 1 x 6 x

Outside Back $18,396 $13,911

Inside Front $17,866 $13,797

Inside Back $17,270 $13,331

APPOINTMENT NOTICES

Four-colour 1 x

1/2 page $6,373

1/3 page $5,123

1/4 page $4,197

SPECIAL PRINT

Four-colour 1 x

Bellyband $16,552

Personalized Bellyband $19,923

Dot Whacker (Cover Sticker) $11,342

Sticker Tab (includes full page ad) $24,450 Black and white rates less 15%

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsPublisher CIIN, and Senior National Account Manager416 [email protected]

Cassie Pastorfide Sales Coordinator416 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Jennifer PatersonEditor – Benefits [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]

2019 ADVERTISING RATE CARD2019 ADVERTISING RATE CARD

TERMS AND CONDITIONS

• Prices are subject to sales taxes where applicable. Prices are subject to change.

• Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment.

Double page $24,440 $23,234 $20,849

Full page $12,457 $11,842 $10,628

2/3 page $10,979 $10,461 $9,444

1/2 page island $10,255 $9,745 $8,842

1/2 page $8,683 $8,284 $7,525

1/3 page $7,394 $7,128 $6,504

1/4 page $6,331 $6,067 $5,633


MECHANICAL SPECIFICATIONSSTANDARDS UNIT SIZE IN INCHES

TRIM SIZE BLEED SIZE

Width Height Width Height

Full page 7.875 10.75 8.125 11

DPS 15.75 10.75 16 11

2/3 page 4.625 10 — —

1/2 page horizontal 7 4.625 — —

1/2 page vertical 3.375 10 — —

1/2 page island 4.625 7.5 — —

1/2 DPS 15.75 4.625 16 4.875


1/3 page vertical 2.25 10 — —

1/3 page square 4.625 4.625 — —


1/4 page square 3.375 4.875 — —

MECHANICAL SPECIFICATIONS

FULL PAGE

Tr

im 1

0.7

5 "

Type

Saf

ety

10 "

Type Safety 7 "

Trim 7.875 "

Add 0.125" on all four sides for bleed

DIGITAL FILES ADVERTISING SPECIFICATIONSMagazines Canada AdDirect is a free web-based ad portal designed to streamline the ad delivery process.

1. Go to https://addirect.sendmyad.com2. Upload, preflight and review your ad3. Approve your ad, and it is automatically sent

METHOD OF PRINTINGOffset

METHOD OF BINDINGSaddle stitch

INSERTS/POLYBAGRates and quantities are available on request.

NOTE: Publisher is NOT RESPONSIBLE for lineup of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged.

2019 Digital Media Planner

COMPANION PROPERTIES:

RevueAvantages.ca

InvestmentReview.com

CanadianInstitutionalInvestmentNetwork.ca (CIIN)www.benefitscanada.com


TARGET

Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants

• Average Monthly Page Views: 208,422

• Average Monthly Unique users: 81,395

• Average eNewsletter Recipients: 16,983

*monthly average from Sept. 1, 2017 to Oct. 31, 2018

CONTENT

• daily news information

• breaking industry news

• expert opinions

• perspectives and special online reports

• conference coverage

BenefitsCanada.com is the No. 1 online destination for pension and benefits executives


Web Media (Big box, leaderboard, skyscraper/double big box)

10,000 impressions $3,230



Daily e-Bulletin/e-Newsletter

Leaderboard (728 x 90) or Big Box (300 x 250) or 50-75 word text ad. $1,408

Takeover $3,590

E-direct

Direct email message to BenefitsCanada.com’s registered user list Canada’s Anti-Spam Law (CASL) compliant $7,426

Question of the Week

Thought leadership opportunity to profile a key member of your team. Ask a question and provide a 250 word answer and the photo of your thought leader. Your question will be highlighted for one week and live for one year.

$2,228

Sponsored Twitter

A tweet on our Twitter profile while highlighting your brand and allowing you to spark an engagement from our existing followers. $500

Sponsored Content 1 Month

Rotating homepage badge linking to a piece of custom educational content. $3,349

Webinars & Podcasts

Ask your account manager for information.

