“Our mission is to forge long and mutually beneficial relationships with our agencies / corporate travel departments / independent travel consultants and

suppliers to deliver measurable results”

- Chris Dane, President, Hickory Global Partners

Memberships and Affiliations:

2019 HOTEL & MARKETING PORTFOLIO

Overview of ServicesAt Hickory Global Partners, we’ve brought a fresh approach to the consortia space. We’re solving the challenges that have made participation in a corporate consortium an increasingly difficult decision for agencies/corporate travel departments.

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Global Hotel Program

Our Hotel Program consists of a 26% growth YOY in properties in 6,657 cities and 164 countries with

discounts and value added benefits & amenities.

Air Program

Members receive 100% Point of Sale ‘up-front commissions

earned, paid via ARC. Worldwide service to 1,500

destinations on 6 continents

Car Program

Our Car Program provides worldwide discounted rental

agreements with special rates and benefits for your clients

Strategic Alliances

Our Strategic Alliances are designed to deliver high value, incremental sales and the latest

technology to be the most beneficial to you.

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2019 Fast FactsHickory Global Partners, LLC is a membership organization leading the travel industry to greater profitability and measurable results via strong partnerships, added value, business intelligence, thoughtful innovation, and access to emerging travel technologies. We look forward to partnering with you.

OverviewHICKORY’s travel agency network includes over 2,500 Agency, Corporate Travel Department’s (CTDs) and Independent travel professionals. We continue to add new Agency /CTDs to grow our business even faster.

• Agencies /CTDs cover the breadth of both corporate and leisure,domestic and international, and include clients ranging from Fortune500 companies, local neighborhood businesses and independent travelprofessionals

• HICKORY’s Agency Advisory Board meets throughout the year, ensuringwe are abreast of the latest trends impacting travel and providingopportunities to help our Hotel partners grow their market share

• Events provide our Hotel partners and agency membership with anexclusive and intimate look at industry developments affecting both. Wehave received high marks from both our agencies / CTDs and our Hotelpartners since its launch.

• Our agency business mix is 75% corporate and 25% leisure

• Agencies membership not only book your special negotiated HFH ratecode, but also the hotels special rate offers via our promotional EZRrate code

• HICKORY’s agency membership model attracts both large and smallagencies providing new revenue streams , access to innovative productsand strategic alliance partnerships

• We continue to grow our membership group in both corporate andleisure segments

• We continue to partner with other leading travel companies thatincrease the volume of bookings to hotels participating in the Hickoryhotel program

HICKORY is proud to launch its branded Online Hotel, Group & Meeting Booking Solution, and SmartBook. For the first time, this technology platform integrates individual transient bookings along with Group, Meeting, and Event reservations and includes RFP functionality.

Our Marketing product mix is carefully crafted to communicate your brand’s objectives with Hickory’s agency membership. Hotels have the option to include marketing at the time of participation at a significant discount (see PLATINUM Participation)

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2019 Fast FactsOur Marketing product mix is carefully crafted to communicate your brand’s objectives with HICKORY’s agency membership. Hotels have the option to include marketing at the time of participation at a significant discount (see PLATINUM Participation)

GOLD Participation: $989/USD• Distribution of preferred rates on the HICKORY primary rate access

code HFH on all GDSs (Amadeus, Apollo/Galileo, Sabre, Worldspan)

• Complimentary access to load rates on our secondary rate code EZR foryour promotional offers

• Automated GDS Rate audits to ensure the hotel negotiated rates arebookable

• Hotels that choose to participate in the HICKORY Block Space programreceive complimentary marketing! Respond YES to BID Question #252

• Property listing in HICKORY’s Online Directory; features include hotelname in bold font, detailed Property Description, Photos , amenities list,Satellite Street Map View via Google and so much more

• Expanded distribution through strategic partnerships that offer our hotelsupplier partners new revenue and better access to in-market travelers

