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2018 MEDIA KITCONNECTING BUYERS & SELLERS IN THE PEST CONTROL INDUSTRY
LEVERAGE THE POWER OF CROSS-PLATFORM INTEGRATION
PRINT DIGITAL MOBILE SOCIAL MEDIA VIDEO EVENTS CUSTOM CONTENT DATA
PCT MEDIA GROUP:THE POWER OF PARTNERSHIP
The strongest relationships are based on trust. That’s true whether you’re talking about trade publications and their readers or buyers and sellers of pest control products. And how do you build trust? It’s really quite simple. By doing what you say you’re going to do not just some of the time, but all of the time. At PCT, our sales and editorial staff takes great pride in doing just that — day after day, month after month, year after year. As a result, PCT is the most trusted media brand in the pest control industry, the market’s “go-to” source for strategic business insights and the latest news and product information. As an advertiser, why is that important to you? Because our readers rely on PCT to grow their businesses, and your products and services help them accomplish that goal. But it all starts by creating an environment of mutual trust with PCT serving as the vehicle to connect buyers and sellers in a mutually beneficial business relationship.
Why Trust Matters
// Connecting Buyers & Sellers
Michael KellyNational Sales
Manager20 years
Mike ZaverlAccount Manager8 years
Brad HarbisonManaging Editor/
Internet Editor18 years
Dan MorelandPublisher37 years
Jodi DorschEditor
19 years
PCT MEDIA GROUP:THE POWER OF PARTNERSHIP
PCT: THE MARKET LEADER
Partner with the industry’s leading publication to build your brand and drive product sales.
In the market’s largest and most highly respected unaided recall study of the pest management industry, customers rated PCT as the trade publication they overwhelmingly value over all others.
More than seventy percent (71.4%) of respondents named PCT as their most-valued magazine while the closest competitor was only mentioned in 18.5% of the responses.
Leadership Is Measurable //
71.4%
18.5%
5.8%2.9%1.5%
MOST VALUED Trade Journal — 2016Preferred Nearly 4 to 1
PCT PMP NPMA PestWorld State Association Publication Techletter
Data Courtesy Specialty Consultants, LLC A Strategic Analysis of the U.S. Structural Pest Control Industry — 2016Number of respondents: 800
PCTPMPNPMA PestWorld
State Association Publication
Techletter
“The U.S. professional pest control market should reach $10 billion in service revenue in 2020, growing at a compound annual growth rate of 4.6% over the next five years.”
— Gary Curl, Specialty Consultants
KEY SERVICE OFFERINGS; FASTEST-GROWING MARKETS
*Courtesy Specialty Consultants, LLC — A Strategic Analysis of the U.S. Structural Pest Control Industry — 2016
+10.3%growth in termite
revenue
$8.175 BILLION in total service
revenue (+4.6%)
160,000 service
technicians
+4.2%growth in
residential market
+2.0%growth in
commercial market
Which of the following pest management services represents your location’s largest growth market?
Which of the following does your company plan to do in the next 12 months?
Which of the following pest management services does your company location offer?
82%26%
19%
15%
12%
8%
4%
1%
40%
39%21%
4%10%
(Source: Readex Research, January 2016)
Seek new customers Expand pest control service offerings
Increase employee head count Make capital improvements Borrow money Indicated they will not take any of these steps to enhance business
BED BUG CONTROL
ANT CONTROL
TERMITE CONTROL
RODENT CONTROL
MOSQUITO CONTROL
WILDLIFE CONTROL
FLEA CONTROL
92%
87%
68%
40%
65%
39%
54%
(Source: Readex Research, August 2017)(Source: Readex Research, August 2017)
Infographic Data: Readex Vertical Market Segment Studies
pest control companies 19,820
91%
ANT CONTROL
RODENT CONTROL
FLEA CONTROL
BED BUG CONTROL
TERMITE CONTROL
MOSQUITO CONTROL
WILDLIFE CONTROL
BIRD CONTROL
THE INDUSTRY BY THE NUMBERS
// Pest Control Market Overview
The PCT Audience //
5%
PASS-ALONG AUDIENCEHow many other people (besides you) usually read or look through your copy of Pest Control Technology (PCT) magazine?
