2012 MBVCA APPLICATION

7/29/2019 2012 MBVCA APPLICATION

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FY 2011 – 2012 Tourism Advancement Program Page 6

Organization/Contact Information

Organization Name: Film Life

Organization Address: 116 W. 23rd St., 5th Floor

City: New York State: NY Zip: 10011

Contact Name: Melanie Sharee

Phone: 646.375.2144, ext. 3 Other Phone: Fax: 646.375.2059

Website: www.abff.com Email Address: [email protected]

FEI #:134–175536 Corporate Status: Non- Profit X For Profit

Project Information

Project Title: Film Life’s 16th annual American Black Film Festival

Project Location(s): Miami Beach (Ritz Carlton, Colony Theater, MB Cinematheque & Others)

Project Date(s): June 20-23, 2012

Project Director: Jeff Friday (Founder)

Total Expected Attendees: 3,000 % of Attendees who are Tourists: 90

Targeted Demographic: 24-34

Project Summary

Amount Requested $50,000(Please note this amount should be no more than ¼ of budget up to a maximum of $50,000)

Describe the Project in two or three short sentences:

The American Black Film Festival (ABFF) founded in 1997, is an annual retreat dedicatedto supporting the Black film community. The ABFF was born out of the need to developdistribution opportunities for quality independent films and promote cultural diversitywithin the motion picture industry. Now in its 16th year, the ABFF is widely recognized

internationally as the premier festival for cinema made for, by and aboutpersons of African descent.

ABFF takes place in Miami Beach and is heavily attended by studio and network executives as well asemerging artists.

Miami Beach Visitor and Convention Authority

Tourism Advancement ProgramMajor One Time Special Event

Special Events Recurring

FY 2011/2012




Project Budget

List all expenses related to the project requesting funding. Round amounts to the nearest dollar (do not showcents). In-kind contributions are the documented fair market value of non-cash contributions provided to thegrantee by third parties, which consist of real property or the value of goods and services.

CASH EXPENSES ACTUAL IN KIND

CASH R EVENUE SECURED ANTICIPATED

PERSONNEL TOTAL (ADMINISTRATIVE + ARTISTIC +

TECHNICAL) 334,000 ADMISSIONS 72,000 100,000

ADMINISTRATIVE 203k VENDORS

ARTISTIC 79k CONTRACTED SERVICES

TECHNICAL 52k PRIVATE CONTRIBUTIONS

OTHER ARTISTIC FEES CORPORATE SUPPORT 360,000 225,000

1. HBO 2. Grey Goose 3. American Airlines

4. Gold Peak Tea 5. Nielsen 5. Nickelodeon

MARKETING TOTAL (FEES + PRINT + DESIGN) 35,500 FEDERAL GRANTS

FEES 25,0001.

PRINT 1,5002.

DESIGN 9,000 STATE GRANTS

ADVERTISING TOTAL (PRINT + DESIGN) 7,500 659,800 1.

PRINT 02.

DESIGN 7,500 LOCAL GRANTS

PUBLIC RELATIONS (FEES + PRESSMATERIALS) 15,500

1. City of MiamiBeach

FEES 15,0002.

PRESS MATERIALS 5003.

POSTAGE /COURIER 8,300 FOUNDATIONGRANTS

TRAVEL 155,0001.

EQUIPMENT RENTAL 72,0002.

SPACE RENTAL 47,000 OTHER REVENUES

CITY SERVICES 6,0001.

INSURANCE 10,5002.

SUPPLIES /MATERIALS 15,5003.

OTHER EXPENSES (ITEMIZE BELOW):

Production, Catering, Dubbing, Subscrips. 4,000

Registration, Tix, Storage, Rent, Ph,Internet, Frei ht 52,200

Sponsor Services, Jury/Screeners, Film,Licensin Awards, Set Desi n, F&B 44,000 CASH ON HAND

AMOUNT REQUESTED (VCA) 50,000

Total Expenses: 807,000 659,800 Total Revenues: 432,000 375,000

Total Secured +Anticipated Revenues

807,000

Please note: Total Actual Cash Expenses must equal Total Secured & Anticipated Revenues. Do not includeIn-Kind Dollars in these Totals. Outdoor events should get an estimate for City Services from the City of MiamiBeach Special Events Office at 305-673-7577. All breakdowns for Personnel, Marketing, Advertising, andPublic Relations should be in dollars.




Amount Requested

Total Grant Request: $ 50,000

Please state what the funds will be used for (be specific):

Category Amount Breakdown

Marketing 5,000 Marketing/Collateral & Design (E-Blasts/Newsletters, Ads, Postcards for

Direct Mail Nationwide)

Publicity/PR 15,000 PR Services (LS PR/Lisa Sorensen)

Advertising 10,000 Radio Buys

(tentatively planned for ATL, CHICAGO, PHILADELPHIA, DC, NY)

Event Production 20,000 Colony Theater, Miami Beach Cinematheque

Other Expenses

Project Funding History

Please list information regarding this project for the previous three fiscal years:

2008/2009 2009/2010 2010/2011

MBVCA Grant Amount Requested 42,500 37,500 35,000

MBVCA Grant Amount Awarded 35,000 37,000 35,000

Total Project Budget 926,950 957,200 807,000

Total Organizational Budget 926,950 957,200 807,000

Organization Funding History

List all Miami Dade County grants to your organization over the past three years. Use additionalsheets if necessary:

NOT APPLICABLE

Fiscal Year Grant Program Name Amount Requested Amount Awarded




Project Details

1. Please describe the essence of this project.

The American Black Film Festival (ABFF) founded in 1997, is an annual retreat dedicated to supportingthe Black film community. The ABFF was born out of the need to develop distribution opportunities forquality independent films and promote cultural diversity within the motion picture industry. Now in its15th year, the ABFF is widely recognized internationally as the premier festival for cinema made for, byand about persons of African descent.

The festival's film program is primarily composed of world premieres (shorts, narrative and documentary features),positioning amongst distributors as a significant market for the acquisition of Black and urban inspired content. Since

its inception, the ABFF has presented more than 500 films and has redefined and rewarded artistic excellence inindependent filmmaking through its Grand Jury and Audience awards.

In addition to the cinematic showcases, the Festival features corporate sponsored competitions aimed unveiling andrewarding the work of emerging artists in front of and behind the camera. The HBO Short Film Competition is thecenterpiece of the Festival contests created and this year the ABFF is launching a new section geared towards mobileentertainment.

The ABFF program includes panels, symposium workshops and s covering a variety of industry related disciplines.Headline entertainment, exclusive parties and networking events round out the festival experience and provide theperfect backdrop for socialization.

Through the support of a wide variety of corporate partners, the American Black Film Festival continues to makeindependent cinema more accessible to an ever-growing audience. Festival sponsors include: HBO, Nielsen Media,

Grey Goose/Bacardi, Gold Peak Tea/Coca-Cola, Stella Artois, Nickelodeon, BET, Fox Searchlight Pictures, the WritersGuild of America West and others all seeking to enhance their brand profiles with upscale African Americans.

In addition, the ABFF 2011 generated in excess of 2 billion media impressions.

The ABFF is a property of Film life, Inc., a New York-based marketing and production company. The company’smission is to spearhead the global distribution of Black independent cinema and be the leading producer/distributorof Black films, television, events and digital content.

2. How many events are planned on Miami Beach? (if more space is required please use additional sheet)

In 2011 we had a total of 64 events total on Miami Beach. We plan for a similar number this year. Not everything issolidified at this early stage of the planning process. Enclosed in our application please find a copy of the preliminary2012 Event Schedule for your review.

3. Who are the principal participants involved in the actual production of the event/project?

Film Life, Inc., its employees, volunteers and corporate partners such as HBO, Grey Goose, AmericanAirlines, Gospel Music Channel, Nielsen, Nickelodeon, Gold Peak Tea, NBC Universal and other top-tiercompanies with whom negotiations are still in-progress.

4. Please list the admissions policy for your event(s). (Please include the total number of complimentary

tickets for children and/or seniors if applicable)

All 16th annual ABFF events scheduled to take place between June 20-23, 2012 are open to the public.

Access to ABFF is granted through festival credentials of a pass (“Prestige” pass, “Marquee” pass, “Essentials” pass),the “Movie” or “Party” packages, as well as individual tickets to single events. Tickets and passes range from $12 to$1,300.

5. What changes/additions/improvements have been made to the event/project since it last took place?

At the request of the MBVCA board, we have incorporated specific destination of Miami Beach into all of ourmarketing materials. Our Website homepage also now opens with a beautiful photograph of the beach to furtheremphasize the appeal of the destination.

We are increasing the number of Talk Series events in order to enable more executives to directly participate fromthe studios and networks in the festival’s educational platforms.

We are also welcoming additional hotels into our ‘Hotel Partner’ program to help spread the business wider acrossthe beach.




Marketing/Publicity

1. Briefly describe your marketing plan. Describe what specific efforts will be made to generate tourismon Miami Beach. Affix the full marketing plan as an attachment.

