KENTUCKY2015

PHOTO: Pat McDonoghThe Courier-Journal, Louisvile, KY

OKLAHOMA CITY2013

Photo: News 9, Oklahoma City, OKwww.news9.com

ATLANTA

2014

PHOTO:Channel 11 News, http://archive.11alive.com/news/article/320140/0/Atlanta-area-weather-Snow-in-Georgia-Jan-28

Each year

1,312,000 crashes480,000 injured

6,250 killedU.S. Department of Transportation, Federal Highway Administration, “How Do Weather Events Impact Roads?”

April 9, 2015http://www.ops.fhwa.dot.gov/weather/q1_roadimpact.htm

January 2014ALABAMA

NOAA, National Weather Service Forecast Office, Birmingham, Alabama, January 28, 2014http://www.srh.noaa.gov/bmx/?n=winter_01282014

9 deaths

731 accidents

WITCHITA FALLS, TEXAS 1979

11 of 16 who diedleft homes that were

undamaged

42 fatalities25 inside vehicles16 of 25 left their Homes to escape tornado

NOAA. National Weather Service Forecast Office, Norman OklahomaThe April 10, 1979 Severe Weather Outbreak by Don Burgess, National Severe Storm Laboratory [Ret.]

WHY?

PHOTO: NOAA, National Weather Service Weather Forecast Office, Birmingham, Alabamahttp;//www.srh.noaa.gov/images/bmx/significant_events/2014/snow_01282014/6.jpg

Uninformed?Misinformed?

Unduly optimistic?

Desensitized?

Panic stricken?Complacent?

PERSUASIONWORKS

WHEN

1. Driver receives WARNING message

MULTPLE CHANNELS

2. CLEARMESSAGE

a. Legibleb. Concisec. Cleard. Date/time

LANGUAGEConcrete

NOTABSTRACT

CONCRETE WORDSClearly understoodRefer to something that can be perceived with our senses

Smell natural gas if line breaksTaste hot chocolateFeel icy rainSound of tornado sirenSight of car pileup

CONCRETE WORDSin WEATHER

“Everyone in Tuscaloosa needsto be underground now.”

---Jim Cantore, April 27, 2011

ABSTRACT WORDSRefer to something that cannot be perceived with our senses

SafeCautionDangerRiskShelter

ABSTRACTLanguage is important in

certain contexts

“The public is more likely to trust and comply with

weather warnings if authorities give their

warnings as a probability estimate”

SOURCE: Society for Risk Analysis (SRA), ‘Bad Weather Warnings Most Effective if Probability Included, New Research Suggests.” Science Daily,January 27, 2015, ,www.sciencedaily.com/releases/2015/01/150127104844.htm.>

EXAMPLESa. 30% chance of severe thunderstormsb. TOR-CON 3Scattered severe thunderstorms along and ahead of a cold front in MN, extreme east SD, extreme east ND, east NC\E, norhteast and north-central KS, northwest MO, west and central IA, northwest WI, extreme west upper MI. TOR:CON – 3.

SOURCE: The Weather Channel, Dr. Greg Forbes, August 21, 2015,<www.weatherchannel.com>

ABSTRACT WORDSin WEATHER

“You need to be in your safe place.”

COGNITIVE DISSONANCE

use judiciouslyi.e., motivate drivers to change behavior

by creating unpleasant

psychological tensionJ. Dan Rothwell, In the Company of Others, An Introduction to Communication

Mayfield Publishing Company, 2000 p. 502

PHOTO SOURCE: www.srh.noaa.gov

If you are stuck in gridlock

during the storm, who

will take care of your

(AP PHOTO: David Tulis

best friend?

PHOTO SOURCE;https://daybreaksdevotions.wordpress.com /2015/03/02/daybreaks-for-30215-and-so-we-wait/

If you’re

stuck in gridlock and

PHOTO SOURCE: history.howstuffworks.com+snowstorm&client=safari&hl=en&source=Inms&tbm=isch&sa=X&ved=0CAoQ_AUoA2oVCh

MI9eGhpPOkyAIVwhY-Ch1fmQHo&biw=1024&bih=672#imgrc=mDsvRZqQoaiNRM%3A

your daughter is injured while sled

ridingPHOTO SOURCE: Mass Live,

http://media.masslive.com/breakingnews/photo/2011/01/9186911-large.jpg

How will the

paramedics transport her to the hospital?

PHOTO SOURCE: University Corporation of Atmospheric Research, http://www2.ucar.edu

NEEDSSELFACTUALIZATION

SELF ESTEEM

LOVESAFETY

PHYSIOLOGICAL

FEAR1. Strong threat to loved one2. Communicator is respected3. Convince drivers threat is real4. Increasing fear increases response Steven A. Beebe, Susan J, Beebe, Diana K. Ivy, Communication Principles

for a Lifetime, (2007) Allyn and Bacon, p. 388

POSITIVEKnow what drivers valueWhat good things will happen if the

driver is not in gridlock?SAFE WITH FAMILYUNDAMAGED VEHICLEWARMRESTFOODSATISFACTION THAT S/HE IS NOT BLOCKING FIRST RESPONDERSROADS CLEARED SOONER

PHOTO SOURCE:Photo: Catherine Yeulet/istock

This Old House, http://img2-2.timeinc.net/toh/i/g/11/misc/11-fireplace-prep/00-fireplace-safety.jpg

CONTRAST

http://www.fordf150.net/forums/viewtopic.php?t=5499

http://www.fordf150blog.com/wp-content/uploads/2015/02/2015-Ford-F-150-Blue-on-Road.jpg

PHOTO SOURCE: Ford Net Forum

PHOTO SOURCE: Ford 150 Blog

$33,130

2014 winter storms caused $2.3 billion in insured losses

PROPOSITION OF FACT

SOURCE: Insurance Information Institute, http://www.iii.org/fact-statistic/winter-storms

PHOTO SOURCE: The Reading Eagle, http://www.readingeagle.com/storyimage/RE/20131228/NEWS/312289976/AR/0/AR-312289976.jpg&q=80&MaxW=550&MaxH=400&RCRadius=5

PROPOSITIONS OF POLICY

PHOTO SOURCE: Hutchinson News,http://www.hutchpost.com/wp-content/uploads/2011/12/snowstorm.jpg

Driversshould stay

off theroadduringsevere weather

LOGIC AND EMOTION

BALANCEPHOTO SOURCE: NSSL,

http://www.nssl.noaa.gov/abouthistory/may3rd/PHOTO SOURCE: CNN, http://www.cnn.com/2012/10/31/living/pets-superstorm-sandy/

CLEAR THE ROADSso the ones who

need to get throughCAN GET THROUGH!