10 or more
5 – 9
PCT is not just the industry’s leading B2B publication, but a respected media brand helping to educate the marketplace about your company’s products and services, while advancing the pest management industry. Through our comprehensive mix of print, digital and mobile products, we’re changing the way content is created, distributed and consumed by PMPs throughout North America and the globe. PCT’s ongoing investments in print, digital and mobile platforms are revolutionizing the industry.
total subscribers (print and digital)
The Industry’s MOST RESPECTED Media Brand
(Source: Readex Research, 2017)
(Source: June 2017 BPA Brand Report)
9%
4%13%24%21%
4
3
2
1
26,659
A GROWING PUBLICATION
MEAN: 2.3
TARGET YOUR MARKETTargetMarketIntelligence (TMI) is a game-changing market intelligence tool that your company must have to succeed in today’s highly competitive business environment. TMI is based on three key elements: dynamic software, meticulous data management, and proprietary subscriber information of 26,000+ customers and prospects.
Features and benefits include:
• Instant online access
• Detailed market analysis
• Rapididentificationofnewbusinessopportunities
• Access to thousands of new customers and prospects
• Easy cross-referencing of your customer data with the TMI database
• Custom market research
• Export only the data you need
TARGET MARKET INTELLIGENCETM
Contact your PCT sales
representative for a live
demonstration and pricing information.
The PCT Audience
TOTAL QUALIFIED CIRCULATION:
26,659
B2B respondents say they use print magazines for industry related content
Spend more time with industry PRINT
PUBLICATIONS compared with equivalent mainstream
or consumer media
Report they believe print magazines will be as or
more important to them in the next 3 - 4 YEARS
PCT Print & Digital Distribution
Power of Print Magazines in B2B Media(Source: June 2017 BPA Brand Report)
PERSONAL DIRECT REQUEST:
93.9%CONTRACT
PEST CONTROL:
23,902
95% 65%
78%
82%
Use industry magazines on a monthly or more frequent basis
// Print and Digital Distribution
If so, we have the perfect marketing vehicle for you — QA magazine, providing unmatched coverage of the food-processing industry, an important commercial market for pesticide suppliers and equipment manufacturers. Published every other month, both in print and digitally, QA magazine provides industry product suppliers with expanded reach into this fast-growing market.
LEVERAGE THE POWER OF PRINT
Are You Interested in Reaching the FOOD-PROCESSING MARKET?
No industry publication has the readership and reader engage-ment of PCT magazine. And, even more impressive, it’s the only BPA-audited magazine in the marketplace, ensuring that your sales and marketing message is being delivered directly to the audience you most desire.
(Source: MediaGrowth 2017 B2B Industry Survey)
Prin
t/Di
gita
l Dis
trib
utio
n
No publisher serving the pest management industry has made more significant investments in its digital product offerings than GIE Media, publisher of PCT magazine and QA magazine. Our digital offerings include:
Print and Digital Distribution //
EXPAND YOUR REACH WITH DIGITAL
PCT Website
60,055Average Sessions
Per MonthUP 18%
42,765Average Users Per Month
Up 23%
E-Newsletter
18,386 Average Sent
Per Week
43.1% Open Rate
(Source: Google Analytics, 1-1-17 to 6-30-17)
(Source: Google Analytics, 1-1-17 to 6-30-17)
101,163Average Page
Views Per MonthUp 18%
Mobile Device Reach
(Source: Publisher’s Own Data)
• Website Advertising
• E-Blasts
• Weekly E-Newsletter
• Online Research
• Breaking News Alerts
• Lightbox Advertising
• Digital Editions
• Intelligent Content Marketing
• Sponsored Webinars
• Custom E-Newsletters
• Virtual Conference Sponsorships
• Single-Topic E-Newsletters
• Mobile-Friendly Website
• Enhanced Digital Advertising
• State of the Market E-Blasts
• Podcasts
Average Sessions Per MonthMobile/Tablet
In today’s multi-channel media world, it is harder than ever to reach the right audience to tell your story. Fortunately, the PCT Media Group is here to help.
PCT is paving the way with the introduction of Intelligent Content Marketing. We enable you to create a targeted marketing campaign with our audience once they begin to show an interest in a particular product or subject area. Using intuitive marketing automation, we can deliver custom contentoraspecifiedadmessagetoa custom-tailored target audience. Intelligent Content Marketing takes
BEYOND LEAD NURTURINGlead nurturing and retargeting to a new level. Now you can:
• Target advertising to our audience on the type of content they read.
• Target unknown users based on whattheiranonymousprofilelookslike (behavior on the Internet).
• Amplify your messaging to the broader Internet based on how much they look like your current “magazine” target audience.
Leverage the power of our brand and Intelligent Content Marketing for enhanced ROI and maximum results!
