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8/10/2019 2015 California Economic & Market Forecast
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2015 CALIFORNIA
ECONOMIC & MARKETFORECASTOctober 9,2014
EXPO - Anaheim Convention Center
Leslie Appleton-Young,Vice President & Chief Economist
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AS I WAS SAYING
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FORECAST REPORT CARD
NOTE: Average FICO score for 2014 is based on data from January 2014 through August 2014Forecast Date:October 2014 vs. October 2013SERIES: CA Housing Market Outlook
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS, Ellie Mae
SFH Resales (000s)
% Change
Median Price ($000s)
% Change
30-Yr FRM
Housing Affordability Index
FICO Score
U.S. Gross Domestic Product
2013Actual
414.3
-5.8%
$407.2
27.5%
4.0%
36.0%
738
1.9%
2014Forecast
444.0
3.2%
$432.8
6.0%
5.3%
28.2%
--
2.8%
2014Projected
380.5
-8.2%
$455.0
11.8%
4.3%
30.0%
726*
2.2%
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ECONOMIC FUNDAMENTALS ARE BETTER
Economic growth is accelerating
Unemployment rate 5.9% - lowest since ?
248,000 new jobs in Sept
Construction jobs +230,000 in last 12 months
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BUT...DEMOGRAPHICS AS DESTINY?
Affordability is worsening Homeownership rate for 18-34 - year-olds still falling Household formation is VERY slow Census: US added 476,000 HH v. 1.3 m HH prior 2 years Majority of new households rent: Renter Nation Millennials delaying adulthood: Getting married later
or not at all; Student loans; dim job prospects Baby boomers delaying retirement and staying put
longer; they will love their loans when rates do rise Inventory is better but still well below normal.
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AND FIRST TIME BUYERS FACE MANY
OBSTACLES
Lots of competition for existing housing stock
Affordability constraints
Lack of a down-payment Lack of information about the home-buying
process
Fear of financing: I cant qualify
Job prospects/security still dim for many Many who have jobs are under-employed
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#1 TRANSACTIONS
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CA HOME SALES: 1995 2014
-5.8%
-8.2%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Sales Percent Change
SERIES: Sales of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Units YOY % Chg
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WEVE COME A LONG WAY:EQUITY SALES NOW 9 OUT OF 10 TRANSACTIONS
90.6%
4.9%
4.1%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Equity Sales Short Sale REO
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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DISTRESSED SALES: NORTHERN CA
Percent of Total Sales
0%
10%
20%
30%
40%
50%
60%
70%
6.9% 10%
28%
14% 18%
4.2% 8.1% 6.2%
13%
28% 26%
65%
42%
31% 32% 36%
Aug-14 Aug-12
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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DISTRESSED SALES: BAY AREA
Percent of Total Sales
0%
10%
20%
30%
40%50%
60%
Alameda Contra Costa Marin Napa Solano Sonoma
2.5% 2.9% 1.8% 4.5%
13%
4.2%
23% 22% 25%
36%
60%
32%
Aug-14 Aug-12
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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DISTRESSED SALES: CENTRAL VALLEY
Percent of Total Sales
0%
10%
20%
30%
40%50%
60%
70%
15% 19%
10% 15% 19% 14%
7% 12%
7%14% 12%
19%
47%
64%
47%
51%
49%
59%
43%
52%60% 56% 57%
47%
Aug-14 Aug-12
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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DISTRESSED SALES: CENTRAL COAST
Percent of Total Sales
0%
5%
10%
15%
20%
25%
30%35%
40%
45%
Monterey San Luis Obispo Santa Cruz
10%7.9% 7.0%
44%
30% 28%
Aug-14 Aug-12
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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DISTRESSED SALES: SOUTHERN CA
Percent of Total Sales
0%
10%
20%
30%
40%
50%
60%
Los Angeles Orange Riverside San Bernardino San Diego
7.6%4.9%
11% 14%
6.2%
36%
27%
52%49%
17%
Aug-14 Aug-12
SERIES: Distressed Sales, Not Seasonally AdjustedSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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CHANGE IN SALES BY PRICE RANGE
(Year-to-Year)
-28%
-0.2%
-6.5%-8.7%
-1.5%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%30%
40%
50%
60%
70%
$0 - $200k $500k+ $200 - $300k $300 - $400k $400 - $500k
SERIES: Sales of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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INVENTORY IMPROVING FROM LASTYEAR
August 2013: 3.0 Months; August 2014: 4.0 Months
Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. Theremaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) and
divide the sum by the number of Sold properties for the month in question.
