2015MEDIAKIT - DMNews.commedia.dmnews.com/documents/112/2015_dmn_media_kit_27777.pdfA Day in the Life of Direct Marketing What’s Next in Customer Experience Marketing The Intersection

2015MEDIAKIT

Contact Information: Greg Zalka I 646-638-6027 I [email protected]

DMNEWS.COM

LEAD GENERATION•SponsoredPromotion

•WhitepaperoftheDay

•HotListoftheDay

•Telemarketing

•Webcasts

•VirtualEvents

•eBook

•Social

•Source

•OnlineDirectory

BRANDING•Magazine

•dmnews.com

•Newsletters

EVENTS•Marketing&Tech

PartnershipSummit

•MarketingHallofFemme

•40Under40

•Caples

THOUGHT LEADERSHIP•Roundtable

•Nativeadvertising

CUSTOM CONTENT CREATION•eBooks/Surveys/

Microsite

RECRUITMENT•Online

•Print

OTHER•Licensing

Insightonprofitable,data-drivenmarketingstrategies

1 2 4 6

3 57

n 100%year-onedirectrequestn 100%BPAqualified

n83%C-Suite/Seniormarketingtitles

n73%Client-Sidemarketers

Marketers need insight that drives customer action and profitable rev-enue. Getting to that insight takes the right mix of data, strategy, andtechnology.Direct Marketing Newsprovidesthecomprehensivecoverageofthehottesttrends,successstrategies,andcoretechnologiesthatmar-ketersneedtogetfromrawdatatoprofitableinsight.DMNdeliversthattimely informationthrougha robustsetofdigitalofferings that includea website, email newsletters, eBooks, social media, virtual events, andwebcasts,aswellasamonthlyprintedition,EssentialGuidesseries,andliveeventsthatcollectivelyserveaBPA-auditedcirculationofmorethan150,000seniormarketingexecutivespermonth.

*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT


OVERVIEW

VERTICALS INCLUDE:n Online-OnlyRetailers

n TraditionalOutlets

n FinancialServices

n Healthcare

n Technology

n Publishing

n Communications

n Entertainment

n Hospitality

n Tourism&Travel

n Manufacturing

n Education

n Government

n Transportation

n Utilities

n Associations

n Agencies

n Media

Chairman,CMO,CEO,COO,etc.

MarketingManager+

B2BB2C

AgenciesSuppliers

Creative,Operational,Technical,etc.

BothB2C/B2B

Titles

52%

30%

22%

31%

26%

5%

17%

44%

73%JOB TITLE BREAKDOWN:

B2C V. B2B BREAKDOWN:

CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:

Client-SideMarketers

2015MEDIAKIT

Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)

*Adduedatesarethe10thofthemonthprior**AllEssentialGuideswillhavebonusdistributionatDMA2015

***Ineveryissue:coverageofemail,analytics/marketing-tech,anddirectmail/postalorregulatoryissues

2015 EDITORIAL CALENDAR


September

November

October

February

March

April

May

June

July/August

December 2015/January 2016

December/January

2015MarketingOutlook

DataficationofMarketing

Marketing&Tech

InnovationAwards

TheChangingDynamic

ofCustomerLoyalty

MarketingHallofFemme

RedefiningDataPrivacy

ADayintheLifeofDirect

Marketing

What’sNextinCustomerExperienceMarketing

TheIntersectionofAdTech

andMarketing

40Under40Awards

2016MarketingOutlook

ContentMarketing:TheGood,

Bad,&Ugly

BlendingDirectand

BrandMarketing

TimeManage-mentforMarketers

Segment-ationandTargeting

Storytelling

EmailMarketing

B2BMarketing

Omni-channel

Marketing

MobileStrategies

Data/Analytics

LeadGenStrategies

CustomerLifetime

Value

MobileMarketing

Omni-channel

Marketing

PredictiveAnaltyics

DirectResponse

Video

Segmenta-tionandTargeting

LeadGenContent

Marketing

MarketingAuto-mation

Programmatic

Privacy

Social

MarketingLeadership

Attribution

MarketingROI

EmailMarketing

NativeAdvertising

MarketingMeasure-

ment

CustomerLoyalty

—

Marketing&Tech

InnovationAwards

—

—

MarketingHallofFemme

—

—

—

40Under40Awards

ContentMarketingEssential

Guide

Social

DemandGen

ContentMarketing

EmailMarketing

CustomerLoyalty

Data/Analytics

MarketingTech

DigitalStrategies

Segmenta-tionandTargeting

Omni-channel

Marketing

eTailWest

MarketingHallof

Femme,National

PostalForum

ad:techSan

Francisco

—

CRMC

eTailEast

40Under40Awards,

ERA,GraphExpo

DMA2014,Advertising

Week

ad:techNewYork

Marketing&Tech

InnovationSummit

Virtual Event: MobileMarketing

(Feb26)