32,228
INTELLIGENT CONTENT MARKETING
Print/Digital Distribution
Sponsored by
INSIDE» The Outlook: Steady Growth» Service Providers On The Rise» Zika Awareness Drives Sales» Selling Current Customers» Mosquito Services Offered» Partnering With Municipalities
Stat
e of t
he MOSQUITO MARKET REPORT
2017
// Vertical Market Segments
PLANNING A PRODUCT LAUNCH?
INTERESTED IN “OWNING” A MARKET
CATEGORY?
State of the RODENT MARKET
State of theANT MARKET
State of theFLEA MARKET State of the
MOSQUITO MARKET
State of the FLY MARKET
State of the TERMITE MARKET
State of theFIRE ANT MARKET
State of the BED BUG MARKET
State of theSPIDER MARKET
State of theCOCKROACH MARKET
State of thePERIMETER PEST
MARKETState of the
STORED PEST MARKETState of the
NATURALS MARKET
PACKAGE INCLUDES: • Comprehensive Research Report + Proprietary Questions
• 8-Page Editorial Supplement Including Full-Page Ad• E-Blast Promoting Supplement
• PowerPoint Presentation of Data• Right of First Refusal for 2018 State of the Market Report
STATE OF THE MARKET REPORTS
State of the
FLEA MARKET20
17
PLUS:
» Exclusive Market Research
» Marketing Flea Services for Growth
» Preferred Treatment Techniques
» Pet Ownership on the Rise
» Flea Fun Facts
Sponsored bySponsored by
State
of th
e
Cockroach Market Report
Exclusive Market Research • Most Popular Treatment Strategies • Inspection Tips for Commercial KitchensProactively Reducing Callbacks • Preventing Resistance • Cockroaches & Health Education
▶ INSIDE: Ideal Locations for Natural Product UseMarketing Green to Moms, Millennials and the Masses How to Choose the Right Natural ProductExclusive Research & PMP Interviews
Sponsored by
NATURALSMARKET
Stateof the
Mar
ket R
epor
ts
Bed bugs remain one of the hottest markets in the pest management industry. More than two-thirds of PMPs considerbedbugs theirmostdifficultpest tocontrol.Asa result, PCT’s quarterly Bed Bug Supplements are more popular than ever. PMPs rely on these supplements, which are devoted solely to bed bugs, to keep up with a market that is still evolving with new technologies, innovative products and ever-changing treatment protocols. PCT’s Bed Bug Supplements allow you to hone in on prospects anddecisionmakersspecificallyinterestedinthisareaofthe industry. Advertising in PCT’s Bed Bug Supplements also provides your company with blanket market exposure, since the ad also appears online and in the mobile-friendly version of PCT. Ask about our special package pricing for advertisers who commit to all four supplements by December 31, 2017.
(Source: Bugs Without Borders Survey, NPMA and University of Kentucky)
Where are they found?Bed bugs are found wherever there are people. According to one national survey, more than 90% of PMPs battled bed bugs in apartments, condominiums, and single-family homes, and three-fourths (75%) encountered infestations in hotels and motels.
Nursing homes58% (46% in 2013)
75%Hotels/motels
93%Single-family
homes
95%Apartments/
condominiums
BED BUGS BY THE NUMBERS
They’re also being found in more diverse locations as bed bug infestations become more widespread.
Movie theaters16% (10% in 2013)
Total Bed Bug Service Revenue $611.2 Million in 2016* (+6.6%)
Retail stores20% (15% in 2013)
Transportation (train/bus/taxi)29% (21% in 2013)
Hospitals36% (33% in 2013)
Schools and day care centers43% (41% in 2013)
Office buildings45% (36% in 2013)
BED BUGS: A GROWING MARKET
Bed Bug Market Focus //
MARCH JUNE SEPTEMBER DECEMBER
Close DateFebruary 5
Close DateMay 6
Close DateAugust 5
Close DateNovember 4
Materials DueFebruary 10
Materials DueMay 10
Materials DueAugust 9
Materials DueNovember 9
MARKET REMAINS
ROBUST
*(Source: Specialty Consultants Press Release)
Nearly 907,875 bed bug jobs were completed in 2016 with $38 million in revenue growth for the year.*
907,875
Bed Bug Market
MOSQUITOES: AN EMERGING MARKETEvery few years one of the industry’s vertical market segments experiences dramatic growth as a result of increased pest pressure, rapidly changing market conditions or media coverage that drives consumer interest in a particular pest category. In 2017 that honor went to the mosquito market, prompting a growing number of PMPs to introduce arangeofmosquitocontrolserviceofferings.Asaresult,thePCTMediaGroupwillbesteppingupitscoverageofthisimportantmarketin2018,offeringavarietyofhigh-impact marketing opportunities for our key business partners, including two eagerly anticipated Mosquito Supplements and a Mosquito Control Virtual Conference. Here’s why you should get involved in this rapidly emerging market.
