2011 Media Kit With Audit

8/3/2019 2011 Media Kit With Audit

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6/16

TheBlackRiverNewsFlanders,NJ190282 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewed296residentsinthe07930and07853ZIPcodesindicatedinpublicationsCVCaudit

report. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identify

thenumber

of

residents

who

read

or

look

through

the

publication,

and

gather

readership

study

information

useful

for

advertising

purchasedecisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudied

consistedofadultsage18andover, living inhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadult

withinthehouseholdhadaknown(ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolely

withpredesignatedrespondentsandnosubstitutionswerepermitted. TheverificationandreadershipstudytookplaceTuesday

July7 throughSaturday July25,2009between thehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial interview

attemptswerespreadevenlyacrossallsurveydays (i.e.,TuesdaythroughSaturday). Aminimumof250completed interviews is

requiredwithnomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityand

tofacilitatetheauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. Interviewswereconducted

byCVCwithsupervision,interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodoffour

weekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmade toensurethat interviewswereassigned

randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where

appropriate,datawasbalancedand/orweightedbyZIPcodeusinguptodateknowndemographics: gender,age,numberofadults

inhouseholdandethnicity in thosecaseswhereoneminoritycomprisedno less than tenpercentof the totalpopulation. Non

responsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptsweremadetocontactallpre

designated

respondents.

The

telephone

rang

a

minimum

of

six

times

each

time

a

number

was

dialed

before

the

attempt

was

classifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Everyeffortwasmade

tosurmount language,cultural,behavioralandotherbarrierstoasuccessful interview;andtotheextentfeasible,callbackswere

scheduledonarandombasis. Atleastonecallbackattemptperrespondentwasmadeonaweekend. Duringtheinterviewprocess,

no questionswere asked prior to the publication readership question, with the exception of a qualifying question designed to

determine theZIP codeof recipient residence;anda generalwarmup callexplanationdesigned toput the respondentatease.

Warmup questions did not include any reference to the publication itself or the nature of the study. This study followed

recommendedguidelinesdeveloped inpart from theAdvertisingResearchFoundation (ARF) readershipguidelines. Survey totals

maynotequal100%dueto rounding. TheCirculationVerificationCouncilestimatesthatallthe information in thissurveyhasa

maximumerrormarginof+/2.5atthe95%confidencelevel. *224Surveyrespondentswereinterviewedduringtheverificationof

homedeliveryandmaildistribution. 0Surveyrespondentsreportedreadingaminimumoftwoofthelastfourissuesthroughsingle

copy,controlledbulk,orpassalongdistribution.

Averagereaderspereditionduringtheauditperiod:**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.

1. TheBlackRiverNews isdistributed regularly in your area. Does yourhouseholdregularlyreceiveTheBlackRiverNews?

YES 294 99.3%

NO 2 00.7%

2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughTheBlackRiver

News?

YES 224 79.6%

NO 70 23.8%

3.Which

of

the

following

publications,

if

any,

do

you

read

on

aregular

basis?

27% TheDailyRecord

42% TheStarLedger

13% OurTown

05% PrintMediaNews


7/16

Mt.OliveThisMonthFlanders,NJ013080 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewed313residentsinthe07836and07828ZIPcodesindicatedinpublicationsCVCaudit


thenumber

of

residents

who

read

or

look

through

the

publication,

and

gather

readership

study

information

useful

for

advertising

purchasedecisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudied




July7 throughSaturday July25,2009between thehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial interview

attemptswerespreadevenlyacrossallsurveydays (i.e.,TuesdaythroughSaturday). Aminimumof250completed interviews is

requiredwithnomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityand

tofacilitatetheauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. Interviewswereconducted

byCVCwithsupervision,interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodoffour

weekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmade toensurethat interviewswereassigned

randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where

appropriate,datawasbalancedand/orweightedbyZIPcodeusinguptodateknowndemographics: gender,age,numberofadults

inhouseholdandethnicity in thosecaseswhereoneminoritycomprisedno less than tenpercentof the totalpopulation. Non

responsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptsweremadetocontactallpre

designated

respondents.

