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2016 marketing partner information for the Xceleration Media Network of print and digital properties. Website: http://www.XcelerationMedia.com/ YouTube Channel: https://www.youtube.com/XcelerationMedia Facebook: https://www.facebook.com/GetXceleration Twitter: https://twitter.com/GetXceleration Google+: https://plus.google.com/+XcelerationmediaGroup Instagram: http://instagram.com/XcelerationMedia Pinterest: http://www.pinterest.com/Xceleration Issuu: https://issuu.com/xcelerationmedia Tumblr: http://xcelerationmedia.tumblr.com
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DISTRIBUTION SUMMARY
PRINT MAGAZINESThe Xceleration Media print publications eliminate “ghost” circulation and newsstand waste. With our business model, each partner company has the option to participate in the distribution model. The publications are fully circu-lated by Xceleration Media through a variety of built-in direct to the enthusiast channels however partner companies can also receive and distribute copies of each magazine based on their marketing package. By using existing channels of distribution such as events, races, conferences, product inserts, dealer/retail outlets, participating companies can assure their unfiltered message is placed directly into the hands of their target market.
WEBSITESEach Xceleration Media website features daily/hourly content updates by our dedicated digital editors. With a fast-growing reach that surpasses 1.5 million hardcore enthusiasts, these mobile-friendly websites provide an excellent outlet for delivering your editorial and brand display ads. Our digital content distribution team utilizes a variety of traffic generators (Social Media, SEO/SEM, Newsletters) to ensure that our websites are among the most highly trafficked in each of their market segments.
Current Traffic Specs Available Upon Request
SOCIALPlatforms: Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, Issuu, Tumblr Combined Audience: 1,000,000 & Growing DailyPosting Frequency: Multiple Postings Each Day
eNEWSLETTERSAudience/List: 200,000 Per Title & Growing DailyDistribution Frequency: Each Title Biweekly
VIDEOContent: Original & Shared Partner ContentPlatforms: YouTube & Dedicated Website SectionDistribution Frequency: Daily For further info, contact our sales team at 901.260.5910 or email us at [email protected].
Frequency Circulation
Drag Racing Scene Quarterly 200,000+
Power & Performance News Quarterly 200,000+
Street Rod Life Quarterly 200,000+
Gearheads4Life Biannual 100,000+
OneDirt Biannual 100,000+
Starter Package #1 Package #2 Package #3
Ads 1/6 Page 4c 1/2 Page 4c 1/2 Page 4c Full Page 4c
Editorial 2 Pages 4 Pages
Product Spotlight 1 2
Available Magazine Copies Up To 1,000 Up To 2,500 Up To 5,000
Pricing (Per Title/Per Issue) $350/Per Issue $1000/Per Issue $1500/Per Issue $2500/Per Issue
Starter Package #1 Package #2 Package #3
Print Feature Sponsorship 1
Newsletter Product Spotlight (Equal Rotation)
Newsletter Sponsorship (Equal Rotation)
Video Feature Sponsorship
Trade Show Product Videos 1 2
In-Studio Product Videos 1
Starter Package #1 Package #2 Package #3
Display Ads (Desktop & Mobile)
Horiz. Half Page 650 x 300
Vert. Half Page 300 x 600
Med. Rectangle 300 x 250
Leaderboard 728 x 90
3:1 Rectangle 300 x 100
Sponsor Logo Crawl
Monthly Ad Perf. Report
Product Release Coverage
Original News Items 1 2
Homepage Product Spotlight 1
Newsletter Ad Unit (Equal Rotation) (Equal Rotation)
Pricing (Per Website) $250/Per Month $500/Per Month $750/Per Month $1000/Per Month
2016 RATE CARD
UP TO 100,000CIRCULATION PER ISSUE
5,000 SQ FTVIDEO STUDIO
PRINT MAGAZINESQuarterly Titles: Drag Racing Scene, Power & Performance News & Street Rod Life.Biannual Titles: Gearheads4Life & OneDirt.
DIGITAL (WEBSITES & NEWSLETTERS)
VIP BONUS FOR 12 MONTH PROGRAMS (ANY COMBINATION OF PRINT & DIGITAL)
VOLUME DISCOUNTSPrograms that include 3 or more Xceleration Media titles are eligible for an additional 5% discount.Print + Digital programs (6 months or longer) in the same title earn an additional 10% discount.
www.xcelerationmedia.com
YOUR CONNECTION TO AUTOMOTIVE ENTHUSIASTS
2016 MARKETING PROGRAMS
If it’s automotive and it’s considered cool… Gearheads4Life covers it digitally and in print. Fueled by high frequency news, feature stories, commentary and original video content updates, this unique automotive lifestyle publication covers the intersection of the automotive hobby, music and spirits – the staples of Americana culture.
