- F I N B E R group is a holding owned by the Bernini family with an estimated turnover in 2011 of €80

mil. Finber is involved in several markets, SKG is the most important company of the group with it’s

leading European automotive air conditioning components.

- Rolly Brush Srl is part of the group and is specialized in the oral care market.

“Rolly: mini toothbrush” came about from an incredible idea of Michele Bernini (Rolly Brush CEO) and

his friend Dr Tommaso Ravasini, partner at “Studio dentistico Ravasini” one of the leading Italian

orthodontic clinics. Rolly mini toothbrush has been patented worldwide.

Rolly Brush srl also distributes and sells worldwide licensed brand toothbrushes for kids e.g. Hello Kitty,

Ben 10, Marvel , Batman, Winx and Gormiti.

Rolly Brush Srl has used the most innovative technology to develop “Rolly: mini toothbrush”, we

spent more then three years in R&D and we have achieved astounding results thanks to the active

cooperation of the world’s best suppliers.

2002/05: R&D and Testing

Idea:

A disposable and

discreet

single use toothbrush Dupont, Firmenich and

Givaudan were immediately

impressed with the project. They

actively participated in the

development and thanks to the

support of such big companies we

have been able to develop the

world’s most most unique and

incredible disposable toothbrush.

2005: The result.

Rolly: mini-toothbrush

2002

Problem: How can I clean my teeth

away from home in a

concrete and discreet way?

Rolly first prototype

Rolly first concept

BEST WAY TO CLEEN TEETH WHEN YOU’RE AWAY FROM HOME Rolly is the most unique disposable toothbrush so discreet that it can be used without water anywhere and anytime, providing freshness and oral hygiene. Use Rolly after meals and roll it around your teeth with your tongue. Fluoride and xylitol will leave you r mouth feeling clean and the mint

aroma will freshen up your breath.

MECHANICAL CLEANING EFFECT : 1. Innovative design: allows cleaning even in the limited access areas of the mouth. 2. Compact size brush : this pocket size toothbrush is ideal to be sued anywhere. 3. Different length bristles ensure the removal of food particles and plaque build up between teeth even in hard to reach areas. 4. Automatic tongue cleaning while using Rolly. 5. Soft material to massage your gums.

ACTIVE INGREDIENTS: 1. Mint aroma

• Refreshing effect 2. Xylitol

• Anticariogenic effect 3. Sodium monofluorophosphate (Fluoride):

• Enhances enamel resistance

FOR THIS REASON ROLLY IS A UNIQUE PRODUCT ON THE MARKET AND IS THE ONLY DEVICE THAT CAN FILL THE GAP BETWEEN THE CHEWING GUM AND TRADITIONAL TOOHBRUSH. ROLLY IS CONVENIENT, DISCREET AND EFFECTIVE.

THANKS TO THE ADVANCED PRODUCTION TECHNOLOGY WE CAN APPLY DIFFERENT TASTES AND AROMAS DEPENDING ON THE MARKET REQUEST.

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– Accidental ingestion test Robert Havenaar, DVM, PhD • TNO Nutrition and Food Research study • “Fate of Rolly brushes after accidental swallowing and during transit through the stomach and small

intestine simulated in a dynamic gastrointestinal model (TIM system)” – Results

“During transit of Rolly through the oral cavity, stomach and small intestine not more compounds were released from these devices as during their stay in water for the same period of time”

– Migration test in saliva J.. R. Veraart, Ph. D • TNO Nutrition and Food Research study (Netherlands Organisation for Applied Scientific Research) • 30 min mouth contact evaluation

– Results “The product can be considered to be suitable with mouth contact for 30 minutes and any contact condition

that can be considered as less severe in view of the “Regulations”

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%

Rolly Brush Tooth Brush

Mouth Rinse

Chewing Gum

42%

70%

32% 34%

Percent Change (+SE) for Silness-Loe Plaque Indices

“Efficacy of plaque removal using a chewing wheel” Dr. Dennis Tarnow New York University College of Dentistry

Bluestone Center of Clinical Research

“Efficacy of plaque inhibition using a chewing wheel” Saxer Ulrich, P. Prophylaxis - School Zurich Nord, Dental

Hygiene, and Department of Preventive Dentistry, Periodontology and Cariology / University of Zurich,

Switzerland

Total average Plaque indices (PMI) (x) and standard deviation (s) in 13 subjects

refraining from tooth brushing and other mechanical oral hygiene procedures but

chewing during a three day-test periods six times daily one of the chewing wheel or

a chewing gum. (R=rank)

No oral Hygiene

Chewing gum ROLLY BRUSH (chewing wheel)

x 2.38 2.39 2.07

s± 0.74 0.47 0.57

R 2 3 1

p< NS

p = 0.077

1 p = 0.054

BENCHMARK

Removing plaque efficacy

Convenience away from

home

Innovative Price Business

opportunity

Competition on the market

TRADITIONAL TOOTHBRUSH

ROLLY

COLGATE WiSP

CHEWING GUM

MOUTHWASH

BRUSH AWAYS

TOOTHPICK

Discretion Free hand

device Overall

15 7.5 22.5

7.5 15

22.5

INTERNATIONAL SIX PACK

BLISTER WITH DISPENSER

SOME OF THE SINGLE ALUMINIUM SACHETS

DEVELOPED FOR OUR PARTNERS

SINGLE ALUMINIUM SACHETS DEVELOPED

FOR PARMA FOOTBALL TEAM

JAPANESE SIX PACK

BLISTER

ROLLY SINGLE

ALUMINIUM SACHETS

Rolly commercial features: Unique and innovative toothbrush that can really fill the gap of the oral hygiene away from home. (In Europe 32% of the people have lunch outside home every day). Rolly can approach several different markets:

Mass market Pharmacy Dentists Travel channel: airplane, train, underground, sea and gas station Gift and give away company HO.RE.CA (Hotel, restaurants and bar).

The only competitor on the market is Colgate Wisp that on the first year has reach a turnover of over $100mln. Several possibilities to personalize the product. ROLLY IS ELIGIBLE TO BECOME AN INSIGHT CONSUMER PRODUCT, IT CAN OPEN A NEW MARKET CHANNEL DISTRIBUTION IN THE WORLDWIDE ORAL CARE SECTOR.

Rolly Brush Srl Via Manzini, 5 43126 Parma Italy info@rollybrush.it

Rolly on the web: European market: www.rollybrush.com Japanese market: www.rollybrush.co.jp European video gallery: www.rollybrush.it/rolly/mediavideo.html Japanese video gallery: www.rollybrush.co.jp/movie.html UK web site: www.rollybrush.co.uk