2013

Kelly Petti

The true story of a woman

who desires to make an

impact on individuals and to

leave the world a better

place.

1/1/2013

Kelly Petti

Kelly Petti 2013

Page 2

Written and Published by Kelly Petti

April 2013

Printed in the United States of America

Kelly Petti, 2013 All rights reserved

Contact Kel.petti@gmail.com

508-561-9053

For more information about Kelly Petti

www.linkedin.com/kellypetti

Kelly Petti 2013

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Kelly has always had the desire to make a difference

in the lives of others.

My work in physical therapy

provided me the ability to

help individuals with many

different debilitating

injuries, illnesses, and other

medical conditions. All of my

patients, from adolescents to

seniors, inpatients to

outpatients, stroke patients

to sports injuries had an

impact on me personally.

Working with people in their

greatest time of need was a

valuable, rewarding, and

impactful experience for me.

It taught me patience with a

variety of personalities. It

taught me how to cheer and

inspire in an otherwise

trying time. It taught me

how to motivate and

mobilize people to achieve

their goals. But most of all it

taught me that I have the

ability to change a life for the

better and that was the

easiest and hardest thing for

me to realize.

~Kelly

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Kelly has worked with great organizations on

many exciting marketing campaigns, fundraising

campaigns and awareness initiatives.

Kelly has experience with global and national non-profits, cause marketing campaigns and large successful fundraising events in addition to marketing and media campaigns and partnerships.

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Kelly’s management style

“Kelly has a management style

that indicates the ability to

provide insight to make an

impact and the influence to

make a difference. She takes

the success and failure of her

team personally and will

position herself as a resource

to help guide them to success.

She has a high degree of

decisiveness which fuels the

need to be a trailblazer,

leading the way with new

ideas. This, in turn, yields the

competitive spirit which then

feeds the drive to be a self

starter. There is a strong

desire to build a team that

cares and can work

collaboratively.” (Integrity

Coaching Behavioral Styles

Assessment quote)

Loving what you do and

who you work with can

make all the difference.

This photo is one of Kelly’s

current teams on a team-

building excursion in

Boston.

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This is not

The End of the story.

Her hope is to work for an organization that

is experiencing growth with strong and

innovative leadership, has a clear vision, is

a market leader, and has the sincerest

intention to make a difference. What she

offers in return is sincere effort, intelligent

direction, skillful execution, and results.

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Kelly Petti History

First and foremost, I have a need to be relevant, participatory, effective and successful in my personal life as well as my work life. I have realized early on in my career that my enthusiasm and influence has an effect on individuals in the way of motivating and mobilizing them to be successful. To survive and thrive in the current market will take an innovative, effective, and attentive individual — I can help you accomplish your objectives. I am in search of an organization that is experiencing growth with strong and innovative leadership, has a clear vision, is a market leader, and has the sincere intention to make an impact. What I offer in return is sincere effort, intelligent direction, skillful execution, and results.

Currently, I am the New England Regional Manager for the American Red Cross leading a staff of 9 account executives and 2 administrative support staff. As the territory manager, I am responsible for a $6 million dollar goal for Preparedness, Health and Safety Services (PHSS). I have recruited, hired, and trained top level account executives to lead a unified sales strategy to drive revenue in preparedness, health, and safety to Fortune 1000 corporations and small businesses throughout our 6 state division in a difficult economic environment. I developed an integrated culture in sales, service delivery, aquatics, license training providers, and authorized providers management to develop best practices for PHSS sales and delivery to individual, government, and corporate clients in New England. I joined the American Red Cross in January of 2012 as the Manager for Massachusetts. I have since been promoted to manage all 6 states in New England and have created a team approach that has been adopted throughout our division. I have successfully created collaborative relationships by bridging silos between divisions to build a shared vision toward meeting organizational goals. We now have a clear direction for collaboration when approaching fortune 500 companies to increase revenue including development, blood services, disaster services and preparedness in health and safety.

