Upload
brainerd-dispatch
View
221
Download
0
Embed Size (px)
DESCRIPTION
Take a look at all the options for central Minnesota advertising we have available to reach tens of thousands of local residents with your message.
Citation preview
Voter’s Guide
MilleLacs
Aitkin
Cass
WadenaMcGregor
Todd
Lake Shore
Hackensack
CrosslakePine River
Pequot LakesCrosby
BrainerdPillager
Wadena
Staples
Long Prairie
Garrison
Morrison
Crow Wing
WalkerLongville
THE RACE IS ON
POLITICALADVERTISING2016
Reach thousands of potentential voters!
Get started: [email protected] • 218-855-5895 • 800-432-3703
[email protected] • 218-855-5895 • 800-432-3703 506 James Street, Brainerd, MN 56401 • BrainerdDispatch.com • PineAndLakes.com
Reach Thousands through our large distribution.As far North as Walker and as far South as Little Falls. As far West as Wadena and as far East as McGregor.
Quantity
500-1000
1001-2500
2501-5000
5001-10,000
Quantity
10,001-20,000
20,001-30,000
30,001-50,000
50,001-100,000
Print Only 6x9 6x11
29¢ 30¢
20¢ 20¢
16¢ 17¢
11¢ 12¢
Print Only 6x9 6x11
8¢
7¢
6¢
5¢
Ink Jetting+ $53 setup
$36.40
$33.90
$31.45
Ink Jetting+ $53 setup
$29.05
$26.65
$24.30
$21.90
Maximum Impact- large areaHigh Impact -small area
Single Sheet Insert
Preprint Tabs
File Deadline: Tuesday before noon (cst) (ships the following Tuesday) *holiday restrictions may apply. List charge is additional. Postage may vary depending on saturation levels. Pricing is based on a single version. Price is based on PDF file being provided. Design time is available at an additional charge of $65.00 per Hour. Applicable Sales Tax will apply. Single Plate Change - $105.00 each. Deadline: 1 Week to 10 Days Lead Time. Proofing: at Newspaper Prior to Order / if at FCP add 2 days for 1 proof.
List Work$38.50/hr
List is additional
Postage 16.2-25.6¢
per piece(automation)
published by USPS
per piece per piece
Additional
VOTE!kjhiuoijh dfgv dfrgv b
hg kjs ie gpoklj kjhiu
oijhgpokljkujhfiukl kjhiu
VOTE!kjhiuoijh dfgv dfrgv b
hg kjs ie gpoklj kjhiu
oijhgpokljkujhfiukl kjhiu
Voter’s GuideAd SizesPage Size (Image Area)Standard Page6 col (10.75”) x 21”
Column Width: (23” web size)1 column .............. 1.6875”2 column .................... 3.5”3 column .............. 5.3125”4 column ................ 7.125”5 column .............. 8.9375”6 column ................ 10.75”Double Truck .............. 23”
See specific products and inside for deadlines.
Voter’s Guide
Brainerd DispatchAverage DistributionWeekday - 10,000
Rate: $15.33 pci Sunday -15,000
Rate: $18.74 pci
Echo JournalAverage DistributionThursdays - 4,500
Rate: $9.08 pci
Echoland ShopperAverage DistributionFridays - 33,000
Rate: $11.03 pci
Size and specs- 8.375 x 10.875 -TrimmedPlease add .25” bleed if any color or object runs over the trimmed edge. This would make your total document 8.875 x 10.875. Deadlines: 1-2 week lead time depending on design needs.
Deadlines: 12 days prior to insertion. Size: No larger than 11’ x 11’’ and no smaller than 6” x 8” (finished and folded) Distribution: Distribution zip code breakdowns are available for Monday – Friday papers only. Charge varies by breakdown. Sunday inserts: Must supply enough for the entire Sunday distribution numbers or we will not be able to guarantee where the insert is distributed.
(Orders must be increments of 1,000 and a 5,000 minimum)
(Due to automatic rounding, total cost may vary slightly)
Direct Mail Post Cards
4 Page $61.80
12 Page
$82.4020 Page $103.00
8 Page $72.10
16 Page $92.70
24 Page $113.30
28 Page $123.60
VOTEMARTINVITADEMOCRATFor U.S. Senate
“I’m committed to finding
the solutions that will help
move our country forward
in 2013 and beyond. My
record reflects my
commitment to the voters,
and I will continue to work
hard to represent the
interests and wishes of
this great state.”