WWW.PCTONLINE.COM APRIL 2016 /// 93
96 Bracing for Zika Only time will tell if the virus will continue its spread in the U.S.
98 A SWOT Analysis of the Mosquito Franchise Market Being a successful franchisee is a two-way street: You need to align yourself
with the right franchise opportunity but you also have to be willing to open your mind to new ways of thinking and operating.
106 Mosquito Product & Services Guide A review of products for PMPs providing mosquito control.
110 How Scared Should You Be About Zika? Everyone is asking about Zika: How did this crisis happen and what do we
need to do to make it go away?
A Vertical Market Segment Experiencing Dramatic Growth and Investment
Mosquito Control is a Market on the Rise...2016 — Does your company offer mosquito control services?
2017 — Does your company offer mosquito control services?
2015 — Does your company offer mosquito control services?
Number of respondents: 192 Number of respondents: 428 Number of respondents: 224
54% 55%51% 49% 46% 45%
...With PMPs Providing a Range of Service Offerings*
79%
74%
55%
52%
35%
18%
7%
(Source: Readex Research, State of the Mosquito Market Survey, 2017)
What types of mosquito control services do you offer?Special event services (outdoor
weddings, community events, etc.)Targeted applications
of mosquito adulticidesOngoing monitoring and/or maintenance
Larval control
Habitat modification
Automatic mosquito misting systems
Other
(Source: Readex Research, State of the Mosquito Market Survey, 2017)
87%Yes
13%No
Will media coverage of the Zika virus prompt more customers to seek professional mosquito control services from your company?
Did the number of requests by your customers for mosquito control services increase, remain the same or decrease in 2016 when compared to the previous year?
71% 23%
47%
23%
1%
6%
68%
30%
(Source: Readex Research, State of the Mosquito Market Survey, 2017)
(Source: Readex Research, State of the Mosquito Market Survey, 2017)
Percentage of PMPs who agree with the following statements:
Green/natural products are becoming an increasingly valuable tool in our mosquito control efforts
Mosquito control represents a significant growth opportunity for my business
Customers generally understand the public health threat posed by mosquitoes
// Mosquito Market Focus
(Source: Readex Research, State of the Mosquito Market Surveys, 2015-2017)
Increased significantly
Increased somewhat
Remained the same
Decreased somewhat
Decreased significantly
Mos
quito
Mar
ket
PCT Canada and Custom Media //
PCT CANADACanada is a growing market for PMPs and an increasingly important market for product suppliers eager to expand their footprint throughout North America. As the only publication of its kind serving this important marketplace, PCT Canada provides a cost-effective vehicle for your sales and marketing message. Published quarterly, this digital publication reaches thousands of industry professionals every issue. Consult your PCT sales representative for more information. PUBLISHED 4X PER YEAR // 48% TOTAL OPEN RATE
PCT Distance Learning Center ONLINE LABEL TRAINING PCT Custom Media is the content marketing
arm of the PCT Media Group, providing custom content for companies serving the professional pest management industry. PCT’s talented group of writers, designers and content marketers create valuable, relevant editorial content that communicates directly with your customers or potential customers, drivingprofitablegrowthforyourbusiness.
Benefits of Content Marketing• Boosts Customer Engagement•GeneratesIncreasedInboundWebTraffic• Drives Product Sales• Builds Market Relationships• Creates Brand Awareness• Illustrates Thought Leadership• Enhances Client Loyalty
EXPAND YOUR SALES IN CANADA
RATES Single-Module Products $975 per product for development of custom training modules; $500 annual hosting fee per label
Developed Exclusively for PCT by BoardCertifiedEntomologist Stoy Hedges
Why Your Company Should Participate •Cost-effectiveinvestmentinproduct
stewardship. • Educates end-users about your
company’s products. • High-value resource for ensuring your
customers are trained in all aspects of your most current product label(s).
• Illustrates corporate commitment to continuing education.
• Documents applicator training of your products.
• Valuable resource for building customer relationships.
• Keeps your products top of mind among end-users.
• Provides a valuable tool for direct communication with individuals applying your products.
