2014 BE Safe America Kick-Off Presentation

8/11/2019 2014 BE Safe America Kick-Off Presentation

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Founding National Sponsor

In Collaboration with


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The Basics

Our name: BE Safe, America

Roots: Started in 2009 with Dennis Schrader, FEMA

Extended in 2013 with Antwane Johnson, IPAWS

Our Leadership: Norman Y. Mineta, Honorary Chairman

Hugh Welsh, President , DSM America

Dr. Tom Cellucci,CEO, Ecrypt TechnologiesGeorge Huff, U.S. Court System

Mike Gifford, U.S. BankEd Goldberg, Northeast Utilities

Partners: Association of Contingency Planners, MRC, Red Cross,

Operation HOPE, NAEMT, NASEMSO, NACO, BGCA, U.S. Chambers CCC

Simple Goal: Pledge to drill Sept 11 Nov 11 with special emphasis on

texting during emergencies

Corporate Partners: UPS, Wal-Mart, Federal Signal, Sprint, National Grid, DSM, JetBlue,

KPMG, Thomson Reuters

Stimulant: Compete for national awards (announced at Delta Air Lines HQ)

Tools: Training (with Association of Contingency Planners)App / Halo Technologies (enables user to send multiple text messages)


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1. Train Americans to be prepared for surviving a disaster

2. Teachhow to keep communications flowing

w/ texts (and use our safety shorthand)

3. Encouragesimple drills (practice makes perfect)

4. Involve ALL: seniors, deaf, youth, disadvantaged & veterans

5. Honorfirms/communities/NGOs (who do most, lead resiliency)


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State/Territory Drill Participants 4-Year Drill Participation Growth

BE Safe America


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2014 Season

September 11November 11

Previewed in NYC (August 28) & Washington (Sept 4)

Kick-off (September 11)

Conclude at Delta Flight Museum (Nov 8)

Honor best participants with WorldSafe Awards


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1. Seek Firms/Organizations

to Pledge to Drill

Goal: 5 Mm (2013: Wal-Mart: 55Mm/ShakeOut: 58 Mm)

Register at safeamerica.org or via Association of Contingency Planners

Popularize with your own efforts - emails, Tweets, speeches, drills

Peak on BE Safe America Drill Day (October 16 with Shakeout)


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4. Share Strategic Messages

(Text First. Talk Second. )

Walmart Checkout TV PSA Importance of Drilling PSA

First Spouses PSA

Volunteer (Delta) PSA Text First. Talk Second. PSA
http://youtu.be/frD2TyX-o2Yhttp://youtu.be/y9ep-jlfhXAhttp://youtu.be/9Dmy6eoEV_shttp://youtu.be/m-du9ZZcl-chttp://youtu.be/JAL_YJvvxIs


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5. Offer Youth Training

Working with Operation HOPE, Boys and Girls Clubs and Boys & Girls Scouts,

Safe America has begun offering safety training

- Focus on key areas / life-long safety

- Teach youth to be ready, assist adults (parents, teachers, etc.)

- Stage annual event (drill)

- Consider competition, awards


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BE Safe America

2014 Grassroots Mobilization

Bentonville, AR

Montgomery, AL

Berkley & San Diego, CA

Windsor, CT

New Castle, DE

Augusta, GA

Elgin, IL

South Bend, IN

Winchester, KY

Boston, MA

Augusta, ME

Columbia, MD

Birmingham, MI

St. Paul, MN

Greenville, NC

Parsippany, NJ

Reno, NV

New York City, NY

East Providence, RI

Kingstree, SC

Fort Worth, TX

Waukesha, WI

Charleston, WV

Cheyenne, WY


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Gaining Media Attention

Since 2009, over 200 million impressions

Major market exposure via NBC (LA, NY, Chicago, Philadelphia)

Comcast (Newsmakers) has regularly featured SAFs CEO Len

Pagano

ABC/ESPN, USA Today, Cox, Cumulus also supportive

Collectively, 4 million people engaged!