I Support√ Budget Control
√ Financial
Transparency
√ Education
Investment
√ College Cost
Reduction
√ Environmental
Responsibility
√ Jobs for Americans
facebook.com/
electmartinvita
@martinvita
Paid for by the Committee
to Elect Martin Vita
Vote November 6 Martin Vita for Senate
000-000-0000 • www.namewebsite.com
Martin Vita is endorsed by:
Name Organization
Name Organization
Name Organization
Name Organization
Name Organization
Name Organization 1234 Washington Street
Somersville Heights, XY 00000
000-000-0000
www.namewebsite.com
On Your Side, On IssuesThat Matter Most.www.votenanycole.comA Record That Speaks for Itself!• List resume point• List resume point• List resume point• List resume point• List resume point• List resume point
Proudly Endorsed by:Name Endorser
NANCY COLERepublican for Name Position
VOTE!Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce scelerisque, diam ac porttitor semper, ex ex accumsan eros, eget placerat risus tellus vitae arcu. Donec ut mi est. Etiam eleifend faucibus elit, quis aliquet nisi elementum vestibulum. Quis-que pellentesque erat magna, id consequat dolor elementum ut. Sed rhoncus eleifend
malesuada. Pellentesque eleifend odio elementum, accumsan nunc at, pulvinar nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec elementum velit ac lorem ultricies luctus. Duis id sagittis elit, eu pharetra orci. Nulla consequat augue sit amet urna efficitur, ac sagittis lorem
Lorem ipsum dolor sit amet
• Lorem ipsum dolor sit amet,
• Scelerisque, diam ac porttitor
• Lorem ipsum dolor sit amet,
• Lorem ipsum dolor sit amet,
• Lorem ipsum dolor sit amet,
semper, ex ex accumsan eros, eget placerat risus tellus vitae arcu. Donec ut mi est. Etiam eleifend faucibus elit, quis aliquet nisi elementum vestibulum. Quisque pellentesque erat magna, id consequat dolor
elementum ut. Sed rhoncus eleifend malesuada. Pellentesque eleifend odio elementum, accumsan nunc at, pulvinar nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec elementum velit ac lorem ultricies luctus. Duis id sagittis elit, eu pharetra orci. Nulla consequat augue sit amet urna efficitur, ac sagittis
“e, diam ac port fhuo poqiu”
Quantity per/m
5,000-9,000
10,000-19,000
20,000-29,000
30,000-49,000
50,000-74,000
Shipping
$6.50
$5.80
$5.30
$4.80
$3.00
Print Only
$51.25
$36.63
$34.98
$30.00
$22.31
+ Delivery
$99.00
$89.00
$87.00
$67.00
$59.00
Higher quantities available.
Also
publishes online
and shared on
social media!
Voter’s GuideArea’s most in-depth election coverage! Choose which paper covers your voting target area.
Publish dates:Brainerd Dispatch Sept. 23
Echo Journal Sept. 22Space/Copy Deadline: Sept. 7
Political AdvertisingRates are Listed Black and White. Add color: $5.00 pci. Regular deadlines apply.
$5,500 • Four minutes, four locations and three interviews.
$4,250 • Two minutes, two locations and two interviews.
Videos Include: professional voiceover, tailored introductions, titles, transitions, graphics, name title bars and music.
THE RACE IS ON!
Echoland Shopper Fronts33,000-average weekly distribution• Front page of the shopper- 6 spots available• Top two spots above the fold get max exposure• Starburst ad-makes a major impact on the masthead
Starburst ads$75 Per week
Front Ad (3 col. x 6”)$260 Oct. - Feb.$360 Top two spots $360 Mar. - Sept.$460 Top two spots
Headlinekjhiuoijhg-poklj
218-123-4567
CombinationIncludes both packages
20,000........................ $64030,000........................ $96040,000..................... .$128050,000...................... $160075,000...................... $2400100,000.................... $2800
Standard ImpactRegular Ad Package
20,000........................ $24030,000........................ $36040,000....................... .$48050,000........................ $60075,000........................ $900100,000.................... $1000
Large Leaderboard and mobile adhesion banner20,000........................ $40030,000....................... .$60040,000........................ $80050,000...................... $100075,000..................... .$1500100,000.................... $1800
High
Impa
ct
Impr
essi
ons
Max
imum
Impa
ct
Impr
essi
ons
Bran
ding
/Aw
aren
ess
Impr
essi
ons
Content and Video Creation pricing is subject to scope of project, travel, etc. These are relative guidelines on content creation costs.