0
2
4
6
8
10
12
14
16
18
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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INVENTORY HIGHER AT UPPER PRICE
RANGES
Note: Unsold Inventory Index represents the number of months it would take to sell the remaining inventory for the month in question. The
remaining inventory for the month is defined as the number of properties that were Active, Pending, and Contingent (when available) anddivide the sum by the number of Sold properties for the month in question.
Price Range (Thousand) Aug-14 Jul-14 Aug-13
$1,000K+ 5.0 4.7 4.6
$750-1000K 3.9 3.9 3.2
$500-750K 3.8 3.7 2.9
$300-500K 3.9 3.6 2.9
$0-300K 4.0 3.5 2.8
SERIES: Unsold Inventory Index of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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#2 HOUSING PRICES
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$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000 California US
CALIFORNIA VS. U.S. MEDIAN PRICES
1970-2014
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS
SERIES: Median Price of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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CA HOME MEDIAN PRICE: 1995 2014
27.5%
11.8%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Median Price Percent Change
SERIES: Sales of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Median Price YOY % Chg
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PRICE PLATEAU AHEAD; ANNUAL GAINS
SLOWING
California, Aug 2014: $480,280, Up 8.9%YTY
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14
SERIES: Median Price of Existing Single Family HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Aug-14:$480,280Aug-13:
$441,010
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TROUGH VS. CURRENT PRICE
By Counties, August 2014
SERIES: Median Price of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Region Trough
Month
Trough
Price
Aug-14
Median
%Chg Fr
Trough
Santa Barbara Mar-09 $296,590 $806,030 171.8%
Monterey May-09 $203,500 $492,500 142.0%
Alameda Jan-09 $346,236 $732,220 111.5%
Lake Jun-11 $85,620 $178,330 108.3%
California Feb-09 $245,230 $480,280 95.8%
Santa Clara Feb-09 $445,000 $865,000 94.4%
Merced Jan-10 $96,670 $186,670 93.1%
Los Angeles May-10 $248,850 $474,640 90.7%
Tehama Feb-11 $83,330 $156,000 87.2%
Riverside Apr-09 $171,480 $318,640 85.8%
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TROUGH VS. CURRENT PRICE
By Counties, August 2014
SERIES: Median Price of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Region Trough
Month
Trough
Price
Aug-14
Median
%Chg Fr
Trough
Ventura Feb-09 $359,630 $602,060 67.4%
Tulare Apr-11 $111,600 $184,440 65.3%
Mendocino Jun-11 $181,430 $291,670 60.8%
San Francisco Jan-12 $561,270 $900,910 60.5%
Kings Jul-11 $114,290 $183,330 60.4%
Orange Jan-09 $442,170 $699,430 58.2%
Contra Costa Jan-12 $476,470 $750,000 57.4%
San Diego Mar-09 $326,830 $510,860 56.3%
Fresno Jan-12 $131,070 $203,760 55.5%
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TROUGH VS. CURRENT PRICE
By Counties, August 2014
SERIES: Median Price of Existing Detached HomesSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Region Trough
Month
Trough
Price
Aug-14
Median
%Chg Fr
Trough
Sonoma Feb-09 $312,340 $484,640 55.2%
Placer Feb-12 $251,450 $388,720 54.6%
Marin Feb-11 $632,580 $977,460 54.5%
Siskiyou May-11 $85,000 $127,500 50.5%
Shasta Feb-12 $141,900 $212,500 49.5%
Tuolumne Jan-12 $147,140 $214,710 45.9%
San Luis O bispo Feb-11 $328,750 $475,000 44.5%
Butte Feb-12 $177,860 $255,000 43.4%
