2015 Partnership Packet - General

LET’S WORK

TOGETHER

2015 Partnership

Opportunities

DONELSON-HERMITAGE

FAMILY YMCA

http://portal01.ymcamidtn.local/sites/ymca/brand-strategy/

Dear potential community partner,

The Donelson-Hermitage Family YMCA would like to thank you for your interest in our

mission as a worldwide charitable fellowship united by a common loyalty to Jesus Christ for

the purpose of helping people grow in spirit, mind and body. Working together we will

reach so many and offer Hope for Life by inspiring youth, improving health, serving others

and creating community.

The YMCA provides an environment where people of all ages, faiths, races, backgrounds

and abilities work toward building friendships, experiencing the joy of helping others, and

achieving their God-given fullest potential in spirit, mind and body.

It is only through the generous donations of those like you that make our life changing

programs possible. Every penny you give goes toward our outreach programs with nothing

used for administration cost.

When you give to the Y, you continue to strengthen our community and move us all

forward. As the nation's leading nonprofit for youth development, healthy living and social

responsibility, the Y uses your gift to make a meaningful, enduring impact right in your own

neighborhood.

Thank you again for taking the time to learn about the YMCA and Community Partnerships.

Please, won’t you join us?

Gratefully yours,

BJ Keener Angela Mathis Frye

Executive Director Development Director

[email protected] [email protected]

(615) 889-2632 x70211 (615) 889-2632 x70229

A worldwide charitable fellowship united by a common loyalty to Jesus Christ for the purpose of

helping people grow in spirit, mind and body.


mailto:[email protected]

mailto:[email protected]

OUR VISION

To offer Hope for Life to people of all ages, faiths, races, backgrounds and abilities, regardless of

their socio-economic circumstances. Through a range of relationship-focused, impactful programs,

services, partnerships and collaborations, we will offer hope throughout Middle Tennessee and

southern Kentucky by:

INSPIRING YOUTH

By 2020, a third of the youth in our community will experience a sense of belonging through the

YMCA, and we will increase our efforts to impact youth in underserved communities, especially those

who are most challenged educationally and socio-economically. Recognizing the fundamental role

literacy plays in positive youth development, all YMCA children and teens will read at grade level.

IMPROVING HEALTH

Our YMCA will offer a path for all to live healthier in spirit, mind and body. Twenty percent of

adults in our community (1 in 5) will improve their health through the YMCA and our community's

youth obesity rate will be cut in half by 2020.

SERVING OTHERS

We will support a culture of philanthropy that recognizes the mutual benefit that results through the

sharing of time, talent or financial resources and will engage a quarter of a million people in service

to others through the YMCA by 2020.

CREATING COMMUNITY

Our YMCA will provide opportunities for people to make meaningful connections with one another to

enrich lives, renew the spirit and foster a sense of belonging. By 2020, 1 in 3 people in our

community will be involved in the YMCA.


OUR STRENGTH IS IN COMMUNITY

At the Y, strengthening community is our cause. Every day, we work side-by-

side with our neighbors to make sure that everyone, regardless of age, income

or background, has the opportunity to learn, grow and thrive. The Y is a

nonprofit like no other. That’s because in 10,000 neighborhoods across the

nation, we have the presence and partnerships to not just promise, but

deliver, positive change.

The Y is community centered. For nearly 135 years, we’ve been listening

and responding to our communities.

The Y brings people together. We connect people of all ages and

backgrounds to bridge the gaps in community needs.

The Y nurtures potential. We believe that everyone should have the

opportunity to learn, grow and thrive.

The Y has local presence and global reach. We mobilize local communities

to effect lasting, meaningful change.

OUR IMPACT IS FELT EVERY DAY

With a mission to put Christian principles into practice through programs that

build a healthy spirit, mind and body for all, our impact is felt when an

individual makes a healthy choice, when a mentor inspires a child and when a

community comes together for the common good.


At the Donelson-Hermitage Family YMCA, we provide programs, services and initiatives designed to

help everyone in our community to learn, grow and thrive. In the process, we enable children and teens

to reach their potential, empower people of all ages to be healthier in spirit, mind and body and

support neighbors in need.

