2018 Media Kit

Weddingbells Mission StatementWeddingbells is Canada’s leading multi-platform wedding media brand. Weddingbells is the modern, style-conscious bride-to-be’s authority on all aspects of wedding planning: fashion, beauty, planning details, registry and honeymoon travel. Weddingbells’ content mix delivers ideas, details and dreams—we are a source and resource. Weddingbells helps our readers and visitors translate the best aspirational wedding trends into attainable ideas for their celebration.

Alison McGill, Editor-in-chiEf,wEddinGbElls

“Weddingbells.ca is Canada’s most popular wedding website, reaching over 80% of Canadian brides each year. Each day, brides turn to our site and robust social channels for unique inspiration and advice to guide each part of the wedding planning process.”

JEn o'briEn, ExEcutivE Editor,wEddinGbElls.cA

“For over 30 years, Weddingbells has been Canada’s leader in wedding media and we continue to evolve and innovate the brand in the modern media age to be the premier resource for today’s engaged couple. We curate the best wedding trends and ideas and provide tools and support across multiple platforms so our readers can translate their wedding-day dreams and aspirations into reality.”

Weddingbells

DIGITALpAGE viEws pEr Month

WB: 1,014,885MQ: 80,507uniQuE viEws pEr Month

WB: 673,830MQ: 58,537nEwslEttEr subscribErs

WB: 22,106MQ: 7,109

WB MQ 18,786 9,810

49,600 3,150

145,686 611

31,982 742

89% viEW WEddingBElls.Ca as a vital rEsourCE

81% usE advErtisEMEnts on WEddingBElls.Ca as an iMportant sourCE oF inForMation

72% oF Canadian BridEs Will visit WEddingBElls.Ca at lEast onCE

fast facts

Source: Weddingbells/MariagE Québec 2015 Reader Survey, CCAB March 2015, Google Analytics Metrics: 3 month average (April 2017) Social Media (December 2017)

PRINT2 issuEs: s/s & F/WcirculAtion

WB: 98,398MQ: 19,470rEAdErship

WB: 1,003,660MQ: 311,520AnnuAl rEAch

WB: 1,505,489MQ: 467,280 tiME spEnt rEAdinG

WB: 123 MinutEsMQ: 126 MinutEsAvErAGE AGE

30 (EnglisH), 31.6 (FrEnCH)

AvErAGE lEnGth of EnGAGEMEnt

i YEar, 10 MontHsAvErAGE hhi AftEr MArriAGE

$89,290 (EnglisH), $83,722 (FrEnCH)

97% oF rEadErs agrEE WeDDinGBellS / MARiAGe QuÉBeC is usEFul

89% oF rEadErs saY WeDDinGBellS / MARiAGe QuÉBeC is a HElpFul sourCE For WEdding planning

81% oF rEadErs ratE WeDDinGBellS / MariagE QuÉBeC as “vErY good”

Editorial CalendarFALL & WINTER 2018stylE drEssEd to tHrill:FroM tHE spring & suMMEr 2019 Bridal FasHion runWaYs WE sHoWCasE tHE BEst drEssEs and trEnds oF tHE sEason.

bEAuty WEdding EssEntials:ExpErt tips and triCks to look Your Most gorgEous on Your WEdding daY. WE’ll sHoWCasE tHE BEst trEnds in Hair, MakEup and nails to suit EvErY stYlE oF BridE.

dEtAils pErsonaliZE Your partY:WHat MakEs Your WEdding partY unForgEttaBlE is tHE dEtails. sEE our piCks oF tHE HautEst WEdding idEas FroM CakEs to Florals and rECEption déCor.

rEAl wEddinGs Canadian CouplEs CElEBratE:sEE HoW Canadian CouplEs saY ‘i do’ as WE sHoWCasE CElEBrations FroM Coast-to-Coast and dEstinations BEYond.

trAvEl HonEYMoon Hotspots:our piCks oF tHE pErFECt plaCEs For roMantiC travEl For EvErY CouplE FroM outdoor advEnturErs to urBan ExplorErs and BEaCH lovErs.

hoME & rEGistry giFt piCks:our CHoiCE rEgistrY Musts tHat EvErY CouplE sHould inCludE on tHEir WEdding WisH list!