—

Live Event: MarketingHallofFemme(Apr24)

Virtual Event: LeadGeneration

(May14)

—

Virtual Event: SocialMedia

Strategies(Aug20)

Live Event: 40Under40

Awards

—

Live Event: CaplesAwards

Virtual Event: ContentMarketing

(Dec3);Live Event:

Marketing&TechInnovationSummit

Attribution

2015Predictions;

ContentMarketingEssential

Guide

MarketingAutomation

Marketing&Tech

InnovationSummit

—

—

—

—

OmnichannelMarketing

—

—

EmailMarketing

—

—

DirectMailMarketing

SocialMedia

Strategies;CaplesAwards

Analytics

Virtual Event: ContentMarketing

(Dec3,2014);Live Event:

Marketing&TechInnovationSummit

(Jan29,2015)

Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)

Allratesarenet

Seemediakitpageforallopportunities

*Dependingoncriteria

*Customoptionsavailable

PRINTINCLUDES DIGITAL AND APP EDITIONSDISPLAY

SOURCE

RECRUITMENT

Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)

1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245

3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180

6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055

12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000

20%premiumaddedtobackcoverposition15%premiumaddedtoinsidefrontandinsidebackcoverpositions10%premiumaddedtoallguaranteedrun-of-bookpositions

Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"

1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545

3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520

6x $1,005 $985 $960 $935 $505 $495 $475 $465

12x $955 $915 $895 $875 $475 $460 $450 $435

LEADGENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING

DeploymentRate $5,965 $3,275 $2,445 UponRequest

CPL* $50-$200

SOCIAL EBOOK

TweetChatSponsor $4,565

Sponsored 2Tweets $1,750Tweets

5Tweets $3,350

TWITTER

LIVEEVENTS

Sponsor $24,000 Reveal $9,500 Sponsor $15,000 GoldSponsor $7,500

ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*

LEADGENERATIONEVENTS

Editorial $24,875

Partner $19,875

Editorial $7,500

Custom $15,000

Keynote $9,870

Session $9,870

Booth $4,715

WEBCAST VIRTUAL EVENT


2015 ADVERTISING RATES2015MEDIAKIT

Allratesarenet

ONLINE DISPLAY

SPONSORSHIPS

INTERACTIVE/RICH MEDIA

NATIVE ADVERTISING

NEWSLETTERS

ONLINE DIRECTORY

NATIVE ADVERTISING

JOBS.DMNEWS.COM JOB POSTINGS

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs)

1month $3,125 $2,545 $2,890 $4,975

3months $3,000 $2,440 $2,780 $4,750

6months $2,880 $2,340 $2,660 $4,557

12months $2,630 $2,140 $2,430 $4,440

CPM $105 $105 $105 —

Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)

1month $7,215 $2,756 $1,575 $1,575

3months $6,625 $2,620 $1,500 $1,500

6months $6,025 $2,478 $1,415 $1,415

12months $5,485 $2,342 $1,340 $1,340

Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)

1day $1,750 $1,050 $5,250 $3,995

3days $1,650 $995 $4,725 $3,555

6days $1,575 $945 $4,200 $3,155

12days $1,475 $890 $3,675 $2,755

$3,499

Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)

1week $5,400 $2,350 $2,350

2weeks $5,150 $2,200 $2,200

3weeks $4,850 $2,050 $2,050

4weeks $4,550 $1,900 $1,900

Text ad only

1week $3,750 $950 $950

2weeks $3,550 $850 $850DailyInsiderdeploys5xaweek,EmailWeekly&Marketing&TechWeeklydeploy1xaweek.Allcostsperweek.

Type Option A Option B Option C

AnnualRate $1,325 $1,130 $900

30-day $330

60-day $550

DIGITAL


ADVERTISING RATES (CON’T)2015MEDIAKIT


You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.

WHITEPAPER OF THE DAY Deliveredtoover29K*opt-inintegratedmarketers.Thisbroadcastserviceenablessuppliersandresearchfirmstoannouncewhitepapers,bestpracticeguidelines,researchresultsandotherfreeliteratureinallsectorsofintegratedmarketing.

SPONSORED PROMOTION Deliveredtoover28K*marketers.SponsorshipsavailableforemailblastofspecialclientpromotionssenttoDirect Marketing Newssubscriberbase.Promotionexamplesinclude,butarenotlimitedto:Webcasts,TradeShowExhibition,SpecialAnnouncements,NewProductLaunches,Advertisements,Anniversaries,NewBusinesswins,andCongratulatorymessages.

HOT LIST OF THE DAY Deliveredto18K*direct,database&interactivemarketers;singlesponsoreddailyHTMLemailblasttoeagersubscribers.Thesedirectmarketerswanttostayinformedonwhat’snewinresponse,compiled,postalandemaillistsinthispopularservicewhichshowcasesonenewmailinglisteverybusinessday.Detailedinfooneachlistandwheretogetitmakethisaninvaluableresourceformailingprofessionals.

