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2017 MEDIA KIT

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Page 1: 2017 MEDIA KIT - Conscious Company › wp-content › uploads › 2015 › … · 2017 MEDIA KIT. CONSCIOUS COMPANY ... and connect talented individuals with purpose-driven work,

2017 MEDIA KIT

Page 2: 2017 MEDIA KIT - Conscious Company › wp-content › uploads › 2015 › … · 2017 MEDIA KIT. CONSCIOUS COMPANY ... and connect talented individuals with purpose-driven work,

CONSCIOUS COMPANY MEDIAConscious Company Media shares inspiring, cutting edge stories about business as a force for good. We host educational events and workshops, and connect talented individuals with purpose-driven work, all

with the higher purpose of elevating consciousness in the business world.

• National Distribution• Premium Quality• Flagship product

• Bi-Monthly in 2017• Opportunities for sponsors to co-create content• Lead Gen + Brand Awareness

• 3 Sponsored Guides • Distributed and downloadable across CCM platforms and partner channels• Lead Gen + Thought leadership

• March 2017• 3 Focus Tracks • Lead Gen + Brand Awareness

• Bi-weekly Newsletter• Mobile app• Active social media

CONSCIOUS COMPANY MAGAZINE

WEBINARS

CONSCIOUS BUSINESS SUMMIT

INDUSTRY BEST

PRACTICE GUIDES 2017

LIVEVIRTUAL EVENT

DIGITAL COMMUNITY

FOOD | ENERGY | FINANCE | INNOVATION & DESIGN | LEADERSHIP

THE FUTURE OF BUSINESS AS USUAL

HOW CONSCIOUS BUSINESS CAN SAVE OUR CITIES

BUILDING A BILLIONDOLLAR CO-OP

6

ROBYN SUE FISHER

THE

LOCALISSUE

INNOVATORSREBUILDING

DETROIT

INVENTS THE NEW RULES OF BUSINESS

FIND LOCAL INVESTORS

MOVE TO EMPLOYEEOWNERSHIP

USE THE NEW

CROWDFUNDING LAW

HOW TO

• San Francisco June 2017• Top leaders and industry groups in the sustainable business movement• Curated panels and workshops

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AUDIENCE OVERVIEW

Our audience’s distinct values are a strong indicator of who is consuming our content, more so than traditional demographics. The best way to understand our readers is through what we call “stage of life consciousness” psychographics, and the related purchasing and professional behaviors inherent in those stages.

CONSCIOUS ACTIVIST (45%+)Those who strive to live consciously everyday. Yoga, meditation, or other mindful practices, as well as sustainable eating, consuming, and working, are a big part of daily life. They are loyal brand advocates for companies that are doing good in the world. They also demand that their work have purpose beyond a paycheck, and that their employer emphasize positive outcomes in the workplace and the world. Millennials are the primary audience here, but many other age and income categories fall into this stage of the life journey.

CONSCIOUS CROSSOVER (31%)Those who are in the middle of their journeys toward more conscious behavior. These are typically individuals who are consuming in a more mindful manner, both in diet and product choices. The transformation also shows up in all areas of life, especially work. The primary audience in this demographic is women in their late 30s, men in their late 40s, or more broadly older Millennials or mid-Gen Xers.

CONSCIOUS CURIOUS (15%) Those in the beginning of their journeys toward being conscious in how they eat, consume, and work, and those exploring the deeper self-inquiry of their role in the world and related meaning of life. The sweet spot falls in two categories: 1) Boomers taking a second look at their values set; 2) Early twenty-somethings exploring their values and ways they consume, act, and derive purpose from their initial career opportunities.

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AUDIENCE OVERVIEW

GEOGRAPHY Over 87% of our audience is in North America, but we have big plans to expand internationally with our first concerted effort in 2017. In North America, we have a strong presence in New York, San Francisco, Chicago, Madison, Minneapolis, Los Angeles, Toronto, Washington, DC, and many other markets (details available upon request). Our largest subscriber bases are in California, Colorado, Washington, New York, Texas, and Michigan.

