2011 MEDIA PACK

AFRICAN MUSIC AWARDS 2011

SPONSORSHIP Overview


BACKGROUND

TARGET AUDIENCE

Our target audiences are broadly based and are defined as Africans plus non Africans who love African music and culture.

STATISTICS:

Africa is the worlds second-largest and second most-populous continent, after Asia. With over a billion people (as of 2009) in 61 territories, it accounts for about 14.72% of the Worlds human population and at the last census in 2001, Africans represented 10.5% of the UKs total minority ethnic population (ref: National Statistics); and over 70% blacks in the UK are Africans.

This means that Africans fall under the top three (3) consumer net in the world; a huge market force for companies who target Africans.

African Music Awards is the only annual event in Europe to secure your companys massive footprints in the African Market.

With its massive media hook, the 2011 event is expected to be broadcasted to a minimum audience of 160million viewers worldwide, showcasing performances from Africas music giants and other top musicians from the UK and America. The events impressions/impacts to sponsors are over 160million (Breakdown upon request).

African Music Awards is the annual event in Europe to secure your companys a massive GLOBAL footprints in the African Market.

www.africamusicawards.com

160mOVER

IMPACTSBRAND

African Music Awards (AMA) is Europes premier music brand that totally rewards African musicians and music makers annually. Not only does the AMA exposes the incredible richness of African music and culture, but it also provides the platform for artists and sponsored brands to be seen by millions around the world whilst supporting a worthwhile cause as 10% of proceeds from the ceremony goes to charity.

The ceremony is in its forth year, the event have over the years received fantastic reviews, including the Daily Mirror describing the event as Fab, BBC describing the live music performances as World Class and has been host to top celebrities such as Jermaine Jackson, Tinchy Stryder and received messages of support from both the Prime Minister of the UK and Mayor of London.

This year, numerous media houses have tipped the ceremony to be the biggest high profiled African party outside of Africa with over 3,000 live audiences, exploding with the exquisite continents rich music and culture in October in London.

AFRICAN MUSIC AWARDS 2011MARKETING YOUR BRAND


PRE EvENT POTENTIAL MEDIA PARTNERS PRINT MAYOCT. 2011Daily Mirror, Evening Standard, Empire, Pride, Touch, Black Hair, Aspire, Black Heritage, Trumpet, Ovation and most others - Total est 550,000 readership cross promotional and competi-tion based advertising/publicity with editorial across national & regional mainstream and ethnic media print.

PRE EvENT POTENTIAL MEDIA PARTNERS RADIO JULDEC 2011Cross promotion and competition based ad-vertising/publicity with national & regional mainstream and ethnic media radio. BBC- 2 week campaign plus competition give-aways, Colourful radio, Choice FM, Galaxy & Community stations.

POTENTIAL BROADCAST PARTNERS OCT NOv 2011Over 5 Tv Stations will broadcast the Red Carpet, Ceremony & Behind the scenes as a 46minutes transmission (with repeats over across free to view Sky and African channels). The show can feature maximum of 5 second Front & End credit and Advert bumpers.

The broadcast would be network trailed, cross promoted on Tv channels & editorial would appear on the leading en-tertainment magazine shows featured on mainstream channels in the UK - estimate viewership 15,000,000.

FLYERS A5 FULL COLOUR GLOSSED LEAFLETS x 30,000, MAY OCT 2011. Distributed in London & major city wide via specialist media event distribution teams.

POSTERS A0 / A1 FULL COLOUR GLOSSED x 1000, MAY OCT 2010. Distributed London and nation wide.

INTERNET Search engine listed, interactive voting site March - Dec 2011 Average 60K+ hits per month over 6 months.

EMAIL HTML CAMPAIGN x 45,000 MAY OCT 2011Targeted voting & awareness campaign using media partners, arts organisations, sponsors and PR lists.

SOCIAL NETWORKS HTML CAMPAIGN x 90,000+ MAY OCT 2011Targeted voting & awareness campaign in association with Facebook.