*Editorial ContEnt is suBjECt to CHangE

SPRING & SUMMER 2019stylE FasHion Musts:FroM tHE BEst nEW goWns straigHt FroM tHE nEW York runWaYs to sparkling jEWEls and aCCEssoriEs and aMaZing sHoEs, WE’vE got tHE BEst stYlE EssEntials For tHE ModErn BridE.

bEAuty BEst Bridal Hair:nExt to tHE drEss, Hair is tHE Most iMportant stYlE ElEMEnt! WE sHoWCasE tHE CoolEst Hair trEnds For EvErY BridE and idEas on HoW to aCCEssoriZE EvErY stYlE.

dEtAilsplan Your pErFECt CElEBration:FroM dECor idEas, to Floral and CakE inspo and giFting idEas For Your guEsts, WE’vE got tHE FrEsHEst idEas to MakE Your WEdding partY trulY onE-oF-a-kind.

rEAl wEddinGs Canadian CouplEs CElEBratE!:sEE HoW Canadian CouplEs saY ‘i do’ as WE sHoWCasE CElEBrations FroM Coast-to-Coast and dEstinations BEYond!

hoME & rEGistry giFtEd:WHat arE tHE rEgistrY Musts For todaY’s ModErn CouplE? WE’vE got EvErYtHing nEEdEd to sEt up a CHiC nEWlYWEd nEst!

trAvEl tHE World’s Most roMantiC: WeDDinGBellS’ Editors rECoMMEnd tHEir top piCks For HonEY-Mooning (and tHroWing a dEstination WEdding to rEMEMBEr!).

Editorial Calendar

*Editorial ContEnt is suBjECt to CHangE

2018 rates & schedule coMbinEd wEddinGbElls MAriAGE QuÉbEc 1x 2x 1x 2x 1x 2xfull pAGE 26,045 21,710 19,600 16,335 7,160 5,9702/3 pAGE 21,500 17,910 16,135 13,353 5,965 4,9751/2 pAGE vErticAl 19,415 16,190 14,515 12,110 5,450 4,5401/2 pAGE horiZontAl 17,200 14,340 13,135 10,945 4,520 3,7751/3 pAGE 13,140 10,945 9,860 8,210 3,650 3,045

siZE rAtEs (cpM)billboArd 970 x 250 $35 biG box 300 x 250 $25doublE biG box 300 x 600 $40lEAdErboArd 728 x 90 $25pushdown Expanding $40sidEKicK Expanding $40MobilE bAnnEr 320 x 50 $15E-nEwslEttEr (biG box) 300 x 250 $40

E-blAst $100 cpM (MiniMuM invEstMEnt of $500)advertiser-specific email sent to our targeted opt-in subscribers featuring your messaging.

contEst proGrAM includes customized contest page in the Contest section of weddingbells.ca and mariagequebec.com with optional three survey questions and entry opt-in feature; hyperlink to your website; 300 x 60 contest banner; promotion in one e-newsletter; data capture at end of contest. upgrade options available. please contact your media rep for details.

othEr wEb opportunitiEsWeddingbells.ca and mariagequebec.com offer many unique opportunities to capture the attention of our loyal female audience, from microsites, sponsored surveys, integrated content, slide shows, quizzes, video, custom or pre-roll video packages and more. all can be customized to suit your specific marketing needs.

FALL & WINTER 2018

Ad closE: MAy 16, 2018Ad duE: MAy 23, 2018

nEwsstAnd: July 2, 2018

SPRING & SUMMER 2019

Ad closE: octobEr 24, 2017Ad duE: octobEr 31, 2017

nEwsstAnd: dEcEMbEr 10, 2017

for MorE inforMAtion, plEAsE contAct:ContaCt susey Harmer, national account Manager | sharmer@stjosephmedia.com | 416.364.3333 Ext. 4561

ad dEsign sErviCEsall images (hi res or scans) and copy are to be provided by client.services include • One design concept• PDF approval process of final ad via email• Two opportunities to make changes to initial design

chArGE for dEsiGn worK• Creative services available upon request• Fractional ad: no charge