GENDER

Over 60% of our print readership is female, while 54% of our online audience is men. In 2017 we expect our total audience to be more than 60% female across verticals.

CONSUMER PURCHASING POWER Household income levels average above $85,000 per year, with median of $110,00+.

BUSINESS PROFESSIONAL Approximately 63% of our audience is in leadership, team/mid-management, or primary influencer positions, making decisions on how best to drive their companies or respective teams forward.

AGEMore than half of our audience is in the Millennial age group (under 35) and, by the end of 2017, that number will rise to more than 60%.

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EVENTS

WEBINARS: Conscious Company “Best Practice” Webinars are designed to provide real world insights and education on the most sought after topics in the conscious business movement. These fast paced, information-packed sessions are designed to get straight to the core of what we need to know with the interaction of extended expert question-and-answer sessions to give attendees both deep insights and specific outcomes needed for their business.

Date: Bi-monthly on Wednesdays starting Jan 25, 2017

Estimated Attendance: 50-300

Details: Each webinar is 45 min with a 15 min Q&A

Focus Tracks: • Women in Leadership• Conscious Workplace Practices• Leadership and Personal Development• Building a Social Enterprise

Webinar Sponsor Includes:• Lead Generation (150 minimum)• Logo placement• Acknowledgement during event

Co-Creation Sponsor Includes:• Co-creation of topic area and/or presentation opportunities• Lead generation (150 minimum)• Logo placement • Acknowledgement during event

SPONSORSHIP OPPORTUNITIES

$3,500

$5,000

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EVENTS

CONSCIOUS BUSINESS VIRTUAL EVENT:

Description: The Essentials of Building a Conscious Business

Date: Spring 2017, 8a - 3p PST

Est Attendance: 1,000 - 5,000

Details: Live, all-day virtual event showcasing multiple keynote speakers and presentations on conscious business.

Focus Tracks:

1) Conscious leadership and personal development2) Sustainable business best practices3) Transforming workplace culture

Gold Sponsor Includes: • Dedicated speaker session; opportunity to co-create content • Overall brand sponsor for entire day• Logo on all materials• Lead generation (Minimum 400 leads)• Acknowledgement during event

Silver Sponsor Includes: • Logo on specific track (choose 1 of 3 - logo on all sessions in that track)• Lead generation (Minimum 200 leads)• Acknowledgement during event

Bronze Sponsor Includes: • Logo on specific session (choose 1 of 9)• Lead generation (Minimum 200 leads)• Acknowledgement during event

SPONSORSHIP OPPORTUNITIES

$10,000

$5,000

$2,500

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EVENTS

2017 CONSCIOUSBUSINESS SUMMIT

A global gathering bringing together the key influencers in the conscious business movement to collaborate, learn, celebrate, and maximize our individual and collective impact.

Date: June 2017Location: San Francisco, CAEst. Attendance: 250

Focus Tracks:• Next Generation Leadership• Workplace Transformation• Entrepreneurship for Impact

Bronze $1,500• Logo and listing on event website• 50% off registration price• Logo and listing in program

Silver $7,500• 1/2 Page ad in magazine• Logo and listing on event website• 1 Ticket to event• Logo & listing in program• Marketing materials displayed on marketing table

Gold $15,000• Full Page ad in magazine• Logo & listing on event website• 2 Tickets to event• Logo & listing in program• Marketing materials displayed on marketing table• 2 Tickets to sponsor // speaker “event” (vip reception)• Logo on banners and signage reference in email communications

Platinum $25,000• Full Page ad in magazine w/premium placement• Logo & listing on event website• 3 Tickets to event• Logo & listing in program (premium placement w/ blurb)• Marketing materials displayed on marketing table• 3 Tickets to sponsor // speaker “event” (vip reception)• Logo on banners and signage• Reference in email communications• Invitation for panelist speaker opportunity

SPONSORSHIP OPPORTUNITIES

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RESEARCH

INDUSTRY BESTPRACTICE GUIDES

These easy-to-read, step-by-step guides collect the industry’s top expert advice in one bite-size document to quickly get readers up to speed on the topic of their choice. We cover the right questions to ask, the right people to engage, and the right steps to take to bring your business, team, or project to the next level. CCM’s Best Practice Guides are the stepping stone to starting or accelerating your journey on the conscious business path. These guides serve as the cornerstone to understanding how to become the conscious leader, successful social entrepreneur, or transformational conscious workplace that you’ve aspired to.