• The latest product and service offerings such emerging Technologypartners of HICKORY, including Grasp Technologies, Universal VATServices, TripLingo, Allianz Global Assistance, Ticket Evolution, andMeetings.com, among a growing list

• We leverage our industry leading role and such strategic alliances withTechnology partners to offer innovative analysis and reporting thathelps our Hotel partners to better manage and grow their businesses

PLATINUM Participation Plus Marketing: $2,179/ USD (a $6,000 USD Value) • Includes ALL BENEFITS of GOLD (above) PLUS a marketing bundle

below with Dedicated Account Manager

• One HICKORY Deals Email ad insertion

• One HICKORY Exclusive Email (supplier spotlight)

• Four Clicks (links attached to HICKORY Deals Emails)

• One Medium Rectangle Online Banner Ad to run for 30 days at �www.HickoryTravel.com

• Three Social Media posts (Facebook, Twitter, Google+) New!

HICKORY utilizes the Lanyon RFP Tool to manage the RFP process. If you have technical questions or require assistance submitting your RFP via Lanyon, contact your Lanyon Account Manager or Lanyon Support:

Support@Lanyon.com+1 817.226 5656 (option 1)

If you have questions regarding HICKORY’s hotel program, please contact Annette Bonavito, Hotel Program Director

ABonavito@HickoryTravel.com+1.561.900.9346

Final BID submissions due by September 25, 2018. Submit your BID today!

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EventsYou have the opportunity to participate in fun and informative events with Hickory Global Partners. Meet and mingle with our network of Travel Agencies and Corporate Travel Departments (CTDs) throughout the year to grow your business. See old friends and customers while meeting some new ones, too. 

Our events are the perfect occasion to learn about some of the newest developments in our industry, hear directly from thought leaders and additional experts, and share your own thoughts and experiences.  Networking opportunities may be available throughout the year.

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Marketing FAQ’s & MetricsAudience, Benefits & OpportunityLet us help bridge the gap between you and our agency membership

• Hickory Global Partners marketing efforts reach approximately 2,500+agency / corporate travel department locations worldwide

• HICKORY will provide key performance indicators after completion ofeach marketing opportunity which will include; impressions,click-throughs, open rates, webinar reporting and agent contact details

• All HICKORY Marketing is uploaded on our Agent Portal, PartnerHQ,where it can be viewed for (1) year sorted by date

• All HICKORY Marketing will not only be sent on the specified date butalso on our Weekly Email Summary for more agency exposure

Marketing Statistics & Metrics Guaranteeing a Positive ROI for You

• HICKORY increased live and recorded webinar attendance byapproximately 12% YOY

• HICKORY has approximately 60 agents present on each live webinarpresentation with the capability of hosting live surveys, polls,questionnaires and digital quizzes to increase engagement and learning

• HICKORY has increased our Social Media travel industry following bymore than 13% YOY

• In 2018, HICKORY has had an email open-rate average of 23% (TravelIndustry Average 17% - source Constant Contact - April 2018).

• For every 4 live webinars attended in their entirety attendees earn a $25Amazon Gift Card. For every 6 recorded webinars attended in theirentirety attendees earn a $25 Amazon Gift Card

We look forward to working with you and supporting your efforts to improve your sales with our marketing vehicles. We are confident that we can deliver an effective marketing message to our agency network.

If you have questions on the Marketing Opportunities feel free to contact Daviana Doria, Director, Marketing & Communications, at your convenience by email at DDoria@HickoryTravel.com or by phone at (561) 900-3599.

