MEDIA KIT 2011

ARISEM A G A Z I N E

M A G A Z I N E

ARISEM A G A Z I N E

M E D I A P A C K 2 0 1 1

aFRICa’S GLOBaL

VOICE

RISE is Africa’s first and foremost international style magazine. Highlighting African achievement in fashion, music, culture and politics, it provides a positive portrayal of the continent and its

contribution to contemporary society across the world.From cover stars including Naomi Campbell, Alek Wek and Alicia Keys to in-

depth interviews with Denzel Washington, David Adjaye, Ben Okri and Jay-Z, ARISE informs, incites and delights in equal measure. “ARISE breaks cultural and editorial boundaries with its mix of upfront news, exclusive interviews, reportage and luxury fashion stories,” says Helen Jennings, editor of the high-end, large-format title. “I’m proud to say ARISE is like no other global glossy.”

As part of its ongoing commitment to promoting African talent, ARISE has hosted several fashion and music events in major cities including London, Abuja, Johannesburg and Paris. In March this year ARISE Magazine Fashion Week - Lagos 2011 was its biggest achievement yet. AMFW brought together over 50 designers from Africa and the diaspora and featured concerts by Estelle, Darey Art Alade, Naeto C and Tinie Tempah. ARISE then selected seven of the participating designers to form the Made In Africa collective at New York Fashion Week in September, ARISE’s forth NYFW group show.

ARISE founder Nduka Obaigbena says: “ARISE is already leading the way and, due to the unprecedented demand to showcase Africa’s finest designers, we’ve created our very own series of spectacular events. We’re showing the world that Africa is here to stay at the forefront of international fashion.” This year too, ARISE sponsored the Central Nigeria Unmasked exhibition at the Smithsonian museum in Washington DC.

ARISE is published quarterly and sold in over 25 countries. It has established itself as a mainstream magazine for modern Africans, African-Americans, the diaspora and anyone interested in global culture, and through its website, Facebook and Twitter pages, ARISE continues to build a thriving community.

ARISE BREAKS NEW gROUND BY CELEBRATINg AFRICA’S BEST AND BRIgHTEST INNOVATIONS IN FASHION, CULTURE AND SOCIETY

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ContentEver since issue one, which featured interviews with Liya Kebede, John Legend, Thandie Newton and Youssou N’Dour, ARISE has charted the best of Africa and beyond. To date ARISE has met musicians Pharrell Williams, Jill Scott, Akon, Nas, 2Face, Erykah Badu, Sean Paul, Seun Kuti and K’Naan. We’ve gone to the movies with Laurence Fishburne, Spike Lee, Idris Elba, Charlize Theron, Chiwetel Ejiofor, Djimon Hounsou and Don Cheadle. We’ve shot with models Arlenis Sosa, Rose Cordero, Sessilee Lopez, Ajak Deng, georgie Badiel and Oluchi Onweagba. And political figures Tony Blair, Mandla Mandela and Malam Bacai Sanhá have shared their ideas and inspirations with ARISE.

Exclusives include behind-the-scenes access at Barack Obama’s inauguration, a World Cup 2010 report profiling players from all six African teams, and coverage of Alicia Keys’ Keep A Child Alive Black Ball, for which ARISE was the media sponsor. A special edition focusing on Nigerian commerce and culture was also distributed in South Africa and Nigeria during the World Cup to mark the country’s golden jubilee.

THISDAY group Chairman and ARISE editor-in-chief Nduka Obaigbena says: “There is much for the continent to be jubilant about, contrary to what some Western media would have you believe. ARISE magazine communicates the landmark successes that Africans and people of African descent have achieved, as well as the opportunities open to Africa in the future.”

award winning ARISE had its successful soft launch in October 2008 and hit newsstands in February 2009, coinciding with the debut ARISE African Fashion Collective show at NYFW. It went on to win Launch Of The Year at the APA International Customer Publishing Awards 2009 and took Highly Commended in the same category at the British Society of Magazine Editors Awards.

readerSHiPARISE targets a discerning readership who share an interest in the cultural and social developments coming out of the continent. The magazine’s mix of fashion, music, sport, film, art and politics appeals to young, educated and affluent readers who demand to be the first to know about what’s hot and what’s important in Africa and around the world. ARISE attracts a 60:40 female/male audience.

diStribution and CirCuLationARISE distributes 50,000 copies to a growing number of countries including the UK, US, Nigeria, South Africa, Uganda, Tanzania, Kenya, Belgium, germany, Canada, France, Austria, Norway, Jamaica, Netherlands and Italy. Main stockists include WHSmith, Barnes & Noble, Exclusive Books and Universal News. Promotional copies of ARISE are distributed internationally to luxury hotel groups and clubs including Four Seasons, St Regis, Loews, Ritz-Carlton, Raffles, Mandarin Oriental and Soho House (New York). ARISE is also available to Eurostar travellers and in a number of airlines’ first-class lounges.

The publication is priced at £3.50/US$9.99/N1,000 with equitable international pricing.

noteS to editorSARISE is published by THISDAY Magazines group in Lagos, Nigeria. Its parent company, Leaders & Company Ltd, began trading in January 1995. Its flagship newspaper, THISDAY, was first published on January 22 that same year and quickly established itself as Nigeria’s premier news- paper of record.

Today THISDAY has some 700 staff members in 38 offices across Nigeria. It also maintains a bureau in Washington DC from which it provides news on Africa to a variety of news organisations and agencies.

