2014 mEDIA KIT - Ogden Publications · 2014 mEDIA KIT. [email protected] ... and information about the pride and joy of their ... giving your product or service high visibility

2014 mEDIA KIT

[email protected] (800) 678-5779

A unIQuE AnD POWErFuL mArKET

Thousands of antique farm equipment enthusiasts aren’t afraid to spend time and money on their passion. This market consists of buyers who are determined to make old iron new again. Not only do they spend excessive cash on their collections, they heavily invest in their property, trucks, trailers and tools. These active, original rural lifestylers are looking for products, services, resource materials and events to help them preserve and restore their antique farm equipment and their acreage. For example:

As the U.S. farm population has dwindled, the average age of farmers continues to rise. In fact, about sixty percent of the farmers in this country are 55 years old or older (Bureau of Labor Statistics). The average age of a principal operator of a farm has increased from 54 years old in 1997 to 57 years old in 2007. (USDA, 2007 Census of Agriculture).

The John Deere Pavilion underwent a multimillion dollar redesign in 2012 and has attracted more than 2.7 million guests from around the world since it opened in 1997. The 14,000-square-foot structure features a wide variety of hands-on exhibits about Deere & Company’s rich history and heritage, and its global businesses and products.

Founded in 1950, the Old Threshers Reunion gathers visitors from every state in the union and numerous foreign countries. The fi ve-day event attracts 50,000 attendees each year. To accommodate the growing exhibits and visitors, the Mt. Pleasant Fairgrounds has grown to cover more than 180 acres.

Does this tight-knit, active and engaged group of buyers sound like the ideal audience for your products and services? Then contact our sales department today – we’ll put together an effective marketing plan that brings you new customers and more sales.


Total Audience: 251,511*

Source: 2013 Reader Study

Subscriptions: 48,000Single Copy Sales: 3,525national Paid Circulation: 51,525Source: Jan-June 2013 Publisher’s Own Data

Total Print Audience: 118,508Source: Jan-June 2013 Publisher’s Own Data

* Print, online and newsletters

Our readers live and breathe antique farm equipment and engines – tractors, windmills, steam and gas engines, scale models, memorabilia, tools, implements, and much more. They discover all this in each issue of Farm Collector and Gas Engine Magazine. But our consumers also want to connect with the companies that deliver products and services to maintain their farms, some of which have been in their family for years. By working with us, you’ll discover new customers, bigger sales and a broader market. Whether it’s online or offline, in person or in print, we put you in touch with this new group of buyers who will make the coming year your best ever!


THEY MAINTAIN THEIR PROPERTY 37.7 average acres owned 86% live in C & D counties 92% own a tractor 91% own a riding or zero-turn radius mower 85% own a chainsaw 91% own power tools 69% own a welder 70% own a pressure washer 63% own a trailer

HIGH LEVEL OF EnGAGEmEnT 122 minutes spent reading each issues 3.1 refer back to an issue 3.1 times 79% took action as a result of reading an

advertisement

THEY BUY EQUIPMENT 25% own a pickup truck 59% own a garden tiller 80% own a generator 60% own a wood-burning stove 30% own a log splitter 62% own a safe

THEY ArE ACTIVE OuTDOOrS 85% own hunting equipment 63% own fi shing equipment 40% go camping 97% own outdoor clothing/gear 65% own dogs 59% own cats

FARM COLLECTOR MAGAZINE Subscriptions: 37,500Single Copy Sales: 2,500National Paid Circulation: 40,000 Source: Jan-June 2013 Publisher’s Own Data

Total Print Audience: 92,000*Source: Jan-June 2013 Publisher’s Own DataTotal Audience: 169,416Source: Jan-June 2013 Publisher’s Own Data

GAS ENGINE MAGAZINE Subscriptions: 10,500Single Copy Sales: 1,025National Paid Circulation: 11,525 Source: Jan-June 2013 Publisher’s Own Data

Total Print Audience: 26,508*Source: Jan-June 2013 Publisher’s Own DataTotal Audience: 82,096Source: Jan-June 2013 Publisher’s Own Data