The

telephone

rang

a

minimum

of

six

times

each

time

a

number

was

dialed

before

the

attempt

was

classifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Everyeffortwasmade

tosurmount language,cultural,behavioralandotherbarrierstoasuccessful interview;andtotheextentfeasible,callbackswere

scheduledonarandombasis. Atleastonecallbackattemptperrespondentwasmadeonaweekend. Duringtheinterviewprocess,

no questionswere asked prior to the publication readership question, with the exception of a qualifying question designed to

determine theZIP codeof recipient residence;anda generalwarmup callexplanationdesigned toput the respondentatease.

Warmup questions did not include any reference to the publication itself or the nature of the study. This study followed







1. Mt.Olive ThisMonth isdistributed regularly in your area. Does your householdregularlyreceiveMt.OlivethisMonth?

YES 304 97.1%

NO 9 02.9%

2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughMt.OliveThis

Month?

YES 226 74.3%

NO 78 25.7%

3.Which

of

the

following

publications,

if

any,

do

you

read

on

aregular

basis?

18% TheDailyRecord

21% TheStarLedger

10% OurTown

19% Mt.OliveChronicle


8/16

HackettstownThisMonthFlanders,NJ013081 SupplementalReadershipStudy

TheCirculation

Verification

Council

interviewed

327

residents

in

the

07840

ZIP

code

indicated

in

publications

CVC

audit

report.

The

purposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,identifythenumberof

residents who read or look through the publication, and gather readership study information useful for advertising purchase

decisions. MarketstatisticsestimatesappearinginCVCreportsareobtainedfromEASISoftware. Thepopulationstudiedconsisted

ofadultsage18andover, livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhouseholdandeachadultwithinthe

householdhadaknown (ornonzero)probabilityofbeingselectedforthesample. Interviewswereconductedsolelywithpre

designated respondents and no substitutionswere permitted. The verification and readership study took place Tuesday July 7

throughSaturdayJuly25,2009betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initialinterviewattempts

werespreadevenlyacrossallsurveydays(i.e.,TuesdaythroughSaturday). Aminimumof250completedinterviewsisrequiredwith

nomorethanoneinterviewperhousehold. InterviewProcedures: Toensurethehighestdegreeofcomparabilityandtofacilitate

theauditingprocess,astandard,consistent,specifiedlistofinterviewquestionswasasked. InterviewswereconductedbyCVCwith

supervision, interviewtraining,andmonitoringcapabilities. Interviewswereconductedoveraminimumperiodof fourweeks to

minimizetheimpactofweatherand/orspecialevents. Everyeffortwasmadetoensurethatinterviewswereassignedrandomlyby

dayandthatanapproximatelyequalnumberofinterviewswerecompletedoneachinterviewingday. Whereappropriate,datawas

balancedand/orweightedbyZIP codeusinguptodateknowndemographics: gender, age,numberofadults inhouseholdand

ethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentofthetotalpopulation. Nonresponsestoanysingle

questionwere

eliminated

from

the

survey.

In

all

cases,

at

least

six

attempts

were

made

to

contact

all

pre

designated

respondents.

Thetelephone rangaminimumofsix timeseach timeanumberwasdialedbeforetheattemptwasclassifiedasanoanswer.

Eachnumberwasdialedatdifferent times and, asnecessary,ondifferentdays. Every effortwasmade to surmount language,

cultural,behavioralandotherbarrierstoasuccessfulinterview;andtotheextentfeasible,callbackswerescheduledonarandom

basis. At leastonecallbackattemptper respondentwasmadeonaweekend. During the interviewprocess,noquestionswere

askedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestiondesignedtodeterminetheZIPcodeof

recipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondentatease. Warmupquestionsdidnot

includeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowedrecommendedguidelinesdevelopedin

partfromtheAdvertisingResearchFoundation(ARF)readershipguidelines. Surveytotalsmaynotequal100%duetorounding. The

CirculationVerificationCouncilestimatesthatallthe information inthissurveyhasamaximumerrormarginof+/2.5atthe95%

confidence level. 255* Survey respondentswere interviewed during the verificationof homedelivery andmail distribution. 0

Surveyrespondentsreportedreadingaminimumoftwoofthe lastfour issuesthroughsinglecopy,controlledbulk,orpassalong

distribution.


1. HackettstownThisMonthisdistributedregularlyinyourarea. Doesyourhousehold

regularlyreceiveHackettstownthisMonth?