Humboldt Aug-12 $218,750 $255,260 16.7%
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#3 MORTGAGE RATES &
HOUSING FINANCE
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FORECASTS OF 30-YR FRM
2013Projected
2013Actual
2014Forecast
2014Projected
2015Forecast
Fannie Mae 4.1% 4.0% 5.1% 4.2% 4.4%
Freddie Mac 4.1% 4.0% 5.0% 4.3% 4.7%
Mortgage BankerAssociation
4.1% 4.0% 4.9% 4.3% 5.0%
National Association of
REALTORS 4.2% 4.0% 5.3% 4.3% 5.1%
California Association ofREALTORS 4.1% 4.0% 5.3% 4.3% 4.5%
SOURCE: Fannie Mae, Freddie Mac, MBAA, NAR, Wells Fargo, CALIFORNIA ASSOCIATION OF REALTORS
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FORECASTERS HAVE BEEN EXPECTING
RATES TO RISE
Percent
0
1
2
3
4
5
6
0
1
2
3
4
5
6
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Actual 10-year Treasury yield (solid black line)
Predictions out to five quarters ahead of professional forecasters (hatched lines)
Percent
SERIES: Loan Officer SurveySOURCE: Philadelphia Federal Reserve Survey of Professional Forecasters, Bloomberg
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MORTGAGE RATES + 1% SPRING 2013
ACTUAL TAPERING NO IMPACT
0%
1%
2%
3%
4%
5%
6%
7%
8% FRM ARM Federal Funds
SERIES: 30Yr FRM, 1Yr ARM, Federal FundsSOURCE: Federal Home Loan Mortgage Corporation
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U.S. DEPOSITORY INSTITUTIONS:
HIGH LEVEL OF EXCESS RESERVES
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
SERIES: Excess Reserves of Depository InstitutionsSOURCE: Federal Reserve Bank of Saint Louis
$ BILLIONS
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0%
1%
2%
3%
4%
5%
6%
2009/01
2009/04
2009/07
2009/10
2010/01
2010/04
2010/07
2010/10
2011/01
2011/04
2011/07
2011/10
2012/01
2012/04
2012/07
2012/10
2013/01
2013/04
2013/07
2013/10
2014/01
2014/04
2014/07
8.2
8.14
9.1
8.14
FRM
ARM
MORTGAGE RATES
January 2009 August 2014
MONTHLY WEEKLY
SERIES: 30Yr FRM, 1Yr ARMSOURCE: Federal Home Loan Mortgage Corporation
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LOAN OFFICERS SURVEY SAY LENDING
STANDARDS ARE EASING
-80
-60
-40
-20
0
20
40
60
80
100
2007Q2
2007Q3
2007Q4
2008Q1
2008Q2
2008Q3
2008Q4
2009Q1
2009Q2
2009Q3
2009Q4
2010Q1
2010Q2
2010Q3
2010Q4
2011Q1
2011Q2
2011Q3
2011Q4
2012Q1
2012Q2
2012Q3
2012Q4
2013Q1
2013Q2
2013Q3
2013Q4
2014Q1
2014Q2
2014Q3
tightening standards for prime mortgage loans
stronger demand for prime mortgage loans
Net Percentage
SERIES: Loan Officer SurveySOURCE: US Board of Governors of the Federal Reserve System
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LOOSENED CREDIT REQUIREMENTS:
FICO Scores Trending Down Since 2012
SERIES: Average FICO Score on Closed LoansSOURCE: Ellie Mae
710
720
730
740
750
760
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SAY WHAT?
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#4 HOUSING
AFFORDABILITY
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REAL ENEMY OF THE FUTURE OF
CALIFORNIA?
Housing Affordability
The Achilles Heel of the California Economy
What happens when housing costs are too high?
Impact on jobs and economic growth Impact on neighborhoods and family stability
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HOUSING AFFORDABILITY DOWNSHARPLY SINCE Q1 2012
30%
57%
0%
10%
20%
30%
40%
50%
60%
70%
80% CA US
% OF HOUSEHOLDS THAT CAN BUY
SERIES: Housing Affordability Index of Traditional BuyersSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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HOMEOWNERSHIP RATES
California Vs. U.S.
