1

Click here to load reader

2015 MEDIA KIT CASE STUDY AND WHITE PAPER PROGRAM · CASE STUDY AND WHITE PAPER PROGRAM 2015 MEDIA KIT ... omputer-aided engineering (cAE) ... As a result, more companies are

Embed Size (px)

Citation preview

Page 1: 2015 MEDIA KIT CASE STUDY AND WHITE PAPER PROGRAM · CASE STUDY AND WHITE PAPER PROGRAM 2015 MEDIA KIT ... omputer-aided engineering (cAE) ... As a result, more companies are

The Journal’s sponsored Case Study and White Paper program markets your company’s case study or white paper to an engaged community of more than 400,000 plant management, engineering and automation professionals. This guarantees you’ll receive qualified, quality sales leads from engaged, interested professionals.

White papers and case studies give your company exposure to our readers who are actively searching for solutions to their automation challenges. They position your company’s expertise and provide an invaluable service to Rockwell Automation customers and prospects who are searching for technology solutions.

Your white paper or case study will be promoted to over 400,000+ automation professionals via:

• The Journal’s e-newsletters.• The Journal’s print edition.• The Journal’s LinkedIn, Facebook, Google+ and Twitter channels.• The Automation Fair LinkedIn Group.• 40+ other automation-related LinkedIn Groups.

Sales LeadsSales leads are captured through a required registration page with demographicsquestions and up to 2 customized qualifying questions you provide. Click here for a sample.

• All sales leads are sent directly to you.

Cost: $3,000

Partner Success Story: Festo Corp.

Challenge: Promote the benefits of pneumatic safety devices.

Goal: Generate quality sales leads for Festo Corp.’s safety valves and pneumatic valve interfaces, and enhance the partner’s reputation as an expert in its field.

Solution: The Journal’s editorial team promoted Festo’s white paper in an article in the print edi-tion, e-newsletters, social media channels, and 40+ LinkedIn automation groups.

Results: 288 qualified sales leads.

Get Quality Leads with Contacts You Already Have

CASE STUDY AND WHITE PAPER PROGRAM 2015 MEDIA KIT 2015 MEDIA KIT

Editor’s Note: This article is adapted from a white paper describing how to design, set up and benefit from a Micro Data Center networking hub. Download the free, compre-hensive white paper at http://bit.ly/NeCCdY.

>> Your EtherNet/IP industrial network is the fundamental backbone for collecting data and

transmitting it to points of use for control and monitoring. Facto-ryTalk® and PlantPAx™ applica-tions range from tracing product quality, improving preventive maintenance schedules, managing and monitoring processes, improv-ing safety, and identifying con-straints to boosting productivity. Therefore, a dependable and secure network is critical for maintaining uptime, reliability and safety.

When office-grade IT equipment is deployed in the industrial space, additional environmental protection is required. Automation vendors are integrating standards-

based ethernet connectivity at all levels of manufactur-ing, starting at the bottom with sensors or I/O blocks to programmable automation controllers (PACs) and up to manufacturing servers, switches and storage.

Therefore, it’s essential to ensure the linkage be-tween manufacturing systems is secure, protected from environmental factors such as heat or dirt, and opti-

mized to speed diagnostics — all while reserving the ability to iso-late the networks when security threats to production arise.

The centerpiece that brings this all together is a Micro Data Center (MDC), a partial, single or multiple rack/cabinet that houses rack-mounted servers,

switches, storage, uninterruptible power supply (UPS), backup systems and DIN-rail mounted devices. Poor in-dustrial network installation can generate unacceptable downtime risks (see Figure 1). The MDC is designed to provide the bridge between the corporate and the

46 THE JOURNAL | OCTObER 2012 WWW.ROCkWELLAUTOMATION.COM/THEJOURNAL

What Can aMicro Data centerDo For You?

Combine hardware, software and cabling into a networking hub that connects IT and manufacturing networks for increased reliability, security and troubleshooting ease.

By Dan McGrath, Industrial Automation Solutions Manager and Andrew Banathy, Industrial Automation Solutions Architect, Panduit Corp.

A Micro Data Center is hardware, software and cabling that serves as a

networking hub.

TJ1210_46_49_FEATURE_PANDUIT.indd 46 10/1/12 2:05 PM

38 THE JOURNAL | OcTObER 2011 www.ROckwELLAUTOmATiON.cOm/THEJOURNAL

>> computer-aided engineering (cAE) software is the designer’s best friend, a tool proven to

enhance the user’s productivity. it has liberated engineers from the most tedious aspects of their jobs, shortened project turnaround times and improved the quality and accuracy of their work.