At our family YMCA, we offer a wide range of programs and classes – enough to keep the whole family

busy. We offer free fitness classes like Zumba® and cycling, Body Pump®, R.I.P.P.E.D. ®, Dance Blast,

step aerobics, Pilates, yoga, water aerobics and kick boxing. In addition to group exercise, we offer to

expansive Wellness floors with a variety of cardio and strength training machines. Free equipment

orientations can be scheduled at your convenience. In addition, we also offer free Polar Fit testing as

well as free personalized fitness programs through our 3-N-1 program. Personal trainers are also on

staff for those that need more one-on-one with a fitness professional.

While you exercise, your kids get to have their own fun in Y-Play or Youth Activity Center (YAC). They

even have their own fitness class – Cardio Kids Blast – every Monday – Wednesday. Y-Play and YAC

are geared towards kids ages 6 weeks to 12 years old and is programmed with activities and exercise

for the children so they can have fun while getting some much needed exercise. Youth programming

at the Y strives to keep kids healthy and active every day.

At the Donelson Y, we have 2 pools to use – both indoor (heated) and outdoor – in addition to our

sauna and steam room. With extensive aquatics programming, the YMCA is the place for you to come

year round to exercise or just get in the pool and have fun. We offer private and group swim lessons,

aquatics fitness classes, free swim, swim team (USA Swimming, Nashville Swim League and YMCA

Middle TN Association) and pool rentals.

Our center also has one of the largest youth sports programs in the association with around 3000

children involved in soccer, baseball, indoor soccer and basketball throughout the year. We also offer

summer camps, school break camps, cheerleading, dance, music lessons and martial arts.

PROGRAMS AND SERVICES


SPECIAL PROGRAMS

Our outreach programs are intended to the fill the gaps left by other

community programs. Our outreach programs are fully funded by the generous donations

of community members and sponsors with nothing going toward administration or

operational costs. At the Donelson YMCA, we have the following outreach programs:

FULL CIRCLE

Full circle provides social and recreational opportunities to help children with special needs grow in

spirit, mind and body. Offered as a free service to YMCA members ages 3–21 with special needs, the

year-round program’s services include swim lessons and sports such as spring and fall soccer,

basketball and kickball. We have also begun offering social and recreational opportunities for our

adult members with special needs, including weekly game time and a walking club.

AFTER BREAST CANCER (ABC)*

After Breast Cancer provides comprehensive nutrition, exercise and wellness services free of charge

to breast cancer patients and survivors. During the 16-week program, participants receive full

access to the Y, a custom wellness plan design by a Pink Ribbon Certified Personal trainer, nutrition

counseling from a registered dietitian and encouragement and support from caring staff members as

well as fellow breast cancer survivors. (This program is serves our center but is based out of the

Southern Hills YMCA.)

LEARN TO SWIM (LTS)

The YMCA Learn to Swim Program teaches basic life sustaining swimming skills to first

grade students in Nashville. Through a partnership with Metro Nashville Public

Schools, students are bused to one of six YMCA pools, including the Donelson-

Hermitage YMCA, to participate in swim lessons free of charge during their normal P.E. time.

Through this program, more than 75 percent of participants gain the skills needed to prevent

themselves from drowning.



OPEN DOORS

Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age,

income or background, has the opportunity to learn, grow and thrive. Last year, the YMCA of Middle

Tennessee provided more than $14 million in charitable subsidies and other forms of financial

assistance locally. At the Donelson-Hermitage Family YMCA, financial subsidies/scholarships are

offered for our Sports, Camp (including Camp Little Y) and Swim Lessons programs. Such assistance

is only made possible thanks to generous contributions to the Annual Giving Campaign. Financial

assistance assures that no one is ever turned away from the YMCA, or its programs, based upon

their ability to pay.


IMPRESSIONS

The Donelson-Hermitage Family YMCA provides thousands of impression opportunities

every day. Your sponsorship will be exposed to approximately 13,300 members in addition

to their guests. Every day, 1,600 members walk into our facility and will see our

acknowledgement of your support of the mission and work of the YMCA and your

commitment to our community.