0%
10%
20%
30%
40%
50%
60%
70%
80% CA US
SERIES: Homeownership RatesSOURCE: U.S. Census Bureau
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HOMEOWNERSHIP RATE BY AGE OFHOUSEHOLDER
SOURCE: Census Bureau
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INCOME REQUIRED TO BUY A MEDIAN-
PRICED HOME IN CA: (PEAK VS. CURRENT)
$56,324
$93,593
$0
$20,000
$40,000
$60,000
$80,000
$100,000
2012 Q1 2014 Q2
Change in minimum required income:
$37,269
Increase in income attributed to
interest rate increase:
$836 (2.2% of total change)
Increase in income attributed to price
increase :
$36,433 (97.8% of total change)
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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HOUSING AFFORDABILITY:BAY AREA
0 10 20 30 40 50 60 70 80 90
S.F. Bay Area
Alameda
Contra-Costa (Central County)
Marin
Napa
San Francisco
San Mateo
Santa Clara
Solano
Sonoma
Q1/2012 Q2/2014
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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HOUSING AFFORDABILITY: CENTRAL VALLEY
0 10 20 30 40 50 60 70 80 90
Fresno
Kings
Madera
Merced
Placer
Sacramento
Tulare
Q1/2012 Q2/2014
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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HOUSING AFFORDABILITY: SO CAL
0 10 20 30 40 50 60 70 80 90
Los Angeles Metro
Inland Empire
Los Angeles
Orange
Riverside
San Bernardino
San Diego
Ventura
Santa Barbara
Q1/2012 Q2/14
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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MEDIAN MONTHLY MORTGAGE PAYMENT
What Will Happen When Mortgage RatesIncrease?
$0
$400
$800
$1,200
$1,600
$2,000
$2,400
3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5%
$1,542
$1,642$1,746 $1,853
$1,963$2,076
$2,193 $2,312
INTEREST RATE
MONTHLY MORTGAGE
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Q2-2014 Median Price $457,140
20% Down payment
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MINIMUM QUALIFYING INCOME
What Will Happen When Mortgage RatesIncrease?
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5%
$82,703$86,717
$90,867 $95,149$99,557
$104,087$108,734
$113,490
INTEREST RATE
MONTHLY MORTGAGE
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Q2-2014 Median Price $457,140
20% Down payment
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MEDIAN CA HOUSE PAYMENT
WELL BELOW PEAK
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
Jan-80 Jan-83 Jan-86 Jan-89 Jan-92 Jan-95 Jan-98 Jan-01 Jan-04 2009 Q1
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
PITI/Month
Peak: $3,668/mo (2007Q2)
Latest: $2,340/mo (2014Q2)
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MINIMUM QUALIFYING INCOME
BELOW PEAK
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Jan-
80
Jan-
82
Jan-
84
Jan-
86
Jan-
88
Jan-
90
Jan-
92
Jan-
94
Jan-
96
Jan-
98
Jan-
00
Jan-
02
Jan-
04
2006
Q1
2012
Q1
Min. IncomePeak: $146,701/yr (2007Q2)
Latest: $93,593/yr (2014Q2)
SERIES: Housing Affordability IndexSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SHARE OF FIRST TIME BUYERS UP
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SHARE OF FIRST-TIME BUYERS UP
BUT STILL BELOW LONG-RUN AVERAGE
28.1%30.5%
0%
10%
20%
30%
40%
50%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
% First-Time Home Buyers Long Run Average
Long Run Average = 38%
QUESTION:Was the buyer a first-time buyer?SERIES: 2014 Housing MarketSurvey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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FIRST-TIME BUYERS GETTING OLDER
43
35
47
0
10
20
30
40
50
60
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
All Buyers First-Time Buyers Repeat Buyers
SERIES: 2014 C.A.R.Annual Housing MarketSurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Years
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#5 2014 CA HOUSING
MARKET SURVEY
MULTIPLE OFFERS DECLINE WITH LESS
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MULTIPLE OFFERS DECLINE WITH LESS
INTENSE MARKET COMPETITION IN 2014
AFTER PEAKING IN 2013
72%
53%5.7
4.3
0
1
2
3
4
5
6
7
0%
10%
20%
30%
40%
50%
60%
70%
80%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
% with Multiple Offers # ofMultiple offers (Average)
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
FEWER HOMES SOLD ABOVE THE ASKING PRICE AS
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50%
33%
0%
10%
20%
30%
40%
50%
60%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
% of Sales above Asking Price
Long Run Average = 19%
FEWER HOMES SOLD ABOVE THE ASKING PRICE ASMARKET COMPETITION COOLED IN 2014
0
2
4
6
8
10
12
14
16
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Med. Price Discount
Med. Weeks on MLS
0%, 2.1
weeks
Median Price Discount & Weeks on Market
QUESTION:What was the original list sales priceof the property? What was the final sales price of the property? How manyweeks did the property remain on the MLS?SERIES: 2014 Housing MarketSurvey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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IN 2009 OVER 2/3 SOLD BELOW ASKING PRICE
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IN 2009 OVER 2/3 SOLD BELOW ASKING PRICE
24%
23%
23%
30%
0% 10% 20% 30% 40%
20% or more
10% to 19.99%
5% to 9.99%
Less than 5%
Amt. of Price Reduction
