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Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
CynefinDynamics & cadence
Exoskeleton or Endoskeleton? Exaptation or Adaptation? Parallel safe-to-fail probes or sequential iteration? Loose or tight coupling? Scale by imitation or reassembly?
ComplicatedGoverning constraints sense-analyse-respond
Good Practice
ObviousRigid constraints
sense-categorise-respond Best Practice
ChaoticAbsence of constraints
act-sense-respond Novel Practice
ComplexEnabling constraints
probe-sense-respond Emergent Practice
Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201 18 Apr 2015
What about expert searchers who have spent years honing their ability to detect small abnormalities in specific types of
image? We asked 24 radiologists to perform a familiar lung nodule detection task. A gorilla, 48 times larger than the
average nodule, was inserted in the last case. 83% of radiologists did not see the
gorilla. Eye-tracking showed that the majority of the those who missed the
gorilla looked directly at the location of the gorilla. Even expert searchers, operating in their domain of expertise, are vulnerable to
inattentional blindness
“The invisible gorilla strikes again” Drew, Vo & Wolfe
Psychol Sci. Sep 2013; 24(9): 1848–1853
Copyright © 2013 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
Design thinkingThe critical troika or tools:
Observation imagination configuration
5 things the design thinker has to do: reframe extreme views as a creative challenge empathise with your colleagues on the extremes learn to speak the languages or reliability and validity put unfamiliar concepts in familiar terms when it comes to proof use size as your advantage (biting off as little a piece as possible
Source: Roger Martin The Design of Business 2009
“the most successful businesses in the years to come will combine analytical mastery and intuitive originality in a dynamic interplay I call Design Thinking”
Copyright © 2013 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201 01.04.1954
a priori issuesthe generalisation of either personal experience or interviews Focus (ironically) on personal qualities rather than system level change Tend to be reductionist or aggregative in nature Assume that the skills of gifted individual with a particular history can be translated into a formal method and industrialised
Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
The Nonaka dive …
Dichotomies not dialectic rational/emotional & analytic/intuitive
The tacit to explicit assumption Privileges explicit Sequential and linear in nature Product (traditional) focus Goodhart’s Law Goals not vectors Scales by by copying
Copyright © 2013 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
Don't get involved in partial problems, but always take flight to where there is a free view over the whole single great problem, even if this view is still not a clear
Wittgenstein
Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
Scalable ethnography using human metadata
Micro narratives or observations are the basic units of sense-making Meaning does not reside in text it is provided by human actors in context Abstraction is key to interpretation & reuse Description opens up more possibilities than evaluation More like these, fewer like those We navigate landscapes
Acting intuitively, instantly
The situation was analysed logically
People made decisions based on principles
Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
Navigating landscapes
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Copyright © 2015 Cognitive Edge. All Rights Reserved. US Pat. 8,031,201
Understanding nuanced differences
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