TELEMARKETINGOurtelemarketingprogramutilizesouryear-roundcirculationrequalificationeffortstotargetthemostcustomizedleadrequests.Addproprietaryquestionstoourongoingcirculationeffortstoensureyouareonlyreceivingwhatyoudeemanacceptablemarketingorsalesreadylead.*Silverpop2014average

LEAD GENERATION1

LEAD GENERATION2015MEDIAKIT


DIRECT MARKETING NEWSwebcastsareanauthoritativeandinteractivemarketingopportunityforadvertisers,allowingyoutocommunicatethoughtleadershiptoacaptiveaudience.Ledbyasenioredi-tor,webcastsfeaturethemostrespectedmarketingexecutives.SponsoringawebcastdevelopsleadsculledfromtheDirect Marketing Newsaudienceinaneducationalandinformativeatmosphere.Weoffertwowebcastsponsorshippackagestoeffectivelymeetyourobjectives:EditorialandPartner.

DIRECT MARKETING NEWStakesrespon-sibilityforallwebcastpromotions,reg-istrations,andon-demandpromotionsafterwards.Yourwebcastisavailableondemandforayearafteritruns.Youwillreceiveallregistrantcontactinformationandreceiveapersonalizedlinktopro-moteandhostondemand.

Editorial

Partner

DMN

Sponsor

DMN

DMN

DMN

Sponsor

Sponsorhas10minutesattheendofQ&A

Sponsorspeaksonpanel

ContentCreation ModeratorFormat

Speaker Recruitment

Sponsors of Speaking Opportunity

LEAD GENERATION1

LEAD GENERATION EVENTS2015MEDIAKIT


WHO: Estimated800+marketingdecisionmakers

WHAT: Anonlineeventtofosterlive,interactivedialoguebetweenmarketers&sponsors

FEB 26 Mobile Marketing/Email

MAY 14 Lead Generation

AUG 20 Social Media

DEC 3 Content Marketing

SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n Adigitalskinduringthekeynote topromoteyourcompanyn Ahigh-levelexecutivefromyour companytakepartintheQ&A withthekeynotespeakern Yourspeakerclosesthelast 5min.ofthekeynotesessionn Aboothintheexhibitionhall withunlimitedcontenttoengage withtheattendeesn Contactdetailsfromallregistrantsn Rate:$9,870

Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n Thesessionis30min.andhas10 min.Q&An Aboothintheexhibitionhall whereyoursalesexecutivescan engagewithattendeesinrealtimen Yourboothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsfromallregistrantsn Rate:$9,870

Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Boothcanholdasmuch contentasyouwant (whitepapers,ebooks,videos)n Contactdetailsoftheattendees thatengagedwithyourboothn Rate:$4,715

LEAD GENERATION1

LEAD GENERATION EVENTS2015MEDIAKIT

WHAT IS AN EBOOK?ContentmarketinghasbecomeincreasinglypopularwitheBooksplayinganessentialpartofacomprehensivecontentmarketingmix.• UseDirect Marketing Newscontenttoattract,engage, educate,andconvertcustomers.HaveDMNtakecare ofthecontentcreation/distributionandbenefitwith branding,leadgeneration!• eBooksarefreetoreadersinexchangefortheircontact informationandanexcellentsourceofengagedleads.

OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS:• ProducedbyDMNeditorialteamonabi-weeklybasis• Topicscoverdata-drivenmarketingstrategiessuchasBig Data,omnichanneltrends,emailmarketing,content marketing,socialmediaandmore(seeeditorial calendarforcompletelist)• PublishedontheDMNews.comeBookresourcepage• Promotedviadedicatedemaildeployments,newsletters, socialmedia,andonline

Sponsorship includes:• BrandingwithineBook(fullpagead)• Brandingoncoverpage,landingpage,andall promotionalemails(sponsor’slogo)• 150leads• Rate:$7,500net

DMN CUSTOM EBOOKS:• Producedon-demandwithin6weeks• Contentbasedonbriefagreedbetweentheeditorial teamandsponsor• Contentmayincludesponsor’squotes,case-studies,anddata• Rate:$15,000net• Costincludescreation,design,distribution,and150leads• AdditionalleadsavailableonCPLbasis


EBOOKS2015MEDIAKIT


WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?Asponsoredtweetchatisyouranswer.Createdaroundaspecifictopicofyourchoice,tweetchatsarefast-paced,action-oriented,livediscussionsthattakeplacearoundadesignatedhashtag.Theyallowyoutoengagedirectlywithtop-levelintegratedmarketerswhofollow@dmnewswhilealsospreadingawarenessofyourbrandandincreasingyoursocialfootprint.