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2019 Marketing Opportunities

Exclusive Email Ad Insertion $2,350• A dedicated supplier spotlight• Promote special offers, agent incentive programs, news, updates,

initiatives, etc.• Offers exclusive to HICKORY are preferred• Delivered on Mondays or Wednesdays,• Placed in HICKORY’s Weekly Email Recap Summary on Fridays• Uploaded to Agent Portal, PartnerHQ for (1) year• Generous Ad Size: 585 pixels wide x 585 pixels high plus subtitle and

50 words of text below image• Supply PDF or Landing page for ad click-through• Deadline: (1) week prior to ad run date

Deals Email Ad Insertion $1,175• Delivered on Tuesdays or Thursdays• Placed in HICKORY’s Weekly Email Recap Summary on Fridays• Uploaded to Agent Portal, PartnerHQ for (1) year• Promote special offers, agent incentive programs, news, updates,

incentives, etc.• Offers exclusive to HICKORY are preferred• Features no more than three suppliers per email• Ad Size: 585px x 300x high• Supply PDF or Landing page for ad click-through• Deadline: 5 business days prior to ad run date

HICKORY “Clicks” 1—$295, 3—$645, 5—$1,045

• Placed in HICKORY’s Weekly Email Recap Summary on Fridays• Ideal for product / service announcements, Press Releases, news,

updates, important notices, campaigns, etc.• Supply subject line/title and PDF or Landing Page

2019 Marketing Opportunities

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Enhanced Preferred Supplier Page $2,250• Maximize visibility at www.HickoryTravel.com and PartnerHQ,

HICKORY’s Agent/Supplier Extranet• Custom-designed page may include logo(s), descriptive text, contact

information and outbound links• Files may be animated or static.• Runs for (1) Quarter

Online Advertising: Display Ads & Banners

• Large format display advertising on www.HickoryTravel.com andpreferred supplier pages within PartnerHQ, HICKORY’sAgent/Supplier Extranet

• Display image ads need to include a strong call to action to bookHFH or EZR Rate.

• Files may be animated or static.• Leaderboard (728 px x 90 px) $1,875/month• Medium Rectangle (300px x 250px) $855/month• Leaderboard on Online Booking Tool (728 px x 90 px) $1,100/month

• Leaderboard Bundle: Online Booking Tool & PartnerHQ Website Bundle(728 px x 90px) = $2,000 (savings of $975)

HICKORY Hotel Email Newsletters $1,125• Hotels On The Map – (Delivered monthly)• Supplier-specific news and features focusing on:• Announcing new properties in our Hotel Program, updates,

re-openings, consolidations, etc.• Placed in HICKORY’s Weekly Email Recap Summary on Fridays• Uploaded to Agent Portal, PartnerHQ for (1) year

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2019 Marketing Opportunities

Webinar Bundle $4,950• Includes Webinar, Exclusive & Deals Email• ($1,490 Savings)• This bundle includes a full supplier webinar, Exclusive Email ad

insertion and Deals Email ad insertion to give yourself maximumvisibility and webinar follow up to our agency network

Social Media posts 3—$250, 6—$450, 9—$600

• Posted on HICKORY’s Facebook, Twitter, & Google+, Instagram• Ideal for product / service announcements, Press Releases, news,

updates, important notices,campaigns, etc.

• Supply subject line/title and PDF or Landing Page

Supplier Webinars $2,915• Ideal interactive platform to impact agent action and reinforce

agent loyalty through targeted messaging• A 20-minute “Live” presentation followed by Q & A• Promoted through a customized invitation and a minimum of three

pre-event reminders• Webinar video recordings are posted on PartnerHQ for 24/7 agent

access for (1) year• Maximize agent attendance with a required, supplier incentive prize

giveaway of significant value that helps drive and rewards “Live”webinar participation

• Will supply you with a full webinar report & agent contactinformation upon completion

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Exclusive Email Ad Insertion• 585 pixels wide x 585 pixels high• Provide finished and properly sized ad inclusive of

images and copy (text)• Max File Size: 350 KB• Color Mode: RGB• Submission Lead-Time: 5 business days• Layers: Flatten or remove layers• Acceptable File Types: PNG, JPEG• Supplier Hotel Ads must contain a logo and strong call

to action to book the HICKORY’s GDS rate code,"Book HFH”

• Provide PDF or URL for ad click-through• Deadline for content: (1) week prior to publication