TArGET THE rurAL COnSumEr WHO InVESTS In THEIr LIFESTYLE


Average age: 52

Average HHI: $79,240

Average value of owned home: $268,768

Average number of acres owned: 37.7

% of readersGENDER Men 95.0%Women 5.0%

EDUCATION Postgraduate/professional degree 13.4%Graduated college 23.9%Attended some college 19.0%Graduated high school 22.2%

AGE 0-34 13.5%35-54 35.7%55 or older 50.7%

ACRES Less than 1 acre 28.4%1-3 acres 21.2%4-5 7.5%6-9 5.2%10-19 6.4%20-39 6.8%40-79 5.5%80-159 6.4%160 or more acres 12.5%

HOME Home owned 96.7% Home value: $500,000+ 11.1% Home value: $200,000-$499,999 38.9% Home value: $100,000-$199,999 33.5% Home value: $50,000-$99,999 12.5% Home value: Less than $50,000 3.9%

HHI $100,000-$300,000 18.5%$60,000-$99,999 30.9%$30,000-$59,999 29.4%$10,000-$29,999 21.2%

AREA OF RESIDENCE County size A 3.5%County size B 11.5%County size C 20.3%County size D 65.6%

DEmOGrAPHICS


Source: 2013 Custom Study, American List Counsel, Quantcast, Compete.com


Farm Collector and Gas Engine Magazine offer the best way to reach the tight-knit community of antique farm equipment enthusiasts. Push your sales into overdrive by utilizing our 360˚ experiential marketing solutions that extend from the page to online – and beyond. From sweepstakes and branded products to online tools and direct mail, we can design a promotional campaign that maximizes your ROI and builds your brand.

Take advantage of our 360° experiential marketing solutions, including:

“Farm Collector is about the only magazine I have read in which I spend about as much time reading the ads as the articles.”

— Elbert Swank, Williamsburg, Kan.

“When I wrote and self-published my first book, The American Grain Elevator, I knew who my audience was, rural and nostalgic. I had to go to Ogden Publications, because I had grown up with their publications. (I’m 70 and family members still subscribe!) My first ad was in Farm Collector, because that was my audience and the ads fit my beginning budget. That ad led directly to the sale of over two hundred books. I have sold enough to cover the printing in just four months and will continue to advertise with them for all my books. The best part is working with a caring and knowledgeable staff.”

— Linda Laird

Talk to us today about designing the perfect promotional package that maximizes your ROI, drives up revenue and generates new customers.

mArKETInG SOLuTIOnS

Digital Media and

Interactive Apps

Online

Events

Research

Direct Mail

Custom Publishing

Branded Products

Sweepstakes

Television

marketing

Print


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WHAT MAKES FARM COLLECTOR AND GAS ENGINE MAGAZINE ESSENTIAL READING FOR OUR AUDIENCE?We deliver the practical, hands-on information that antique farm equipment enthusiasts crave – articles, Q&A and much more. Our close attention to what our readers want is one reason why you will fi nd a receptive, responsive and enthusiastic audience for your products and services.

IN EVERY ISSUE

Farm Collector is the only magazine devoted to the entire range of antique farm equipment. Tractors, implements, steam engines, gas engines, windmills, memorabilia, scale models, corn collectibles, garden tractors, tools, cream separators, implements and more: We cover it all in Farm Collector.

RELIVE THE PAST Every issue explores the rich heritage of traditional American farm life and early agricultural practices.

FARM CLASSICS From riverbeds to fencerows to private collections, familiar names to little-known rarities, we scour the country to fi nd the best in vintage farm equipment.

RESTORATION Reach an audience ready to restore vintage farm equipment. We cover gleaming restoration projects that inspire readers to tackle their own. Old iron has never looked better!

TRAVEL THE BACKROADS Come on along as we drop in on antique farm equipment shows and museum collections all over the country. Tractors, steam, gas engines, you name it: We cover it all!

Gas Engine Magazine is the premier source of information for collectors of antique stationary gas engines. From novice hobbyists to serious collectors, there’s something for everyone in every issue. In-depth restoration stories by experienced restorers give collectors the valuable tips and information they crave.