The lionshare (approximately 95%) of the American Black Film Festival's attendance is comprised of anational audience who travels to Miami for the festival. Our marketing and communications messagingand positioning focus on a destination vacation film retreat and festival.

We promote the festival in the leading national African American magazines, national and regionalAfrican American websites, as well as key business and industry events that attract a national audience(Sundance, Black Enterprise Women of Power conference) publications. Prior to the festival we host ABFFbuzz parties in a handful of the top African American DMA's to pre-promote the festival and announceour dates. We also submit our festival to print and online outlets for their events calendars.

Lastly, we have a travel page on our website “Book Your Hotel” dedicated to listing our host hotel andother Miami Beach hotel partners (who will be added during the months of Feb. & March) for attendeesto book travel and become engaged with what the destination has to offer

2. Identify specific media (radio, TV, Internet, magazines. periodicals, etc.) committed to covering theevent. Also include media partnerships. Please include letters of interest/commitment as attachments.

Print Ads: Black Enterprise, UPTOWN magazine & VIBE magazine, Monarch magazine, MIA magazine and Upscale(tbd).

Radio: Barter – We are negotiating with the Michael Baisden show to encourage them to do a live remote from MiamBeach during the festival.Paid – goal is to have station buys in up to 5 markets tbd

Internet: Huffington Post Black Voices, The Michael Baisden Show, hbo.com

Outdoor: National billboard campaign in 5 markets (TBD) via Clear Channel.

3. Who will be handling the marketing/advertising and PR for this event?

Film Life, Inc. and “LS PR” company

4. How many impressions did the proposed project receive last year (total ads x circulation)?

The total media impressions received through this year’s marketing campaign was over 2 Billion which were

generated by our 2011 marketing efforts which included a combination of advertisements in print publications, radio, outdoor billboards, social media, direct mail, online marketing and on ABFF.com

5. How many media buys/impressions are contracted as of the application date (total ads x circulation)?

At present, as still in the early planning stages, we have 6.3 million media impressions contracted withBlack Enterprise, Uptown & Vibe magazines. Other negotiations are currently taking place for additional print media,radio, television etc. with various entities.






Application Attachments

Please provide a page with the table of contents for the attachments you will be including. Eachapplication must have the following attachments: A copy of the organization’s reviewed and/or audited financial statements, inclusive of a profit and loss

statement, for the last completed fiscal year5

A detailed Marketing/Media Plan for your proposed program including a breakdown of impressions(confirmed and anticipated)

Brief resume of project director and principal staff

Confirmation of hotel room nights

Confirmation of media coverage (provide copies of executed media contracts, barter agreements, sponsorshipagreements, invoices, insertion orders)

Lobbyist Registration application copy and receipt from City Clerk’s office6

One page organizational history

Organization’s Board Member list including contact information

Two support letters from the applicable community agency(ies) listed below

The following attachments are required if applicable to the application:

A copy of the previous year’s completed MBVCA Final Report

Confirmation of household ratings in hundred thousands, provided on station letterhead (applicable forconfirmed television viewership)

Fiscal Agent Form

Sample survey of tourism evaluation method

Supporting documents from Miami Beach hoteliers

Up to five press clips regarding the event or organization

Up to two additional letters of support

You may obtain letters of support from the following agencies as they apply to yourproposed project:

City of Miami Beach Office of Economic Development, City of Miami Beach Office of Mayor and Commission, City

of Miami Beach City Manager’s Office, Greater Miami Convention & Visitors Bureau, North Beach DevelopmentCorporation, Live Nation (c/o) Fillmore at the Jackie Gleason Theatre for the Performing Arts, Global Spectrum(c/o) Miami Beach Convention Center, Miami Dade Office of Cultural Affairs, Ocean Drive Association.

Signature

I certify that all information contained in this application and attachments is true and accurate.I certify that the MBVCA logo will be used in all marketing, advertising and publicity.

AUTHORIZING SIGNATURE DATE 02/06/12

TYPED/PRINTED NAME JEFF FRIDAY TITLE FOUNDER

All funded activities must provide equal access and equal opportunity in employment and services and may not discriminate onthe basis of disability, race or ethnicity, color, creed, national origin, religion, age, gender, or sexual preference, in accordancewith Title VII of the Civil Rights Act of 1964, the Age Discrimination Act of 1975 and Title IX of the Education Amendments of1972 as amended (42 U.S.C. 2000d et seq.), the Americans with Disabilities Act (ADA) of 1990, and Section 504 of theRehabilitation Act of 1973.

Grantees must use the MBVCA logos in all promotional marketing materials related to this grant including news releases, publicannouncements, press releases, print and broadcast media.

5 Non-profit organizations with gross revenues under $50,000 may submit IRS 990 Form, compilation of financial statements and a review of their grossrevenues by an independent accountant6 All organizations must register as lobbyists with the City of Miami Beach City Clerk’s office prior to presenting to the Panel.




Visit Florida offers a supplemental insurance in the event a hurricane strikes when your event is scheduled to takeplace. For more information on Cover Your Event (CYE) Insurance, please visit www.cye.VISITFLORIDA.com



TABLE OF CONTENTS

1. VCA 2011-2012 Grant Application

2. Letter of Engagement re: Film Life’s Financials: profit/loss statement

for last completed fiscal year

3. Marketing/Media Plan

4. Project Director & Principal Staff

5. Hotel Contract (Ritz Carlton/Confirmation of Room Nights)

6. Media Commitments (Black Enterprise & Uptown executed agreements)

7. Lobbyist Registration application copy and receipt from City Clerk’s office

8. Organizational History

9. Advisory Board List

10. Community Support Letters

11. 2010/2011 MBVCA Final Report

12. 2011 Sample Festival Survey

13. Hotelier Support Letter

14. Press Clips

15. Preliminary 2012 Festival Schedule



MEMBER:

AICPA

NYSSCPA February 9, 2012

To: Miami Beach Visitor and Convention Authority (VCA)

RE: Film Life, Inc. (ABFF) 2010 Financial Statements

I am the accountant for Film Life, Inc. and in that capacity I am able to confirm that a

review of FiOP/LIH¶VILQDQFLDOVWDWHPHQWLVLQSURJUHVVZLWKDQDQWLFLSDWHG

completion date of May 18, 2012.

Thank You,

ALLEN M HARVEY,CPA,MST



MEMBER:

AICPA

NYSSCPA

Jeff FridayFilm Life, Inc116 West 23rd Street, Ste 500New York, NY 10011

I have reviewed the accompanying balance sheet of the American Black Film Festival asof December 31, 2010, and the related profit and loss, and cash flows for the year thenended, in accordance with Statements on Standards for Accounting and Review Services

issued by the American Institute of Certified Public Accountants.

A review consists principally of inquiries of Company personnel and analyticalprocedures applied to financial data. It is substantially less in scope than an auditconducted in accordance with generally accepted auditing standards, the objective of which is the expression of an opinion regarding the financial statements taken as a whole.Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be madeto the accompanying financial statements in order for them to be in conformity withgenerally accepted accounting principles.

June 10, 2011

ALLEN M HARVEY,CPA,MST



American Black Film Festival

Profit & Loss

For the Year Ended December 31, 2010

Income

American Black Film Festival - 2010 $841,811

ExpensesSalary/Adminisitrative 375,624

Operations 119,982

Business Travel 139,787

Mktg. and Communications 33,651

Event Production 206,831

Total Expenses 875,875

Net Ordinary Income/Loss -34,064

Depreciation Expense 19,791

Net Income -$53,855

See Accountant's Review Report




Balance Sheet

As o f December 31, 2010

ASSETS

Current Assets

Checking/Savings $29,176

Fixed Assets

Computers 108AV Equipment 16,022

Office Furniture 818

Total Fixed Assets 16,948

Other Assets

ABFF Investment 42,460

TOTAL ASSETS 88,584

LIABILITIES & EQUITY

Liabilities

Current LiabilitiesCredit Cards 37,112

Long Term Liabilities

Notes Payable - ABFF Investment 201,980

Total Liabilities 239,092

Equity

Retained Earnings -96,653

Net Income -53,855

Total Equity -150,508

TOTAL LIABILITIES & EQUITY $88,584





Statement of Cash Flows

For the Year Ended December 31, 2010

OPERATING ACTIVITIES

Net Income -$53,855

Adjustments to reconcile Net Income

to net cash provided by operations:

Credit Cards 18,342

Net cash provided by Operating Activities -35,513

INVESTING ACTIVITIES

Computers:Accumulated Depreciation 146

AV Equipment -9,781

AV Equipment:Accumulated Depreciation 9,781

Office Furniture -796

Office Furniture:Accumulated Depreciation 796

ABFF Investment:Accumulated Depreciation 7,818

Film Life Name Trade:Accumulated Depreciation 1,250

Net cash provided by Investing Acti vities 9,214

Net cash increase for period -26,299

Cash at beginning o f period 55,475

Cash at end of period $29,176




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ABFF2012MARKETINGCAMPAIGNUpdated1/13/12

OVERVIEW:

The16thAnnualAmericanBlackFilmFestival’s(ABFF)marketingcampaignkicksoffinNovember 2011 and will run through June 2012. The marketing elements includenationalprintmedia,radio,outdoor,socialmedia,directmailandonlinemarketing.The2011marketingcampaignreceivedcloseto24millionimpressionswithanestimatedvalueof$500,000.