THISDAY has a daily circulation of 100,000 copies and 120,000 on Sundays. In Nigeria, THISDAY has a daily readership of 4million people. Its newspaper operation has an annual turnover of US$100million

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AFTER FOUR YEARS OF WAITING, THE 2010 WORLD CUP FINALLY ARRIVED IN SOUTH AFRICA WITH TWO GLORIOUS OPENING EVENTS. HERE’S WHAT HAPPENEDWORDS ANNABEL McLEOD PHOTOGRAPHY ANDREW ESIEBO

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038 ARISE

HELLO WORLD

ARISE: SECTION 000

t’s unbelievable! I’m dreaming, man, wake me up. What a lovely dream,” exclaimed an excitable Archbishop Desmond Tutu, wearing a Bafana Bafana jersey,

hat and scarf, his arms outstretched. “Africa is the cradle of humanity so we welcome you home. We are all Africans. We want to say to the world, thank you for helping an ugly caterpillar become a beautiful butterfly.” On stage at the Orlando Stadium, Soweto, addressing the 30,000-strong crowd assembled for the World Cup kick-off celebration concert on Friday 10 June, he expressed the host nation’s almost overwhelming pride, while doing a little jig.

The three-hour spectacle featured an impressive line-up of African and international artists. The legendary jazz musician Hugh

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Masekela opened the live broadcast with Grazing In The Grass, fellow local Lira joined him to perform Miriam Makeba’s soul classic Pata Pata. Kwaito DJs Big Nuz and Tira and The Parlotones also added to the roster of South African performers while Amadou & Mariam, Vieux Farka Touré and Tinariwen represented for Mali. “It’s our moment,” cried rapper K’Naan, clutching Somalia’s flag for his World Cup song Wavin’ Flag, prompting a crescendo of patriotic flag shaking among his fans.

Black Eyed Peas shuttled through a medley of their hits, including Boom Boom Pow and I Gotta Feeling, Fergie teaming zebra-print nails with an eye-popping gladiator outfit. John Legend played piano for Benin’s Angelique Kidjo, who in turn accompanied the Soweto Gospel Choir. And Alicia Keys jammed with

Johannesburg’s mighty BLK JKS. She turned her Jay-Z duet Empire State Of Mind into a touching tribute to Africa for the occasion.

Famous footballers Patrick Vieira, Franz Beckenbauer, Christian Karembeu, Quinton Fortune, Socrates and Jay-Jay Okocha also took turns to regale the crowd with golden moments from previous World Cups. “Music and sports are the lifeblood of African culture,” said former Bafana Bafana captain Lucas Radebe.

And wrapping up the pre-tournament musical celebrations was Columbian superstar Shakira, who shimmied her grass skirts to the rhythms of Waka Waka (This Time For Africa), her World Cup tune with Cape Town Afro-fusion group Freshlyground.

The following day, South Africa woke up to the tragic news that Nelson Mandela’s PO

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SeCtionSARISE has six sections: NEWS (the latest happenings, talents and developments); FASHION (African and international fashion, shoots, catwalk reports, beauty trends); MUSIC (scene pieces and interviews with musicians both hip and huge); CULTURE (film, sport, literature, travel, the arts, entertainment and social issues); POLITY (business, education, politics, health, finance, activism, the environment and technology) and ENDNOTES (Flashback to important moments and people in history and city guides).

ARISERATE CARD

• 50,000 copies sold in over 20 countries and key cities such as London, Paris, Milan, New York, Washington DC, Johannesburg, Lagos and Nairobi

• 10,000 distributed to luxury hotel groups, lounges and spas in the US and Europe

advertiSing rateS

Premium Single Page - £10,000Run of Page - £8,000Premium Double Page Spread - £20,000Double Page Spread - £15,000Inside Back Cover - £12,000Outside Back Cover - £24,000Advertorial - £18,000

For further information about rates including online opportunities, brand partnerships, sponsorships, creative print/production solutions, competitions, inserts & mini mags please email Rob Soar at rob.soar@arisemedia.co.uk

artworK SPeCiFiCationSSingle-page ads:Trim size: 245 x 330mmType area: 217 x 300mmBleed area: 251 x 336mm

Double-page ads:Trim size: 490 x 330mmType area: 434 x 300mmBleed area: 502 x 336mm

PLeaSe maKe Sure aLL artworK iS SuPPLied to tHe FoLLowing SPeCiFiCationS:• Size of advertisement is exact• All text is converted to outlines• All files are supplied as CMYK

process (no spot colours)• All images embedded in files are

300dpi at correct size

ContaCtinFormation

ARISE MEDIA UK7 St Martins Place

London, UK

WC2N 4HA

arisemagazine.net

facebook.com/ARISEmag

twitter.com/arisemagazine

MAnAgEMEntPenny McDonald

International Managing Director

t: +44 (0) 20 7747 7300

e: penny.mcdonald@arisemedia.co.uk

EDItoRIAlHelen Jennings

Editor

t: +44 (0) 20 7747 7291

e: helen.jennings@arisemagazine.net

ADvERtISIngRob Soar

Advertising/Brand Partnerships

Manager

t: +44 (0)20 7747 7301

m: +44 (0)7840064341

e: rob.soar@arisemedia.co.uk

onlInEAnnabel Mcleod

Online Editor

t: +44 (0) 20 7747 7293

e: annabel.mcleod@arisemedia.co.uk

F A S H I o n M U S I C C U l t U R E P o l I t Y

AFRICA’S GLOBAL STYLE & CULTURE MAGAZINE

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