FLYWHEEL FORUM offers readers a place to ask for help from other collectors or simply share their thoughts on the hobby.

FROM A-Z is a gas engine hall of fame where readers submit photos and information about the pride and joy of their collection.

YOUNG IRON profi les members of the new generation of collectors.

And all of this is complemented with large, full-color photographs, bringing these collectible engines to life.


rEACH YOur AuDIEnCE WITH PInPOInT ACCurACY!

SPECIAL ISSuES

THE NO. 1 SOURCE FOR ANTIQUE FARM EQUIPMENT SHOWS

The jumbo guide to all the antique farm equipment shows in NorthAmerica, the Farm Collector Show Directory includes everything from spring swaps and consignment auctions to antique tractor pulls, thresherees, fall shows and annual meetings. It features more than 1,100 events from coast to coast – and Canada!

Advertising in the Farm Collector Show Directory is the No. 1 way to reach farm show enthusiasts. Each year, the Farm Collector Show Directory reaches nearly 20,000 hobbyists worldwide.

Ad close: Nov 2, 2013Materials due: Nov 2, 2013On sale: Feb 28, 2014

FArm COLLECTOr SHOW DIrECTOrY

What is a Special Collector’s Edition?Special Collector’s Editions are reference collections of articles on a single subject drawn from Farm Collector’s most popular articles. Each Special Collector’s Edition is 100 full-color pages of tips, information and history on the topics our audience of antique collectible consumers want, including Field Guide to Mystery Tools and more.

How can a Special Collector’s Edition help my company?Each Special Collector’s Edition is strictly limited to only 10 pages of ads, giving your product or service high visibility and premium placement. You’ll reach new customers via our distribution network – our Special Collector’s Edition are sold in Barnes & Noble, Sam’s Club, Tractor Supply, and other outlets.

Ad close: July 21, 2014Materials due: July 24, 2014On sale: Sept 23, 2014


FARM COLLECTOR

Four-color 1x 3x 6x 12x 18x 24x 30x

2 page spread $7,600 $6,460 $5,700 $4,940 $4,180 $3,800 $3,420 1/2 page spread $3,800 $3,230 $2,850 $2,470 $2,090 $1,900 $1,710 Full page $3,800 $3,230 $2,850 $2,470 $2,090 $1,900 $1,710 2/3 page $3,040 $2,585 $2,280 $1,975 $1,670 $1,520 $1,370 1/2 page $2,355 $2,000 $1,765 $1,530 $1,295 $1,180 $1,060 1/3 page $1,710 $1,455 $1,285 $1,110 $940 $855 $770 1/4 page $1,445 $1,230 $1,085 $940 $795 $725 $650 Business Card $835 $710 $625 $545 $460 $420 $375

Black and white 1x 3x 6x 12x 18x 24x 30x

2 page spread $6,080 $5,170 $4,560 $3,950 $3,345 $3,040 $2,735 1/2 page spread $3,040 $2,585 $2,280 $1,975 $1,670 $1,520 $1,370 Full page $3,040 $2,585 $2,280 $1,975 $1,670 $1,520 $1,370 2/3 page $2,430 $2,065 $1,825 $1,580 $1,335 $1,215 $1,095 1/2 page $1,885 $1,600 $1,415 $1,225 $1,035 $945 $850 1/3 page $1,370 $1,165 $1,030 $890 $755 $685 $615 1/4 page $1,155 $980 $865 $750 $635 $580 $520 Business Card $670 $570 $505 $435 $370 $335 $300

Covers 1x 3x 6x 12x 18x 24x 30x

Back cover $4,560 $3,875 $3,420 $2,965 $2,510 $2,280 $2,050 Inside front cover $4,560 $3,875 $3,420 $2,965 $2,510 $2,280 $2,050 Inside back cover $4,560 $3,875 $3,420 $2,965 $2,510 $2,280 $2,050