YES 322 98.5%

NO 5 01.5%

2. DoyouorsomeoneinyourhouseholdregularlyreadorlookthroughHackettstown

ThisMonth?

YES 255 79.2%

NO 67 20.8%

3. Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?

11% TheDailyRecord

24% TheStarLedger

06% OurTown

71% WarrenReporter


9/16

OleMusconetcongNewsFlanders,NJ013082 SupplementalReadershipStudy

TheCirculation

Verification

Council

interviewed

340

residents

in

the

07857,

07874

and

07849

ZIP

codes

indicated

in

publications

CVCauditreport. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,

identify thenumberof residentswho read or look through the publication, and gather readership study informationuseful for

advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The

populationstudiedconsistedofadultsage18andover,livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhousehold

andeachadultwithinthehouseholdhadaknown (ornonzero)probabilityofbeingselected forthesample. Interviewswere

conductedsolelywithpredesignatedrespondentsandnosubstitutionswerepermitted. Theverificationandreadershipstudytook

placeTuesdayJuly7throughSaturdayJuly25,2009betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM. Initial

interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed

interviews is requiredwithnomore thanone interviewperhousehold. InterviewProcedures: Toensure thehighestdegreeof

comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked.

Interviewswere conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted

overaminimumperiodoffourweekstominimizethe impactofweatherand/orspecialevents. Everyeffortwasmadetoensure

that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviewswere completedoneach

interviewing day. Where appropriate, datawas balanced and/orweighted by ZIP code using uptodate known demographics:

gender,age,numberofadultsinhouseholdandethnicityinthosecaseswhereoneminoritycomprisednolessthantenpercentof

thetotal

population.

Non

responses

to

any

single

question

were

eliminated

from

the

survey.

In

all

cases,

at

least

six

attempts

were

madetocontactallpredesignatedrespondents. Thetelephonerangaminimumofsixtimeseachtimeanumberwasdialedbefore

theattemptwasclassifiedasanoanswer. Eachnumberwasdialedatdifferenttimesand,asnecessary,ondifferentdays. Every

effortwasmadetosurmountlanguage,cultural,behavioralandotherbarrierstoasuccessfulinterview;andtotheextentfeasible,

callbackswerescheduledonarandombasis. At leastonecallbackattemptperrespondentwasmadeonaweekend. Duringthe

interviewprocess,noquestionswereaskedpriortothepublicationreadershipquestion,withtheexceptionofaqualifyingquestion

designedtodeterminetheZIPcodeofrecipientresidence;andageneralwarmupcallexplanationdesignedtoputtherespondent

atease. Warmupquestionsdidnotincludeanyreferencetothepublicationitselforthenatureofthestudy. Thisstudyfollowed







1. The (Ole) Musconetcong News is distributed regularly in your area. Does your

householdregularlyreceiveThe(Ole)MusconetcongNews?

YES 324 95.3%

NO 16 04.7%

2. Do you or someone in your household regularly read or look through The (Ole)

MusconetcongNews?

YES 226 69.8%

NO 98 30.2%

3. Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?

32% TheDailyRecord

41% TheStarLedger

15% OurTown


10/16

6.Whatcategorybestdescribesyourcombinedannualhouseholdincomeforlastyear?Reader Market

Demographics Demographics

01% 06% Under$25,000

08% 09% $25,001 $49,999

18% 10% $50,000 $74,999

24%

12%

$75,000$99,999

28% 25% $100,000$149,999

21% 38% Over$150,000

7. Pleaseselectthecategorythatbestdescribesyourage.Reader Market


00% 02% 18 20

04% 04% 21 24

12% 11% 25 34

28% 24% 35 44

30% 28% 45 54

17% 18% 55 64

06% 06% 65 74

03% 06% 75yearsorolder8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?15% NewAutomobile (%=Positiverespondents)

11% UsedAutomobile

15% Antiques/Auctions

49% Furniture/HomeFurnishings

21% MajorHomeAppliance

18% HomeComputers

46% HomeImprovements/Supplies

35% Television/Electronics

21% Carpet/Flooring

64% AutomobileAccessories(tires,brakes&service)

72% Lawn&Garden

55% Florist/GiftShops

54% HomeHeating/AirConditioning(service,newequipment)