69%
8%
23%
Sale Price to Asking Price
Below Asking Price AtAsking Price Above AskingPrice
SERIES: 2009 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Median Reduction = 9.1% of List Price
SHARE OF CASH BUYERS IS THE LOWEST
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SHARE OF CASH BUYERS IS THE LOWEST
SINCE 2009
27%
22%
0%
5%
10%
15%
20%
25%
30%
35%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
% ofAll Cash Sales
SERIES: 2014 Housing MarketSurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SHARE OF FHA STILL SIGNIFICANTLY HIGHER
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SHARE OF FHA STILL SIGNIFICANTLY HIGHERTHAN 2007, BUT WAS THE LOWEST IN 7YEARS
(FIRST MORTGAGE)
16%
7%
0%
10%
20%
30%
40%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
FHA VA
QUESTION: Please indicate the type of mortgage.SERIES: 2013 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
INVESTMENT HOMES : 15% MARKET
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INVESTMENT HOMES : 15% MARKET
SHARE
19%
15%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Long Run Average: 12 %
SERIES: 2013 Housing Market SurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
BUYING TO RENT V FLIP; CHANGE IN
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BUYING TO RENT V. FLIP; CHANGE IN
PREFERRED INVESTMENT STRATEGY
Investment to Flip
Rental Property
SERIES: 2014 Housing MarketSurveySOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SHARE OF INTERNATIONAL BUYERS OFF FROM 2013
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SHARE OF INTERNATIONAL BUYERS OFF FROM 2013,
2ND HIGHEST IN THE LAST 6YEARS
8%
6%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
2008 2009 2010 2011 2012 2013 2014
QUESTION:Was the buyer an international buyer a person who was a citizen of another country who wished to purchaseresidential real estate in theU.S.?SERIES: 2014 Housing Market Survey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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CA PERMITS UP BUT MORE UNITS NEEDED
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0
50,000
100,000
150,000
200,000
250,000
300,000 Single Family Multi-Family
CA PERMITS UP BUT MORE UNITS NEEDED
2013: 57,496 Units, Up 43.0% from 2012
Household Growth: 220,000-250,000/yr
SERIES: New Housing PermitsSOURCE: Construction Industry Research Board
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#6 REGIONAL HOUSING
MARKETS
2014 CA SALESYTD
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2014 CA SALESYTD
SERIES:Year to Date Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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NORTHERN CA PRICES
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NORTHERN CA PRICES
SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
NORTHERN WINE SALES
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NORTHERN WINE SALES
SERIES:Year to Date Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
NORTHERN WINE PRICES
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NORTHERN WINE PRICES
SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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BAY AREA PRICES
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SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
CENTRAL VALLEY SALES
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SERIES:Year to Date Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
CENTRAL VALLEY PRICES
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SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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CENTRAL COAST PRICES
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SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SOUTHERN CA SALES
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SERIES:Year to Date Sales of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SOUTHERN CA PRICES
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SERIES:Year toYear Median Price of Existing Detached Homes
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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#7 THE MILLENNIALS &THE FUTURE OF
HOMEOWNERSHIP
HOMEOWNERSHIP RATES BY AGE
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California (2010 Census)
12%
28%
49%
62%
70%74% 74%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
15-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
SERIES: Homeownership RatesSOURCE: U.S. Census Bureau
HOMEOWNERSHIP RATE BY AGE OFHOUSEHOLDER
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HOUSEHOLDER
SOURCE: Census Bureau
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YOUNGER BUYERS CONTINUE TO DECLINE
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Refused
65+
55-64
45-54
35-44
25-34
Under 25
Question:What is your age?SERIES: 2014 C.A.R. Home BuyersSurvey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
MILLENNIALS NOT MARRIED
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SOURCE: C.A.R. 2014 Millennial Survey
Q: What is your marital status
Married 26%
Single 50%
In a committed
relationship
23%
Other 2%
CA MILLENNIAL ETHNICITY
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SOURCE: C.A.R. 2014 Millennial Survey
Q: What is your ethnicity?
