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White Ribbon Day 2021:
Community Action Kit This White Ribbon Day, our strong focus is on the action men can take to end men’s violence against women. We’re asking ‘How Can Men Make Change?’ and challenging them, and all Australians, to ‘Learn, Give and Take Action’. This kit has been developed to support people like you who have committed to taking action to bring about real change this White Ribbon Day.
#WhiteRibbonDay2021 #WRD2021
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Navigating this toolkit
This is an interactive toolkit intended for digital use on a smartphone, tablet or computer. Navigate using the tabs to the left, or on the right border on the following pages.
You are welcome to print the kit, however note that many resources are embedded as hyperlinks and won’t be accessible.
If you have additional questions that have not been answered in this toolkit, contact the events team at [email protected] and they will respond within three working days.
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This issue affects all of us. But there is a solution.
1 in 3 Australian women has experienced physical violence
since the age of 151.
1 Australian Bureau of Statistics (ABS) 2017. Personal Safety Survey, Australia, 2016, ABS cat. no. 4906.0. Canberra: ABS.2 Bryant, W. & Bricknall, S. (2017). Homicide in Australia 2012-2013-2013-2014: National Homicide Monitoring Program report. Canberra: Australian Institute of Criminology. Retrieved from: https://aic.gov.au/publications/sr/sr002
On average, one woman a week is murdered by her current or former partner2.
Men’s violence against women is at epidemic levels in Australia
The importance of White Ribbon in the community
The importance of White Ribbon Australia’s work in the community Football clubs across the country have taken action and hosted “White Ribbon Rounds” to raise money and awareness about men’s violence against women. The Balranald Football and Netball Club sold raffle tickets to support our primary prevention programs. The Doveton Football Netball Club hosted a White Ribbon awareness-raising function, inviting their State MP to deliver a powerful speech to the community. The Gawler Districts Masters AFL Club incorporated the White Ribbon on their Jersey as a sign of support.
CASE STUDY
This White Ribbon Day, we are bringing communities together to foster respect, healthy relationships, and a safer environment for women and children. Reach out to members of your community and bring everyone together on White Ribbon Day, Friday, 19 November.
This booklet includes:
EVENT IDEAS & TIPS
WHY IS FUNDRAISING IMPORTANT?
GET SOCIAL
EVENT CHECKLIST
KEY MESSAGES
TEMPLATES AND RESOURCES
GETTING HELP
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Why is fundraising important?
Your fundraising effort creates the change we need in our communities.
Your support enables us to develop primary prevention programs and targeted campaigns to engage boys and men. Thank You!
$25 Contributes to the Community Response Fund to help us provide grants for communities to deliver projects and innovative campaigns to advance gender equality and prevent gendered violence.
$155 Brings onboard one Community Partner and empowers them to self-reflect on gender dynamics in their life, challenge sexist attitudes and behaviours, empower victim survivors and work within their community to help eliminate violence against women.
$45 Covers the cost for one person to access our eLearning course to strengthen their understanding of violence against women and how to prevent it – this leads to allies working actively in the community.
$250 Supports our advocacy work, including policy review, legal advocacy, and victim-survivor support. This work brings about powerful social change, such as the push to criminalise coercive control.
$79 Supports one local Community Action Group with resources and training to strengthen their community engagement work and achieve their advocacy goals of eliminating men’s violence against women!
$25
$155
$45
$250
$79
FIND OUT MORE
Find out more about the programs you support at www.whiteribbon.org.au
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Event ideas & tips
Outdoor gatherings: Indoor gatherings: Virtual events:
THE OATH
• Fun run
• Countryside hike
• Outdoor cinema night
• Car or motorbike convoy
• Backyard barbecue
• Sporting competition
• Town march
Using our In support logo you can create banners to line the main street in your town, project a White Ribbon onto the side of a major building, install a White Ribbon garden, or a mural on a central wall in town… and much more. Email us if you want further inspiration!
Donate to your page first and show everyone how much this issue matters to you. Every donation gets you closer to the top of that leader board!
Ask your friends, family, colleagues for support and to get involved on a personal level. It takes all of us working together to end violence against women.
Share your page on social media and spread the word! You are doing something incredible and people need to know about it! Fundraiser who share on Facebook raise twice as much, so what are you waiting for?
Follow us on Facebook and Instagram to see what other amazing fundraising activities are out there.
Personalise your profile by adding your picture, sharing your story and letting your loved ones know why you are involved in this White Ribbon Day campaign.
• Potluck or cook-up
• Talent show or charades
• Escape room
• Art or fashion show
• Board game night
• Virtual trivia night
• Social media challenge (remember the Ice Bucket Challenge?)
• Virtual gala
• Zoom party
• A live Tik Tok or Facebook stream
• Online movie screening
• Virtual community walk or run
• Virtual talent show
• Online gaming tournament
Want more? Here some extra tips!We’ve developed an In Support logo just for you! You can use it on any promotional print or digital material. Just make sure you follow these rules
• Clearly state your event is “Proudly supporting White Ribbon Australia”
• Make sure it’s in line with our brand guidelines
• Prior to publication send an email to [email protected]. You will receive a written approval for your submission/request within 5 business days.
