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8/9/2019 Comcast - Political Advertising
http://slidepdf.com/reader/full/comcast-political-advertising 1/11
Political Advertising
µ10
Candidate Name
TARGETING, ENGAGING,
8/9/2019 Comcast - Political Advertising
http://slidepdf.com/reader/full/comcast-political-advertising 2/11
On-Air People are watching more television than ever. The viewership of ad-supported cable Continues to surge,
and as the audience grows, it is becoming an essential marketing medium. We can help you tap into the
power of cable with insertion opportunities on an array of popular cable networks so political and issue
advertisers can pinpoint constituencies by demography - or geography. Spot cable's unique technologies can
even help you reach specific geo-demographics at sub-DMA levels. With sophisticated market segmentation
tools like Adtag & Adcopy(tm), ads can be tailored quickly and easily to change messages. When the right
message gets to the right audience, campaigns maximize impact and reduce waste.
On-DemandElections 2010 On Demand is found under "News & World" on Comcast's popular video-on-demand (VOD)
service. Elections 2010 On Demand is an informative, convenient voter resource, filled with politically themed
programming 24/7, at no additional cost to our Digital Cable customers. Political candidates and issue
advertisers also can have a presence On Demand, for an opportunity to go beyond the 30-second spot and
reach millions of Digi tal Cable customers with up to thirty minutes of their own content. See why On
Demand viewers are voters (PDF) and view client testimonials.
OnlineComcast High-Speed Internet is the nation's leading residential broadband Internet service, and the award-
winning Comcast.net is the portal for more than 12.9 million High-Speed Internet customers. It is a top ten
site with nearly three billion page views and more than 80 million video views each month. Banner ads and
broadband video placements can reach potential voters who turn to Comcast.net for the latest in news and
entertainment.
o t ca vert s ng
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ct ns
DEMAND Fast Facts
81.2% ar r gist r d t v t in th ir district f r sid nc
70.8% v t in l cal l cti ns.
74.2% v t in stat wid l cti ns
46.3% ALW AYS v t in stat wid l cti ns.
8/9/2019 Comcast - Political Advertising
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On-Air
Description of on air content , proposed networks/programs and demographics reached, number of spots
to successfully penetrate target market audience, etc.
On-Demand
Description of On-Demand reach & proposed package.
Online
Description of online reach & proposed online content.
et e otes o
Need
8/9/2019 Comcast - Political Advertising
http://slidepdf.com/reader/full/comcast-political-advertising 8/11
For More Information
Contact:
Nancy lelandM ichigan Political Sales M anager
m
http:/grandrapids.comcastspotlight.co
m
tate ide oting TARGETIN
G,
ENGAGIN
G,
INTERACT
ING
WINNING!
8/9/2019 Comcast - Political Advertising
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For More Information
Contact:
Nancy lelandM ichigan Political Sales M anager
m
http:/grandrapids.comcastspotlight.co
m
oter eg strat on
TotalsTA GETIN
G,
ENGAGIN
G,
INTE ACT
ING
WINNING!
8/9/2019 Comcast - Political Advertising
http://slidepdf.com/reader/full/comcast-political-advertising 10/11
For More Information
Contact:
Nancy lelandM ichigan Political Sales M anager
m
http:/grandrapids.comcastspotlight.co
m
U MING E ECTI N
INFORMATION
T ARGETIN
G,
ENGAGIN
G,
INTERACT
ING
WINNING!
E ECTIONS 2010 BY COUNTY
BIENNI A RECINCT REPORTS
AUG. PRIMARY & NOV. GENERA E ECTION
IMPORT ANT D ATES & FILING DEADLINES
CALEND AR OF ELECTION D ATES
REGISTRATION DEADLINES & ELECTION D ATES
January 25, 2010: Last day to register for February 23, 2010 Election April 5, 2010: Last day to register for May 4, 2010 Election
July 6, 2010: Last day to register for August 3, 2010 Election
October 4, 2010: Last day to register for November 2, 2010 Election
POLITICAL PARTY ST ATUS
ST ATEWIDE B ALLOT PROPOS AL ST ATUS
8/9/2019 Comcast - Political Advertising
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For More Information
Contact:
Nancy lelandM ichigan Political Sales M anager
m
http:/grandrapids.comcastspotlight.co
m
in The Election
PROVEN ways to
harness cable television...
Compelling, long-format messaging to educate and inform
viewers ON DEMAND«and the engagement and
interactivity of advertising online with the nation's
leading broadband portal.
and a POE
RFL
combination to capture voters.
TARGETIN
G,
ENGAGIN
G,
INTERACT
ING
INNING!
X