FESTIVALDEMOGRAPHICS:

Attendance: 5,100Gender: Female58%Male42%Ethnicity: 92%AfricanAmerican,8%Other

Age: 18‐25:8%26‐34:32%

35‐44:40%45‐54:16%55‐64:2%65+:2%

Income:

Under$25K:2% $26K‐$50K:13%$51‐$75K:20% $75‐$99K:25%

Morethan$100K:40%

TopHomeMarkets: NJ/NY: 20% MD/DC: 22%IL: 13% GA: 14%FL: 7% CA: 10%PA: 4% TX: 5%NC: 5%

LevelOf

Education: HighSchool: 9% AttendedCollege: 10% Four‐YearDegree: 67% PostGraduate: 14%Employment: 30%Self‐employed

48%Employedintheentertainmentindustry22%Professionalsinotherfields



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THEMARKETINGMIX:

Print

PrintadvertisementsarescheduledtobeplacedinnationalAfricanAmericanentertainmentandconsumermagazines,includingBlack Enterprise,Heart &Soul,UpscaleandUptown,fromDecemberthroughJune(foratotalofapprox..17‐19pages).Sponsors’logosareincludedinadsfromthepointofcontractexecutionandaredisplayedbysponsorshiplevel.

Outdoor

ClearChannelOutdoorisaMediaPartnerofABFFthroughwhichthefestivalisabletoenhanceitslocalprofile.DigitalandstaticbillboardsandtransitsheltersarescheduledtobedisplayedintheSouthFloridaregionduringthemonthsofMayandJune.LogosofsponsorsattheOfficialLevelandaboveareincludedintheoutdooradvertisingcampaign.

Radio

TheABFFispromotedontopAfricanAmericanradiostationsinkeymarkets.Twoweeksofcommercialbuysandtwoadditionalweeksofpromotionalgiveawaysare

placedonstationsinkeyAfricanAmericanmarkets,includingChicago,Atlanta,Washington,DCandPhiladelphia.SponsorsattheOfficialLevelandabovearetaggedwithinthepre‐recorded30‐secondspots.Thefestivalwillalsoexecutea“WinTriptotheABFF”promotionviaitspartnershipwithTheMichael BaisdenShow .

SocialMedia

ABFFhasadedicatedpresenceonFacebookandTwitter.Thefestivalisconnectedtoover13,000peopleonFacebookthroughbothitsfanandgrouppages,andhasapproximately2,500Twitterfollowers.Facebook&TwitterallowABFFtodistributenewsaboutfestivalandpartneractivitiescreatingbuzzleadinguptoandduringtheevent(s).OnlineMarketing

OuronlinemarketingchannelsincludeABFFe‐blastsdistributedtoourdatabaseofover30,000people,aswellasfurtherdistributionofselecte‐blastsbyourmediaandindustrypartnershipsandsponsors,includingtheWritersGuildofAmerica,West,andNewYorkWomeninFilm&Television.Sponsorlogosareincludedine‐blastssentbyABFFafterthecontractexecutiondate.ABFFendeavorstohavesponsorlogosincludedinthee‐newsletterssentbypartnerorganizationsaswell.

Direct Mail

ABFF“SavetheDate”postcardsaremailedtotheFilmLifedatabaseanddistributedatsocialandindustryeventsfromDecemberthroughtheMaytoourtargetaudience.Postcardincludessponsorlogosofcompaniesconfirmedpriortoprint. ABFF.comTheABFF’senhancedwebsiteservesasamajorplatformtopromotethefestivalprogrammingaswellasaplatformtoconnect sponsorbrandsdirectlywithconsumers.BetweenJanuaryandJuly2011,theABFF’swebsitereceivedover13millionhits.



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CAMPAIGNSCHEDULE:

November

2011ABFF.comwebsitelive Integrationofsponsorbranding(logos,banners,commercials)intohomepage

(Webassetsdueatexecutionofcontract) Sponsor‐exclusiveE‐blasts(quantitysubjecttosponsorlevelbenefits) ABFFsponsorshipcommitmentdueforinclusioninDecemberBlack Enterprise

(BE)magazine

December

PrintAd(Black Enterprise) FestivalE‐blasts#1&2

Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage DirectMail&GrassrootsDistribution:SavetheDateCards(firstrun)

January

PrintAds(Black EnterpriseandUptownmagazines) FestivalE‐blasts#3&4 Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage RadioCampaignLaunches(DC,ATL,CHI,PHI)

February

PrintAds(Black Enterprise,Heart &Soul,Uptown) FestivalE‐blasts#4&5 Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage ProductionofcreativeforMarchradiocampaign

March

PrintAds(Black Enterprise,Heart &Soul,Upscale,Uptown) FestivalE‐blasts#5&6 Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage

April PrintAds(Black Enterprise,Heart &Soul,Upscale,Uptown) FestivalE‐blasts#7&8 Sponsor‐exclusiveE‐blasts Sponsorexclusive30‐daypromotiononabff.comhomepage



4

May

OutdoorCampaign:BillboardsandTransitShelters(SouthFloridamarket) PrintAds(Black Enterprise,Heart &Soul,Uptown) FestivalE‐blasts#9&10 Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage

June

PrintAds(Black Enterprise,Heart &Soul,Uptown) OutdoorCampaign(SouthFloridamarket) FestivalE‐blasts#11&12 DistributionofABFFDigitalProgramGuide Sponsor‐exclusiveE‐blasts(2) Sponsorexclusive30‐daypromotiononabff.comhomepage

On‐siteBranding

Theprimaryon‐sitebrandingopportunityisonthefestival’sWelcomebanners,theOpeningandClosingStepandRepeatbannersandthefestival’sscreensavers.TheWelcomebannerswillbeplacedthroughoutthehosthotelandatthe

theaters,andincludeallSponsorandMediaPartnerlogos.TheOpeningandClosingStepandRepeatbannersareusedasthebackdropfortheRedCarpetarrivalsfortheOpeningNightFilmandtheClosingNightFilm.OnlythePremierSponsorlevelandabovearebrandedontheseStepandRepeatbanners.

Thefestivalscreensaversaredisplayedthroughouttheweekatfestivalevents,

includingthefilmscreenings,symposiums,masterclassesandmarqueenightevents.Allsponsorlogosareincludedinthefestivalscreensaveranddisplayedbysponsorshiplevel.

July(post ‐event)

DistributionofABFF2012PhotoDiary(aphotographicrecapofthefestival)

________________________________________________________________________

*GuidelinesregardingtheinclusionofcompanybrandinginspecificmarketingactivityaredeterminedbysponsorshiplevelasoutlinedinExhibitA,“ScheduleofSponsorshipBenefits,”oftheABFF2012presentationsandagreements.PleasenotethattheABFF’s2012MarketingPlanissubjecttochange.Magazineandoutdooradvertisementsaresubjecttothefestival’sbarteragreementswithmediapartners.



SUMMARY OF ABFF’S CONTRACTED MEDIA IMPRESSSIONS AS OF FEBRUARY 13, 2012 Please note this is a summary of the ABFF’s media impressions contracted via Black Enterprise magazine (BE) and UPTOWN/VIBE magazines to date: BLACK ENTERPRISE Print: 2 Million Internet: 800,000 UPTOWN Magazine Print: 2.7 million Internet: 200,000 VIBE Print: 600,000 Total to date: 6.3 million



116 W. 23rdSt. • 5th Floor • New York • New York NY 10011 • PH 646 375-2411 • FX 646 375-2059

ABFF 2012 PRINCIPAL STAFF

J eff Friday (African American)Festival Founder

Reggie Scott (African American)Festival Producer

Melanie Sharee (African/British)

Festival Director

Ghana Wilson (African American)Director of Special Events

Dotnaces Wilson Williamson (African American)Programming Assistant

Michael Carter (African American)

Executive Assistant & Customer Relations



































Black Enterprise MagazineEarl G. Graves Publishing, Inc.

130 Fifth AvenueNew York, NY 10011

Phone 212-242-8000 • Fax 212-886-9600

Film Life16th Annual American Black Film Festival2011 Group Sales Partnership/Sponsorship Proposal

November 23, 2011





Phone 212-242-8000 • Fax 212-886-9600

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B L A C K E N T E R P R I S E M A G A Z I N E

Provide the American Black Film Festival (ABFF) with a significant savings bydiscounting the basic 1-year subscription price of $22.00 to $6.50 for all attendeesof the Film Life’s 15th Annual American Black Film Festival scheduled date

TBD.o ABFF will pay Black Enterprise$6,500for a minimum of 1,000 VIP

subscriptions (1,000x6.50).o ABFF will extend Black Enterprise ten (10) VIP passes to be used at our

discretion.