NEED HELP?
Get in touch with our amazing events team at [email protected].
REMINDER
No matter what you’re planning for White Ribbon Day, make sure you register with us to be listed on our event map, receive your Event Kit, and extra support from our dedicated events team.
The pandemic has been hard for everyone. But it doesn’t have to keep us apart. When it comes to holding events this White Ribbon Day, every community will have different regulations to prevent the spread of COVID-19. However, no matter where you find yourself in November, there are plenty of ways to show your support! Here are a few ideas.
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Download the White Ribbon Day social media tiles below to spread the word.
Get social
@whiteribbonaust
@whiteribbonaust
@whiteribbonaustralia
@whiteribbonaust
Are you following us?
@whiteribbonaust
Keep in touchEvery day is White Ribbon Day. Join the movement to hear about opportunities to become a Community Partner, start a Community Action Group and find new resources and updated statistics about violence against women, along with more ways to get involved in the movement all year round.
16 Days of ActivismThe United Nation’s (UN) 16 Days of Activism Against Gender-Based Violence campaign works to galvanise action to end violence against women and girls all around the world, starting with the UN’s International Day for the Elimination of Violence against Women.
Keep an eye on our website for ways to get involved, or visit the UN Women website for more information.
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6+ weeks before your event
� The first step is to register your event. Be sure to tick the relevant boxes if you would like to receive an Event Kit. You will receive your official “Authority to Fundraise” notification once you have registered, as well as being listed on our website and receiving extra support from our Events Team.
� Reach out to different members of the community for their support in pulling your event together. Think council, schools, businesses, sporting groups, and your local White Ribbon Committee.
� Determine exactly what the event will look like – is it a march? Is it a community day? Is it a virtual event, to bring people together in these times of lockdown and social distancing? Refer to our event ideas earlier in the kit for some inspo!
� Depending on the size of your event, it might help to have a small group to share the workload. Now is the perfect time to set this up.
4+ weeks before your event
� Start to advertise your event with posters, social media tiles, newsletters, and other resources provided in this kit (or feel free to make up your own using the In Support logo!)
� Purchase White Ribbon Australia merchandise to sell at your event. Buy a box of White Ribbons and sell them on to everyone who attends to help raise awareness. It’s important to order merchandise early so it arrives in time for your event - try to order no later than the end of October.
� Coordinate any volunteers, suppliers, venues, etc.
� Make sure your event is COVID Safe and follow your State restrictions.
1 week before your event:
� This is a great time to reconfirm any suppliers that are part of your event and finalise details such as RSVPs, timelines and volunteers, etc.
� Print out/download any materials you may need from your White Ribbon event dashboard, including flyers, factsheets, pledge forms and videos.
November 19 doesn’t work for you?
You can host a White Ribbon Day event any time in
November, or even December.
During the event
� We encourage you to do an Acknowledgement of Country at the beginning of your event. For example, “I’d like to begin by acknowledging the Traditional Owners of the land on which we meet today, the (people) of the (nation) and pay my respects to Elders past and present.”
� Take plenty of photos so you can share them with everyone in the moment, or later. Don’t forget to hashtag #whiteribbonday21, #WRD2021 and #whiteribbonevents. Please tag us in with the handles listed earlier in this kit.
� Ask people to add donations to your fundraising page.
� If you are fundraising at your event, ensure that you collect the details of anyone wishing to receive a tax receipt so that you can issue one later.
After the event
� Thank everyone who came to your event, including attendees, sponsors, donors, speakers and organisers.
� If you received cash donations at your event, upload them to your event page.
� Make sure you share all photos online and remember to tag us! wand remember to tag us!
Event checklist
No problem!
You can register your event at any time leading up to White Ribbon Day.
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Key messages• This White Ribbon Day, our strong focus is on the action
men can take to end men’s violence against women.
• We’re asking ‘How Can Men Make Change?’ and challenging them, and all Australians, to ‘Learn, Give and Take Action’.
• Men’s violence against women is an ongoing epidemic in Australia and, sadly, the COVID-19 pandemic has made the situation worse; lockdowns and social distancing have not only created a spike in violence, but also reduced the ability of victims to seek help.
• We need to change the attitudes and social norms that excuse or condone disrespect, sexual harassment and abuse.
• Gender inequality and learned behaviours are at the heart of this problem, so it’s essential that men are part of the solution.
• This White Ribbon Day we all need to play our part – and we need men who know that they are a part of the solution to be equipped with the tools they need to make change in themselves, their communities and our society.
• White Ribbon Australia takes a primary prevention approach to eliminating men’s violence, working to change the social conditions that are the drivers of gendered violence through self-reflection, education, workplace accreditation and community-led prevention activities.