PRE CHAT:n Sponsorrecruitsspeakers

n 1tweetadaytheweekprior from@dmnews

n 2tweetsadaytheweekofthetweetchatfrom@dmnews

n PostonDMNFacebook&LinkedIn theweekofthechat

n PromotioninourDailyInsider newsletterthedaybefore

n Prestitialpromotingeventday beforeanddayofevent

n Emailblasttoourtwitterfollowers

DAY OF CHAT:n DMNmoderates

n SponsorownsTwitterskin exclusively

POST CHAT:n DMNmoderatorblogsthe “findings”ofthetweetchatfrom aneditorialperspective

n Storifyyourchatsoa“cliffnote” versionisavailableforanyone whomissedtheliveevent

*TwitterAnalysis

Twitter Followers

18.4k

Avg. monthly growth

2%

Exposure*

1,216,596impressions

LEAD GENERATION1

SOCIAL2015MEDIAKIT


BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirect Marketing NewsSourceisamustforanycompanyseek-ingacost-effectiveopportunitytomaximizeexposure,andthepotentialfornewbusiness.It’sbuiltontheconceptofcontinuity,givingyourcompanyyear-roundvisibilitytothedecision-makerswhoreadthepublication.Makeanimpactanddeeplypenetratethiseliteaudiencebytakingadvantageofavarietyoflistingoptionstomakeyourcompanystandout!

2”x2”

4”x4”

2”x1”

2”x3”

BeoneclickawayfrombuyingdecisionsofthousandsofmarketingprofessionalsturningtotheDirect Marketing NewsOnlineDirectoryeveryday.Withover150categories,standoutintheareasthatbestdefineyourcapabilitiesanddriveleadstoyourcompany.

3 OPTIONS AVAILABLE! OPTION A: $1,325100-worddescription,logo,fullcontactinformation,2corporateassetdownloads,video,socialmedialinks,editoriallinks,featuredlistingonHomePage,featuredlistingchannelpage,featuredinoneweekofDailyInsiderNewsletter,featuredas“CompanyoftheWeek”ondmnews.com

OPTION B: $1,13075-worddescription,logo,fullcontactinformation,1corporateassetdownload,socialmedialinks,editoriallinks,featuredlistingonchannelpage,featuredinoneweekofDailyInsiderNewsletter

OPTION C: $90025-worddescription,logo,fullcontactinformation,socialmedialinks,editoriallinks,featuredinoneweekofDailyInsiderNewsletter

LEAD GENERATION1

SOURCE & ONLINE DIRECTORY2015MEDIAKIT


DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhetherit’saprintadvertisementoranexclusivesponsorshipofthedigitaledition,mobileapp,oriPad,Direct Marketing Newsmakesiteasyforyoutogetexposureamongstmarketerseverywhere!

BRANDING2


PagePeel(seespecs)

PremiumSidebarad(seespecs)

Prestitial(640x480)

Pushdown(980x418)

Leaderboard(728x90)

*Webstats:Omniture2014monthlyaverage

Skin(seespecs)

IMU(300x250)IMU

impressions

now served on

mobile site-

added value!

Monthly Page Views

Monthly Visits

Monthly Unique Visitors

221k 139k 113k

BRANDING2

2015MEDIAKIT


ThefollowingeditorialnewslettersarepublishedbyDirect Marketing Newsandareavailableforsponsorship.Sponsorshipincludesaleaderboardandatextboxbannerlocatedabovethefold.

DAILY INSIDER Delivereddailyto37kintegratedmarketers.Themust-readformarketersandtheiragencieseverybusinessdayforitsbreakingnewscoverageandexpertanalysisonallaspectsofmarketing.

EMAIL WEEKLY DeliveredeachTuesdaytoover29kemailmarketers.Theprimarysourceoforiginalnews,expertviews,casestudies,bestpractices,andtipsontheever-changingpracticeofemailmarketing.

MARKETING&TECH WEEKLYDeliveredeachThursdaytoover31k,theMarketing&TechWeeklyisaone-stopsourcetodiscoverthefreshestcontentaroundnewdevelopmentsinmarketingtechnologythatcanhelpbusinessesengagewithnewconsumersandkeeployalonescomingback.

BRANDING2

NEWSLETTERS2015MEDIAKIT


DIRECT MARKETING NEWS ANNOUNCES ITS 2015 MARKETING & TECH INNOVATION SUMMIT Theone-dayeventlendsinsightintohowmarketingandtechcollaborationcandeliveracompetitiveadvantage.

The Direct Marketing News 2015 Marketing&TechInnovationSummit isamuch-neededsourceofstrengthinatimeofchange.TheSummit,tobeheldonJanuary29inNewYork,isdedicatedtoexploringhowmarketersandtheir technologycolleagues—whether in IT,data,mobile,Web development—enhance marketing performance inwaysthatwillcreateacompetitiveadvantage.