Deals Email Ad Insertion• Ad Size: 585px x 300px• Provide finished and properly sized ad inclusive of

images and copy (text)• Max File Size: 350 KB• Color Mode: RGB• Submission Lead-Time: 5 business days• Layers: Flatten or remove layers• Acceptable File Types: PNG, JPEG• Supplier Hotel Ads must contain a logo and strong call

to action to book the HICKORY’s GDS rate code,"Book HFH”

• Provide PDF or URL for ad click-through• Deadline for content: (1) week prior to publication or

run

HICKORY “Clicks”• Supply Subject Line/Title for heading• Provide PDF or Landing Page to hyperlink• Deadline for content: (1) week prior to publication

Social Media posts• Posted on HICKORY’s Facebook, Twitter, & Google +

pages• Supply subject line/title and PDF or Landing Page• Deadline for content: (1) week prior to publication

2019 Marketing Specifications

HICKORY Hotel Email Newsletter• Provide a 70-100 word introductory paragraph

describing your content.• Click-through URL/PDF link to landing page• Hotel Logo or property picture: 350px x 250px• (JPEG or PNG)• Current Agent Booking Rates/Promotions• Hotel Newsletter delivered the 3rd Thursday of each

month• Deadline for content: (1) week prior to publication or

run date

Enhanced Preferred Supplier Web Page

• Maximize visibility with a preferred supplier page onHickoryTravel.com and PartnerHQ, HICKORY’sAgent/Supplier extranet

• Page includes one logo (150 pixels wide x 100 pixelshigh) PNG or JPG, 1,250 words of descriptive text,contact information and out-bound links (“landing” webpages)

Online Advertising: Display Ads & Banners

• Large format display advertising onwww.HickoryTravel.com and preferred supplier pageswithin PartnerHQ, HICKORY’s Agent/SupplierExtranet or Online Booking Tool

• Display image ads need to include a strong call toaction to book HFH or EZR Rate.

• Files may be animated or static.• Leaderboard (728 px x 90 px)• Medium Rectangle (300px x 250px)• Leaderboard on Online Booking Tool (728 px x 90 px)

Supplier Webinars• Prepare a 20 minute power point presentation with

presenter’s contact info on last slide• Provide presenter’s contact information, short bio,

headshot (if available)• Provide high-resolution company Logo: (JPEG or PNG)• Provide an incentive you would like to offer• Provide 3-5 bullets on what will be covered during the

presentation• Provide 3-5 multiple choice quiz questions with your

answers on information covered in your presentation toquiz agents after webinar

• All content due (1) month prior to webinar• Full presentation due (1) week before presenting• For every 4 live webinars attended in their entirety

attendees earn a $25 Amazon Gift Card. For every 6recorded webinars attended in their entirety attendeesearn a $25 Amazon Gift Card

TestimonialsWhat do some of our clients have to say?

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We love being part of Hickory Global Partners. I was one that thought the grass might be greener elsewhere, and left for a short time. Needless to say we came back as quickly as I could get us back. The leadership by Chris, Michael and Miria is amazing and proactive.

Mike DavidsonCOO, Hess Travel

I really like these education sessions through HICKORY hotel program. They are very informative and it’s a great way to learn about the industry updates. Appreciate your team’s time and effort in running this great program.

Anja JiaATG Travel

Good information on hotels I wasn’t very familiar

with, so I definitely learned something!

Leslie GeseleSterling Travel

Very informative webinar today – I need to visit HICKORY website/Partner HQ more often and will do so. The webinar has shown me the basics, but has encouraged me to learn more.

Valeri KnoxFM Travel Center

Thank you so very much for hosting these events! The presentations are very informative and extremely useful tools for our industry.

Amy TolentinoMM Travel

Daviana Doria, Director Marketing & CommunicationsDDoria@HickoryTravel.com

(561) 900-3599777 E. Atlantic Avenue, Suite 203

Delray Beach, FL 33483