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Before the Internet, in the “good ole days”, it was much simpler for you to reach your neighborhood customers. Yellow pages, newspapers, direct mail worked and required little effort. Now, these methods don’t work and the online methods that do require you to spend lots of time that you don’t have. Even worse, no one online methods does it all and to be effective you need to learn how to email, work social media, work with Google, improve your website and more.Even if you had the time, each of these new methods have steep learning curves and require ongoing management. Worse, the time you spend managing your marketing efforts is less time you have for working with customers. We’ve seen business owners get so busy managing their Facebook account, they forget to talk to the customers showing up in their stores.But don’t give up. Neighborhood marketing doesn’t have to be that hard. Our BubbleLife.com powered neighborhoods get customers to your business, require little effort and actually help you talk to customers more.This presentation is organized as a series of very short tutorials. These tutorials help you understand the challenges of neighborhood marketing and the ways these new tools can give you what you had in the “good ole days” – results with little effort.
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Local AdvertisingFor BubbleLife.com Powered Businesses
For more: http://localadvertisingtoolkit.com
© Copyright 2011 – BubbleLife Media LLC
Where Are Your Customers?
0 Your best customers are your closest customers0 Closest customers are most likely to be repeat
customers0 Closest customers are most likely to refer their friends
and family0 Target your neighborhood for best results
© Copyright 2011 – BubbleLife Media LLC
Getting More Customers
0 Customers need to know you exist0 Customers need to be able to learn about you0 Customers need a positive experience0 Customers need follow-up0 Checklist approach to solving problem
0 http://bit.ly/rmUJpN
© Copyright 2011 – BubbleLife Media LLC
Reaching Your Customers
0 Customers find you in a variety of ways0 Branding lets you shortcut a buyers investigative
process0 Be where people search – online, friends
© Copyright 2011 – BubbleLife Media LLC
Building Your Brand
0 Brands are stories0 Give people something to talk about0 Give people the stories you want them to repeat0 Don’t let them forget your stories
© Copyright 2011 – BubbleLife Media LLC
Effective Online Advertising
0 It takes more than banners to succeed0 It takes different types of online exposures working
together0 It still takes word-of-mouth references from friends
and family
© Copyright 2011 – BubbleLife Media LLC
Writing Your Content
0 People learn about your business from content0 Content is something interesting to the reader0 Interesting content becomes your brand
© Copyright 2011 – BubbleLife Media LLC
Monitoring Your Results
0 Ineffective marketing wastes money0 Tracking results prevents ineffective marketing0 Tracking results improves results
© Copyright 2011 – BubbleLife Media LLC
Designing Your Website
0 Websites are for customers and Google0 Website text must match Google searches0 Websites should convert visitors to new customers
© Copyright 2011 – BubbleLife Media LLC
Hosting Your Website
0 If you don’t monitor your website, who will?0 Your website is too important for just anyone to host
© Copyright 2011 – BubbleLife Media LLC
Watching Your Reviews
0 A negative review is hard to make go away0 Encourage customers to review their experience0 A disgruntled customer can cause a lot of problems
© Copyright 2011 – BubbleLife Media LLC
Getting Found Online
0 Yellow pages are giving way to online directories0 Google, Yelp and BubbleLife directories are a must0 BubbleLife’s neighborhood focus gets you targeted
exposure
© Copyright 2011 – BubbleLife Media LLC
Free Book
0 Neighborhood Brands helps you acquire local customers
0 Its free.0 Download it at:
0 http://bit.ly/o57ZKp0 Purchase it at:
0 http://bit.ly/n5iFNd