0%
5%
10%
15%
20%
25%
30%
35%
40%
African
American
Asian Caucasian/
White
Hispanic/ Latino Other
7%
18%
38%
35%
4%
YOUNGER MILLENNIALS GREATER DIVERSITY
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SOURCE: C.A.R. 2014 Millennial Survey
Q: What is your ethnicity?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
African
American
Asian Caucasian/
White
Hispanic/
Latino
Other
18-26
27-34
All
CA
# OF HOUSEHOLDS LOST SINCE THE GREAT
RECESSION
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-5,485
165,105223,058
575,156
957,834
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2009 2010 2011 2012 2009 - 2012
Households not formed
SOURCE: California Dept. of Finance; compiled byC.A.R.
SHARE OFYOUNG ADULTS LIVING WITH
PARENTS
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SERIES: Share ofYoungAdultsLiving ParentsSOURCE: U.S,Census, PUMS,ACS, NAHB Estimates.
STUDENT LOAN DEBT: OVER-RATED & REAL
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Yes, 23%
No, 75%
Refused, 2%
Student Loan Debt
78%
8%
6%
3%
2%
2%
$100K
Refused
Amount of Debt
Question: Do you have any outstanding debt from student loans? How much is the outstanding student loan debt?SERIES: 2014 C.A.R. Home BuyersSurvey
SOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
BUYERS: MANY DID NOT BUY SOONER BECAUSEOF LACK OF URGENCY & UNCERTAINTY
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SOURCE: C.A.R. 2014 Millennial Survey
Q: Why didnt you buy sooner?
5%
7%
8%
26%
26%
27%
32%
33%
0% 5% 10% 15% 20% 25% 30% 35%
Other
Difficulty qualifying for mortgage
Needed to sell existing home first
Not many good housing options
Waited until finances improved
Needed to save for downpayment
Waited to seewhen prices would stabilize
No buying urgency
RENTERS: MAJORITY RENT BECAUSE THEYCANT AFFORDTO BUY
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SOURCE: C.A.R. 2014 Millennial Survey
Q: Why do you rent instead of own?
2%
4%
7%9%
10%
15%
16%
17%
20%
24%
37%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other
Believe housing market will decline in the near future
No interest in buying
Don't want the responsibility of owning
Don't have a job
Enjoy the flexibility/freedom of renting
Too costly to maintain property as owner
Can't qualify for a mortgage
Don't havea down payment
It's easier to rent
Notready to buy
Can't afford to buy
FORMER OWNERS: MANY SOLD HOMEBECAUSE OF FINANCIAL DISTRESS
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SOURCE: C.A.R. 2014 Millennial Survey
Q: Why did you sell your previous home?
0% 5% 10% 15% 20% 25% 30% 35% 40%
Other
Believe housing market is going down
Recent rise in home values
Opted to become a renter
Needed to move for work
Needed to move for family reasons
Financial distress
12%
2%
7%
10%
22%
24%
39%
MOST UNCERTAIN/DOUBTFUL THAT THEYCOULD OBTAIN A MORTGAGE
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NOW?AMILLENNIAL ETHNICITY
SOURCE: C.A.R. 2014 Millennial Survey
Q: Could you obtain a mortgage if you applied now ?
Yes 22%
No 33%
Don't know
45%
PEOPLE WOULD PREFER THE FOLLOWING OVERGOING THROUGH THE HOME MORTGAGE PROCESSAGAIN
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AGAIN:
SOURCE:Guaranteed Rate Mortgage Survey of 1,000 adults 25 and older USA Today April 2014
ATTITUDE TOWARD THE HOME BUYING PROCESS MIXED RESULTS
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SOURCE:How would you describe your attitude towards the home buying process?