Microsite 1 Month

A customized site, hosted on BenefitsCanada.com with a dedicated homepage button, showcase whitepapers, expert opinion and video.

$5,305

Online Appointment Notice 1 Month

Photo with 100 words and logo for one-month profile in “People Watch” section of site. $659

Rich Media*

Site Takeover $5,628/per day (2 days max)

Sliver ad, film strip, cat fish, push down $1,688/per day (3-5 days max)

* Some exceptions apply. Please speak with your account manager for more information.

Ask your account manager about customized web programs, branded content opportunities and complete specifications.

2019 ADVERTISING RATE CARD2019 ADVERTISING RATE CARD

BenefitsCanada.com helps make informed decisions about pension and benefits plans by addressing the ever-evolving information needs of today’s Canadian workplaces

Francesca AllmanSenior National Account Manager416 [email protected]

Robert MartinsPublisher CIIN, and Senior National Account Manager416 [email protected]

Cassie Pastorfide Sales Coordinator416 [email protected]

Alison WebbGroup Publisher, Pension & Benefits416 [email protected]

Jennifer PatersonEditor – Benefits [email protected]

Marie-Annick PelletierProduction Manager514 643-2300 ext. [email protected]


BULLETIN AD

TEXT-BASED (RECOMMENDED)

• 50-75 words with link (Submit separately)• Text will be in Arial, Size 12• Logo can be used (40K max file size)• Supply logo in EPS or high quality JPG format

IMAGE-BASED BULLETIN AD

• Supply image files in PNG or JPG format (40K max file size)• Supply one line of text to be inserted below the image as a• clickable text alternative• Text will be in Arial, Size 12

DIMENSIONS

Width: For any combination of text/image or image-based ads, dimensions of the entire ad insertion should not exceed the corresponding newsletters width (contact your account manager for details). Newsletter width is 670 px.

E-DIRECT

SINGLE SPONSORED EMAILS SENT TO PENSION & BENEFITS EXECUTIVES

• Custom email message including brand, product, educational, event, etc. information

• All content is sponsor created and branded

ONLINE APPOINTMENT NOTICE

• Photo with 100 words and logo for one month profile in “People Watch” section of site

DISPLAY ADVERTISINGDISPLAY ADVERTISING

Image-based bulletin ad

Text-based bulletin ad


FILE TYPES:

GIF, JPG, PNG, Third Party Ad Tags

IMPORTANT NOTES:

1. All display advertising units adhere to IAB Canada standard specifi cations. For additional information, please visit www.iabcanada.com.

2. eNewsletters can only accommodate GIF or JPG ad formats. Static image only. Animation is not supported.

3. eNewsletter ads—only 1 click-through URL can be used per eNewsletter deployment.

4. ROS only (run-of-site): Animated GIFs may loop maximum of 3 times, ending on the last frame or 30 second of animation or less.

5. Third Party Ad Tags are accepted for ROS only.

6. Website ads—only 1 click-through URL can be used per image fi le.

7. Clients must supply click-through URL separately.

NOTE: Ads should not click through to documents such as PDFs or MS Word files or to email addresses.

LATE CREATIVE: All material must be submitted with a minimum of 5 business days prior to campaign start date. Late material will result in missed campaign start date with full campaign being charged to advertiser.

DISPLAY ADVERTISING SPECIFICATIONSDISPLAY ADVERTISING SPECIFICATIONS

Big Box300w x 250h pixels40 kb or less

Skyscraper/Double Big Box300w x 600h pixels40 kb or less

Leaderboard728w x 90h pixels40 kb or less

Your Ad Here

Your Ad Here

Your Ad Here

Documents

2019 Print COMPANION PROPERTIES: Media Planner · 2019-08-13 · 2019 M MULTI-MEDIA MARKETING OPPORTUNITIES We share our Canadian plan sponsor audience with you. PRINT Specifically