Additional Benefits

Provide four full page (4) ads in the January and March, April and May 2012issues of the magazine to promote the film festival. Ad space based onavailability.

Provide contacts for speakers that the American Black Film Festival may belooking to reach for panelists and facilitators for the 2012 festival by providingthe following lists with contact information.

o The 40 Best Companies for Diversityo The BE 100s: The Nations Largest Black Businesses

Provide the conference attendees with a discounted registration fee to select 2012Black Enterprise Magazine events. Details to come.

o Black Enterprise Women of Power Summit ($200 discount)

o Black Enterprise Entrepreneurs Conference ($100 discount offered for lateregistrationonly)o Black Enterprise Golf and Tennis Challenge ($200 discount)

Complimentary mention of your festival in the 2012 Convention Calendar listedon blackenterprise.com. This calendar will also feature your logo (100x50 and nolarger than 3-5k in file size) as well as link to your web site. Logo must besubmitted by January 31, 2012.

Complimentary inclusion in our HTML e-mail newsletter, The Digital Digest,which delivers a weekly dose of advice, information, and insight on everything

from personal finance and entrepreneurship to consumer empowerment. Y ourevent details will be included in this digest emailed to over 200,000 registeredusers every Tuesday in April prior to your festival. The email will containinformation on your conference and include a link to your web site.





Phone 212-242-8000 • Fax 212-886-9600

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Provide single copies of Black Enterprise Magazine to be available viaregistration, magazines racks or stands. (Maximum 600 copies).

Partner benefits and ABFF exchange benefits listed below:

EXHIBIT A-1ABFF 2012 MEDIA SPONSORSHIP BENEFITS

(Official Level)

Official Level Media Commitment

$100K

Event Activation:

Right to co-brand an existing festival event (i.e., panel, symposium, master class, mixer) The Business of Entertainment Symposium, sponsored by Nielsen Media & BlackEnterprise

Subscriptions: Right to integrate a subscription sales promotion into the festival program

Marketing (Pre-Festival):

Magazine: Logo placement in national magazine advertisements. Subject to barteragreements with magazine partners and timing of sponsorship commitment.

Website: Company logo on the homepage of Festival Website (approx. 2,000,000hits per month).





Phone 212-242-8000 • Fax 212-886-9600

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Direct Mail: Logo placement on promotional postcards to be distributed at key AAevents and via targeted mailings. There will be two runs of 25,000. Subject tosponsorship commitment by 12/01/11 and 3/15/12.

Email: Logo inclusion in monthly Festival E-newsletters from December 2011-June2012 (30,000 distribution).

Email: Right to one (1) exclusive company email advertisement to ABFF database(30,000 per distribution). Sponsor shall create and provide content, at its sole costand expense, in such format as requested by Film Life.

Marketing (On-site):

Festival Signage: Logo on Festival “Welcome” banners and event screensavers, in suchlocation as designated by Film Life.

Program Guide: One full-page color ad in the Festival digital program guide.

Company logo in the ABFF Film Guide (5000 distribution).

Public Relations:

Company name included in the boilerplate of official press releases.

Company will receive post-festival Marketing and Media Impressions Report.

Festival Access & Hospitality: Ten (10) sponsor passes allowing access to all official festival events Express entry to film screenings, marquee evening events and parties.

Reserved seating for Opening Night and Closing Night Gala screenings.

Access to registration area exclusive to sponsors and other Festival VIPs.

Invitation for two (2) guests to attend the Founder’s Brunch.

Sampling/Merchandising: Right to place promotional poster and magazines in festival registration center Right to include one (1) premium item in the VIP gifting program, subject to Sponsor

providing Film Life at least sixty (60) days prior written notice. Sponsor shall be

responsible for all costs and expenses associated with shipping and/or receiving.Minimum quantity 100.





Phone 212-242-8000 • Fax 212-886-9600

5

Official Sponsor Commitment to ABFF

Print: 2 full-page 4 color ads or 4 half-page ads

Internet: 4 e-blasts inclusive of ABFF special offer to Black Enterprise subscribers

Events: Provide two (2) complimentary registrations to the 2012 Women of PowerSummit scheduled for February - Includes registration only.

Provide two (2) complimentary registrations to the 2012 Golf & Tennis Challengescheduled for September - Includes registration only.





Phone 212-242-8000 • Fax 212-886-9600

6

A M E R I C A N B L A C K F I L M F E S T I V A L

Incorporate a $6.50, discounted 1-year subscription fee into its registration costsand purchase subscriptions for attendees of the 16th Annual Film Festival.

ABFF will provide complimentary dedicated e-blasts to the ABFF database topromote and encourage additional Black EnterpriseMagazine subscriptionsand/or events. Black Enterprise to provide html creative.

Process:o Please note: Any event attendee who already subscribes to Black

Enterprise Magazine will be extended by one year as a result of thispartnership.

o Complete names and addresses of the event attendees and members,preferably via email in a Microsoft Excel spreadsheet format shall beforwarded to Nancey Flowers within 30 business days of theconclusion of your event.

o An invoice will then be provided for subscription payment. o Available to U.S. residents only.

Film Life will recognize Black Enterprise as a Media Sponsor of the 2012American Black Film Festival, with first placement for print publications. SeeExhibit A-1 – Supporting Level – Media commitment.

Submit complimentary ad according to set deadlines and specifications. Insertionorder and specifications sheet will be sent via email upon receipt of this signedagreement.

Black Enterprise logo must be included in all collateral and promotion efforts. Provide use of the Black Enterprise logo (see the below).

Disclaimer: Provide use of the Black Enterprise logo for the distinct purpose of promoting groupsevent/function. Logo may not be used for external marketing campaigns. However, Black Enterprise may be referenced in a formal letter expressing involvement as a media partner. Use

of the logo on organizations website must be used for the specific purpose of promoting Black Enterprise’s involvement/partnership (Note: Please forward the page in HTML format, GIF, JPEG,or TIFF for final approval before launching on organization website). Please fax samples of allprinted materials displaying logo for approval to 212.886.9600.





Phone 212-242-8000 • Fax 212-886-9600

7

B L A C K E N T E R R P R I S E M A G A Z I N E & T H E A M E R I C A N B L A C K F I L M F E S T I V A L

SIGNATURE PAGE


Jeff Friday

Founder & CEO

Nancey FlowersDirector of Strategic Partnerships

& Special Projects

PLEASE SIGN AND FAX SIGNATURE PAGE TO NANCEY FLOWERS AT:212-886-9600.

PLEASE CALL 212-242-8000 FOR ANY QUESTIONS. THANK YOU FOR YOURPARTNERSHIP.

WE LOOK FORWARD TO WORKING WITH YOU IN 2012 AND BEY OND.





2012 UPTOWN/VIBE PARTNERSHIP PROPOSAL

BENEFITS & RIGHTS

1. Designation: Official Media Sponsor

2. Onsite Activation:

Opening Night Party: Uptown Magazine will co-host the ABFF’s festival Opening NightParty to be held on Wednesday, J une 20 at Arcadia nightclub in the Fontainebleau. ABFFand Uptown will collaborate on the party’s theme. Uptown will receive 50 additional ticketsto the party to be used for client entertainment.

ABFF will have the exclusive right to secure the spirits and beverage sponsors. ABFF andUptown will equally share any revenue secured by any additional sponsor (subject to ABFFapproval).

Activation: ABFF will be responsible for securing the venue and underwriting all costs of theevent inclusive of rental fee, DJ and step & repeat banner on which co-sponsor logos willappear. Uptown will have the right to brand the venue with magazine cover blow-ups(subject to the venue’s approval)

3. Subscriptions Sales Program: Uptown will have to the right to integrate a subscriptionsales promotion into the festival program (subject to ABFF approval).

4. Marketing Benefits:

Website: Company logo on homepage of festival website (abff.com) Festival Guides: One full-page color ad in ABFF Digital Program to be distributed to

ABFF subscribers (30,000). Company logo on sponsor page of ABFF Mini Guide tobe distributed to attendees of the Festival (5,000)

E-Newsletters: Logo inclusion in monthly newsletters to ABFF.com subscribers(30,000)

5. Onsite Branding:

Festival Signage: Logo on Festival “Welcome” banners and event screensavers Gifting: Right to include one promotional item in the attendee gift bag (qty. 1500) Gifting: Right to include one premium item in the VIP gift bag. (qty. 100)



6. Public Relations:

Company name included in the boilerplate of official press releases. Company will receive post-festival Marketing and Media Impressions Report.

7. Festival Access and Hospitality

Four (4) VIP Sponsor passes allowing access to all Official Festival events. Four (4)tickets to the Closing Night Awards Ceremony with reserved seating.