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The Ultimate Vision

Launch SNN as theplatform that elevates resiliency to a Top 5issue

- report news like broadcast network

- build critical mass for exercises (Prepare-a-thon)

- be ready to report, on-the-scene

- work with others (Argonne Labs, FEMA, NGOs) to

share training news, exercises plus event information

(road closings, utility outages, wireless interruptions, etc.)


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ACP Chapters Goals

1. Get Members to pledge / submit a Chapter Total

2. Promote drills in your community

3. Conduct activity on October 16 (BE Safe America Day)

4. Attend Finale (Nov. 8Atlanta / Delta Flight Museum)

5. Raise funds (table) - $2,500 (you earn 30% or $750!)


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A Heartfelt Thanks

To Those Who Have Supported Improved Resiliency
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Safe America CEO Len Pagano seen with a few of the dozens of leaders

from the Surgeon General to Military, Government, Media,and International Medical Community Leaders who support BE Safe America


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Doing a Drill - How to Measure its Value

by George Huff, Association of Contingency Planners

September 11, 2014

Association of Contingency Planners


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Why Do a Drill?

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Main Point: Organizations design drills to ensure the safety of people,properties, operations, and the environments involved in the drills.

Reasons: Drills enable management to identify gaps and areas for

improvement, and determine the effectiveness of response and

recovery strategies.

Drills measure the competence of the organization and its personnel,

and are excellent tools to assess revised plans and changed

programs for completeness, relevancy and accuracy.

Drills validate policies, plans, procedures, training, equipment, and

agreements with others; test information and communications

technologies; clarify and train personnel in roles and responsibilities;

improve coordination and communications; and identify gaps in

resources and improve performance.

Drills provide a controlled opportunity to practice improvisation.


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Drills Have Objectives

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Performance Objectives, such as:

Orientation/Demonstration. Simulating experience of a disruptive event to

create awareness of vulnerability, and the importance of effective action.

Learning. Enhancing knowledge, skills and abilities of people and groups with

the goal of mastering specific competencies.

Cooperation. Providing an opportunity for people to work together to achieve

common result.

Experimenting. Trying new methods/procedures with the intent of refinement.

Testing. Evaluating a method to assess the sufficiency of its development.

Main Point: Organizations design drills to evaluate the program, identifyplanning deficiencies, test recently changed plans and procedures, andclarify roles and responsibilities.


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Measuring the Drill

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Main Point: Organizations obtain the participants feedback andrecommendations for program improvement, and measure improvementscompared to performance objectives.

The drill is evaluated based on the exercise performance objectives bymeasuring performance during the drill, and comparing the results to the

performance criteria. Exercise performance objectives consist of:

Participant. The participants in the drill.

Performance. An exact statement of the exercise performance objective.

Condition. The specific circumstances under which the expected, desiredperformance should occur.

Criterion. The criterion to be used to compare the observed performance with

measurable standards for the specific performance.

The disparity between the performance objectives and measured performance

becomes the input to the corrective action process.


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Management Review and Corrective Action

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Main Point: Organizations design drills to assess the ability of the team toidentify, assess and manage a disruptive event, and improve individualperformance.

Top management reviews the drillsAfter-Action Report by comparing theresults of the drill with the performance objectives.

The organization identifies all corrective actions and assigns competent

individuals for their resolution within agreed timelines.

The organization incorporates the corrective actions into its standing operatingprocedures.

References: U.S. Department of Homeland Security HSEEP (Homeland Security

Exercise Evaluation Program).

NFPA 1600: 2013 Standard on Emergency Management and Business Continuity

Programs.ISO 22398: 2013 Societal security - Guidelines for exercises.


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Let

s Connect!

Send Us Your Questions C/o:[email protected]

Association of Contingency Planners


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Great ShakeOut Earthquake Drills

Join millions of people worldwidepracticing earthquake safety

Many do much more!

2014 InternationalShakeOut Day of Action:

October 16

Register your drill activity atShakeout.Org(20.3 million as of today!)

ShakeOut participants are

encouraged to include aText First. Talk Second

texting drill

ShakeOut is model for FEMAs

Americas PrepareAthon!

Many resources available:

drill manuals, flyers, posters,

videos, and much more

Documents

2014 BE Safe America Kick-Off Presentation