Frequency: QuarterlyAvailability: Downloadable on CCM website and partner channels

Industry Best Practice Guide Sponsor: $20,000

• Sponsor drives content with editorial review by Conscious Company to match brand tone

• Between 7 - 10 pages with layout and infographic support from Conscious Company Design team.

• Minimum lead generation: 400 minimum (across one quarter)

SPONSORSHIP OPPORTUNITIES

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DIGITAL

DIGITAL ADVERTISING

Web and newsletter advertising offers simple, affordable entry points for reaching Conscious Company’s engaged digital audience. ConsciousCompanyMedia.com

$550/newsletter

Homepage: Leaderboard Above the Fold(728x90px horizontal) $650/2 weeks Homepage: Leaderboard Below the Fold(970x90px horizontal) $495/2 weeks

Homepage: Rectangle Below the Fold(300x250 horizontal) $300/2 weeks

All Article Pages: Skyscraper (300x600px vertical) $700/2 weeks

All Article Pages: Skyscraper (300x600px vertical) $700/2 weeks

Rectangle Below the Fold(800x400px horizontal) $650/2 weeks Newsletter Spotlight FeatureMax 60 word description of organization or eventembedded in the body of newsletter(800x400px horizontal image)

WEBSITE LOCATION & PRICE

BI-MONTHLY NEWSLETTER LOCATION & PRICE

CCM ONLINE BREAKDOWN*• 1,150,000 pageviews• 710,000 sessions (60,000/mo)• 420,000 uniques • 69% North America• 55% Female • 45% Male • 62% Millennials• 31% Gen X

*2017 expected audience

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PRINT MAGAZINE

CONSCIOUS COMPANY MAGAZINE

Our flagship product continues to appeal to a growing audience as the premier, nationally distributed print publication focusing on the most pertinent stories and best practices in the sustainable business community.

Key Topics:• Social Entrepreneurship • Personal Development• Sustainable Business

• The New Economy• Workplace Culture

• 6 issues in 2016• Interviews with top business leaders• Practical tips for entrepreneurs• Visual Business Models• Thought leadership• Eye opeing statistics

SOCIAL JUSTICE BUSINESS STRATEGIES TO BUILD

A MORE EQUITABLE WORLD

THE BUSINESS

CASE FOR TREATING

EMPLOYEES WELL

3 SECRETS TO FULFILLING WORK | LIVING WAGE VS. MINIMUM WAGE

THE FUTURE OF BUSINESS AS USUAL

LEILA JANAHCOMBATING EXTREME POVERTY THROUGH

THE POWER OF DIGNIFIED WORK

FOOD | ENERGY | FINANCE | INNOVATION & DESIGN | LEADERSHIP

23

THE FUTURE OF

BUSINESS AS USUAL

BEST VALUE: TOP 15 SUSTAINABLE MBA PROGRAMS

FIND JOYIN WORK

BACK TO THE ROOTSCO-FOUNDERSNIKHIL ARORA& ALEX VELEZ

ATTRACT & RETAIN NEXT-GENTALENT

HOW TO

MILLENNIALS CHANGING THE FACE OF BUSINESS

FOOD | ENERGY | FINANCE | INNOVATION & DESIGN | LEADERSHIP

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DISPLAY DATE AD CLOSE DATE CREATIVE DUE THEMES

EDITORIAL CALENDAR

PRINT MAGAZINE

Jan 1 — Feb 28, 2017 11-27-2016 12-5-16 Health + Wellnessin the Workplace

March 1 — April 30, 2017 1-18-2017 1-25-2017 Growing the Movement + Scaling Your Business