Prior to the American Red Cross, I held the position of Senior Regional Director for the American Heart Association (AHA) in charge of 3 markets including: Boston, Central Mass, and Merrimack Valley for 8 years. I was the recipient of the 2006/2007 National Circle of Excellence for Business Development and Fundraising Award and was responsible for a $3 million dollar fundraising goal. I was successful in my fundraising efforts and created the largest AHA affiliate event with a 95 percent increase in sponsorship dollars while simultaneously reducing expenses. I was able to increase the walk participation by more than 200 percent to 15,000 participants through an innovative marketing strategy, the appropriate utilization of my direct reports (4 directors, an executive assistant, and a marketing coordinator), volunteer engagement, and successfully working with my executive leadership board.

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Initially, I began at the AHA as the Director of Quality Improvement Initiatives for the New England territory. I was promoted to Senior Regional Director after one year. Through partnerships with all of New England’s hospitals and working with physicians in the hospitals’ emergency, neurological, and cardiovascular departments I was able to exceed my contract goals. My performance objectives included an 85 percent retention rate of current “Get with the Guidelines” hospitals and 3 new contracts for stroke, coronary artery disease (CAD) and heart failure (HF). In a 10 month time my credits include, but are not limited to obtaining 31 new stroke contracts, 9 CAD contracts, and 5 heart failure contracts while functioning at a 96 percent retention rate. Through building relationships with the Department of Public Health and Mass Pro, I was able to achieve a 92 percent market penetration for participating hospitals in the state of Massachusetts. It is because of this success that the AHA’s national center asked me to train directors and vice presidents for the country on interactive strategic selling skills.

Specific areas of skills include:

Adept strategist with keen market sense and proven ability to resolve complex problems, open markets, and achieve record fundraising numbers

Skilled negotiator with track record of forging strategic partnerships to drive long-term business growth

Results oriented leader who consistently surpassed objectives regarding driving market share, revenue, and profit growth

Successfully managed key accounts and cultivated high level relationships

Honored member of the Circle of Excellence in Business Development and Fundraising awardees and recognized as one of the top markets for the National American Heart Association

Adept at collaborating with advisory boards and senior management to create a comprehensive strategic vision

In closing, I have achieved a solid track record of success throughout my career. My ability to optimize relationships, productivity, fundraising, quality, and sales through best practices would be a strong asset to your organization. It is for those reasons that I respectfully submit my resume. I am confident that I would make a valuable contribution to your organization’s efforts. Should there be further questions, please contact me at 508-561-9053 or by email at kel.petti@gmail.com. Sincerely, Kelly Petti, MSM

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35 Nachaomet Road, Lakeville Massachusetts, 02347

C: (508) 561-9053 | H: (508) 946-0025 | Kel.petti@gmail.com

SENIOR REGIONAL D IRECTOR -BUSINESS DEVEL OPMENT -SALES MAN AGEMENT -FUND RAISIN G

PROFIL E Experienced innovative and self-motivated business development, healthcare, sales management and

fundraising executive with over 20 years of experience. Proven track record of increased revenue and market presence through process-driven sales systems, training, and client relations management. Strategic thinker

with effective leadership, analytical strengths, and strong communication skills. Adept at collaborating with the board and senior management to create a comprehensive strategic vision. Trained national sales staff in

solution and strategic selling. Recipient of the National Circle of Excellence Award for Fundraising.

CAREER H IST OR Y

REGIONAL MANAGER FOR NEW ENGLAND 2012-Present National Business Development for Preparedness in Health and Safety Services American Red Cross -A $3 billion non-profit and humanitarian organization that helps prepare communities for emergencies

Created a comprehensive strategic plan and original sales strategy for the Preparedness and Health and Safety Division of the American Red Cross for Northern New England

Succeeded in modifying division teams from a transactional focus to a strategic account focus resulting in an increase of gross revenue for year 2012 performing as the top division nationally.

