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Haymarket Content Lab expertly crafts your story—in digital, print,
social, video, or face to face.
Across brands, channels, and oceans, we’ll make sure your message is delivered to the right audience, in the right platform.
CONTENT LAB
CONTENT LAB
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Haymarket Media Group
Creativity
Integrity
Independence
Expertise
We get to the heart of the story
• Privately held
• Global headquarters – London
• Additional offices in the US (New York, New Jersey & Illinois), Asia-Pacific (Hong Kong, Singapore), India, Europe (Germany)
• 70+ brands – business and consumer; print and online
• 16,000+ clients worldwide
• 20 million total global audience reach
Dynamism
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Table of Contents Reach Your Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
What We Offer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ROI Delivered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Branded Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
eBooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Native Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Custom eNewsletters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Microsites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Face-to-Face . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Roundtables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Live Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Alternative Program Formats . . . . . . . . . . . . . . . . . . . . . . . .10
Customer Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Experiential Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Online Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Social . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Who We Work With . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Learn More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
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CONTENT LAB
Reach Your Audience Reach our audiences of high-level marketing, advertising, public relations, and communications professionals in agencies and industries ranging from healthcare and medical to retail to hospitality.
Target your message to a specific brand’s audience, or go big and target our full suite of marketing and communications professionals. Or target audiences from two of our brands. Or three…
PRWEEK CAMPAIGN
MM&M DMN
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CONTENT LAB
Campaign US is the leading source of news, analysis, and opinion covering the North American advertising industry. Launched in September 2014, Campaign US is part of the global Campaign network, which includes editions in the UK, Asia-Pacific, Japan, the Middle East, and India
AUDIENCE: Marketing, advertising & media C-suite decision-makers, creatives & account professionals
Campaign (Monthly)
DMN (Monthly)
MM&M (Monthly)
PRWeek (Monthly)
DMN is the leading provider of digital and data-driven mar-keting analysis, research, and content. Its core audience is senior marketers who need both deep knowledge of the key marketing strategy issues and surface-level understanding of emerging news and trends
AUDIENCE: C-suite/senior brand marketers, senior-level media agency executives
For 50 years, Medical Marketing & Media has been the most trusted and leading source for news, trends, and information for marketers within the life sciences industry. MM&M con-tinues to be the #1 essential “go-to” resource for pharma-ceutical, biotech, and device/diagnostics industry leaders
AUDIENCE: Healthcare & pharma senior-level brand marketers, advertising & marketing agency senior executives, media company marketers
PRWeek is the world’s leading PR and communications media brand. It reflects an industry playing a more pivotal role than ever, not only in the marketing of companies, brands, and organizations, but also among the C-suite
AUDIENCE: Influential PR, marketing, advertising & media C-suite decision-makers, creatives & communications professionals
Digital content across our business media brands is consumed by nearly 900,000 monthly average page views
Reach Your Audience
Visits – 149,381
Unique Visitors – 108,601
Page Views – 238,026
Visits – 103,628
Unique Visitors – 74,744
Page Views – 185,906
Visits – 160,494
Unique Visitors – 134,603
Page Views – 240,657
Visits – 171,651
Unique Visitors – 135,138
Page Views – 226,725
Visits – 149,381
Unique Visitors – 108,601
Page Views – 238,026
Visits – 103,628
Unique Visitors – 74,744
Page Views – 185,906
Visits – 160,494
Unique Visitors – 134,603
Page Views – 240,657
Visits – 171,651
Unique Visitors – 135,138
Page Views – 226,725
Visits – 149,381
Unique Visitors – 108,601
Page Views – 238,026
Visits – 103,628
Unique Visitors – 74,744
Page Views – 185,906
Visits – 160,494
Unique Visitors – 134,603
Page Views – 240,657
Visits – 171,651
Unique Visitors – 135,138
Page Views – 226,725
Visits – 149,381
Unique Visitors – 108,601
Page Views – 238,026
Visits – 103,628
Unique Visitors – 74,744
Page Views – 185,906
Visits – 160,494
Unique Visitors – 134,603
Page Views – 240,657
Visits – 171,651
Unique Visitors – 135,138
Page Views – 226,725
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In a nutshell, editorial expertise and collaboration. Whatever the project, you’ll have access to, and input from, our chief and senior-level editors, industry thought leaders in their own right. Choose from one of our select group of products. Or let’s collaborate on something completely out of the box. We can produce the content for you, in any format, and to your specifications. Or we can use content already created. Either way, we amplify your message to our premium audience of advertising, marketing, and/or PR communications professionals.