Boosted Email Package $1,995 Includes 15,000 sends
• Email Marketing- Ability to deliver to a customized list to reach your exact audience.• IP Address Marketing- Proactively deliver ads targeted to people with matching IP addresses to the email send list.• Retargeting- Strategically deliver ads to recipients who opened your email.• Resends- Deliver a second message to those who opened your email.• Lead Generation- Receive information of all recipients who took action. Includes name, address and email for you to build your database and prospect further/follow-up accordingly!• Social Media- Connect your ad to those from the list who have a Facebook or LinkedIn account. This helps build likes and followers and increases your impact.
Brainerd DispatchPublishes six days a weekDate ..........................Deadline (5 p.m. M-F)Monday .....................Thursday prior Tuesday .....................FridayWednesday ................MondayThursday ....................TuesdayFriday .........................WednesdayWeekend Edition .......Thursday, noon
Echo Journal Publishes ThursdaysMonday, noon
Echoland ShopperPublishes FridaysTuesday, noon
Digital Solution PacksGeo-Target your district or the entire state. Add in levels of demographic & behavioral targeting to put you in front of your desired audience. (Served on or off the FCC Network).
Deadlines
Premium Placements
Brainerd Dispatch$675 Weekday$800 Sunday
Echo Journal$100 per 1,000
Banner Ads • Front/Main news and several other sections • Full color
Brainerd DispatchSunday Front Page 5x2 (8.9375” x 2”) $275
Weekday Front Page 5x2 (8.9375” x 2”) $175
Sunday Business 6x2 (10.75” x 2”) $225
Sunday Business 6x5 (10.75” x 5”) $500
Sunday Outdoors 6x2 (10.75” x 2”) $225
Sports Page 6x2 (10.75” x 2”) $225
Wednesday Neighbors 6x2 (10.75” x 2”) $225
Echo Journal 5x2 (8.9375” x 2”) $175
Post-Its The ultimate placement! A print Post-It sticks on the front page just like a regular sticky note. (3 week turn around time)10,000 minimum print run required on all orders.
First come, first served
Accu Weather SponsorBrainerd Dispatch Full color 3.5” x 2” $50
VOTE
VOTEStand out on the front page!
VOTEStand out on the front page!
Headlinekjhiuoijhgpokljkujhfiukl
218-123-4567
Shopper Starburst Ad
Shopper Front
Infographic Sample
Banner Ad
Accu Weather
Accu WeatherPost-it
VOTE
Video Marketing $35 CPM• Preroll delivery on FCC network• Targeted video delivery on the web • Video embedded in ad units
News, Feature Article or ProfileIncludes: article with art, two interviews, rights to copy.< 600 words $1000 < 800 words $1200
Photography- $300 per image • Photojournalism style Natural environment.
• Portrait style Set up and lit accordingly.
Native Advertising $35-$45 CPMNative advertising is branded content: articles, infographics, videos, branded content. The word “native” refers to the content’s integration with other media on the platform. It’s a form of advertising that is crafted by experts and placed into an environment where it innately belongs.*Talk with your Media Consultant for a customized native delivery plan.
CHOICEBe Sure to Vote on Tuesday, November 6, 2012.
•
Voice Your
This message is brought to you by the following sponsors,
who urge Americans to exercise their right and their responsibility to vote.
Newspaper1234 Washington Street
Somersville Heights000-000-0000
www.namewebsite.com
Auto Dealer1234 Washington Street
Somersville Heights000-000-0000
www.namewebsite.com
FinancialInstitution
1234 Washington Street
Somersville Heights000-000-0000
www.namewebsite.com
CommunityCollege
1234 Washington Street
Somersville Heights000-000-0000
www.namewebsite.com
GeneralContractor
1234 Washington Street
Somersville Heights000-000-0000
www.namewebsite.com
Infographics- $100 per hr. includes rights to image.
Targeting Options Age, Education level, Household Income, Psychographic, Life Cycle and Behavioral
Video Campaign Seamless Digital Advertising
[email protected] • 218-855-5895 • 800-432-3703506 James Street, Brainerd, MN 56401 • BrainerdDispatch.com • PineAndLakes.com
123 any Street • Anytown, USA
www.website.com 123-456-7890
VOTE POST-IT
Logo here etc..