Led unified sales strategy to drive revenue in preparedness, health and safety to Fortune 1000 corporations and small businesses throughout a 6 state territory in a difficult economic environment

Developed an integrated sales and service culture in sales, service delivery, aquatics, license training and authorized provider management to develop “best practices” for PHSS sales and delivery to individual, government, and corporate clients in New England Territory

Recruited high-performing relationship managers and account executives to elevate the talent across the organization

SENIOR REGIONAL DIRECTOR 2006 - 2012 Business Development American Heart Association- Non-profit organization with an affiliate fundraising goal of $150,000,000 and a National goal of $700,000,000

Created and managed a successful fundraising campaign with results including 300% increase in participant fundraisers, 150 volunteers, and 200% increase in revenue in 2 years

Managed and implemented the Boston Heart walk, one of the Nation‟s largest events, raising more than $3 million and achieving several recognitions including “highest new dollars” “most online fundraisers” “highest increase in sponsorship” “highest team captain average” “highest individual fundraiser” “highest company team” among others

Effectively assessed and cultivated new relationships to increase corporate sponsorship contracts by 200% to $1,010,000

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Created and implemented new events in new Massachusetts territory to increase market penetration and awareness in new markets

Produced a new fundraising concept of a “Virtual Walk Team” to propel a new company to the number one National spot and raising $511,000 as one team

Established, monitored, and controlled budgetary planning and costs to accurately reflect and support corporate goals for revenue while simultaneously decreasing expenses by 18%

Prospected, recruited, trained, organized, directed and assisted Chief level volunteers to achieve Board and volunteer goals

Successful launch of new cause marketing campaigns consisting of campaign pricing and campaign positioning which resulted in an increase of participant to 18,000 from 3000 participants in the Boston Heart Walk and created new multi-year sponsorship opportunities with corporate partners

REGIONAL DIRECTOR 2004 - 2006 Quality Improvement American Heart Association

Managed, maintained and grew New England market regarding web based solutions for in house quality improvement program for cardiovascular and stroke with 278-north east hospitals

Provided successful CEO and leadership events resulting in an increase in market penetration in Massachusetts, Rhode Island, New Hampshire, Vermont and Maine

Exceeded goal of acquiring new contracts by 45 contracts resulting in a 92% market penetration for hospitals in Massachusetts for Outcome Science‟s Patient Management tool

Maintained strategic alliances with the Department of Public Health, MassPro and Mass Hospital Association Led and directed process improvement activities in key accounts to streamlined data reporting

to regulatory agencies Executed effective strategic plans for the health care improvement functions within facilities in

collaboration with the administrative and clinical leaders regarding critical and clinical pathways for cardiovascular care

INPATIENT PROGRAMS BUSINESS DEVELOPMENT 2002 - 2004 HealthSouth Hospitals - National provider for inpatient and outpatient therapy services

Increased market share for all inpatient programs for HealthSouth Braintree Rehabilitation Hospital

and HealthSouth New England Rehabilitation Hospital through face-to-face sales Developed new prospects and established relationships with high level physicians to increase

referral base for orthopedic, neurological, neurosurgical and spinal cord patients Secured high profile speakers for programs to increase exposure as well as identify opportunities Proven change agent regarding physician and consumer behavior to increase market referral

growth by 20% within existing markets and development of new markets Successfully managed regional territory including 20 facilities in addition to off-site offices Cultivated strong relationships with C-level influencers and decision makers Increased neurology referrals to the HealthSouth network by aggressively targeting physicians in the market Territory base included twenty Massachusetts hospitals in addition to individual physician offices Efforts also focused on case managers, office managers, discharge planning teams, liaisons and residents Augmented referrals of stroke patients by 20% in the Boston Market

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PHYSICAL THERAPIST ASSISTANT 1992 -1998 Braintree Rehabilitation Hospital and Easter Seals Society - provider for inpatient and outpatient therapy services

Administered a variety of rehabilitation treatments on inpatients, outpatients, and home-bound patients including pediatrics, work hardening, orthopedic, spinal cord injuries, stroke, cardiac, amputee, multi-trauma, multi-discipline, traumatic brain injury, movement disorders, and back injuries

Initiated back school program for work conditioning patients who presented with back pain Supervised the workers compensation and work hardening groups