50%

Vacations/Travel

04% RealEstate

88% MensApparel

95% WomensApparel

51% ChildrensApparel

02% Boats/PersonalWatercraft

32% Art&CraftsSupplies

21% Childcare

45% Education/Classes

19% Attorney

20% Veterinarian

17% Chiropractor

20% FinancialPlanner(Retirement,Investing)

72% TaxAdvisor/Services

42% HealthClub/ExerciseClass

43%

Cleaning

Services

(Carpet

Cleaning,

Air

Duct

Cleaning,

Home

Cleaning)

10% WeightLoss

61% LawnCareService(Maintenance&Landscaping)

50% LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo)

69% Pharmacist/PrescriptionService

28% CellularPhoneNew/UpdateService

81% Dining&Entertainment

29% Jewelry

15% WeddingSupplies

51% Athletic&SportsEquipment

PAGE2OF2


11/16

IronAreaNewsFlanders,NJ013083 SupplementalReadershipStudyTheCirculationVerificationCouncilinterviewedresidentsinthe07847,07850,07876,and07852ZIPcodesindicatedinpublications

CVCauditreport. Thepurposewastoidentifythenumberofresidentswhoindicatetheyreceivethepublicationonaregularbasis,

identify thenumberof residentswho read or look through the publication, and gather readership study informationuseful for

advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The

populationstudiedconsistedofadultsage18andover,livinginhouseholdswithinthesurveyarea.Withinthisarea,eachhousehold

andeach

adult

within

the

household

had

aknown

(or

non

zero)

probability

of

being

selected

for

the

sample.

Interviews

were

conductedsolelywithpredesignatedrespondentsandnosubstitutionswerepermitted. Theverificationandreadershipstudytook

placeTuesdayJanuary11throughSaturdayMarch5,2011betweenthehoursof5:30PMand8:30PMand10:00AMand2:00PM.

Initialinterviewattemptswerespreadevenlyacrossallsurveydays(i.e.,TuesdaythroughSaturday). Aminimumof250completed



Interviews were conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted


that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviews were completedoneach



thetotalpopulation. Nonresponsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptswere



effortwasmadetosurmountlanguage,cultural,behavioralandotherbarrierstoasuccessfulinterview; andtotheextentfeasible,

callbacks

were

scheduled

on

a

random

basis.

At

least

one

callback

attempt

per

respondent

was

made

on

a

weekend.

During

the









Averagereaderspereditionduringtheauditperiod:1.55**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.

1. The IronAreaNews is distributed regularly in your area. Do you or someone in your household

regularlyreadorlookthroughtheIronAreaNews?

YES

276

73.8%

NO 98 26.2%

2.Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?(276ReaderRespondents)

43% TheDailyRecord

46% TheStarLedger

35% OurTown

19% RoxburyRegister

30% RoxburyThisWeek

3. DoyoufrequentlypurchaseproductsorservicesfromadsseenintheIronAreaNews?

YES 185 67.0%

NO 91 33.0%

4. HowlongdoyoukeeptheIronAreaNewsbeforediscardingit?

44% 12Days

14% 34Days

03% 56Days

39% 1WeekorMore

PAGE1OF3


12/16



01% 03% 18 20

02% 06% 21 24

13% 16% 25 3423% 23% 35 44

25% 23% 45 54

22% 16% 55 64

10% 07% 65 74

04% 06% 75yearsorolder



02% 09% Under$25,000

11% 14% $25,001 $49,999

17% 18% $50,000 $74,999

26% 18% $75,000 $99,999

28% 24% $100,000 $149,999

16% 17% Over$150,000

7.Whatisthehighestlevelofeducationyouhaveobtained?Reader Market


01% 09% SomeHighSchoolorLess

24% 28% GraduatedHighSchool

34% 28% SomeCollege

29% 25% GraduatedCollege

12% 10% CompletedPostGraduate

www.cvcaudit.com

PAGE2OF3


13/16

8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?11% NewAutomobile (%=Positiverespondents)

15% UsedAutomobile



15% MajorHomeAppliance11% HomeComputers



15% Carpet/Flooring


71% Lawn&Garden



53% Vacations/Travel

05% RealEstate

81% MensApparel

90% WomensApparel



12% Art&CraftsSupplies

19% Childcare


15% Attorney

23% Veterinarian

19% Chiropractor




41% CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning)