Reserved seating for Opening and Closing films Express entry to daily films screenings and festival parties Access to registration area exclusive to sponsors and other festival VIPs. Invitation for four (4) guests to attend the Founder’s Reception

8. Sampling/Merchandising:

Right to place current issues of publication in ABFF registration center for distribution tofestival attendees. Sponsor shall remain responsible for all costs associated with shipping

and/or receiving the magazines

SPONSORSHIP COMMITMENTS

1. Print:

Two (2) full-page color ads in April/May and June/July issues Uptown Magazine

One post-event Clique page (covering the Opening Night Reception) in the Aug/Sept.issue of Uptown

Two (2) full-page, color ads in Vibe Magazine. Sponsor reserves the right include the two

insertions in the April and May isues

2. Email:

Two (2) dedicated Email Blasts to Uptown Social database. Timing: February and March.

3. Delivery of creative: Sponsor shall provide creative in a timely manner (logo, commercial,program ads, etc.) as required by Film Life to execute marketing benefits

Agreed and Accepted:

___________________________ _______________________________ Name: Jeff Friday Name:Film Life Inc. UPTOWN Magazine

Date: Date:











ORGANIZATIONAL HISTORY

T T ThhheeePPPrrreeemmmiiieeerrr BBBlllaaaccckkk FFFiiilllmmmFFFeeessstttiiivvvaaalll

The American Black Film Festival (ABFF) is a four-day retreat and

international film market dedicated to strengthening the independent Blackfilmmaking community. Formerly known as the Acapulco Black Film Festival,it was founded in 1997 by Jeff Friday, President & CEO, Film Life Inc.; ByronLewis, Chairman & CEO, UniWorld Group, Inc.; and Warrington Hudlin,President, The Black Filmmaker Foundation. The festival was born out of theirshared belief in the need to stimulate independent Black film development andpromote cultural diversity within the film industry.

With limited access to, images of, and opportunities for Black filmmakers in Hollywood,the ABFF created a platform to showcase the cinematic work of independent artists of vision and emerging talent. Having screened more than three hundred and fifty films

(feature-length, shorts and documentaries) since its inception, the festival questions,redefines, discovers and explores artistic excellence through sharing stories beyond thestereotypical portrayals of Black and urban lifestyles.

The ABFF is committed to nurturing filmmakers in a variety of disciplines. Throughcompetitive film showcases and innovative annual programming initiatives (includingpanel discussions, workshops and seminars), the festival attracts and helps developtop-tier talent.

We at the ABFF work hard to create a unique environment where both accomplishedindustry professionals and the aspiring are able to meet and form interpersonal

relationships key to business success. With an attendance that has increased each year theABFF is the leading networking and empowerment event for Blacks in the film industry.

The ABFF is held annually each summer in a tropical resort district. Originally hosted inAcapulco, Mexico – from 1997 to 2001 – in 2002, it relocated to South Beach, Miami,Florida, offering the festival audience improved facilities. It was renamed the AmericanBlack Film Festival. That year marked a second important transition when Film Life,Inc., acquired sole rights to the ABFF.

Through the support of Film Life, Inc., and a wide variety of corporations, the AmericanBlack Film Festival forges ahead with its mission to impel the Black film community

forward.



2012 ABFF ADVISORY BOARD MEMBERS

J eff FridayPresident & CEOFilm Life, Inc.

116 W.23rd

St.5th Fl.New York, NY 10011

Nicole Friday19 Spencer DriveMorristown, NJ 07960 .

Andrea Nelson Meigs10250 Constellation Boulevard,Los Angeles, CA 90067

Charles King151 El Camino DriveBeverly Hills, CA 90212

Debra Langford100 Universal City PlazaBuilding 1280, 8th FloorUniversal City, CA 91608

J ason Spire

9800 Wilshire Blvd.Beverly Hills, CA 90212

J eff Clanagan111 Universal Hollywood DriveSuite 2260Universal City, CA 91608

Robert Townsend2934 1/2 Beverly Glen Circle,#407

Los Angeles, CA 90077

Rob HardyRainforest Films, Inc.323-A Edgewood AvenueAtlanta, GA 30312



Shaun Robinson3000 West Alameda AvenueBurbank, CA 91523

Valerie Meraz

10880 Wilshire Blvd, Suite 1600Los Angeles, CA 90024

Eriq LaSalle7656 Sunset BlvdLos Angeles, CA 90046

Will PackerRainforest Films, Inc.323-A Edgewood AvenueAtlanta, GA 30312

Zola Mashariki10201 W. Pico Blvd., Bldg. 38Room #100Los Angeles, CA 90035

Steve Williams100 Universal City PlazaUniversal City, CA 91608

Cynthia StaffordQueen Nefertari Productions205 Beverly DriveSuite 214Beverly Hills, CA 90212



Miami-Dade Office of Film & Entertainment

111 NW 1st

Street, Suite 2200 Miami, FL 33128

Tel. 305.375.3288 Fax. 305.375.3266

Website: www.FilMiami.org

February 10, 2012

Melanie Sharee American Black Film Festival

584 Broadway Suite 1004New York, NY 10012

Dear Ms. Sharee:

On behalf of Miami-Dade County, the Office of Film and Entertainment is again very supportive of the AmericanBlack Film Festival that graces our area yearly. The ABFF is one of the most prestigious multi-cultural filmfestivals internationally. We are proud that the ABFF calls Miami-Dade County its “home”.

Film and entertainment is one of the fastest growing industries. The Beacon Council’s “One Goal, OneCommunity” study has named film and entertainment as a targeted industry for economic growth. Locationfilming in 2011 contributed over $200 million to the local economy and productions direct-spend increased 70%in Miami-Dade County last year. As more independent filmmakers are calling Miami-Dade their home, their

contribution to the local economy is increasing. It is not only dollars that increase locally, but the diverse culturethat independent filmmakers bring to the art. The ABFF contributes to nurturing independent filmmakers andthat assists to establish Miami-Dade County as a mecca for this multicultural art form.

Miami-Dade County is interested in continuing our active participation with the American Black Film Festival,and we look forward to helping to promote its growth and that of the film & entertainment industry.

Sincerely,

Sandy Lighterman, Film & Entertainment Industries Liaison

Miami-Dade office of Film and Entertainment





VCA Contract 2010/2011 Tourism Advancement Program

FINAL REPORT

Grantee Name Film Life

Contact Person Melanie Sharee

Contact Phone Number 646.375.2144 ext. 3

Grantee Address 116 W. 23rd Street

New York, New York 10011

Name of Project The 15th Annual American Black Film Festival

Project Date(s) July 6 - 9, 2011

Total Amount of VCA Grant $35,000

VCA Grants Review Panel Action/Date: February 23, 2011

Grant $35,000 for The 15th Annual American Black Film Festival

Project Impact:

1. Briefly describe the outcome of the program/project/event:

ABFF celebrated a successful 15th

year anniversary with increased celebrity, consumerand corporate participation. Many first-timers to the destination.

2. State any necessary revisions or changes from your original proposal: Television ads ran nationally on the gmc Television Network for a total of four weeks.

3. What was the total attendance at the event(s)? What percentage of attendees paid? What was therange of ticket prices for Miami Beach events? Please include copies of the ticket sales printout fromMiami Beach venues utilized, if applicable.

This year approximately 5,100 people attended the ABFF.Approx. 60% of that were paying consumers.



2

Economic Impact

1. How many events took place as part of your project? Of those events, how many took place in MiamiBeach? Please list venues and dates utilized for said events. We had a total of 68 events which all tookplace in Miami Beach at various venues:

Ritz-Carlton J uly 2-12, South Seas J uly 1-13, The Maxine, J uly 1-12, W Hotel J uly 5-10, Delano & the Shore Club J uly 5-10,Colony Theater J uly 6-9, The Betsey Hotel J uly 7, The Fillmore Theater J uly 7-9, Miami Beach Cinematheque July 7-9, ClubPlay July 6, LIV at the Fontainbleu J uly 8, The Sagamore Hotel J uly 8, Emeril’s J uly 8, Prime Italian July 9, Dolce Lounge J uly 9,Casa Tua July 9

2. How many hotel room nights were filled as a direct result of your project/program/event? How did youcalculate this number? Provide a breakdown of the hotel room nights generated, as an attachment withsupporting documentation from stated hotels through the use of the attached form or through areservation report generated by the hotels ut ilized by your event attendees.

Ritz Carlton 291 (copy of contract provided with original grant submission)Delano 30Shore Club 12W 30 South Seas 110

Maxine Hotel 30

3. How did your program impact Miami Beach financially? A) How many local jobs created? B) List eachMiami Beach business employed for your program (graphic design, catering, and production crew.)

Festival attendees from as far as Nigeria and London this year had a substantial economic impact onMiami Beach for the duration of this event and 3 days pre- and post. In addition multiple vendors such asInfinite Marketing, P.C. 4 Rent, AAA Flag & Banner, projectionists, Southern AV etc. gain employmentopportunities as a direct result of the festival.