PCT CUSTOM MEDIA SERVICES
THE HIGHER STANDARDAN E-ZINE FOR CERTIFIED SENTRICON SPECIALISTS™
A Dow AgroSciences publication brought to you by the PCT Media Group Custom Publishing Division
TOP GROWTH STRATEGY:SELL PREVENTION
Stop waiting for termite swarms and home sales to grow your business; another strategy is far more successful.
Multi-Module Products $1,250 per product to develop multiple custom training modules of more complex labels (i.e., water-based products)
ADVERTORIAL OPPORTUNITY5 Questions With Your Expert Own a spread where you are featured as an industry expert. Our editors will conduct an interview tailored to yourspecificareaofexpertiseoraparticular pest category. This custom editorial content will be featured adjacent to a full-page ad, resulting inahigh-profilespreadinboththeprint and digital edition of PCT.
New in 2018!
PCT Canada/Custom M
edia
VIRTUAL CONFERENCE SUMMIT SERIES
PCT’s Virtual Conferences are a highly attractive,cost-effectiveeducational alternative for pest management
professionals, providing advertisers
the opportunity to extend their brand and market reach through a variety of sponsorship opportunities. In 2018,
PCT will feature the Virtual Conference
Summit Series. Each eventofferstwolevels
of sponsorship.
Platinum Level Sponsorship• 10 minutes of airtime on the program during “A Word from Our Sponsors”• Sponsorship logo on all conference materials (e-blasts, print ads, digital ads)• Digital presence in event e-newsletter• Full-page ad in conference coverage published in the print edition of PCT, as well as
the digital edition of PCT • Company link to archived content on www.pctonline.com• Logo featured on custom website created for each virtual conference• Four complimentary conference registrations• Platinum level sponsors will be recognized during conference
Gold Level Sponsorship• 10 minutes of airtime on the program during “A Word from Our Sponsors”• Sponsorship logo on all conference materials (e-blasts, print ads, digital ads)• Digital presence in event e-newsletter• Half-page ad in conference coverage and in the PCT digital edition• Company link to archived content on www.pctonline.com• Logo featured on custom website created for each virtual conference• Two complimentary conference registrations• Gold level sponsors will be recognized during conference
Calendar of Virtual Conference Summit Series:
VIRTUALCONFERENCE
JUNEBed Bug Summit
Customized Single-Sponsor Virtual ConferencesThe PCT Media Group staff is prepared to work with individual companies to develop custom events like single-sponsor virtual conferences. Simply provide us with the goals and objectives of the event and we’ll do the rest. PCT will assist your company in developing the educational program, marketing the event, and building a website for the conference, including an easy-to-use registration page for taking reservations. We’ll also record the event for use in additional marketing efforts by your company.
APRILMosquito Summit
AUGUSTM&A Summit
// Virtual Conference Series
NOVEMBERRodent Summit
Bed Bug
C
o n f e r e n
ce
v ir t u a l
C
o n f e r e n
ce
v ir t u a l
MOSQUITO
C
o n f e r e n
ce
v ir t u a l
M&A
C
o n f e r e n
ce
v ir t u a l
rodenT
Virt
ual C
onfe
renc
e Se
ries
PCT Convention ExtraPCT’s Convention Extra is “room-dropped” at NPMA PestWorld and distributed on thetradeshowfloor.Promoteyour new product, highlight a show special or drive attendees to your booth with this exclusive opportunity. Advertisers also are included in a free product eblast, distributed prior to the convention, and appear in the Digital Edition of PCT Convention Extra, which is broadcast the week of the show.
BONUS DISTRIBUTION: 3,000
PCT Can Help You Stand Out from the Crowd at the Industry’s Largest Trade Show
NPMAPestWorldisthelargestgatheringofpestmanagementprofessionalsintheworld.PCToffers high-visibility, multi-platform marketing solutions that will make the most of this major industry event!
CHARM CITY Welcomes PCOs
Historic Baltimore is backdrop of PestWorld 2017.
14 Pest Management intheMid-Atlantic24 Q&A: NPMA President
Bryan Cooksey38 CompanyProfile:
AdvancedPest Management
INSIDE
2,500 PMP ATTENDEES 200 EXHIBITING COMPANIES
Source: 2016 NPMA Exhibits, Sponsorships & Advertising Guide
NPMA PESTWORLD OPPORTUNITIESVIRTUAL CONFERENCE SUMMIT SERIES
NPMA PestWorld //
PCT Video ShowcaseThe PCT Video Showcase is your chance to star in your own 5-minute videotobefilmedatyourboothontheshowfloor!Aprofessional videographer will visit your booth at a prearranged time during theshowandfilmyourspokesperson and product. Your message will then be featured in a special NPMA PestWorld Video Showcase located on www.pctonline.com and available for use on your own company website/YouTube channel for a full year following the show. Your video message also will be included in a special post-show PCT Video e-newsletter sent directly into the inboxes of 19,000 recipients.