EDUCATION

MS, Management/Organizational Development, Bridgewater State University, 2003 (GPA-3.9) BS, Marketing, Bridgewater State University, 2001 (GPA 3.8)

Alpha Mu Alpha -Recipient, Marketing Honorary

American Marketing Association – Member, Ambassador

AS, Science and Physical Therapy, Newbury College, 1992 (GPA 3.8)

Additional Training- Situational Leadership, Interactive Strategic Selling, Love „em or Lose „em for Managers, Consultative Selling Strategies, Impax Sales Training with Mark Shonka, Integrity Selling I and Integrity Coaching II

Awards

National Circle of Excellence Award for Fundraising

National Benchmark Award for Highest Percent of Fundraising Captains with Dollars

National Benchmark Award for Highest Fundraising Captain Average

National Benchmark Award for Top Fundraisers Walkers

National Best Practice Award for On-line Fundraising

1st Place Award for Highest New Dollars

1st Place Award for Highest Company Dollars Raised

1st place Award for Highest Walker Average

1st Place Award for Top Walker

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Recommendations for Kelly Petti

“If I were to begin building a sales force tomorrow, one of my first hires would be Kelly Petti. She's a driven leader. Without question, Kelly is a high-energy professional. Bright, candid, and fearless, she's a high achiever with a burning desire to be the best. Kelly demands optimal performance and integrity from herself first, but also her direct reports and bosses. Outwardly confident but self-effacing, Kelly is approachable, respectful, and highly accountable. Loyal, personable, and self-driven, Kelly's commitment to any company's culture and vision adds value to each customer, peer, and stakeholder experience, which transfers well to any industry. Bottom line: Kelly Petti is one of my best hires I've ever made. Moving forward, I'm highly confident she'll continue to serve as an asset for any enterprise.” February 5, 2013, Michael Boardman managed Kelly at American Red Cross

“It is definitely true that people leave bosses and not companies...the opposite is true as well that people stay for bosses they appreciate. I have worked for Kelly at the American Heart Association and now again at the American Red Cross. As a manager she is a tireless supporter of her staff. She is a manager who is honest, driven and passes her talents along to her staff. Having a boss who you would say ‘Yes, I would work for them again’ is a rare and valuable thing. She works diligently for causes she believes in which wooed me back to working for her at the Red Cross. When she is successful she makes sure to shine the light on her staff, a quality that shows her sincere appreciation for the team she leads. As a salesperson Kelly's style is aggressive yet poised, a combination that has made her advance quickly at AHA and ARC. She trains her staff with the knowledge she has amassed in sales technique, which is vast. I trust Kelly to sell anything that she believes in and to always see the bigger picture, never letting an opportunity slip by unexplored. She builds longstanding relationships and true partnerships that stand the test of time through honesty and boldness. I'm thankful to have Kelly as a manager and as a model of a strong female leader.” Tara Craft Humanitarian Professional

“I have known Kelly approximately 4 to 5 years. We worked together to drive the participation in and exposure of the Boston Heart Walk. Professionally she is extremely dedicated. She is an effective communicator and adept at juggling multiple priorities while continuing to manage her teams to meet their goals. She was always responsive, thorough, willing to answer my questions and handle any issues that came up. In working with Kelly, she always approached her work with the utmost professionalism.” John Holloran, Director of marketing and global sponsorships Raytheon

Kelly is a smart focused professional who understands the importance of balancing customer objectives and personal goal achievement. She attacks business objectives willingly, is passionate about delivering results and is driven to work hard. I have absolutely no reservations about recommending her, Kelly is a pleasure to work with and her incredible energy is contagious.” Bernie Dennis Owner Dennis Associates and In coming 2014 National Chairman of the Board for the American Heart Association

“Kelly is a phenomenal manager who inspires and motivates her staff to excel. She is incredibly supportive of new ideas and initiatives and helps them comes to life, while ensuring that her staff receives all of the credit. She's smart, has great people and negotiating skills, and is always striving to make things better. If I ever have the opportunity to work for Kelly again, I'd jump at the chance.” Laura Liston Family Nurse Practitioner