GAS ENGINE MAGAZINE

Four-color 1x 3x 6x 12x 18x 24x 30x

2 page spread $4,700 $3,995 $3,525 $3,055 $2,585 $2,350 $2,115 1/2 page spread $2,350 $2,000 $1,765 $1,530 $1,295 $1,175 $1,060 FP $2,350 $2,000 $1,765 $1,530 $1,295 $1,175 $1,060 2/3 page $1,880 $1,600 $1,410 $1,220 $1,035 $940 $845 1/2 page $1,455 $1,235 $1,090 $945 $800 $730 $655 1/3 page $1,060 $900 $795 $690 $585 $530 $475 1/4 page $895 $760 $670 $580 $490 $450 $405 Business Card $515 $440 $385 $335 $285 $260 $230

Black and white 1x 3x 6x 12x 18x 24x 30x

2 page spread $3,760 $3,195 $2,820 $2,445 $2,070 $1,880 $1,690 1/2 page spread $1,880 $1,600 $1,410 $1,220 $1,035 $940 $845 FP $1,880 $1,600 $1,410 $1,220 $1,035 $940 $845 2/3 page $1,505 $1,280 $1,130 $980 $830 $755 $675 1/2 page $1,165 $990 $875 $755 $640 $585 $525 1/3 page $845 $720 $635 $550 $465 $425 $380 1/4 page $715 $610 $535 $465 $395 $360 $320 Business Card $415 $355 $310 $270 $230 $210 $185

Covers 1x 3x 6x 12x 18x 24x 30x

Back cover $2,820 $2,395 $2,115 $1,835 $1,550 $1,410 $1,270 Inside front cover $2,820 $2,395 $2,115 $1,835 $1,550 $1,410 $1,270 Inside back cover $2,820 $2,395 $2,115 $1,835 $1,550 $1,410 $1,270

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FARM COLLECTOR2014 ISSUE AND CLOSING DATES

Jan 2014Ad Close: Nov 1, 2013Materials Due: Nov 6, 2013On Sale: Dec 17, 2013

Feb 2014Ad Close: Dec 2, 2013Materials Due: Dec 4, 2013On Sale: Jan 21, 2014

Mar 2014Ad Close: Jan 3, 2014Materials Due: Jan 6, 2014On Sale: Feb 18, 2014

Apr 2014Ad Close: Feb 3, 2014Materials Due: Feb 4, 2014On Sale: Mar 18, 2014

May 2014Ad Close: Mar 3, 2014Materials Due: Mar 4, 2014On Sale: Apr 15, 2014

June 2014Ad Close: Apr 1, 2014Materials Due: Apr 3, 2014On Sale: May 13, 2014

July 2014Ad Close: May 1, 2014Materials Due: May 2, 2014On Sale: June 17, 2014

Aug 2014Ad Close: June 2, 2014Materials Due: June 4, 2014On Sale: July 15, 2014

Sept 2014Ad Close: July 1, 2014Materials Due: July 3, 2014On Sale: Aug 19, 2014

Oct 2014Ad Close: Aug 1, 2014Materials Due: Aug 4, 2014On Sale: Sept 16, 2014

Nov 2014Ad Close: Sept 3, 2014Materials Due: Sept 5, 2014On Sale: Oct 21, 2014

Dec 2014Ad Close: Oct 3, 2014Materials Due: Oct 6, 2014On Sale: Nov 18, 2014

Image area of all full bleed ads must extend 1/8” minimum beyond trim, with the 1/8” included iwithin the ad box.

Live area must have 1/4” allowance from trim on all four sides.

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AD TYPES SIZES

Trim size 8.125" x 10.875"

Full page 7.125" x 9.875"

Full page with bleed 8.375" x 11.125"

2/3 page vertical 4.625” x 9.875”

1/2 page horizontal 7.125" x 4.8125"

1/2 page vertical 3.4375" x 9.875"

1/3 page vertical 2.25" x 9.875"

1/4 page vertical 3.4375” x 4.8125”

Business Card 3.5” x 2.1875”

CLASSIFIED AND COMING EVENTSClassifi ed and show display advertisements are an economical way to promote your business or event. They offer visual appeal with special borders, type and artwork. The ads are one column wide and are $65 per column inch (color).