4. What was your total organizational budget?

$807,000

5. How many people does your organization currently employ? (check only one)

Under 10 10-20 21-50 Over 50



3

Audience Demographics

1. What percentage of your audience was?

Under 13 0%13 - 20 2%21 – 40 66%41 – 60 30%

Over 60 2%


Male 42 %Female 58 %


White/Caucasian 5 %Black/African American 92 %Hispanic 2%

Other 1 %

(note: total should come to 100%)

4. What percentage of your audience’s annual income is?

Under $35,000 7%$35,000 - $50,000 12%$51,000 - $70,000 33%Over $70,000 48%

5. What was your total audience attendance? 5,100Of that figure, what percentage was?

Residents 3 %Regional 7 %

Tourists 90 %

6. What was the average admission fee, per person, for this event?

Free Under $10 $10 - $25 $26 - $50 X Over $50

7. What method of evaluation was used to determine the success of your event? (check all that apply andattach samples)

Questions & Answer sessionsSurvey

X Media Reviews/ RatingsX Attendance

No Evaluation Method Used

8. General Comments



4

Marketing/Publicity Impact:

1a. How did you market this program? Was it a successful campaign? How did you evaluate thesuccess? (attach samples)

We primarily market the ABFF with the support of our media partners using traditional marketing/advertising vehicles: print ads, internet, radio etc. Samples are included in our digital post-eventwrap report.

1b. Specific advertising/marketing used - Please check all that apply

Local Newspaper X Direct Mail/Flyers X Email Pole BannersRegional Newspaper X Internet/Website X BillboardsLocal Radio X Local Television National Trade PublicationsInternational Publication X National Television International Television

Other: Social media, twitter, facebook, dedicated newsletters, print ads

2a. What kind of publicity/press did the event(s) receive? We received the highest press coverage wehave ever received to date. Please see pages 25 to 86 of the ABFF 2011 Post Event Wrap Report’

for a full summary and breakdown.

2b. What % of your budget was spent on marketing/advertising? Including in-kind contributions thisamounts to 83%

2c. What was the total dollar value spent on advertising, including in-kind and bartered services?$489,944

2d. What was the percentage of the amount above spent between domestic and internationalpromotional efforts? 100% domestic

2e. What was the total dollar value spent on television, including in-kind and bartered services(if applicable)? Approx. $25,000

3. What was the total number of impressions generated as a result of the event? (Over 2 billion impressions,

please see to page 86 of the ‘ABFF 2011 Post Event Wrap Report’ for the breakdown.) Provide a breakdown of theimpressions generated, as an attachment, along w ith tear-sheets, television ratings, radio ratings,copies of ads placed or coverage received, to show impressions.

4. What are your event/project growth plans for the next 5 years? (ex: adding additional programming in

other counties, reducing office space, expanding artistic crew, etc.)

Increasing exposure for the festival internationally, develop year round programs in support of thefestival’s missing including: filmmaking labs, scholarships & mentoring programs.

Final Report completed by Melanie Share from Film Life, Inc. on: August 12, 2011

Signature of VCA representative___________________________________________________



5

Final Project Budget

List all expenses related to the project requesting funding. Round amounts to the nearest dollar (do not show cents). In-kindcontributions are the documented fair market value of non-cash contributions provided to the grantee by third parties, whichconsist of real property or the value of goods and services.

CASH EXPENSES ACTUAL IN K IND

CASH REVENUE SECURED ANTICIPATED

PERSONNEL TOTAL (ADMINISTRATIVE +ARTISTIC +TECHNICAL) 334,000 ADMISSIONS 172,000





1.

2.

MARKETING TOTAL (FEES+PRINT+DESIGN) 35,500 FEDERAL GRANTS

FEES 25,0001.

PRINT 1,5002.


ADVERTISING TOTAL (PRINT+DESIGN) 7,500 659,800 1.

PRINT 02.


PUBLIC RELATIONS (FEES+PRESS MATERIALS) 15,500 1.

FEES 15,0002.


POSTAGE/CO URIER 8,300 FOUNDATION GRANTS

TRAVEL 155,0001.




INSURANC E 10,5002.

SUPPLIES/MATERIALS 15,5003.

O THER EXPENSES(ITEMIZE BELOW):

Production, Catering, Dubbing, Subscrips 4,000

Registration Tix, Storage, Rent, Ph, Internet,

Frei ht 52,200

Sponsor Services, J uly/Screeners, Film,

Licensin Awards, Set Desi n, F&B 44,000 CASH ON HAND

AMOUNT REQUESTED 35000

Total Expenses: 807,000 659,800 Total Revenues: 599,500 207,500

Total Secured +Anticipated Revenues

807,000

Please note: Total Actual Cash Expenses must equal Total Secured & Anticipated Revenues. Do not include In-Kind Dollarsin these Totals. Outdoor events should get an estimate for City Services from the City of Miami Beach Special Events Office at305-673-7577. Al l breakdowns for Personnel , Market ing, Advert is ing, and Publ ic Relat ions should be in dol lars.



6

Event Profi t and Loss Statement

List all expenses related to the project requesting funding. Round amounts to the nearest dollar (do not show cents). In-kindcontributions are the documented fair market value of non-cash contributions provided to the grantee by third parties, whichconsist of real property or the value of goods and services.

EXPENSES ACTUAL IN K IND INCOME SECURED ANTICIPATED

PERSONNEL TOTAL (ADMINISTRATIVE +ARTISTIC +TECHNICAL) 334,000 ADMISSIONS 172,000





1.

2.

MARKETING TOTAL (FEES+PRINT+DESIGN) 35,500 FEDERAL GRANTS

FEES 25,001.

PRINT 1,5002.


ADVERTISING TOTAL (PRINT+DESIGN) 7,500 659,800 1.

PRINT 02.


PUBLIC RELATIONS (FEES+PRESS MATERIALS) 15,500 1.

FEES 15,0002.


POSTAGE/CO URIER 8,300 FOUNDATION GRANTS

TRAVEL 155,0001.




INSURANC E 10,5002.

SUPPLIES/MATERIALS 15,5003.

O THER EXPENSES(ITEMIZE BELOW):

Production, C atering, Dubbing, Subscrips, 4,000

Registration, Tix, Storage, Rent, Ph, Internet,

Frei ht 52,200

Sponsor Services, Jury/Screeners, Film,Licensin Awards Set Desi n 44,000 CASH ON HAND

AMO UNT REQUESTED 35000

Total Expenses: 807,000 659,800 Total Income: 599,500 207,500

Net Income/Loss: 0



8

Exit Interview Form2010/2011 Tourism Advancement Program

1. What, if any, changes would you like to see that would improve the VCA as a whole?

I love the new electronic submission implemented this year.

2. What services provided by the VCA were most helpful for your organization? The grant awarded as well as the ability to discuss any element of the report with Eileen de la Cuesta.

3. What changes and/or additions would you like to see made in the grant process?

4. How, if at all, would you like to see the final report improved?It would be great if it could be shortened.

5. What additional services, if any, would you like to see the VCA board and administration provide to grantapplicants?

Additional Comments/Suggestions:



ABFF 2012 FESTIVAL SURVEY

BASIC DATA1. City:2. State:3. Age 18-25, 26-34, 35-44, 45-54, 55-64, 65+4. Gender: Male Female5. Household Income:0-$29,000 $30,000-45,000 $46,000-60,000 $61,000-75,000 $75,000-100,000 $100,000-150,000 $150,000-200,000 $200,000+ MARKETING

1. How did you first hear about the ABFF?

Magazine Advertisement Magazine Article Newspaper Article Television Coverage RadioInternet (via Search Engine) Internet (Other Web sites)

Postcard Internet Promotional Event Word of mouth

Other (Please specify) __________________

2. What brought you to the ABFF?Panels & Master Classes To Watch Movies Entertainment/Parties NetworkingVacation The Destination Other (Please specify)__________________

3. How do you prefer to receive information about ABFF?Email Text Message Phone Other (Please specify) __________________

TRAVEL

1. What airline did you fly to the festival on?

2. Did you use any ABFF group booking discount? Yes NoIf so with which airline? __________________

3. Which hotel did you stay at on Miami Beach during the festival?Catalina Delano Doubletree Loews National Raleigh

Ritz-Carlton Royal Palm Sagamore Setai Shore Club South Seas W HotelOther (Please specify) ____________________

4. How many nights did you stay in your hotel?5. Would you return to visit the destination (Miami Beach) outside of the ABFF?