C.A.R. 2014 Millennial Survey
0%
10%
20%
30%
40%
50%
60%
Positive Negative Neutral N/A Other
50%
34%
8%4%
4%
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#8 MACRO ECONOMIC
ENVIRONMENT
ECONOMY GAINING MOMENTUM 2014 2.0%
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-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014P
Q2-10
Q3-10
Q4-10
Q1-11
Q2-11
Q3-11
Q4-11
Q1-12
Q2-12
Q3-12
Q4-12
Q1-13
Q2-13
Q3-13
Q4-13
Q1-14
Q2-14
2013: 1.9%; 2014 Q2: 4.5%ANNUAL PERCENT CHANGE, CHAIN-TYPE (2005) $
ANNUALLY QUARTERLY
2009 Largest Annual Drop since 1938 (-3.4%)
SERIES: GDPSOURCE: US Dept. of Commerce, Bureau of Economic Analysis
US UNEMPLOYMENT RATE BELOW 6%
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CA - 7.4% (Aug. 2014) vs. US - 5.9% (Sep. 2014)
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14% US-CA CA US
SERIES: Unemployment RateSOURCE: US Bureau of Labor Statistics,CA Employment Development Division
PERCENT JOB LOSSES PRIOR RECESSIONS
RECENT CYCLE WORST BY FAR
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JOB TRENDS BY CALIFORNIA METRO AREA
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1.2%
1.2%
1.3%
1.3%
2.0%
2.2%
2.2%
2.2%
2.4%
2.6%
3.2%
3.3%
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5%
Orange County
Stockton MSA
Modesto
Ventura
Sacramento
Oakland
Bakersfield
Los Angeles
Fresno MSA
San Diego
San Jose
San Francisco
SERIES: Total Nonfarm EmploymentSOURCE: CA Employment Development Division
ANNUAL PERCENT CHANGEAugust 2014: CA +1.7%, +291,700
CALIFORNIA JOB CHANGES BY INDUSTRY
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SERIES: Total Nonfarm Employment By IndustrySOURCE: US Bureau of Labor Statistics,CA Employment Development Division
August 2014: CA +1.7%, +291,700ANNUAL PERCENT CHANGE
-2.2%-1.8%
-1.7%
-0.2%
0.7%
0.8%
1.1%
1.1%
1.3%
2.7%
3.3%
3.9%
3.9%
4.0%
5.2%
-3% -2% -1% 0% 1% 2% 3% 4% 5% 6%
Finance & InsuranceTransportation, Warehousing & Utilities
Nondurable Goods
Government
Durable Goods
Health Care & Social Assistance
Wholesale Trade
Retail Trade
Real Estate & Rental & Leasing
Leisure & Hospitality
Educational Services
Information
Professional, Scientific & Technical Services
Admistrative & Support & Waste Services
Construction
METRO COMMERCIAL SPACE VACANCY
RATES
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2014 Q2
SERIES: CommercialVacancy RateSOURCE: National Association of REALTORS
MSA Office Industrial Retail Multi-Family
Los Angeles 15.3% 3.8% 5.8% 3.1%
Oakland-East Bay 18.0% 9.3% 6.2% 2.7%
Orange County 16.8% 3.5% 5.3% 2.5%
Sacramento 20.7% 11.8% 11.6% 2.6%
San Bernardino/Riverside 23.6% 6.9% 10.1% 2.5%
San Diego 16.2% 6.7% 6.3% 2.6%
San Francisco 12.6% 10.9% 3.5% 3.0%
San Jose 18.1% 16.6% 4.5% 2.4%
Ventura 18.9% - 8.9% 2.8%
CONSUMER PRICE INDEX
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August 2014: All Items +1.7%YTY; Core +1.7%YTY
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6% All Items Core
ANNUAL PERCENT CHANGE
SERIES: Consumer Price IndexSOURCE: US Bureau of Labor Statistics
CONSUMER CONFIDENCE: UNCERTAINTY
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September 2013: 79.7INDEX, 100=1985
SERIES: Consumer ConfidenceSOURCE: The Conference Board
0
20
40
60
80
100
120
U.S. ECONOMIC FORECAST
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SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Gross Domestic Product
Nonfarm Job Growth
Unemployment Rate
Consumer Price Index
Real Disposable Income,
% Change
2011
1.8%
1.2%
8.9%
3.1%
1.3%