1/2 Horizontal

Full Page

2/3Vertical

1/2 Vertical

1/3Vertical

1/4Vertical

BusinessCard

GAS ENGINE MAGAZINE2014 ISSUE AND CLOSING DATES

Dec/Jan 2014Ad Close: Sept 16, 2013Materials Due: Sept 20, 2013On Sale: Nov 5, 2013

Feb/Mar 2014Ad Close: Nov 18, 2013Materials Due: Nov 22, 2013On Sale: Jan 7, 2014

Apr/May 2014Ad Close: Jan 20, 2014Materials Due: Jan 22, 2014On Sale: Mar 11, 2014

Jun/July 2014Ad Close: Mar 17, 2014Materials Due: Mar 19, 2014On Sale: May 13, 2014

Aug/Sep 2014Ad Close: May 19, 2014Materials Due: May 21, 2014On Sale: July 15, 2014

Oct/Nov 2014Ad Close: July 21, 2014Materials Due: July 23, 2014On Sale: Sept 16, 2014

Dec/Jan 2015Ad Close: Sept 15, 2014Materials Due: Sept 17, 2014On Sale: Nov 11, 2014


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a. Advertisers may not cancel orders for, or make changes to, advertising after the closing dates.

b. Publisher reserves the right to charge advertiser the cost of production and film work.

c. All insertion orders are accepted subject to pro vi sions of our current rate card. Rates are subject to change upon notice from the publisher. Should a change in rates be made, space reserved may be cancelled by the ad ver tis er or its agency at the time the change becomes effective without incurring short-rate charges, provided the ad ver tise ments published to the date of can cel la tion are consistent with the appropriate fre quen cy or vol ume rate. Can cel lation of space reservations for any other reason in whole or part by the advertiser will result in an ad just ment of the rate (short-rate) based on past and sub se quent insertions to reflect actual space used at the earned frequency or volume rate in that contract year.

d. All contents of advertisements are subject to pub lisher’s approval. Publisher reserves the right to reject or cancel any ad ver tise ment, insertion order, space res er va tion or po si tion commitment at any time without cause. Publisher reserves the right to insert the word “ad ver tise ment” above or below any copy.

e. The publisher will not be bound by any conditions, printed or otherwise, appearing on con tracts, orders or copy in struc tion, that conflict with set policies.

f. Advertisements received after closing date will not have the priv i lege of OK or revision by the advertiser or its agency.

g. Failure to make the order correspond in price or otherwise with the rate card is regarded as a clerical error and the advertiser will be billed under the terms of the schedule in force without further notice.

h. All advertising is published upon the un der stand ing that the adver tiser and the agency assume full and com plete re spon si bil ity and liability for advertising sub mit ted, print ed or pub lished.

i. The liability of the publisher for any error for which the publisher may be held legally re spon sible will not exceed the cost of the space. The publisher spe cif i cal ly assumes no liability for errors in the key numbers or in type set by the publisher.

All advertising insertion orders are ac cepted sub ject to the condition that the publisher should have no liability for failure to execute ac cepted advertising or ders because of acts of God, govern men tal re stric tions, fires, strikes, ac ci dents or other occurrenc es beyond the publisher's control (whether like or unlike any of those enumerated herein) that prevent the pub lish er from partially or com plete ly pro duc ing, pub lish ing or dis trib ut ing Farm Collector/Gas Engine Magazine or Farm Collector/Gas Engine Magazine online.

We require all ads to be supplied electronically to the following specifications:

FILE FORMATS: PDF/X-1a files or Macintosh InDesign CS files are preferred. Do NOT send low-res PDFs.

Other acceptable files include Macintosh Quark files, Photoshop Tiffs and Illustrator EPS files (no Tiff-It, JPEG or GIF files, please). Send all support files that are incorporated into your ad (e.g., fonts, logos, images, etc.). All images must be at least 300 dpi. When submitting EPS files from Adobe Illustrator, be sure to convert all text to outlines before saving the file. We cannot accept TrueType fonts. Please note: All native files will be converted to PDF/X-1a files, and the publisher does not guarantee exact replication.