May 1 — June 30, 2017 3-21-2017 3-28-2017 Leadership

July 1 — Aug 31, 2017 5-19-2017 5-26-2017 The New America

Sept 1 — Oct 31, 2017 7-21-2017 7-28-2017 Workplace Culture

Nov 1 — Dec 31, 2017 9-20-2017 9-27-2017 Big Business + Supply Chains

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DISTRIBUTION AND PRESENCE

1,600

50

The number of retail locations Conscious Company Magazine is sold out of nationwide

The number of states Conscious Company Magazine is sold in

35,000 Our bi-monthly projected print readership

INDUSTRY & CONFERENCE PRESENCE

Conscious Company is a premier media sponsor for the leading industry gatherings in the sustainable business movement where the magazine is shared with thousands of leaders and decision makers from the US and abroad, including:

•Conscious Capitalism Conference and CEO

• Summit

• Wisdom 2.0

• SVN

• Opportunity Collaboration

• Sustainable Brands

• Gratitude Railroad

• Social Venture Institute

PRINT MAGAZINE

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PRINT RATESFULL PAGE 2X 3X 4X 5X 6X

$3,750 $3,600 $3,450 $3,300 $3,100 $2,900

HALF PAGE 2X 3X 4X 5X 6X

$1,875 $1,775 $1,675 $1,525 $1,400 $1,250

QUARTER PAGE 2X 3X 4X 5X 6X

$900 $850 $800 $750 $675 $575

INSIDE COVER SPREAD $10,500

COVER 3 (INSIDE BACK COVER) $8,750

COVER 4 (BACK COVER) $12,500

-B Corps-Conscious Capitalism Members-Non-profits-Small businesses (revenue less than $1M)

NEED HELP WITHTHE CREATIVE?

To have our designer create your ad, please send: • Company Logo • High-resolution photos• Ad Copy

Cost:$150/hr

CONTACT US FOR DESIGN SPECS

20% OFF FOR

30% OFF any 3x or more bundle

PRINT MAGAZINE

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SAFE ZONE:

KEEP ALL IMPORTANT INFORMATION

INSIDE THIS AREA.

TRIM LINEBLEED

Bleed: The background and non-critical elements of a design should extend to this line.

Trim Line: The final size and the line to which the printed page will be cut..

Safe Zone: Any text, logos or content placed in this area is safe. It is recommended to place im-portant info away from the trim line.

File Type Required: PDF Images: CMYK, 300dpi

TWO PAGE SPREAD DIMENSIONS

BLEED 17.25” x 11.375”

SAFE ZONE 16.25” x 10.375”

TRIM SIZE 16.75” x 10.875”

NON-BLEED 16.25” x 10.375”

FULL PAGE DIMENSIONS

BLEED 8.875” x 11.375”

SAFE ZONE 7.875” x 10.375”

TRIM SIZE 8.375” x 10.875”

NON-BLEED 7.875” x 10.375”

HALF PAGE DIMENSIONS

HORIZONTAL 7.875” x 5.125”

QUARTER PAGE DIMENSIONS

3.875” x 5.125”

PRINT MAGAZINE

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2017 SPONSORSHIP PACKAGES

SPONSORSHIP

Bundled sponsorship packages offer the greatest value of combined marketing + direct lead generation at the highest discount, offering sponsors the most comprehensive, integrated association with the Conscious Company brand.

Contact Kate Herrmann for details on sponsorship packages and up to date information on campaign availability [email protected]

LEAD GENERATION THOUGHT LEADERSHIP INDUSTRY LEADER

• 2 Webinars - Minimum 150 leads each - $7,000 $5,600• Virtual Event Silver Sponsor - Minimum 200 leads - $5,000 $4,000

• Discount Total: $9,600

• 1 Hosted Webinar - Minimum 150 leads + presenting - $5,000 $4,600• 2 Featured Contributor Web Articles - $4,000 $3,200

• Discount Total: $7,800

• 1 Hosted Webinar - Minimum 150 leads + presenting - $5,000 $4,600• 2 Featured Contributor Web Articles - $4,000 $3,200• Industry Guide - Co-created with CCM Editorial Team - $20,000 $10,000• Global Summit Gold Sponsor - $15,000 $7,500

• Discount Total: $25,300