AdditionAl chArGEs (applicable after two changes)• Full page ad: $25-$75• Fractional ad: $25-$50• Epson proof: $50• Ads collected for client use or submission to other

publications (via Ftp, courier is extra): $35

crEAtivE Ad sErvicEsYour account manager can provide you with costing for creative ad services including advertorials, events, copywriting and full design concepts.

colour proof rEQuirEMEntsWe recommend that you submit a proof that adheres to sWop standards (swop.org) to ensure the best printed result. softproofs (pdF, jpeg) are not acceptable as colour proofs for magazine publishing. although it can ensure content, it cannot measure accuracy of colour on press. in cases where a sWop certified proof (Fiji, iris, Epson) is not supplied, one can be made by our production department at a cost of $50 which will be billed to the advertiser. if you wish to waive production of a proof, you are doing so with the understanding that Weddingbells will not be responsible for the colour reproduction of your ad.

production chargesadvErtising MECHaniCal rEQuirEMEnts digital rEQuirEMEnts

For advErtising MatErialst. joseph Media will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. all ads must be supplied digitally.• All critical matter must be kept within 1/4” from bleed trim edges.• We will ONLY accept PDFX-1a files (ensure that files are 300 dpi).• Include 1/8” bleed trim on all sides for pages built to bleed trim specs.• Images should be a minimum resolution of 300 dpi @ 100% size.• All RGB images must be converted to CMYK.• All spot colours (Pantone) must be converted to CMYK.• Type should be a minimum of 8 point. • Reverse type less than 12 point is not suitable for reproduction. St. joseph Media is not responsible for reproduction of type in smaller sizes than those mentioned above.• Ink density for all four process colours must not exceed 300%.• Ad material must be supplied via the AdDirect portal and be accompanied by a colour proof (see proof requirements) generatedfrom the supplied pdFx-1a file.• Please be sure to include trim, crop marks and bleed on your proof.• St. Joseph Media reserves the right to add a keyline to floating ads to differentiate them from editorial.• St. Joseph Media reserves the right to refuse any or all copy deemed by st. joseph Media to be unsuitable.• Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against st. joseph Media because of such content.• Please do not apply trapping to PDF files. St. Joseph Media will not be responsible for reproduction of trapped files.• All advertising materials will be destroyed by St. Joseph Media if not requested within one year after date last used.

proof rEQuirEMEnts• St. Joseph Media will only be responsible for ad reproduction if a proof conforming to dMaC standards is supplied.• SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate guide for reproduction (pdF, tear sheets, colour laser or inkjet printer proofs are not acceptable for reference).• Hard-copy proofs are also required for ads submitted via the AddirEct portAl• NOTE: any and all colour proofs are only an approximation of colour reproduction.• Refer to DMAC standards for further requirements. visit: http://www.magazinescanada.ca/publicite/production/dmacs• EPSON proofs are available at $50 each.

Size Safety Trim Size Bleed size

dps 15.25” x 10.25” 15.75” x 10.75” 16” x 11” n/a

Full pagE 7.375” x 10.25” 7.875” x 10.75” 8.125” x 11” n/a

1/2 HoriZontal n/a n/a n/a 7.125” x 4.81”

1/2 vErtiCal n/a n/a n/a 3.25” x 9.75”

1/4 pagE n/a n/a n/a 3.25” x 4.8”

NON-BLEED ADS NON-BLEED ADS

BLEED ADS

* Bleed ads: ad intended to bleed should be built to the trim size. Extend images beyond these size specifications by an additional 1/8” on all sides for bleed. keep all essential elements (text and logos) 1/4” inside the bleed trim for type safety. * non-Bleed ads: ads that don’t bleed should be built to this size. ads will be placed on our template.

Full page

1/2 page vertical

1/2 pageHorizontal

1/4 page

AddirEct uploAd inforMAtionvisit the addirect homepage to take a tour on how to upload your ad using the preflight portal system. addirect.sendmyad.com

production dEpArtMEntContaCt Caroline potteraddress 111 Queen street East, suite 320 toronto, on M5C 1s2

WEddingBElls.Ca listings digital spECs

dps

MAin iMAGE And GAllEry iMAGEs:desired size 1000 pixels x 1000 pixels (minimum 650 pixels wide)