All colors must be in CMYK format: no RGBs, Pantones or spot colors. Any ads with noncompliant colors will be converted to CMYK, and color accuracy cannot be guaranteed.

Thin lines, fine serifs and medium to small type should be restricted to one color and not reversed. As a guideline, reverse type and line art should not be less than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.

Rich blacks should not exceed 280% and 100% is recommended for the black channel. Using 4-color black type on small type is not recommended.

SUBMITTING MATERIALS: Email: Ads (no larger than 10 megabytes) can be emailed [email protected] (Only PDF/X-1A files are acceptable for production.)

Hightail FTP site:• Visit www.Hightail.com.• Enter recipient email address:

[email protected] and your email address.• Select file and send it.

Ogden FTP Site:• Install FTP software on your computer. (PC users can download an FTP

program called WS FTP and Mac users can download an FTP program called Fetch from www.download.com).

• Log on to FTP address ftp.oweb.net.• Enter login: ogdenpubs-guest (lower case).• Enter Confidential Password: t017pa (lower case).• Upload file/files in the Grit folder within the ADS_IN folder. Save any Mac Files

as MacbinaryII.• Email [email protected] or fax a hard copy to (785) 274-4316 to let

us know the file has been uploaded with information about the software used.

Please note that any files sent through email or FTP must be compressed. Please verify receipt of all emailed/FTP ads.

CD-ROM or DVD: Submit ads on a Macintosh-formatted CD-ROM or DVD. They must be accompanied by an accurate digital proof.

All ads are electronically archived for two years. Materials not in compliance with our published requirements will be accepted only at the publisher’s discretion. Additional production work for materials that do not meet our specifications may be billed at prevailing rates.

MATERIAL SPECIFICATIONS

Send all materials to:Advertising DepartmentOgden Publications, Inc.1503 SW 42nd Street, Topeka, KS 66609afi [email protected](800) 678-5779

COPY AND CONTRACT REGULATIONS


OnLInE

www.FarmCollector.comwww.GasEngineMagazine.com

Where do antique farm equipment enthusiasts go when they boot up their computers and mobile devices? To www.FarmCollector.com and www.GasEngineMagazine.com, of course! Our web sites are the information hub for this tight-knit community – a place where they read articles, tap into our advertisers’ offerings and websites, peruse the Classifi eds, and fi nd the next equipment event in our Farm Collector Show Directory. If you’re looking to engage this passionate and active audience of rural consumers, put your products and services on our sites – and watch your sales and customers grow.

FARM COLLECTOR/GAS ENGINE MAGAZINE WEBSITEAverage Monthly Page Views: 244,756Average Monthly Unique Visitors: 76,934

FARM COLLECTOR NEWSLETTER AND DEDICATED EMAILPROMOTIONSAverage opt-in subscribers: 28,276Dedicated subscribers: 25,328


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SIZES FOR RUN-OF-SITE ADVERTISING:Leaderboard (728 x 90)Jumbo box (300 x 250)Skyscraper (160 x 600)

SIZES FOR NEWSLETTER ADVERTISING:Banner Ad (468 x 60)Skyscraper (160 x 600)Text Ad – logo (150 x 150) + 50 words or less

FILE SIZE:File size of 40kb or less at 72 dpi (larger for Flash)

CURRENTLY ACCEPTED AD FORMATS:GIF, GIF89, Animated GIF, JPEG. All ads should include a click-through urL. All ads may include an alternate text description. (Website only) HTmL/JavaScript (DHTmL)/Flash (urL embed-ded). Locally hosted on ad servers, these HTmL and JavaScript ads can consist of text, images, pull-down menus and/or formats.

VIDEO ADVERTISING FORMATS:.mp4 or .wmv; 4:3 aspect ratio

MATERIAL SUBMISSION:Send all ads to: [email protected] the email please note the following: Company name, contact name, contact number, website the ad will be running on and expected start date.

