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Our client requested an impressive sales kit to offer potential investors... these are the solutions my team and I presented.
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In Brief:
4th of November 2009
QDC (Qassim Development Company)VIP SALES KIT
4th of November 2009
Creative Solution
Option 1
Proud of our roots
The people of Qassim Saudi Arabia, are proud of their heritage, their traditions, and their way of life.
The name “Qassim” is derived from the word Qassima, meaning the place where the White Saxaul trees grow.
Since this kit will be given to businessmen who want to invest in Qassim, we offer them a white saxaul sapling, grown in a traditional Qassimi ceramic pot.
This way, the investor will literally see Qassim growing.
Rationale
Option 1
The Kit
Option 2The Cornerstone
The investor is the core of our projects, he is both structure and platform, he is the symbol of ability.
As the cornerstone holds an arch or an entire building together, so does the investor. He is a main pillar in the project, and a key partner in the enterprise.
This solid and strong stone is precisely cut and well sculpted. Thus sending positive reassuring vibes to the mind of a businessman, before he ventures into a new investment.
Rationale
Option 2
The Kit
Option 3The Halala Coin
All great things start in their simple basic form.These are the humble beginnings which are most valued. Which is why we chose the smallest part of the Saudi currency, the Halala.
This coin might not get you anything, but the fact is, wealth cannot accumulate without it.
It is the atom and essence of all investments. It is both fund and turnover in their very basic form. A sufficient reason to hang it on the wall with modesty.
Rationale
Option 3
The Kit
Thank You