NPMA PestW
orld
PCT TOP 100: WHERE MARKET LEADERS ADVERTISE
• Most Downloaded/Visited Issue of the Year• Interactive Map Drives Digital Engagement
Increase your company’s visibility and market reach 100% this May with PCT’s most eagerly anticipated issue of the year…our Top 100 Issue.
PCT’s Top 100 Issue is the most downloaded/visited issue of the year.
Key decision-makers at both large and small companies — as well as theindustry’sleadingmiddle-marketfirms—eagerlyanticipatePCT’sTop 100 List, which collectively represents more than 70% of the buying power and service revenue of the entire marketplace.
Even more impressive, this valuable reference source is referred to again and again, providing extended reach and enhanced visibility for your sales and marketing message throughout the year. Ifyouofferaproductorservicetothepestcontrolmarket,
this is the one opportunity you can’t afford to miss! Contact your sales representative today to reserve space in PCT’s best-read and most eagerly anticipated issue of the year!
2011 201620152012 2013 2014
TOP 100 THROUGH THE YEARSANNUAL RANKING OF THE LARGEST PEST CONTROL COMPANIES IN NORTH AMERICA
// Top 100 Issue
Published in MAY 2018
Top
100
Issu
e
Amy PeppersMarket [email protected]
216-393-0269
Andrea VagasArt Director
Bonnie VelikonyaClassified Ad [email protected]
216-393-0291
Treasure BrownDigital Production
Lori SkalaAdvertising Production
THE PCT MEDIA GROUP STAFF:WE’RE HERE TO HELP YOU SUCCEED
Brad HarbisonPCT Internet Editor
PCT Managing [email protected]
216-393-0248
Michael KellyNational Sales Manager
Mike ZaverlWestern Region
Account [email protected]
216-393-0299
Dan MorelandPCT Publisher
Maria MillerConference Manager
Jodi DorschPCT Editor
PCT Media Group Staff //
PCT Media Group
Frequency Discounts*Size ................................. 1x ................... 6x ..................12x ................. 18x ................. 24xSpread ............................$11,835 ................$10,174 ................$9,050 ................$8,832 ................ $8,233Full Page ..........................6,207 ................... 5,347 .................. 4,764 ..................4,609 ....................4,3182⁄3 Page .............................4,085 ....................3,516 ...................3,225 .................. 3,034 ...................2,8431⁄2 Island .............................3,555 ....................3,183 ...................2,875 .................. 2,700 ...................2,5461⁄2 Standard .........................3,161 ...................2,652 .................. 2,430 ................... 2,281 ....................2,1321⁄3 Page ................................2,154 ....................1,804 ....................1,697 ................... 1,586 ................... 1,4851⁄4 Page ............................... 1,586 ....................1,369 ................... 1,258 .....................1,172 ......................1,1141⁄6 Page ................................ 1,061 ........................913 ...................... 833 .......................775 .........................711
Covers* ........................... 6x .................. 12x ..................18x ................ 24x2nd Cover ........................ $7,718 ................. $7,204 ............... $6,684 ............... $6,4893rd Cover ........................... 7,204 ...................6,943 ..................6,684 ................... 6,2914th Cover .........................8,742 ...................8,233 .................... 7,718 ....................7,199Belly Band ....................................................................................................................10,927Belly Tip ........................................................................................................................11,700Covergate .....................................................................................................................12,360French Door ................................................................................................................16,480
Color Charges* ................................. Single Page ............................ SpreadStandard .....................................................................$550 .........................................$900Matched Color, Extra.................................................650 .........................................1,000Matched, Metallic Color .......................................... 675 ......................................... 1,075Four-Color Process, Extra ..................................... 1,100 ......................................... 1,700
*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Pest Control Technology, Quality Assurance & Food Safety, Lawn & Landscape, Golf Course Industry, GIE Media’s Snow Magazine, Recycling Today, Greenhouse Management, Nursery Management, Garden Center, or any other publications in GIE Media’s portfolio.
Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine coated, 38-lb. body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7 7⁄8" x 10 1⁄2".