Theeventwillfeaturekeynotespeakers,expertpaneldis-cussions,interactiveroundtables,andin-depthworkshopsto give attendees multiple ways to get the informationthey need to succeed in today’s ever-evolving market-place.Speakerswillsharedeepinsightintosuchtopicsas:

n Howchiefmarketersshouldrestructuretheir organizationstoadapttotoday’sdigitalrealities

n Waysthatmarketersandtechteamscanshare datatocreatemorerelevantandreal-time customerexperiencesacrosschannels

n Cross-departmentalstrategiesforcontentmarketing innovation,deployment,andengagement

TheMarketing&TechInnovationSummitisamust-attendevent for any marketing leader looking to harness thepoweroftechnologytoenhancetheirmarketingresultsandstandoutfromthecompetition.

Formoreinformation,[email protected].

For sponsorship information, contactGregZalka:[email protected]

EVENTS3


SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Deliveryof25-minutepresentation (only2available)n Inclusionintheday’stakeaways closingsessionn Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEditor-In-Chief (willbehostedondmnews.comand availableforyourownuse)n Advertisingondmnews.comagainst conferencecontent

Keynote Sponsorship: $12,495n Introduction(5-10min)n Contentdistributiontoallattendeeson theday(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com

Lunch & Learn Sponsorship: $7,495n Moderatearoundtablediscussioncovering topicssuchasC-levelpartnerships,cross- channelcustomerinsightstrategies,and digitalmarketingtechtoolsn Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com

Sponsored Cocktail Hour: $8,995n Hostcocktailhour(welcomeannouncement)n Brandingonhigh-toptablesatcocktailhourn Spinningprizewheelsponsorship(prizesto besuppliedbythesponsor)n Contentdistributiontoallattendeesonthe day(1item)n Fullattendeecontactdetailsn Brandingthroughoutthedayn Brandingonalleventpromotion(online, newsletters,dedicatedemails)n VideointerviewwithEIC(willbehosted ondmnews.comandavailableforyour ownuse)n Advertisingondmnews.com

Awards Sponsored: $8,995n Detailstofollow

EVENTS3


AGENDA: Date:Friday,April24th

Time:11:00AM-3:00PM

Place:GrandHyatt(ManhattanBallroom)109E.42ndStreetNewYork,NY10017

KEYNOTE SPEAKER: Peggy Dyer, CMO,AmericanRedCross

2015 HONOREES:Michelle Bottomley,ChiefMarketing&SalesOfficer,Mercer

Blair Christie,SVPandCMO,Cisco

Lucille Dehart,CMO,Tristar ProductsInc.

Leslie Doty,CMO,Reader’s DigestAssociation

Mish Fletcher,Worldwide ManagingDirector,Marketing,OgilvyOneWorldwide

Amy Hoopes,CMOandEVP, WenteVineyards

Elizabeth Jackson,CMO,CorporateStrategyEVP,HookLogic

Ashley Johnston,SVP,GlobalMarketing,ExperianMarketingServices

Maly Ly,VPofGlobalMarketing,Sojern

Natasha Raja,VPofMarketingandCustomerService,Dice

Alicianne Rand,VPof Marketing,NewsCred

Samantha Skey,CMO,SheKnowsMedia

Corinne Sklar,GlobalCMO,Bluewolf

Kate Spellman,SVP,Marketing,Penton

Linda Vetter,VPofMarketing,YesLifecycleMarketing

Melissa Wallace,VPofMarketing,Bitly

Lori Wright,CMO,TIBCOSoftwareInc.

Yael Zheng,CMO,Tintri

CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse brands havemuch in common: dyna-mism, flexibility, incisive-ness,intelligence.Sodothewomenwhositatthemar-keting helms of many ofthese companies. Whetherthey run marketing at astartuporatanestablishedbrand, these female mar-keting chiefs have risen tothe apex of the professionaschampionsofintegrated,direct marketing strategiesin their organizations. Joinus at the 2015 MarketingHall of Femme (MHoF) tomeet the women whosemarketing strategies havemade thebiggestbusinessimpactoverthepastyear.

M A R K E T I N G

2 0 1 5

EVENTS3


CONGRATULATORY PARTNERSGold Partner - $11,950n Brandingattheevent’spodiumand welcomesigns,andonallpromotion leadinguptotheevent

n Tableof10attheeventforyourteamand honoree(valueof$3,300)

n Honoreeprofileonatwo-pageplaque framewithbrassfinish,makingitthe perfectdisplayoptionforsuch achievementwhilereinforcingyour brandwithstyle

n Chilledbottleofchampagnewithyour personalized,dedicatednoteto yourhonoree

n Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon

n Full-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeaturepublished intheJuneissueofDirect Marketing News

n Full-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience

n BrandingonStep&Repeat

Silver Partner - $7,500n Brandingattheevent’spodiumandwelcomesigns,andonallpromotionleadingupto theevent

n Half-table(fivetickets)attheeventforyourteamandhonoree(valueof$1,995)