• We know that to end violence against women, we must engage men, boys and broader society in this work, with White Ribbon Day being a day to talk about what we can do in our everyday lives to make change.
• Your White Ribbon Day events - whether a march, a morning tea, wearing a ribbon to work, or a virtual gathering – are about more than talking about these issues.
• White Ribbon Day events are a call to action, with resources to take into our everyday lives, communities and workplaces, so that we can all keep making change towards women’s safety all throughout the year.
• This White Ribbon Day, bring people together – in person or online – to discuss how men can make change and commit to action to end men’s violence against women.
• Ending men’s violence against women can sometimes feel like an impossible goal. But we can do it together, community by community, workplace by workplace.
• On average, one woman a week is murdered by her current or former partner.
• 1 in 4 women have experienced emotional abuse by a current or former partner since the age of 15.
• Almost 40% of women continued to experience violence from their partner while temporarily separated.
FURTHER RESOURCES
Key messages
• Statistics about violence against women and domestic violence
• Causes of violence against women
• Where to find help
• Fact sheets about how to prevent men’s violence against women
This year, we ask people organising and attending White Ribbon Day events to commit to doing three things:
• Learn: Access training and resources about how men and all of us can make change towards ending all forms of violence and abuse against women
• Give: Donate to White Ribbon Australia’s work to engage men and boys in ending violence and abuse against women
• Take action: From simple things you can do each day, to becoming a White Ribbon Australia Community Partner, starting a Community Action Group or encouraging your workplace to become White Ribbon Accredited.
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Templates and resources
DOWNLOAD
LETTER OF SUPPORT
Reach out to local businesses for sponsorship or donations with this editable letter of support.
DOWNLOAD
Put a small snippet in your work, school or community newsletter to spread the word.
DOWNLOAD
INSTAGRAM FRAME
Get a #WhiteRibbon instagram frame printed at your local printer for a fun addition to your event.
DOWNLOAD
WHITE RIBBON POSTERS
Put up posters all over your community. Use a full page, or fill your details in our ’emptybelly’ poster.
DOWNLOAD
EVENT BANNER
Get this banner printed to hang up at your event, on the main street, or at the front of a White Ribbon March.
EMAIL SIGNATURE
Use our email signature banner to share your support for White Ribbon Day.
BUNTING
Print out and cut up White Ribbon bunting to add a decorative flair to your event.
DOWNLOAD
MEDIA RELEASE TEMPLATE
Fill in the gaps and share with local newspapers, radio or television to gain extra exposure for your event.
DOWNLOAD
IN SUPPORT LOGO
10 THINGS MEN CAN DO
Create your own posters, social media tiles, etc. for White Ribbon Day with the In Support Logo.
Share these 10 tiles on social media about what men can do to make change.
DOWNLOADDOWNLOAD
DOWNLOAD
NEWSLETTER TEMPLATE
SCREENSAVER / BACKGROUND
Show your support and use our White Ribbon Day screensaver/zoom call background.
Discover more resources on your online dashboard after you register your WRD event.
REGISTER TODAYDOWNLOAD
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Getting help
FIND HELP
For details of individual state and territory services, please visit whiteribbon.org.au/Find-Help
You are not alone and there are people who can help you or someone you know. You can contact the national support services below for help and advice:
Your support services
• 1800 RESPECT - 1800 737 732 - This is a 24-hour national sexual assault, family and domestic violence counselling line for any Australian who has experienced, or is at risk of, family and domestic violence and/or sexual assault. Individuals can also access local support services and search the internet using Daisy, a free app developed by 1800RESPECT that protects user privacy.
• Men’s Referral Service - 1300 766 491 - This service from No to Violence offers assistance, information and counselling to help men who use family violence.
• Mensline Australia -1300 789 978 -Supports men and boys who are dealing with family and relationship difficulties. A 24/7 telephone and online support and information service for Australian men.
• Lifeline - 13 11 14 - Anyone across Australia experiencing a personal crisis or thinking about suicide can call 13 11 14, or text 0477 13 11 14 at night (6pm-midnight AEDT). Someone will help put you in contact with a crisis service in your State or Territory.
• Kids Help Line - 1800 551 800 - Free, private and confidential, telephone and online counselling service specifically for young people aged between 5 and 25 in Australia.
• Elder Abuse Help Line - 1800 353 374 - Free information and support services for people who experience or witness the abuse of an older person. Operating hours vary.
• Financial Counselling Australia - 1800 007 007 - Access free resources and advice from a private financial counsellor. Call 1800 007 007 to speak to someone in your state.
If you or someone else you know is experiencing distress or is in immediate danger, we encourage you to call the emergency services on 000.
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Contact us
T 08 6370 0600
W www.whiteribbon.org.au
P PO Box 730 Cannington, WA, 6987
Taking action to end all forms of men’s
violence and abuse against women.
@whiteribbonaust
@whiteribbonaust
@whiteribbonaustralia
@whiteribbonaust
@whiteribbonaust