PROGRAMMING

1. Please rate your experience for the following festival events.(Excellent Good Average Fair Poor 0-Did Not Attend)

MoviesABFF Talk Series

The Ultimate Pitch presented by Robert Townsend

Bill Duke’s Actors WorkshopFestival MixersOpening Night FilmClosing Awards Presentation & TributeHBO Short Film CompetitionABFF Parties

2. How many films did you see at the ABFF?1 2 3 4 5 6 7+

3. Overall, did you enjoy the ABFF?(Excellent Good Average Fair Poor)

4. If the ABFF had a children’s program (for ages 7-14), would you be inclined to bring your children?

Yes No

REGISTRATION/CUSTOMER SERVICE/ALUMNI REL ATIONS

1. What did you purchase at the ABFF? (Please Specify)

2. Did you pre-register for the ABFF? Yes No

3. How would you prefer to register for the ABFF in the future?Online or By Mail

4. How would you rate your experience in the registration area?(Excellent Good Average Fair Poor)

SPONSORSHIP

1. Name all the 2012 ABFF sponsors that you recall?

2. Which festival event did you enjoy the most?

3. Do you remember who sponsored the event?

4. Which of the following companies can you match to their sponsor level?

(Final list of 2012 sponsors to be inserted pre-festival once sponsorship closes)



5. Our sponsors have a continued interest in supporting the African-American community, inwhich of the following areas would like to see their contributions.

1 2 3 4 5

Arts/Entertainment/Cultural __ __ __ __ __ Sports/Athletics __ __ __ __ __ Education __ __ __ __ __ Leadership __ __ __ __ __ Environmental/Conservation __ __ __ __ __ Afterschool Program/Daycare __ __ __ __ __ Career/Employment __ __ __ __ __ Internship __ __ __ __ __ Other (specify)________________



February 6, 2012

Ms. Grisette Roque, Executive Director

Miami Beach Visitor and Convention Authorityc/o Wendy E. Kallergis

President & CEO

Miami Beach Chamber of Commerce

1920 Meridian AvenueMiami Beach, FL 33139

Dear Ms. Roque and valued members of the Miami Beach VCA,

On behalf of The Ritz-Carlton, South Beach, we would like to present our full support of the 2012 American Black Film Festival, taking place June 16-26, 2012. For the past few

years, we have been fortunate enough to host the festival at our property, benefiting

through our personal interaction with the staff members and attendees, and experiencingfirst hand the culture and commerce that it brings to Miami Beach year after year.

Without fail, the city and its people will benefit immensely from the 2012 American

Black Film Festival.

Sincerely,

Coral MartinezEvent Manager



7/3/11 3:eenen Ivory Wayans to Receive American Black Film Fest's Icon Award - Hollywood Reporter

Page ttp://www.hollywoodreporter.com/risky-business/keenen-ivory-wayans-receive-american-193908

Subscribe Newsletters Daily PDF Register Log in36KLike Industry Tools

Getty Images

Keenen Ivory Wayans

SHARE Comments (#comments)

SHARE Comments (#comments)

!""#"#$%&'()$*+)+#,$-'$."/"0&"$12"(0/+#$34+/56042$6",-7,$%/'#$18+(9

:0/;+"4$<440'-=$3044$>?5"$+#9$.'@"(-$A'8#,"#9$-'$4"+9$:+,-"($B4+,,C4:33 PM 6/1/2011 by Jay A. Fernandez

Michael Elliot, Bill Duke and Robert Townsend are set to

lead the A merican Black Film Festival's 2011 Master Class, while

Keenen Ivory Wayans has been chosen to receive the festival's

annual Entertainment Icon Award. The fest, now in its 15th year,

runs from July 6-9 in Miami.

An Emmy Award-w inning writer, director and producer for 25

years, Wayans has been a major creative force behind Eddie

Murphy 's classic concert film Raw, the early features Hollywood

Shuffle and I'm Gonna Get You Sucka, the groundbreaking Foxcomedy series In Living Color, plus the films The Five Heartbeats,

A Low Down Dirty Shame, White Chicks, Little Man and Scary

Movie, which grossed more than $300 million worldwide.

“Keenen Ivory Wayans is a trailblazer in the truest sense of the

word,” said ABFF founder Jeff Friday . “In fact, very few people in

the industry have provided such a dynamic platform in cultivating

such notable talent and revolutionizing comedy and comedic television. Beyond that, Wayans has

proven to be an amazing mentor to his family by nurturing the careers of his siblings in the industry,

and we are proud to bestow him with the festival’s highest distinction, especially on our anniversary

year.”

Wayans' award will be handed out at the ABFF Honors July 9 at the Fillmore Miami Beach Jackie

Gleason Theater. Morgan Freeman, Lee Daniels, Spike Lee, Townsend, Russell Simmons and

Halle Berry have been previous recipients.

In its second year, ABFF's invitation-only Pro-Hollywood Initiative will continue to encourage

professional athletes to explore careers in movies. Baltimore Ravens All-Pro linebacker Terrell

Suggs has been named Sports Ambassador for the initiative this year. The PHI master classes, taught

by Elliot ( Just Wright ), Duke ( A Rage in Harlem) and Townsend (The Five Heartbeats), cover acting,

screenwriting and pitching. Additional filmmaking classes will explore producing, directing, scoring,

cinematography and financing.

June

1

21

21

%#$A;"+-"(,Transformers

now playing

A;"$D'0/" Winner revealed

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SOURCE: AP Online

DAT E: 07−07−2011

HEADLINE: American Black Film Festival starts in Miami Beach

Source Website

By SUZETTE LABOY Associated Press

The Associated Press

MIAMI BEACH, Fla.

One of the most prestigious festivals honoring black cinema returned to Miami Beach on Wednesday to

promote cultural diversity and recognize the contributions of black directors, writers and actors to the film

industry.

Now in its 15th year, the American Black Film Festival promotes cultural diversity within the film industry

by strengthening the black filmmaking community through four days of film screenings, networking,

workshops for both actors and directors and panel discussions.

Jeff Friday, the festival's co−founder, said he wanted to change America's tone of African−American

characters on television and films.

"I had always been disturbed by images of people with color in films. There was always a level of struggle,"

he said of black people on the television shows he grew up watching, such as "Good Times" or "The

Jeffersons."

"I just didn't see enough diversity."

That was decades ago, and Friday acknowledged the industry was doing a much better job now.

In all, 20 independent films will be premiering during the festival that runs through Saturday, allowing for

emerging filmmakers to showcase their work through short−film and documentary competitions. The films

were either made or directed by an African−American, or have a focus on black culture.

Opening the festival will be "In the Hive," produced by Robert Townsend and starring Michael Clarke

Duncan, Loretta Devine, Vivica A. Fox and Jonathan "Lil J" McDaniel. The film is based on a true story of a

woman who started an alternative school for troubled youth in North Carolina.

"It's what's going on right now. At risk youths ... how do you save them?" Townsend said.

"We have a lot of stories to tell. And a lot of times Hollywood hasn't really told our stories. We need a new

generation of filmmakers to tell stories that reflect truths and the humanness of the people of color."

In the film "Breathe," a woman's dream of becoming a mother turns into a nightmare as she is stalked by a

silent killer during her pregnancy, a true story directed by Jerry Allen Davis and starring Robin Givens.

"The topic doesn't really get addressed in the black community," said actress Elise Neal, who also stars in

"A.N.T. Farm," a TV series on the Disney Channel.

"Our race doesn't talk about complications. But having this film in the festival will resonate with women. It's

b i d fil h i l d di h l h i " N l id

http://www.ap.org/

http://www.ap.org/



Singer Eric Benet makes his lead acting debut in "Trinity Goodheart" written by Rhonda Freeman−Baraka.

The film centers on a 12−year−old girl who is trying to bring her mixed−race family together.

"It's a great depiction of an American black family," director Joanna Hock said. "There needs to be an

openness and acceptance to look at life in different ways and look at people in different ways and not be so

dogmatic on we how approach relationships."

The festival also includes a 30−minute documentary on the making of "Boyz n the Hood," the 1991 box office

hit by director John Singleton, who was nominated for a best director Academy Award at the age of 24. He

will discuss "what the vibe was of the black filmmaking community" at the time.

"It was the first film that visualized what was going on in hip hop culture," Singleton said.

"Nobody like me had the opportunity to make that film. I didn't water down what I had to say with the picture.

I was very focused in how I wanted the picture to feel and that's what makes it so enduring."

Singleton went on to direct Janet Jackson and former rapper Tupac Shakur in the 1993 film "Poetic Justice."

He also directed the films "Higher Learning" and "Hustle & Flow," among dozens of others. He is currently in

post−production of "Abduction," a thriller starring Taylor Lautner as a teenager who finds out that his parents

aren't really his when he sees his baby picture on a missing person's website. The film is set to be released

Sept. 23.

Comedian and director Keenen Ivory Wayans will be honored Saturday for his achievements in television and

the big screen.

"He has desensitized race in films," said Jeff Friday, the festival's co−founder. "He's given us a platform to

take race out of it and make it about comedy."

___

Online:

http://www. abff .com

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast,

rewritten or redistributed.

Highlights: American Black Film Festival, abff


http://slidepdf.com/reader/full/2012-mbvca-application 71/75ptmb 2011 • WWW.Blcknrpris.cOM • ptap by kit maj66

By Pamela K. Johnson

How this championo black flms

keeps diversityon the screen

Friday

t e Movies

pOWr plYr


http://slidepdf.com/reader/full/2012-mbvca-application 72/75WWW.Blcknrpris.cOM • ptmb 2011

Jff fridY ss lO Of MOvis. his Yr lOn h’sscreened roughl 500 fls or he aercn blc Fl Fesvl.

ne o hs ll-e vore oves s e Lee’s Get on the Bus,ou grou o en reng cross he counr o end hemllon mn mrch: “i’ oved lc eole collorng whone noher,” he ss. th se hee drves hs m-sedes, where endnce hs grown ro 190 n 1997 o ore hn5,000 od.