OneDirt is the world’s foremost dirt track publication packed full of news, tech and in-terviews. Targeted toward racers rather than fans, OneDirt delivers timely content that covers all levels and classes. From off-season bench racing to in-depth engine builds, OneDirt’s team of writers covers the dirt track scene like nobody else.
SUMMARYMarket: Automotive LifestyleSegments: AllEstablished: 2014Website Updates: DailyPrint Publication: BiannualSocial Updates: DailyeNewsletter: BiweeklyVideo Distribution: Weekly
XCELERATION MEDIA TITLES
Street Rod Life celebrates the amazing cars, performance ingenuity and hot rodding lifestyle from coast to coast. Covering traditional pre-1964 street rods, as well as clas-sic trucks and custom cars up to 1972, our digital and print content provides a bal-anced mix of event coverage, lifestyle features and technical content.
SUMMARYMarket: Street Rod, Hot Rod & CustomsSegments: Pre-1972Established: 2014Website Updates: DailyPrint Publication: QuarterlySocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly
Drag Racing Scene covers the cars, drivers and technology that define the sport of drag racing from the pro ranks all the way to the local drag strips. With a veteran editorial staff of hardcore racers, this publication features a heavy dose of technical articles, industry news and “behind the scenes” content.
SUMMARYMarket: Drag RacingSegments: Pro To BracketEstablished: 2014Website Updates: DailyPrint Publication: QuarterlySocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly
ENGAGE. EDUCATE. ENTERTAIN. ENHANCE.Xceleration Media puts your marketing message directly in front of high-value customers without the limitations associated with conventional media channels. As a progressive relationship marketing company solely focused on the automotive aftermarket space, we understand the marketing needs of automotive companies small and large. This is why Xceleration Media strives to make marketing easy by offering turnkey packages that deliver your message via today’s most popular communication channels.
Multi-Channel Made Easy - We offer easy-to-administer and effective programs that utilize all of today’s popular content delivery platforms. Working across so many platforms can be overwhelming in today’s fast-paced world, but our team understands the challenges and makes it easy for our partners.
Guaranteed Editorial - Our acclaimed editorial staff will work hand-in-hand with your team to create well-devel-oped, original articles that showcase your products, personnel and company. You are a vested partner in every step and there’s nothing more effective at generating sales.
Targeted Distribution – Our top-quality content is directly distributed to the most qualified and engaged auto-motive enthusiasts around the world. Using a variety of unique grassroots channels, we distribute via targeted handouts, membership clubs, direct mailings and package inserts.
Engaged Audience - Xceleration Media has verifiable audiences that rival any traditional automotive publisher. However what sets us apart is the fact that our audiences have been exclusively built on the most qualified enthu-siasts and racers – no distribution waste or low value fringe customers.
Think Partnership - We bring together the most market-ing savvy and forward-thinking brands in the industry to create an alliance of like-minded marketing partners. By sharing ideas and resources, all members of the group reap the benefits at the lowest cost possible.
5 REASONS WE’RE DIFFERENT
SUMMARYMarket: Dirt Circle Track RacingSegments: Pros To GrassrootsEstablished: 2008Website Updates: DailyPrint Publication: BiannualSocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly
EDITORIAL CONTRIBUTORSBrandon Flannery – Features & InstallsRick Sosebee – Adventure Content
Dan Hodgdon – Motorsports & LifestyleTommy Lee Byrd – Event Coverage
PRINT MAGAZINESFive high-quality print titles put your marketing message in the hands of active performance automotive and motorsports participants.
WEBSITESHighly-trafficked and respected online sources for news, products, hardcore tech, event coverage and automotive lifestyle content.
SOCIAL MEDIAWith social accounts on Facebook, Twitter, Instagram, Pinterest, Goo-gle+ and Tumblr, our content is dis-tributed daily to active enthusiasts.
EMAILXceleration Media distributes high-ly-targeted email campaigns that reach over 200,000 auto enthusi-asts on a weekly schedule.
ONLINE VIDEOOur network of channels publishes original content created by Xcel-eration Media and curates existing automotive content on a daily basis.
TV SHOWSXceleration Media is currently de-veloping several automotive televi-sion shows that will be distributed to millions of households.