n Chilledbottleofchampagnewithyourpersonalized,dedicatednotetoyourhonoree

n Congratulatoryadvertinthe2015HonoreeBook,distributedattheevent’sluncheon

n Half-pagecongratulationsadvertintheMarketingHallofFemmeeditorialfeature publishedintheJuneissueofDirect Marketing News

n Half-pageadintheMarketingHallofFemmeeBook,deployedtotheDMNaudience


M A R K E T I N G

2 0 1 5

EVENTS3


EVENT SPONSORSExclusive Roundtable Sponsorship - $16,500Kickingoffthedayatthe2015MarketingHallofFemmeisanexclusiveroundtable(RT)forhonoreesonly.Thoseexecutivesparticipatingwillhavetheopportunitytoshareinsightanddiscusspressingissuesandcurrenttrendswithotherhonoreesattending.ExamplesoftopicstobediscussedincludetheevolvingroleoftheCMO,collaboratingwiththeCIO,andkeepingontopofissueslikecustomerexperienceandBigData.

n SponsorhasaseatatRTalongsidethehonorees(mustbetop marketerinattendance)

n KeypointofRTwillbereferencedintheMarketingHallof FemmeeBookandmainfeatureoftheJuneissueofDirect Marketing News

n Brandingattheeventandonallpromotionleadinguptotheevent

n Half-table(fivetickets)attheevent(includingoneattendeeforRT)

n Congratulatoryadvertinthe2015HonoreeBook,distributedat theevent’sluncheon

n Full-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDMN

n Exclusiveaccesstotheclosed-doorphotoshootwiththe honorees,takingplacebeforetheRT


Exclusive Cocktail Reception Sponsorship - $12,500n Logobrandingatnetworkingcocktailreceptionasagobo

n ExclusivesponsorfortheChampagneDiamondRaffleand presentationofchampagnetothewinner

n Retentionofallbusinesscardsfromraffleparticipants

n Sponsoraddressestheaudiencewithacongratulatorytoastto thewinners

n RecognitionintheeventcoverageoftheJuneissueofDMN,in theMarketingHallofFemmeeBook,andonline


n Full-pagecongratulationsadvertintheJuneissuetoallhonorees


n Threeticketstotheevent

Exclusive Luncheon Sponsorship - $8,950n Brandingattheeventandonallpromotionleadinguptotheevent

n Half-table(fivetickets)attheevent

n Sponsorwillhavefiveminutesonstageortheoptionof introducingthekeynotesession(dependentonavailability)

n Co-brandedcake-popsMarketingHallofFemmelogoand sponsorlogo,alongwithbrandednapkins


n Half-pagecongratulationsadvertintheMarketingHallofFemme editorialfeaturepublishedintheJuneissueofDirect Marketing News


Photobooth Sponsorship - $9,500 (Deadline for booking is March 30) n Brandingattheeventandonallpromotionleadinguptotheevent

n Guestswillbeinvitedtotakesouvenirphotosattheeventinthe brandedphotobooth.

n Photoswillbeprintedincolor,leavingguestswithasouvenir photowhichincorporatestheirlogoforlong-termexposureand associationwithamemorableevent

n Custombackdropincludessponsor’slogo

n Photoscanbeuploadedontosocialmediasitesinreal-time byattendees

n Allphotostakenattheboothcanbeuploadedinreal-timeonto socialmediasiteswithsponsor’stwitterhandle




Social Media Sponsorship - $4,950n Brandingattheeventandonallpromotionleadinguptotheevent

n Brandingonasocialmediavisualizationwallthatdisplaysall socialcommentsandliveinteractions

n Retentionofalltwitterhandlesfromparticipants

n OwnershipoftheWi-Finameandpassword

n SponsorwillrevealthewinneroftheMarketingHallofFemme socialtweetcontest.Prizeisabottleofchampagne–sponsor canprovideanadditionalprize.ContestwillbejudgedbyDMN Editor-in-ChiefGingerConlon.



M A R K E T I N G

2 0 1 5

EVENTS3


CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoin us in September in New York for the Direct Marketing News40Under40AwardsandLuncheon,wherewe’llcelebrateyoungmarketingleaderswhoarenot only succeeding, but excelling despite the manychallengesthey’refacedwithtoday.

The Direct Marketing News editorial team judgednominations from across agencies, brands, and ven-dors to select 40 professionals under the age of 40whoareamong thebrightestandmostambitious intheintegrated,digital,andtraditionaldirectmarketingfields.Alongwithafestiveawardsceremonytohonortheir accomplishments, the luncheon will feature apaneldiscussionamongseveralpastwinnerswhowilldiscusstheirsuccessstrategiesandwhatthey’redoingnow to maintain their career and company momen-tum.Youwon’twanttomissthisexcitingday!

SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500

nAseatatthetable

n Influencetheconversation

- Prominentspeakingopportunity

- Involvementinthecreationoftheagenda& topicstobecoveredwiththeeditorialteam

nTablefor10attheluncheon(VIPpositioning)

nBrandingonpromotionalmaterialsintherunup toandattheevent

nEditorialcoverageoftheroundtableinthe Novemberissue

nFullpageadinNovemberissuecoveringtheeventnAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)

KEYNOTE SESSION: $12,500

n Introductionofkeynotespeaker


nBrandingonpromotionalmaterialsintherunup toeventandattheevent

nHalfpageadintheNovemberissuecovering theevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content) PANEL DISCUSSION: $12,500

nModerate/hosttheconversation



nEditorialcoverageintheNovemberissueand www.dmnews.com

nHalfpageadinNovemberissuecoveringtheevent

nAdvertisingonwww.dmnews.comthroughout September(ROSandfixedagainst40u40content)

CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500

nSponsorshipofChampagneRaffle(businesscarddrop)

nPresentationofthechampagnetothewinner

nThebusinesscardsofallparticipants



nHalfpageadintheNovemberissuecoveringtheevent


PHOTO SHOOT SPONSORSHIP: $9,500

nExclusivesponsorshipofthephotoshoot

nExclusiveaccesstothehonoreesthroughoutthe photoshoot





GOLD SPONSORSHIP: $7,500





EVENTS3


Direct Marketing News’ ROUNDTABLE SERIES FOR 2015 will address a wide range of topics critical to marketers, including:

Theroundtablesbringtogethermarketerstodiscussimportantissuesandrelevanttopicsofconcerntomarketingexecutives.The8to12participantswillincludeclient-sidemarketersandhigh-levelthoughtleaders.

FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Deliverinsightn Demonstrateexpertise

n Sharethoughtleadership

Before the event:Inclusionwithinpromotionalactivitiesleadinguptotheevent.Invitesforatten-danceincludementionofsponsor.Sponsorcansuggestprospectsandclientstheywouldlikepresent,butfinaldecisionwillbemadebyDirect Marketing Newseditors.

During the Event: Sponsortoattendandparticipateinclosed-doorroundtablewithoneseatatthetable.

After the event:Feature-lengtheditorialcoveragewithfull-pagedisplayadvertisementforsponsortoappearinDirect Marketing News’printeditionandonlineatdmnews.com.

n Analyticsand measurementn BigDatan Consumerprivacyn E-commercen Emailmarketingn Leadgeneration

n Mobilemarketingn Searchmarketingn Segmentation andtestingn Socialmedian Womeninmarketing

DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.

THOUGHT LEADERSHIP4

ROUNDTABLE SPONSORSHIP2015MEDIAKIT

WHAT IS NATIVE ADVERTISING?Nativeadvertisingisanonlineadvertisingmethodinwhichtheadvertisergainsattentionbyprovidingcontent in the context of the user’s experience. Native advertising formats match both the form andfunctionoftheuserexperienceinwhichitisplaced.Inotherwords,aformofpaidmediawheretheadexperiencefollowsthenaturalformandfunctionoftheuserexperienceinwhichitisplaced.

DMN EDITORIAL GUIDELINES:Partnercontentcontributedexclusivelytodmnews.com(e.g.opinioncolumns,video)shouldbepoint-of-viewpiecesthatalsoofferlearninginsuchareasasbestpracticesandtrends.Theycantakeastandonacurrentissueorpresentasolutiontoacommondirectmarketingchallenge.Contentshouldbenon-commercial.Ideally,opinioncolumnsshouldbebetween500and1,000words.Wereservetherighttoeditopinioncolumnsforstyleandclarity.

DMNews.comreadersareseniorexecutiveswhoareresponsiblefordefining,driving,implementing,andrunningtheirorganization’sdirectmarketinginitiatives.TheseexecutivesprimarilyincludeCMOs,vicepresidents,anddirectorsinmarketingandrelatedareaslikeanalyticsandcustomerexperience.Theyrunmarketingprimarilyatlargeenterprisesandmedium-sizefirmsacrossindustries,withanequalsplitamongB2B,B2C,andB2B2Corganizations.Contentshouldprimarilyaddresstheneedsandrecognizetheexpertiseofthesesenior-levelmarketers.Allnativeadvertisingcontentwillbelabeled“PartnerContent”

EXAMPLE ON HOME PAGE:NATIVE ADVERTISING ON DMN:3rd story on Home page for 1st week3rd story on Daily Insider for 2 days6th story on home page for 2nd week6th story on Daily Insider for 2 days2 DMN tweets in 1st weekArchived on DMN for a month Cost: $3,499


NATIVE ADVERTISING ON DMN2015MEDIAKIT

THOUGHT LEADERSHIP4


DirectanddigitalmarketersturntoDirect Marketing Newstogetaninsider’sviewonthelatestandgreatestintheindustry.Narrowyoursearchandhoneinontheperfectcandidatebypublishingthejobopportunitiesatyourcompanywiththeindustryheavy-weight.Preferprint?ThinkWebisthewaytogo?We’vegotyoucoveredonbothfronts.