PARTICIPATION & REACH

Spring Youth Soccer 500 participants + parents + spectators

Fall Youth Soccer 500 participants + parents + spectators

Indoor Soccer 300 participants + parents + spectators

Summer Baseball 300 participants + parents + spectators

Basketball 350 participants + parents + spectators

Cheerleading 40 participants + parents + spectators

Adult league Soccer 250 players + spectators

Adult league Volleyball 150 Players + spectators

Summer Camp 140 children per week x 8 weeks

Camp Little Y 40 children per week x 8 weeks

Annual Golf Classic 120 community players + staff + volunteers

Annual Celebration 300+ community members + staff + vendors

Clay Shoot Classic 200 community players + staff + volunteers

Full Circle Soccer Spring 40 participants + parents + volunteers

Full Circle Soccer Fall 40 participants + parents + volunteers

Full Circle Kickball 20 participants + parents + volunteers

Full Circle Basketball 20 participants + parents + volunteers

Full Circle Swim Lessons 55 participants + parents + volunteers

Volunteers 175 +

Annual Report Circulation through 21 centers


PARTNERSHIP OPPORTUNITIES

Below are examples of Partnership opportunities that can be created and

personalized for your business:

Summer Camp Sponsorship - $2000

Logo on all camper t-shirts

Printed promotional materials distributed with camper packets

Option to distribute information on services at Camper Orientation

Sole sponsor of Camper of the Day/Week – communicated weekly via email to

parents, listing winners & including sponsor branded information

Option to provide specialized programming during the Camp season

Sponsorship to include Summer Camp and Camp Little Y

Sponsorship recognition on the digital marquee outside as well as inside our

Welcome Center (May – July)

Sports Sponsorship - $2000

Field banner & Gym banner for one year

Logo/name on two teams each sport season for one year (name/logo on back of

sports jersey)

Sponsorship promoted on all sports schedules for one year

Sponsorship listing on our sports website for one year –

www.donelsonymcasports.com

Sponsorship recognition on the digital marquee inside our Welcome Center (Year

round)

Youth Programming Sponsorship - $1000

Printed sponsorship materials prominently displayed in youth programming areas –

Y Play, Youth Activity Center (YAC), Family Locker Rooms (i.e. hand sanitizer

stations, Family locker room walls, etc.)

Sponsorship of all Member & Community events, with the option to participate &

distribute printed marketing materials – Easter Egg-stravaganza (April), Splash Bash

(June), Fall Fest (September) & Cookies with Santa (December)

Sponsorship recognition on the digital marquee inside our Welcome Center during

the month of our Member & Community events


http://www.donelsonymcasports.com/

Sponsorship Levels & Benefits

Platinum Sponsor - $1500

Sponsorship for one year for all sports

Company name/logo on sports jersey – one team

each season

Banner on soccer field (4’x6’)

Recognition on our digital display board in our

Welcome Center

Recognition on our digital marquee on Lebanon

Road for one month, twice a year

Gold Sponsor - $1000



each season


Recognition on our digital display board in our

Welcome Center

Silver Sponsor - $600



each season


Bronze Sponsor - $250

Sponsorship for 2 soccer seasons – Spring & Fall


each season

Sports Supporter - $150

Sponsorship for one sport/one season

Company name/logo on sports jersey

Youth Sports Leagues

Available at the D-H Y:

Spring Soccer

Baseball

Fall Soccer

Indoor Soccer

Basketball

Cheerleading

YOUTH SPORTS WE ARE COMMITTED TO YOUTH

DEVELOPMENT, HEALTHY LIVING

AND SOCIAL RESPONSIBILITY.

EASTER EGG-STRAVAGANZA

WE ARE COMMITTED TO YOUTH



Our Easter Egg-stravaganza is our first

community outreach event of the year.

It is FREE and open to the public.

Activities include face painting, crafts,

silly obstacle courses, visits with the

Easter Bunny and of course, an Easter

egg hunt! Last year, over 300 people

joined us for the Eggs-stravaganza and

we continue to grow each year.