If hardcore technical content, DIY upgrades and performance car features are your interest, Power & Performance News is the title designed for you. Our acclaimed editorial staff covers all aspects of engine and driveline upgrades on classic muscle cars up to the newest late model vehicles with a focus on presenting information that applies to the “average car guy”.
SUMMARYMarket: Powertrain PerformanceSegments: Muscle Cars To Late ModelEstablished: 2008Website Updates: DailyPrint Publication: QuarterlySocial Updates: DailyeNewsletter Distribution: BiweeklyVideo Distribution: Weekly
EDITORIAL TEAM
OIL UPDATE:
THE TRUTH ABOUT ZINC
PART
# P
P201
3-1
PRO TOURING
PRO TOURING
LS RACE BLOCK BIG-POWER BUILD
Volume 4, Issue 1
SPINTRON TESTING:THESECRETTO
WINNING
THE BASICS AND BEYOND
AXALTA: HIGH-TECH PAINT TODAY
LATE-MODEL PONY CAR COOLING
FAST FACTS ON FASTENERS
PART
# P
P201
3-2
CRUISE NIGHTS
CRUISE NIGHTS
EFI: CHOOSING THE RIGHT FUEL SYSTEM
Volume 4, Issue 2
AN AMERICAN TRADITION
AN AMERICAN TRADITION
Latest
Forced InductIon
cam secrets reveaLed
Latest
Forced InductIon
cam secrets reveaLed
BodYGuardFor Your
carB
meGa cLutcH For meGa street PoWer
axaLta: BIrtH oF a comPanY
HP meets HIGHer educatIon
meGa cLutcH For meGa street PoWer
BILLETPULLEYINSTALL
BILLETPULLEYINSTALL
HOTTESTPARTSWIN MORE!
ISSUE 1, 2014
PUBLICATION OF
XCELERATION MEDIA
onedirt.com
THE DIRT TRACK RACING MAGAZINE
IS DIRT RACING READY FOR THE LS?
KARTS TO
STOCK CARS
THE LATEST NEWS
AND TECH UPDATES
SPRINT CARS ARE LEADING THE WAY
TIPS TO GET MORE
SPONSORS
& KEEP THEM
AND MORE: ONLINE GUIDE * VIDEO REWIND * EVENT PREVIEW
VALVE TRAIN
SECRETSFROM THE PROSOD2014-1
JEFF SMITHSmith, a 35-year veteran of automotive journalism, comes to XM after serving as the senior technical editor at Car Craft. An Iowa native, Smith served a variety of roles at Car Craft before moving to the senior editor role at Hot Rod and Chevy High Perfor-mance, and ultimately returning to Car Craft.
SHAWN BRERETONThe native of Syracuse, New York and lifelong muscle car enthusiast appreciates all-things automotive. Shawn’s unique style of event coverage and car features have been published in a variety of print and digital publications.
TODD RYDENTodd Ryden got his start as a writer while working at a Chevrolet dealership and at-tending Oakland University in Rochester, Michigan. Upon graduation, he moved to El Paso, Texas, where he spent 18 years working with MSD Performance and producing stories for a number of automotive publications.
CAM BENTYCam Benty’s name is instantly recognizable to those that have been around the automotive aftermarket over the last 25 years. He has built a stellar reputation as a well-rounded automotive journalist while holding positions with Popular Hot Rodding, Car Craft, National Dragster and Motor Trend.
JOHN DIBARTOLOMEOJohn DiBartolomeo is a name that is synonymous with award-winning cover-age of the news, products and cars of drag racing. The former editor of Drag Racing Action, DiBartolomeo has a storied past in motorsports, which includes multiple NHRA national and divisional wins as well as industry honors.
RICHARD HOLDENERIf you are looking to find Richard Holdener, look no further than the nearest dyno. Holdener has a career that spans over 25 years as a staff technical editor and in a freelance capacity for just about every major automotive enthusiast magazine in-cluding Hot Rod, Car Craft and Super Chevy.
JEFF HUNEYCUTTThe former editor of Circle Track Magazine and NASCAR Illustrated, Jeff has specialized in racing and engine tech for over 15 years. Huneycutt’s accom-plishments include authoring two “How To” books on racing, one of which received the International Society for Vehicle Preservation Gold Medal.
BEN SHELTONBorn and raised in Memphis, Tennessee, Ben Shelton watched his heroes burn up the dirt tracks every weekend, and dreamed of one day working in racing. Fast forward to today, and Shelton has worked for over 15 years in almost every facet of motorsports PR and marketing.
Scan to see the XM difference.