BLOG PAGESArTICLE PAGES nEWSLETTErS


V I D E O

E V E n T S

Meet your current customers face to face, and gain new ones, at our national events. Nothing substitutes for in-person interaction with your audience, and we’ll help you do it! Each year you can put your brand, products and samples in front of thousands of antique farm enthusiasts throughout North America. Find out exactly what they like – and what they’re looking for next. Contact our sales staff today to discover how you can be a part of the events associated with Farm Collector and Gas Engine Magazine.

Whether you are looking to advertise alongside our current video productions, have your products, services or personalities included in upcoming productions or you’re looking for someone to write, edit and produce a custom video project just for your brand, we can help. Our passion for storytelling in the rural, sustainable and collectible markets comes alive on the screen, whether it’s reaching our millions of visitors online or in our nationally distributed, Emmy-nominated television show. Tell our creative team what you’re after and we’ll help develop a video plan to fi t most any budget.


With more than 130 years of publishing expertise and purchasing power, we’re experts at writing engaging content, designing audience-attracting materials and economically creating your brochures, websites, videos and mobile apps. We can meet the information and media demands of your organization, from creating publications to providing expert personalities for television and radio shows. We can supply articles and reference materials for companies, create custom product videos and websites, and more.

C u S T O m P u B L I S H I n G

BROCHURES, BOOKS & MAGAZINES

Advertising support Circulation development Graphic design services Fulfi llment services

VIDEO PRODUCTION TV series How-to videos Commercials

DIGITAL SERVICES Custom apps Website/E-commerce design Micro-sites

D I r E C T m A I L

Each issue of Farm Collector and Gas Engine Magazine lands in a subscriber’s mailbox – and is read, reread and kept for reference. It’s tangible. That’s one of the reasons that direct mail continues to play an important role in the growth and expansion of any business. Using our carefully selected and qualifi ed direct mail lists, you can send information about your products and services directly to our audience. Just think – a response card that can be mailed back, or a notecard that can be tacked to a bulletin board for future reference. Direct mail gives you a tangible presence that can’t be matched by electronic media.

Tap into our database of more than 250,000 loyal readers and customers today. Whether you want to connect with buyers of renewable energy, organic products, farm and building supplies, gardening tools and supplies, or any of the other components of a sustainable lifestyle, you’ll want to use Farm Collector and Gas Engine Magazine’s direct mail lists.


rESEArCH

With a database of more than 250,000 loyal readers and customers, fi nding out what farm equipment enthusiasts want and need comes easy to us. We regularly tap into them to fi nd out the thoughts, opinions, needs and habits of these buyers of everything from tools and tractors to tires and trailers. This resource is available to our partners and has been used to determine marketing initiatives, new product lines and extensions, as well as to evaluate the effectiveness of ad campaigns and the products themselves. In addition to possessing what is probably the deepest reach into this community of active enthusiasts, we also work with the foremost experts in the fi eld of vintage tractors and farm equipment, giving us and our partners the knowledge to answer questions not only quantitatively but also with extreme technical accuracy.

S W E E P S TA K E S

GROW SALES BY BUILDING YOUR EMAIL LIST

Farm Collector and Gas Engine Magazine know that you rely on both quality and quantity to reach your prospects and customers. We will help you build and maintain your email lists via our ongoing sweepstakes program.

Email addresses are a great way to generate business – but the names must be fresh, targeted and engaged. That’s where our sweepstakes come in! Each month we run dozens of sweepstakes in every category, garnering hundreds of thousands of quality email addresses. We constantly clean, qualify and maintain our lists so you can focus on promoting your goods and services.

Interested? Call or email us today. We’ll work with you to reach your specifi c marketing goals by developing a contest to fulfi ll your specifi c needs – or you can sponsor one of our current sweepstakes!


[email protected](800) 678-5779

www.farmcollector.com/mediakitOgden Publications Inc

1503 SW 42nd Street Topeka KS 66609

Documents

2014 mEDIA KIT - Ogden Publications · 2014 mEDIA KIT. [email protected] ... and information about the pride and joy of their ... giving your product or service high visibility