MARKETING YOUR BRAND

Twitter, Youtube and Myspace for the event. Extra promotion of the Awards and the vot-ing will come through outreach to other Social Network users. This will also refer voting for other cat-egories and competitions.



POTENTIAL KEY MEDIATELEVISION

BBC 4

London Tonight

BET

Rotana

Multi-TV

NTV

M-Net

PRINT MEDIA

The Daily Mirror

Voice

Daily Nation

Daily Telegraph

Voice of Africa Radio

Choice FM

RADIO BROADCAST

Others

BBC

TOTAL COVERAGE AREA EST. IMPACT

Europe

Europe & USA

North Africa / Arab Regions

West Africa

East Africa

West & South Africa

UK

London

East Africa

UK

London

London

World-wide coverage: various african prints

World-wide

Europe

Europe

1.8 Million

3.5 Million

300,000

50 Million

4 Million

2 Million

5 Million

5 Million

3.5 Million

30,000

15,000

1.8 Million

500,000

50,000

1 Million

20 Million

4MUSIC


AFRICAN MUSIC AWARDS 2011 WHAT WE DO BEST

African Music Online TV is television service dis-tributed via the Internet. Watching TV programs has become very popular and has become very cheap at the end of the first decade of the 21st century due to facet that Internet television al-lows its users to choose the program or the TV show they want to watch from an archive of programs or from a channel directory.

At African Music Online TV the 2 forms of view-ing television are streaming the content di-rectly to a media player or simply downloading the program/show onto the users computer on demand.

Every night the use of our On Demand TV peaks at around 10pm, we therefore provide several different formats and quality controls so that the service can be viewed on many different devices. We now offer a HD service along side our SD, streaming is the same but offers the quality of HD to the device being used, as long as it is using a HD screen.

TELEVISIONAFRICAN MUSIC

African Music Online TV reaches not less than a billion homes across the world. In other words we reach wherever the Internet reaches. Accessing the internet TV is a relatively simple process when com-pared to traditional television watching methods. Using an Internet Service Provider, something which is common in many homes across the world, the user simply enters our website address.. If the user has no select preference of streaming service, the name of our televi-sion programme can be inputted into a search engine followed by a phrase such as African Music online streaming or watch African Music on the net. Access television on the internet has never been so simple, due to this usability of streaming services has had to be improved to maintain the simplicity of the process.

TELEVISIONAFRICAN MUSIC

www.africamusicaward

s.com


AFRICAN MUSICRADIO

AM Internet Radio services are ac-cessible from anywhere in the world. you can tune in from the remotest part of the world and still enjoy our entertaining programmes. AM Internet Radio services offer news, sports, talk, and various genres of musicevery format that is avail-able on traditional radio stations.

There are four main mode of listen-ing to the AM Internet Radio. The most popular is via the traditional laptop or desk top.

The next popular way of listening is via your mobile phone. As long as your network provider allows you In-ternet access you can tune in to AM Internet Radio.

You can now listen to us via your car. There are available in car internet stereos that enable you to listen to us.

Lastly you can listen to us in the tra-ditional stand alone domestic ster-eo. The Kerbango Internet Radio was the first stand-alone product that let users listen to Internet radio without a computer.

AFRICAN MUSIC AWARDS 2011HOW TO LISTEN


OVERVIEW

Africans represent more than 10.5% of UKs total minority ethnic popula-tion, which is characterised by the affluent African worker who will read our magazines every quarter. To ca-ter for this high-earning professional audience, the African Music Maga-zine which is a luxurious publication with hard-hitting celebrity, music and business sections, stocks the shelves of news agents, hotels and shops in most African populous cities in Lon-don, Luton, Manchester and Milton Keynes. In Africa, a pilot circulation will begin in South Africa, Ghana, Kenya and Nigeria. By advertising in the Magazine, your company is po-tentially placed within the top Afri-can consumer net.

READERSHIP

The AM Magazine is directed at Africans and lovers of Africa at all levels of business and universities throughout Europe, Africa and America. African Mu-sic Magazine has a combined total circulation of 50,000. With its coffee table contents and design, the magazine will have an unbelievably high reten-tion value and a pass-on estimated readership of 500,000 in 5 countries.