Digital Files and Specifications for Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload.
Special Regional and Demographic Advertising Rates: Contact the publisher or your advertising representative regarding regional rates and mechanical requirements.
Ad Sizes (Non-Bleed)Specifications ............................... Width................... DepthFull Page (non-bleed) ....................................7"................................10"2⁄3 Page ............................................................4 1⁄2"................................10"1⁄2 Page Island ...............................................4 1⁄2"..............................7 1⁄2"1⁄2 Page Horizontal...........................................7".............................4 7⁄8"1⁄2 Page Vertical ...........................................3 3⁄8" .............................. 10"1⁄3 Page Square ............................................4 1⁄2".............................4 7⁄8"1⁄3 Page Vertical .......................................... 2 3⁄16"................................10"1⁄4 Page Square ...........................................3 3⁄8".............................4 7⁄8"1⁄4 Page Horizontal ..........................................7".............................2 3⁄8"1⁄6 Page Vertical.......................................... 2 3⁄16".............................4 7⁄8"1⁄6 Page Horizontal ......................................4 1⁄2".............................2 3⁄8"
// Print Rates
Prin
t Rat
es
Bottom Leaderboard (728x90 pixels)1x 12x 24x 52x$1,580 $1,400 $1,215 $1,130
E-NEWSLETTERPrime Plus Top (300x250 pixels)1x 12x 24x 52x$2,230 $1,930 $1,730 $1,525
Prime Plus Middle (300x250 pixels)1x 12x 24x 52x$2,035 $1,745 $1,555 $1,335
Prime Plus Bottom (300x250 pixels)1x 12x 24x 52x$1,705 $1,580 $1,400 $1,200Banner (468x60 pixels)
1x 12x 24x 52x$1,270 $1,185 $1,130 $985
Custom E-Blast $4,620
Sponsored Feature $1,995
Digital Rates //
Prime Plus 300x250 pixels$1,215/month20 units available
In-line Medium Rectangle300x250 pixels$1,735/month1 unit per category
Lightbox500x500 pixels$7,510/monthExclusive1 unit available
DIGITAL EDITION WEBINARSCustom interactive ads such as flyouts, animated ads, floating ads and tearbacks also available and priced upon request.
The sponsored feature ad is positioned in-line with the newsletter content, but is labeled as sponsored content. Client receives image, title and up to 50 words of copy.
Leaderboard728x90 pixels$1,965/month5 units available
Prime Tower300x600 pixels$1,390/month6 units available
Display Ad .......Print + 8% premium Digital Edition Preview.......$2,035
Interactive webinars, sponsored by suppliers, provide information about products and services. $8,000
Smartphone Static Banner 320 x 50 pixels
Bottom Leaderboard728x90 pixels$580/month20 units available
ONLINE ADS
Digital Rates
JANUARY FEBRUARY MARCH APRIL
ISSUE EMPHASIS
• PCT/NPMA Pest Control Employee Recruitment Survey
• What’s New for 2018?
• Termite Market Update
• Pheromones & Traps
• Annual Termite Control Issue
• Termite News & Notes
• Legislative Report: What’s New in Washington?
• Wood-Destroying Beetle Case Studies
• New Termite Technologies
• Reducing Ant Callbacks
• Spring Means Perimeter Pest Control
• Can Bed Bug Control Be Green?
• Annual Ant Control Issue
• Ant Product Guide
• Bird Control Product Guide
• Mosquitoes in the News: What You Need to Know
BONUS DISTRIBUTION NPMA Legislative Day UPFDA Spring Conference
SUPPLEMENT Mergers & Acquisitions SupplementReadex Ad Readership/Brand Awareness Study for Full-Page Advertisers
Bed Bug Supplement Mosquito Control Supplement UPFDA Anniversary Supplement
CLOSING DATE December 5 January 5 February 2 March 2
MATERIAL DUE December 8 January 10 February 7 March 8
MAY JUNE JULY AUGUST
ISSUE EMPHASIS
• PCT Top 100 List
• Fleet Management/Technology
• How PMPs are Using Technology to Increase Revenues
• Carpenter Ant Control
• Annual Fly Control Issue
• Flies as Public Health Pests
• Keys to Pest Exclusion
• Defending the Dorm: Bed Bugs Go to College
• Annual Cockroach Control Issue
• Pests of Commercial Kitchens
• Back to Basics: Flea Control
• Mosquitoes on the Move: Treating for New Species
• Annual Rodent Control Issue
• Selling Stinging Insect Services
• Pest Control in Sensitive Environments
• Top Spider Management Tips
BONUS DISTRIBUTION NPMA Academy
SUPPLEMENT New Technology Supplement Bed Bug Supplement Mosquito Control Supplement
CLOSING DATE April 3 May 4 June 5 July 6
MATERIAL DUE April 9 May 9 June 8 July 11
SEPTEMBER OCTOBER NOVEMBER DECEMBER
ISSUE EMPHASIS
• Urban Wildlife Control
• You Saw What Where? Nuisance Wildlife Case Studies
• Of Special Concern: Bed Bugs in Senior Living Facilities
• Technician Safety Tips
• NPMA PestWorld Convention Issue
• Fumigation Update
• Taking Care of Equipment
• Formulation Innovations
• What’s Next for Invasive Pests?