African American lmmakers are still unable to

gain much power in an industry now being trans-

formed by digital production and distribution—a

feat that may become tougher as consumer

appetites and movie-going habits shrink box-

oce returns. Global revenues were $4.05 billion

for the rst quarter of 2011 versus $4.83 billionfor the same period in 2010, a decline of roughly

16%. U.S. box oces took the greatest hit of major

markets with a revenue drop of more than 20%.

That’s why Friday’s focus on innovation,

education, and collaboration has such urgency.

In fact, Friday, who is also the CEO of movie dis-

tributor Film Life and one of black enterprise’s

Top 50 Hollywood Power Brokers, recently

teamed up with be to provide a showcase for

the diverse contributions of black lmmakers

through “Black Movie Month,” to be featured on

the BMM Website (www.blackmoviemonth.com )

and BlackEnterprise.com in October. (You canalso go to www.blackenterprise.com for cover-

age of this year’s festival.) be recently spoke to

Friday about the state of black lmmaking, the

impact of technology, and transforming NBA

and NFL ballers into shot callers.

How has the estival evolved over the years?

When people showed up in [1997], we realized

that African Americans had an amazing interest

in lm and that we could be the conduit to people

who had very little access to Hollywood and create

a platform for future lmmakers. Over the years,

hundreds of folks have come out and met peoplethat they’re working with now, parlaying those

relationships into fruitful careers in TV and lm.

So education represents a vital component?

We’re clear why we’re valuable: We nurture

lmmakers. This year, Robert Townsend con-

ducted a class on producing and pitching; Bill

Duke did an amazing acting class; and in the

past, Spike Lee, Lee Daniels, and John Singleton

have all taught. Now we’re in the process of

nding a sponsorship source so we can oer a

master class series in cities around the country.

What are some flms that

have earned their wings at ABFF?

This festival is about giving lmmakers anopportunity to tell their stories, and giving audi-

ences a chance to share in that experience. The

lm on the screen may not ever get distribution,

so when people ask me about my breakout

movies, I say, ‘Nope, I’ll tell you my breakout

people.’ Obviously the Rainforest folks: Will

Packer and Rob Hardy [producers of Stomp

the Yard, Obsessed, and Takers]. There’s Roger

Bobb, who’s the only person to win best lm

at ABFF twice. Bobb met Tyler Perry through a

connection made at our fest about seven years

ago, and got hired when Tyler Perry set up his

studio, so he’s been a producer on all his mov-ies and TV shows. He’s now leaving Tyler Perry

Studios to start Bobbcat Films in Atlanta. Sylvain

White [the director of Stomp the Yard and The

Losers] also came out of this festival. He’s now

working in TV and lm as is Saladin Patterson

[who served as the producer of The Bernie Mac

Show , Frasier , and The Fighting Temptations].

Has technology made it

easier or emerging flmmakers?

The introduction of the DVD market oered

a new platform for distribution of niche movies

that didn’t get theatrical release, and you canactually earn a better living with a successful

DVD release than you can with a theatrical one.

Secondly, access to aordable technology has

lowered barriers of entry to lmmaking. But just

because you can buy a high-denition camera for

$2,000 and some editing soware doesn’t mean

you’re good. That’s why I created the Film Life

Foundation with the mission of raising money to

send African Americans to lm school.


http://slidepdf.com/reader/full/2012-mbvca-application 73/75ptmb 2011 • WWW.Blcknrpris.cOM

How has social media aected flmmakers?

Social media, Internet distribution, self-promotion

[are] the ways you get the word out about your movies

because nine out of 10 lms are not going to get [traditional]

distribution. It becomes your e-commerce store, and levels

the playing eld. One lmmaker told me he sold 50,000 copies

of his movies from his website. One of our next steps is to develop

theaters with the Film Life or ABFF brand—take a lm [that did well in

our fest] and oer the lmmaker a place to show it around the country.

You ae a ogam ae te po-hoywoo itate,

tat eouage oeoa atete to get oe temoe uty a te outo o eeet m.

Wat you utmate goa?

About 10 years ago, we started to see a lot of African American pro athletes in their 20s

coming to the festival. Their interest was social because 10 years ago people still wanted

to be rappers and music producers. But the music industry has changed and we saw a

seismic shi in interest toward lm. People would show up with lms nanced by Charles

Oakley or Baron Davis. It struck me that a lot of NBA players were nancing movies.

Three years ago, I got a call from this guy who plays with the Baltimore Ravens, Terrell

Suggs. We had lunch, and he knew as much about the history and industry of cinema as

I do. A light bulb went o: We have the resources we need in our community to make

movies. If 1,000 creative people walk into ABFF with scripts but no money and partner

with 1,000 people who have money, we can make this happen. At the festival, Suggs met

a writer and ended up nancing her rst short from her putting a script in his hand atABFF. Suggs has made four short lms to date. The most recent one played at the Cannes

Film Festival in France. He also came on board at our highest sponsorship level this year.

So we’ve reached out to the NFL as well as the NBA. And we’re talking.

Wat mae Bff o ueu?

When 4,000 to 5,000 people get o planes from all over the world, and they’re in the same

frame of mind—to support each other, network, and take something home that will help

them move their careers forward. We’re the vehicle to help them live their dreams. be

FiDay Wit

DiCt

tWNND,

iNLtN,

aND L;

aLL by

appa at

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pOWr plYr



1

2012 FESTIVALSCHEDULE(Updated 2/1/12 - Subject to Change)

WWeeddnneessddaayy,, JJuunnee 2200

10:00 am – 6:00 pm Festival Registration Center: Will call desk will be openRitz Carlton/Salon 1 until 9:30 pm for pre-registered attendees only.

1:30 – 4:00 pm The $300,000 Feature: A Master Class in Independent FilmRitz Carlton/Salon 2 Producing

5:30 pm Opening Night FilmColony Theater

8:30 pm Opening Night Film (Encore Screening)Colony Theater

10:30 pm Opening Night Party Venue TBA Hosted by Uptown Magazine

TThhuur r ssddaayy,, JJuunnee 2211

8:30 am – 6:00 pm Festival Registration Center: Will call desk will be openRitz Carlton/Salon 1 until 8 pm for pre-registered attendees only

10:30 am – 7:00 pm Official Film Screenings: Narratives, documentaries andColony Theater & webisodes in competition Miami Beach Cinematheque

10:30 am – 12 Noon Panel to be announcedRitz Carlton/Salon 2

12 Noon – 6:00 pm Hospitality & Diversity SuitesRitz Carlton

1:30 – 3:00 pm Panel to be announced Ritz Carlton/Salon 2

4:30 – 6:00 pm Panel: The Year in Digital EntertainmentRitz Carlton/Salon 2 Sponsored by Grab Networks and CodeBlack Entertainment

6:00 – 7:30 pm Prestige Pass Holder Reception (Prestige Passholders Only)Venue TBA

8:30 pm The 15th

Annual HBO Short Film CompetitionColony Theater Five finalists screen their films in hopes of winning the $20,000

grand prize



10:30 pm Official Festival Party Amnesia

FFr r iiddaayy,, JJuunnee 2222

8:30 am – 6:00 pm Festival Registration Center Ritz Carlton/Salon 1

10:30 am –

7:00 pm Official Film Screenings: Narratives, documentaries andColony Theater & webisodes in competitionMiami Beach Cinematheque

10:30 am – 12 Noon Panel to be announcedRitz Carlton/Salon 2

12 Noon – 6:00 pm Hospitality & Diversity SuitesRitz Carlton

1:30 – 3:00 pm The gmc Television Network Screenplay Competition TableRitz Carlton/Salon 2 Reading

4:30 pm –

6:00 pm Panel: Black Cinema in the International Marketplace Ritz Carlton/Salon 2 Sponsored by Nielsen & Black Enterprise

6:30 pm – 8:30 pm Centerpiece FilmColony Theater

9:00 pm – 11:00 pm Centerpiece FilmColony Theater

SSaattuur r ddaayy,, JJuunnee 2233

9:00 am – 12 noon Festival Registration Center Ritz Carlton/Salon 1

9:00 – 11:30 am Master Class on ActingRitz Carlton/Salon 2

10:30 am – 5:00 pm Official Film Screenings: Narratives, documentaries andColony Theater & webisodes in competitionMiami Beach Cinematheque 10:30 am – 12 noon Celebrity Conversation: Idols, Influencers and IconsRitz Carlton/Salon 2 Sponsored by American Airlines

1:00 – 2:30 pm Panel: HBO Presents… Ritz Carlton/Salon 2

Documents

2012 MBVCA APPLICATION