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Round 2.1 - Addition of the Standard Resume This version is a hybrid prototype of a resume and portfolio combination that can be emailed or submitted along with an application, as well as hosted online to be downloaded as a PDF. Feedback is always welcome. Thanks!
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David R. Iannone 860-‐634-‐9800 | [email protected] | http://davidiannone.com
A unique hybrid of business and creative experience with a proven track record of strategic integrated marketing. Seven years of national brand marketing, ten years of design, digital,
social, mobile, and seventeen years of entertainment production experience. Sound Groove Entertainment LLC. Founder | January 2001 - 2008 | April 2013 - Present
Provide freelance strategic consulting to agencies, brands and organizations on integrated content marketing, including development, packaging, promotion and execution. Recent projects:
Influencer activation: In partnership with Trip Digital Inc. and Keith Shocklee Productions (Public Enemy) create underground activations for JBL Professional, Dos Equis, Pepsi Co.
Digital planning and social strategy: Help agencies develop and pitch new business with existing clients in CPG and retail categories -Tribe Hummus, Veggie Patch, Anna’s Linens, 5Below.
Digital content development: Produce weekly digital broadcast show for RAPstation.com, syndicated globally via Public Enemy Radio to +1M listeners.
On-premise Ambassador activation: Worked with Legacy Marketing Partners, Brand, Trade, Sales, Distributor, Agency, Venue owners and staff to launch the Jameson Local on-premise program in NYC metro market
Heineken USA Marketing Manager (On-Premise) | January 2011 - March 2013
Developed national on-premise trade and consumer marketing programs that helped grow the on-premise Heineken Draught business by +10% in 2012. Developed similar effective seasonal programs for Dos Equis that helped drive on-premise beer sales by +24% in 2012.
Built trimester programs for Heineken, Heineken Light, Amstel Light, Dos Equis and Newcastle Brown Ale centered around digital activation via mobile and socially driven consumer engagement on/off premise and in-store.
Worked cross functionally to develop a trimester program model, with consistent and trackable KPIs against program activation, sampling and execution so that each program can be tracked by a standard set of metrics.
Won Two Silver Reggies for National BTL Promotion – Dos Equis Masquerade 2011, Heineken James Bond / Sony 2012;; International Print Award for Dos Equis Sales Collateral 2012.
David R. Iannone 860-‐634-‐9800 | [email protected] | http://davidiannone.com
Colangelo Synergy Marketing Digital Integration Strategist | May 2010 - January 2011 Account Manager | May 2008 - May 2010 Account Executive | May 2007 - May 2008
Developed digital promotion and new product launch campaign strategies for Guinness, Ketel One, Captain Morgan, Parrot Bay, Jose Cuervo Light Margarita and Smirnoff Ice. Led development of Integrated BTL programs for Diageo brands Captain Morgan, Ron Zacapa, Guinness, Harp, Red Stripe and Don Julio.
Developed national on/off premise promotions and sampling activations. Managed the Captain Morgan Lime Bite launch campaign, Captain Bracket Master Promotion including lead strategist for the digital conception, development, activation, launch in partnership with Spike TV Digital.
Led development and activation of SkoalBrotherhood.com, Skoal Builds Playboy Campaign, The Great Brotherhood Giveback brand and promotion campaigns, along with new product launches of Skoal Edge and Skoal Straight Pouches. Campaigns helped USTC be acquired by Altria in 2009.
WJ Productions Partner | January 2005 - December 2008
Launched start-up mobile-entertainment companies, sold WJ Productions to competitor after three years growth.
Provided professional entertainment service for Wedding, Bar/Bat Mitzvahs and corporate clients – PepsiCo Int., Pilot Penn, Chevrolet Theatre, and KC101 Radio, monthly residencies at local clubs Blackbear, Rain Ultra Lounge, Mor Night Club. Created unique large New Year’s Eve ticketed experiences.
Developed brand identity, marketing and local targeted campaigns with radio, multi-experiential events, select print, narrowly targeted Internet PCP, banner, direct and video communications.
Tribune Company Account Executive | March 2006 - April 2007 Promotion Designer | March 2004 - April 2006
Developed local and regional advertiser campaigns on and offline for small and medium size clients in Stamford and New Canaan. Clients included Ralph Lauren Rugby, Luxury Jewelers, La Fitness, local bar and restaurants.
Delivered 117% growth in top 10 core accounts for 2006 through incremental sales via digital properties and integrated bundling.
Education: Notre Dame High School | 1999 The University of Connecticut | BS - Design/Communication Sciences / 2003 Programs: Expertise in using Adobe Suite, Photoshop, Illustrator, Indesign, Logic Pro, Ableton. Acid Pro, Soundforge, Pro Tools, MSOffice, Omnigaffle, Premiere, Final Cut Pro
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