• Tips & Tricks: Inspection Tools
• IPM: Techniques and Tools
• New Ideas for Add-On Services
• NPMA PestWorld Report
• Technician of the Year Awards
• Bed Bug Litigation Update: Why Contract Details Matter
• Slow Season = Time for Training?
BONUS DISTRIBUTION NPMA PestWorld Purdue Conference
SUPPLEMENT Bed Bug Supplement PCT Convention Extra Bed Bug Supplement
CLOSING DATE August 3 September 4 October 3 November 2
MATERIAL DUE August 8 September 7 October 8 November 9
// Editorial Calendar
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JANUARY FEBRUARY MARCH APRIL
ISSUE EMPHASIS
• PCT/NPMA Pest Control Employee Recruitment Survey
• What’s New for 2018?
• Termite Market Update
• Pheromones & Traps
• Annual Termite Control Issue
• Termite News & Notes
• Legislative Report: What’s New in Washington?
• Wood-Destroying Beetle Case Studies
• New Termite Technologies
• Reducing Ant Callbacks
• Spring Means Perimeter Pest Control
• Can Bed Bug Control Be Green?
• Annual Ant Control Issue
• Ant Product Guide
• Bird Control Product Guide
• Mosquitoes in the News: What You Need to Know
BONUS DISTRIBUTION NPMA Legislative Day UPFDA Spring Conference
SUPPLEMENT Mergers & Acquisitions SupplementReadex Ad Readership/Brand Awareness Study for Full-Page Advertisers
Bed Bug Supplement Mosquito Control Supplement UPFDA Anniversary Supplement
CLOSING DATE December 5 January 5 February 2 March 2
MATERIAL DUE December 8 January 10 February 7 March 8
MAY JUNE JULY AUGUST
ISSUE EMPHASIS
• PCT Top 100 List
• Fleet Management/Technology
• How PMPs are Using Technology to Increase Revenues
• Carpenter Ant Control
• Annual Fly Control Issue
• Flies as Public Health Pests
• Keys to Pest Exclusion
• Defending the Dorm: Bed Bugs Go to College
• Annual Cockroach Control Issue
• Pests of Commercial Kitchens
• Back to Basics: Flea Control
• Mosquitoes on the Move: Treating for New Species
• Annual Rodent Control Issue
• Selling Stinging Insect Services
• Pest Control in Sensitive Environments
• Top Spider Management Tips
BONUS DISTRIBUTION NPMA Academy
SUPPLEMENT New Technology Supplement Bed Bug Supplement Mosquito Control Supplement
CLOSING DATE April 3 May 4 June 5 July 6
MATERIAL DUE April 9 May 9 June 8 July 11
SEPTEMBER OCTOBER NOVEMBER DECEMBER
ISSUE EMPHASIS
• Urban Wildlife Control
• You Saw What Where? Nuisance Wildlife Case Studies
• Of Special Concern: Bed Bugs in Senior Living Facilities
• Technician Safety Tips
• NPMA PestWorld Convention Issue
• Fumigation Update
• Taking Care of Equipment
• Formulation Innovations
• What’s Next for Invasive Pests?
• Tips & Tricks: Inspection Tools
• IPM: Techniques and Tools
• New Ideas for Add-On Services
• NPMA PestWorld Report
• Technician of the Year Awards
• Bed Bug Litigation Update: Why Contract Details Matter
• Slow Season = Time for Training?
BONUS DISTRIBUTION NPMA PestWorld Purdue Conference
SUPPLEMENT Bed Bug Supplement PCT Convention Extra Bed Bug Supplement
CLOSING DATE August 3 September 4 October 3 November 2
MATERIAL DUE August 8 September 7 October 8 November 9
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