7,372 500%

Avg. monthly page views 2014 Employer Registration Growth

*Stats:JobTarget2014

RECRUITMENT6

RECRUITMENT2015MEDIAKIT

ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS’ CUSTOM REPRINTSDirect Marketing News (DMN)contentcanbereprintedinitsoriginalformorcustomizedtomeetyourspecificrequirements.ChoosebetweenelectronicPDFsandhardcopiesforauniqueandcost-effectivewaytomarketyourcompany,itsservicesandsolutions.DMN reprintscanbeusedinhandouts,mediakits,directmailings,andincorporatedisplays.

ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS):• DMNproducesanddeliversaready-to-use,customPDF ofaDMNarticleofyourchoice,whichcanincludeyour companylogoandcontentdetails

• YourcompanyhasunlimitedrightstothePDFtoput onwebsites,sendviaemail–essentiallyforany digitalpurpose

• IdealforemailmarketingandPRcampaigns

• Non-printable:$700,Printable:$1,700

* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.

HARD COPY REPRINTS:• Includesyourcompany’slogoandcontentdetails

• Includes250hardcopies,plusdeliveryofthereprintsto onesite

• 4-color,100lb.stock,single-sided

• Idealfordisplayingatconventionsandforsalescollateral

• Halfpage:$1150,Fullpage:$1,440

MARKETING COLLATERAL LICENSE:• AllowsyourcompanytousepartsofDMNeditorialquotes andlogo

• Idealforontheweb,inbrochures,andinpressreleases.

• Rate:$650

* Thelicenseislimitedtooneyear.Additionalchargefor longeruse.

PLAQUE:• 12’’X15’’plaquewithpersonalizedengraving(cherry,oak orblackmattebase)

• Includesproofing,formatting,production,andshipping

• Halfpage:$790,FullPage:$825

FULL MARKETING LICENSE PACKAGE:• Includes non-printable ePrint, 250 single-sided hard-

copy reprints, plus the marketing collateral license

• Rate: $2,175

*All rates are net**Minimum 500 copies for Hard Copy Reprints

Smart Button provides the technology platform for KOA

Value Kard Rewards, which gives cardholders points for

staying at a KOA campground. Points, which are tracked

through individualized user pages on koa.com, can then

be redeemed for discounts on future KOA stays. The user

pages also track guests’ travel routes and allow them to key

in personal campground preferences, such as pets allowed

and RV type.

“We’re a franchise system, a chain, so we don’t really have

competition that’s another chain, we have competition from

independent businesses,” said Steve Young, director of

loyalty marketing for KOA. “Anybody can get a 10% discount

at any ground,

so we started

looking for a way

to differentiate

ourselves.”

KOA executives

attended loyalty

school hosted by

Colloquy and the DMA and came up with a list of objectives

for their program. One such goal is to entice campers —

particularly those who stay at a site for six or seven nights

— into more and longer trips.

The program also allows KOA to gather information about

its user demographic online. Smart Button’s online platform

saves profile and credit card information, streamlining the

reservation and registration process for returning guests.

Card users are encouraged to go online with the offer of 250

free points for every reservation booked on the Web site.

“KOA.com is really our marketing engine,” Young said. “It’s the world’s largest and most visited camping-related Web site, and the home page is highly specific to

Value Kard Rewards.”

Other advertising for the card can be found in RV and

camping magazines and Web sites. Another big ad site is

the KOA directory, a listing of KOA sites that is mailed to

about 550,000 people each year.

KOA Value Kard Rewards replaces the company’s 20-year-

old rewards program, which offered a 10% discount on

camping fees. All 530,000 members of the old rewards

system were automatically upgraded to the new program

— which offers the same discount — as of March 2. Because

the price of the card has risen from $16 a year to $24,

Young said he expects to lose some members in the first

year. He was confident, though, that those defectors could

be won back by the second or third year of the program.

Smart Button develops loyalty marketing and rewards

applications for companies in the retail, sports, entertainment

and leisure sectors. Clients include the Oakland Raiders,

San Diego Padres, Churchill Downs and George Mason

University.

KOA ADDS NEW LOYALTY PROGRAM

REPRINTED WITH PERMISSION FROM

Kampgrounds of America (KOA) has teamed with Smart Button Associates to start a camping rewards program online.

SMART BUTTON ASSOCIATES, INC.300 Creek View Road, Suite 202Newark, DE 19711800.611.2265302.283.0200smartbutton.com


RECRUITMENT6

LICENSING, REPRINTS & EPRINTS2015MEDIAKIT

Documents

2015MEDIAKIT - DMNews.commedia.dmnews.com/documents/112/2015_dmn_media_kit_27777.pdfA Day in the Life of Direct Marketing What’s Next in Customer Experience Marketing The Intersection