What We Offer • Branded
Content
• Native Advertising
• eBooks
• Custom eNewsletters
• Surveys
• Video
• Microsites
• Events
• Face to Face
• Online
• Experiential
• Social
Thought Leadership
Executive Positioning
Client Engagement
Client Education
Lead Generation
Whether we use your content or create it for you, we’ll do all the heavy lifting. You get the glory. And the ROI, however you define it:
ROI Delivered
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Branded ContenteBooks• Custom eBooks are single-sponsored; Haymarket brand creates
content based on a brief agreed between edit team and sponsor
• Co-sponsored eBooks are single-topic compilations of Haymarket brand editorial
• Editorial eBooks are produced by Haymarket brand editorial team, covering a specific topic and offering exclusive client branding
• Haymarket is responsible for entire creation, design, distribution
• Client and Haymarket brand agree on pre-determined channels and date for distribution
Native Advertising• Engage with consumers through content marketing
that is seamlessly built into the visual design of any Haymarket brand website
• Content can be in the form of text, video, or an infographic
• Geo-target your campaign across the US, UK, and Asia regions
Custom eNewsletters • Combining content from our media brands and custom
sections, we will create a branded newsletter designed to engage audiences around very specific topics.
• Select your target audience from Campaign, DMN, MM&M, or PRWeek readership
eBooks
Native Advertising
Newsletters
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Surveys
Microsites
Branded ContentSurveys• We can create and execute survey projects targeting
any audience: B2B, consumer, domestic, or international
• Haymarket collaborates with client on questionnaire, and client is invited to include 3 proprietary questions
• Haymarket publishes 6-8 page report in print covering highlights of the survey, with commentary from the sponsor
Video• We can create short-form videos that amplify your message
on Snapchat, Periscope, Instagram, Facebook, Vine, and Twitter, or longer-form videos for your website, YouTube, or email
• Pre-roll on every long-form video
• We can customize the video content to work across multiple channels
• Use our expertise to help create content and strategy
Microsites• Partners have the opportunity to “own” a section of a
Haymarket brand website, focused on a specific topic
• Sponsorship duration of the section will be between 6-12 months minimum
• Section is populated with an agreed combination of custom, sponsor-provided, and editorial content
Video
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EventsFace to Face Roundtables/Live Panel/ Workshops/Alternative Programs
• We can create a bespoke face-to-face platform that lets your company demonstrate its expertise and share insights, while allowing company execs to network with an intimate group of senior-level PR, advertising, and/or marketing communications executives
• Each face to face event is built around your marketing and business objectives
• Haymarket Content Lab team can perform as a strategic partner in these four key areas: Format, Logistics, Editorial Output, and Recruitment. We can handle all four areas for the event, or you can choose the key elements you’d like us to oversee
• We expertly manage everything from event promotion to recruit-ment for featured speaker(s), roundtable/live panel participants, and the audience to event logistics, including venue hire, catering, video, and photography
Roundtables
Live Panels
Workshops
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EventsFace to Face: Format Options
Roundtables: Discussion forum for small groups of 8-10 targeted participants. Includes an invitation-only breakfast or cocktail session for a larger group
Live panels: Designed for an audience of 50-100, these gatherings include a keynote speaker and a panel of 4-6 industry leaders, all addressing a live invitation-only group of senior communicators
Workshops: Designed for audiences from 10-50, these workshops provide concepts, strategies, and practical actions relevant to the targeted audience and based on your marketing objectives