Today’s advanced electrical cAE (E-cAE) programs have automated many tasks, such as wire numbering and device tagging. Engineers are completing assignments that once took days or weeks in a fraction of the time.

The latest generation of cAE programs adds a powerful central database that enables them to provide substantial additional automation. This database can hold a large archive of recurrent content, ready for insertion into a project with a single keystroke.

Engineers can convert project documentation into different languages or regional, national and international standards. This makes the database-centric cAE well-suited for cross-country and cross-border collaborations or for serving a multinational customer base.

Numerous EfficienciesDatabase-centric cAE programs can make every phase of a job, from design through production, more efficient or cost-effective with gains that include the following.

Improving Accuracy. The database-driven cAE delivers a systematic reduction of errors, error-checking and data redundancy. Few, if any, errors survive to the manufacturing stage or beyond, where they’re significantly more costly to fix.

Leveraging Recurrent Content. Storing and reusing data opens the way to standardizing and modularizing product content. This accelerates design and manufactur-ing, and enables large economies of scale in purchasing components.

The benefits of standardization are so great that some companies redesign existing models to maximize stan-dard content so design and manufacturing for subsequent orders take less time. Others invest considerable resources creating large content archives as part of their transition to a database-driven cAE. The archive can store frequently used components or complex macros of product assemblies and subassemblies, all pre-validated.

Creating Efficiencies. The database can be integrated into a company’s iT architecture, allowing other departments to monitor a project’s progress for more accurate customer quotes, more timely and cost-effective stocking of compo-nents, and more reliable production and delivery scheduling.

Streamlining Interaction with Stakeholders. Project files can be exported to customers and re-imported with

Are You PArt of the CAE REvolution?Advanced electrical computer-aided engineering systems can transform your design and project management process to save time and labor.

By Christine Knapik, EPLAN Software & Service

Editor’s Note: This article is adapted from a white paper from EPLAN Software & Service. Download the free, comprehensive white paper at http://bit.ly/tjeplanwp for more information about electrical CAE.

TJ1110_38_40_eplan.indd 38 9/27/11 2:20 PM

Editor’s Note: This article is adapted from a white paper by the ARC Advisory Group (www.arcweb.com) titled “Ap-plication Downtime: Your Productivity Killer,” discussing technology that combines hardware, software and services to help manufacturers increase production system uptime. Download the comprehensive white paper at http://bit.ly/OW7ldL.

>> You and many otherr manufacturers are fac-ing intense competitive pressure, limited IT

resources and rising IT costs. As a result, more companies are moving from dedicated to virtualization (see cover story on page 16), which is critical to controlling IT hard-ware, software, staffing and facilities cost to reduce total cost of ownership (TCO).

However, consolidation also means that even a minor computer outage can have severe and immediate conse-quences. As a result, more manufacturers are deploying new high-availability solutions that combine hardware, software and services designed to prevent computer out-ages. Let’s examine how these solutions help.

Trends Affecting Need for High AvailabilityTo mitigate an increasingly competitive environment,

manufacturers are deploying more mission-critical applica-tions in production operations to improve manufacturing efficiency and effectiveness. These applications include:

• Materials management.• Finite scheduling.• Quality and performance monitoring and reporting.• Plant historians.• Asset life-cycle management.• Facilities management.• Procurement.• Order management.• Other enterprise resource planning (ERP) functions.

Several trends help explain why we expect require-ments for high availability to increase. Many companies face a lack of available skilled workers. In fact, about 5% of skill jobs in the United States remain unfilled. More than 50% of manufacturers surveyed by the ARC further indicated they felt this skilled-worker shortage would continue to grow worse.

Manufacturers also are finding ways to do more with less. They’re automating more and more traditionally semi-manual and manual operations.

Beat the Pressure to Boost uPtimeManufacturers are less tolerant of downtime as the need arises to be more efficient. Virtualization and fault-tolerant technology can help.

By John Blanchard and Greg Gorbach, ARC Advisory Group

50 THE JOURNAL | OCTObER 2012 www.ROCkwELLAUTOMATiON.COM/THEJOURNAL

TJ1210_50_52_FEATURES_STRATUS.indd 50 9/27/12 8:13 PM

15