DEMOGRAPHY

Female: 65%Males: 35%

CIRCULATION

The AM Magazine is circulated, free of charge, on a quarterly basis.

AFRICAN MUSIC AWARDS 2011AM MAGAZINE

summary African Music Magazine is a 100 page glossy magazine targeting the con-temporary 18 - 55 year olds interested in African entertainment and show-business. The magazine mainly covers African:

fashion&trends, celebritynews&gossips, health&beauty, education&sports, music&filmreviews, interviews&lifestyles, travel&tour, money&leisure, regulars.

The first 4 publications of the Magazine will be published quarterly with increased press runs over the years. African Music Magazine is different from existing ones in every sense of the word, as we bring something original and different that connects with this day and ages multi cultural trend; in terms of traditions and heritage; a magazine that is compelling, intelligent, relevant and overall a entertainingly good read.

We are committed to a high quality editorial that is based on the rich-ness of the African Continent and its people worldwide. From our maiden publication, youll find that the best of everything we print is just about everything you need from an African based glossy magazine.

MUSICAFRICAN

AWARDS

AKONWhere did it all go well for the man behind KONvICT...

Amr DIABThe king of North African Music rocked London...

MUSICAFRICAN

AWARDS

WEMBLEY ARENA WELCOMES THE 2010 AMAs - OCT 15

FREEMAGAZINE

PHOTOS & CELEBS AFRICAN MUSIC UNSIGNED 2010

A DAY WITH

A F R I C A N M U S I C M A G A Z I N E

AFRICAN MUSIC AWARDSM A G A Z I N E

WWW.AFRICAMUSICAWARDS.COM

AFRICAN ARTIST OF THE YEAR

tamer HOSNY

TOP 10 SexyAFRICAN

MUSICIANS

RED CARPET fashion tips

CELEB NEWS . INTERvIEWS . EXCLUSIvE pHOTOS . MUSIC REvIEWS & MORE

JERMAINEJACKSON

AT AFRICAN MUSIC AWARDSAT AFRICAN MUSIC AWARDS

WWW.AFRICAMUSICAWARDS.COM

Why are WOMEN ATTRACTED TO MUSICIANS?AM MAGAZINE

AFRICAN MUSIC AWARDS 2011Sponsorship Overview


Why SPONSOR AFRICAN MUSIC AWARDS:Given the present economic climate, you may wish to increase the visibility of your organisation to the African community and this is a great opportunity for your organisation to receive that exposure.

PLATINUM SPONSOROPPORTUNITIES

Title sponsor (in association with xxx) Full 3 page advert in event Magazine for 1 year Participation in all 5 Heats Events and Grand Finale Name on all branded material Brand logo on all event invitations Brand logo on Sponsors/Media plasma screens and press boards Mention on all media materials Designated area at the Events to showcase brand activity/product Invitations to the all Events for top platinum clients Invitations to the After Parties Provide item/s for the goodie bag to be distributed at all Events Online presence with click through benefits Event photo opportunities Promotional video interview and feature Brand product display at event (subject to venue) Advantage over your competitors to renew title sponsorship Opportunity to fulfil your companys corporate social responsibilities

GOLD SPONSOROPPORTUNITIES

Full 2 page advert in Evenet Magazine for 1 year Participation in all 5 Heat Events and Grand Finale Name on all branded material Logo on all event invitations Logo on Sponsors/Media plasma screens and press board Mention on all media materials Designated area at the Heat Events and Grand Finale to showcase product Invitations to the After Parties Provide item/s for the goodie bag to be distributed on the evening Online presence with click through benefits Opportunity to fulfil your companys corporate social responsibilities

For other sponsorship opportunities please write to us with your needs and we will tailor make your sponsorship package to match your company needs.

65,00075,000

CONTACTAfrican Music Awards (Europe) LtdSuite 229, 77 Beak Street,Soho, London,W1F 9DBUnited Kingdom

m: +44(0)74 0517 4333t: +44(0)20 7791 2431 e: [email protected] w: www.africamusicawards.com

Documents

2011 MEDIA PACK