Alternative Program Formats: Want an event that informs and posi-tions your company as a thought leader, but doesn’t fall into any of the above categories? Here are some alternative formats:
Open-space format – a variety of short, small-group sessions that attendees engage with as they wish. Engagements are 18 minutes or less, with multiple speakers concurrently speaking in one room in an informal format
Campfire discussion (breakout rooms) – the facilitator intro-duces a topic and then drives the discussion but not the content itself. The content is created by the delegates in real-time and provides peer-to-peer sharing
Un-conference format – Each room encompasses a theme and is hosted by a moderator, but topic discussion is created by conference attendee’s onsite prior to the start of the session
Hackathons – This format produces creative problem-solving. Often groups revolve around problems that the subject matter experts bring to the table and that encourages an outpouring of “non-traditional” engagement for participants
Roundtables
Live Panels
Alternative Programs
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EventsFace to Face: Content/Editorial• Haymarket Content Lab helps shape theme and content, as well
as overall programming in collaboration with partner
• We can amplify content to a wider audience. Examples include:
- eBook (we can provide samples)
- Video
- Feature in pre-selected Haymarket Media Group print issue and/or online
- Custom newsletter
- Key takeaways sheet
- Social media
• Partner will receive full marketing license to all content published by Haymarket Content Lab to distribute at their own will (internally and externally)
• Content can also include pre- and/or post-published blogs/native ads online by key stakeholders
• Content can be targeted to specific brand (such as PRWeek) or can be featured within broader Marketing Communications fam-ily of business media (PRWeek, Campaign, Medical Marketing & Media, and DMN)
Face to Face: Speakers + Live Audience• We will oversee/manage recruitment of speakers and audience,
with input from partner
Face to Face: Logistics• We will book the venue, catering, AV, video, and photography
Audience Recruitment
Speaker Recruitment
Logistics Venue
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Events Customer events• Bowling nights, golf outings, charity tie-ins, lunch and learns.
• Any type of event that can be conceived, we can deliver!
Experiential marketing • Push past the traditional. We will create unique
experiences that educate, entertain, and inspire while capitalizing on your customers’ interest in social media and online engagement
• We can also help you extend the impact of activations you are already doing, for industry events, tradeshows, and conferences
• We’ve worked with clients at Cannes Festival of Creativity, Cannes Lions Health, SXSW, CES, Advertising Week – New York & London, and the Detroit Auto Show
Online events• Webcasts and Virtual Conferences are interactive events
that provide relevant content to your audience and spotlight your role as a thought leader
• Moderated by a senior editor of one of our brands, the events are hosted by you or by a leading industry executive
• Webcasts and Virtual Conferences are available to our audiences on-demand for one year after initial event
Online Event–Webinar
Experiential Marketing
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SocialAmplify your message with social media, including:
• Twitter polls
• Custom hashtags
• Twitter chats
• Facebook sponsored Q&As
• Sponsorship of Periscope streams at key events
• LinkedIn sponsored posts and event forums
• Snapchat
• Whatever new channel comes into play
Facebook Pages
LinkedIn Pages
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CONTENT LAB
Who We Work With
And many more...
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Learn MoreOur marketing partners have full entrée to our team of editorial, design, multi-media, marketing, and event-planning masters.
Contact for more info:
CAMPAIGN: Rebecca Lisica, SVP/Sales, (646) 638-6135 [email protected]
MM&M: Doreen Gates, VP/Sales, (267) 477-1151 [email protected]
DMN: Greg Zalka, VP/Publisher, (646) 638-6027 [email protected]
PRWeek: Liz Bilash, Sales Manager, (646) 638-6141 [email protected]
Or stop by for a visit (we love showing off our new space in NYC)