SPONSORSHIP LEVELS & BENEFITS

Level One - $150

Company name listed on the event flier

Company recognition on event promotion

Company name prominently displayed during the

event

Level Two - $250



Company name prominently displayed during the

event

Opportunity for company presence during the event

EASTER EGG-STRAVAGANZA

Saturday, April 4th, 2015

SPLASH BASH

There is no better way to kick off

the summer than with a POOL

PARTY! Each year, we treat our

members to a poolside event

featuring music, food and

giveaways.


Level One - $150

Company name listed on the event

flier

Company recognition on event

promotion

Company name prominently displayed

during the event

Level Two - $250


Company recognition on event

promotion

Company name prominently displayed

during the event

Opportunity for company presence

during the event

WE ARE COMMITTED TO YOUTH



SPLASH BASH

JUNE 2015

FALL FEST WE ARE COMMITTED TO YOUTH


AND SOCIAL RESPONSIBILITY. Celebrate the beginning of Fall with a

family friendly, no scare event for all

ages. Inflatables, face painting, tons

of treats, games and more welcome

our members each year. Last year,

over 300 were in attendance. This

year expects to bring more as we

intend to have food trucks and live

entertainment.


Level One - $150



Company name prominently displayed during

the event

Level Two - $250



Company name prominently displayed during

the event

Opportunity for company presence during

the event

FALL FEST

October 24th, 2015

YMCA GOLF CLASSIC

Sponsorship Opportunities

Platinum Sponsor - $2500

Company name and logo on all event promotional material

Recognition in centers

Two team entries (eight players), including lunch and dinner

Two hole signs & Two golf cart signs

Gold Sponsor - $1500



One team entry (four players), including lunch and dinner

Two hole signs & One golf cart sign

Silver Sponsor - $1000



One team entry (four players), including lunch and dinner

One hole sign

Bronze Sponsor - $500


Recognition in the centers

One sign at the Driving range with option to run the Putting

Contest before the event

Hole Sponsor - $250



Company name and logo on 11”x17” sign at designated

hole

Individual Player = $150

Team = $600

Clubs are available for rent at the Course.

Every year, the Golf

Classic allows us an

opportunity to share

our Mission while

playing one of the “Top

Ten Courses in TN” –

The Hermitage Golf

Course. Your

sponsorship and

participation help us

raise valuable funds

for our Annual

Campaign, with 100%

of the proceeds going

to fund scholarships

for our community’s

youth in Y programs.

Golf Classic May 2015

CLAY SHOOT Sponsorship Opportunities

Shotgun Sponsor - $5000

Includes 2 teams (10 shooters), food, beverages & shooter

gift

Vendor exhibit space & sponsor signage at the event

Recognition within the D-H YMCA


Clay Sponsor - $2500

Includes 1 team (5 shooters), food, beverages & shooter

gift




Shell Sponsor - $1000




Station Sponsor - $250



Company name and logo on 11”x17” vinyl sign at

designated station

Individual Shooter = $150

Team = $750

Shotguns will be provided for those that request them.

Often referred to as “golf

with a shotgun”, sporting

clays is a month the most

popular of the shooting

disciplines and is

internationally recognized as

a competitive sporting event.

Sporting clays is also used as

a form of wing shooting

practice. Mechanical traps

are used to throw clay disc

targets in varying directions

allowing a shooter with a

shotgun the opportunity of a

sporting challenge anytime of

the year. Just like golf, all

sporting clays courses are

different, always providing

the shooter with a constant

challenge.

All of the proceeds from this

event will benefit the Annual

Campaign, providing

scholarships for the youth in

our community to participate

in YMCA programming.

CLAY SHOOT October 10, 2015

ANNUAL CELEBRATION

Every year, our volunteers, donors, community

leaders and staff come together to celebrate how

our YMCA supports our growing community

through the Annual Giving Campaign. Last year,

over $750,000 was given in assistance to serve

over 13,000 children, families and adults who

need our Y the most. 100% of the money raised

for our Annual Campaign goes directly to serve

those in need in our community.

Coming to the Donelson-Hermitage Community:

April 2015

Documents

2015 Partnership Packet - General