05% WeightLoss


41%

Legal

Gambling

Entertainment

(Lottery,

Casinos,

Racetracks,

Bingo)




26% Jewelry

10% WeddingSupplies


www.cvcaudit.com

PAGE3OF3


14/16

ThreeRiversNewsFlanders,NJ013084 SupplementalReadershipStudyTheCirculationVerificationCouncil interviewed residents in the07845 and07869ZIP codes indicated inpublicationsCVCaudit


thenumberofresidentswhoreadorlookthroughthepublication,andgatherreadershipstudy informationusefulforadvertising

purchasedecisions.

Market

statistics

estimates

appearing

in

CVC

reports

are

obtained

from

EASI

Software.

The

population

studied




January11 through SaturdayMarch 12,2011between thehours of5:30PM and 8:30 PM and10:00AM and2:00PM. Initial

interview attemptswere spread evenly across all survey days (i.e., Tuesday through Saturday). Aminimum of 250 completed



Interviews were conductedbyCVCwith supervision, interview training,andmonitoring capabilities. Interviewswere conducted


that interviewswereassigned randomlybydayand thatanapproximatelyequalnumberof interviews were completedoneach



thetotalpopulation. Nonresponsestoanysinglequestionwereeliminatedfromthesurvey. Inallcases,atleastsixattemptswere



effortwas

made

to

surmount

language,

cultural,

behavioral

and

other

barriers

to

asuccessful

interview;

and

to

the

extent

feasible,

callbackswerescheduledonarandombasis. At leastonecallbackattemptperrespondentwasmadeonaweekend. Duringthe









Averagereaderspereditionduringtheauditperiod:1.625**Readershipestimatescompiledfrom2009CVCcirculation&readershipstudydata.

1.

The

Three

Rivers

News

is

distributed

regularly

in

your

area.

Do

you

or

someone

in

your

household

regularlyreadorlookthroughtheThreeRiversNews?

YES 259 71.5%

NO 103 28.5%

2.Whichofthefollowingpublications,ifany,doyoureadonaregularbasis?(259ReaderRespondents)

21% TheDailyRecord

35% TheStarLedger

22% OurTown

31% RandolphReporter

30% RandolphThisWeek

3. DoyoufrequentlypurchaseproductsorservicesfromadsseenintheThreeRiversJournal?

YES

169

65.3%

NO 90 34.7%

4. HowlongdoyoukeeptheThreeRiversNewsbeforediscardingit?

56% 12Days

20% 34Days

01% 56Days

23% 1WeekorMorePAGE1OF3


15/16



00% 03% 18 20

03% 05% 21 24

14% 17% 25 34

28% 25% 35 4428% 26% 45 54

20% 15% 55 64

07% 06% 65 74

01% 04% 75yearsorolder



01% 05% Under$25,000

05% 12% $25,001 $49,999

22% 13% $50,000 $74,999

16% 13% $75,000 $99,999

24% 20% $100,000 $149,999

32% 37% Over$150,000

7.Whatisthehighestlevelofeducationyouhaveobtained?Reader Market


00% 04% SomeHighSchoolorLess

14% 15% GraduatedHighSchool

23% 20% SomeCollege

39% 35% GraduatedCollege

24% 26% CompletedPostGraduate

www.cvcaudit.com


16/16

8.Whichofthefollowingproductsorservicesdoyouplantopurchaseduringthenexttwelvemonths?16% NewAutomobile (%=Positiverespondents)

11% UsedAutomobile



16% MajorHomeAppliance

09%

HomeComputers



13% Carpet/Flooring


64% Lawn&Garden



71% Vacations/Travel

05% RealEstate

84% MensApparel

90% WomensApparel



19% Art&CraftsSupplies22% Childcare


15% Attorney

25% Veterinarian

19% Chiropractor




43% CleaningServices(CarpetCleaning,AirDuctCleaning,HomeCleaning)

03% WeightLoss


39% LegalGamblingEntertainment(Lottery,Casinos,Racetracks,Bingo)




30% Jewelry

08% WeddingSupplies


www.cvcaudit.com

PAGE3OF3

Documents

2011 Media Kit With Audit