2012
2.8%
1.7%
8.1%
2.1%
1.5%
2013
1.9%
1.7%
7.4%
1.5%
0.7%
2014 P
2.2%
1.8%
6.2%
2.0%
2.6%
2015 F
3.0%
2.2%
5.8%
2.2%
2.6%
CALIFORNIA ECONOMIC FORECAST
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SERIES:CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
Nonfarm Job Growth
Unemployment Rate
Population Growth
Real Disposable Income,% Change
2011
1.1%
11.8%
0.7%
1.9%
2012
2.4%
10.4%
0.7%
1.1%
2013
3.0%
8.9%
0.9%
0.9%
2014 P
2.2%
7.5%
0.9%
3.0%
2015 F
2.4%
6.7%
0.9%
3.8%
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#9 PUBLIC POLICY
LEGISLATIVE & REGULATORY PRESSURES
ABOUND AT ALL LEVELS OF GOVERNMENT
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Local: Point of Sale
Business License Tax
Transfer Taxes
State: Affordable Housing, not Homeownership
Attacks on Ellis Act., Costa-Hawkins
Fiscal andTaxation Threats
Anti-speculation Tax (SF)
LEGISLATIVE & REGULATORY PRESSURES
ABOUND AT ALL LEVELS OF GOVERNMENT
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Federal: GSEs: Future of Fannie & Freddie
FHA
Fees & Loan Limits
Mortgage Interest Deduction
Flood Insurance
Taxation
FANNIE & FREDDIE ARE THE MARKET
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Source: LPS
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#10 WILD CARDS
REALITY: WORLD OF UNCERTAINTY
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Stock market volatility
Slower growth: China & Europe
Geo-political tensions
TerrorismBio-terrorism
Natural Disasters
2014 mid-term elections
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2015 FORECAST
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CALIFORNIA HOUSING MARKET FORECAST
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SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
SFH Resales (000s)
% Change
Median Price ($000s)
% Change
Housing Affordability Index
30-Yr FRM
2011
422.6
1.4%
$286.0
-6.2%
53%
4.5%
2012
439.8
4.1%
$319.3
11.6%
51%
3.7%
2013
413.3
-5.8%
$407.2
27.5%
36%
4.0%
2014 P
380.5
-8.2%
$455.0
11.8%
30%
4.3%
2015 F
402.5
5.8%
$478.7
5.2%
27%
4.5%
CALIFORNIA HOUSING MARKET OUTLOOK
Sales Down for 2014 but will Improve in 2015;
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Price Gains Slowing
Units(Thousand)
380403
0
100
200
300
400
500
600
700
2005 2007 2009 2011 2013 2015f
Sales of Existing Detached Homes
$455
$479
$0
$100
$200
$300
$400
$500
$600
2005 2007 2009 2011 2013 2015f
Median PricePrice
(Thousand)
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
CA: DOLLAR VOLUME UP FOR 4TH YEAR
Up 2.7% in 2014, Up 11.3% in 2015
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$301
$244
$164
$133 $131 $127 $121$140
$169 $173$193
-40%
-30%
-20%
-10%
0%
10%
20%
30%
$0
$50
$100
$150
$200
$250
$300
$350
$400
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014p 2015f
$ Volume of S ales Percent Change
% Change$ in Billion
-60%
SERIES: CA Housing Market OutlookSOURCE: CALIFORNIA ASSOCIATIONOF REALTORS
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MARKET
OPPORTUNITIES 2015
OPPORTUNITIES TO EXPANDYOUR BUSINES
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Educate Under-informed Potential Buyers
Begin conversations with Millennials
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MOMRTGAGE RESOURCE DIRECTORYKNOWYOURTOOLS!MORTGAGE.CAR.ORG
OUTLOOK
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OUTLOOK
THETRUTH
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enough transactions
in 2 15 for you to
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