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PrintAbout Inspirational Gift Trends...........................2Regular features................................................3Readership study highlights..............................4Advertising specifications..................................5FTP site instructions ..........................................52010 issue schedule ..........................................6
DigitalInspirational Gift Trends Bulletin newsletter & Advertising specifications........................7 & 8
Conference The Gathering 2010 ..........................................9Exhibitor Information Kit Available
2010 Media Kit
A Supplement of Christian Retailing
About Inspirational Gift Trends
is the industry’s leading special-focus publication,
helping to introduce NEW and existing inspirational gift products
to Christian retail stores and church-based stores. It publishes
four times a year as a supplement to Christian Retailing, the
Christian product industry’s leading trade publication for more
than 54 years!
Inspirational Gift Trends is a “how to” publication that is created
to help stores that carry Christian gift products operate more
profitably and successfully. Every issue includes several features
that help retailers better serve their customers – helping stores
to survive the difficult market realities while doing business in
today’s marketplace.
� 2010 Media Kit
Regular Features
Do you want to reach the store owners and merchandise buyers who want to increase their sales of inspirational gift products? Save your budget dollars for this leading publication.
– Inspirational Gift Trends
“How To” articles
Features training for stores to help them be more effective as
inspirational gift retailers.
Top 100
Our best-seller lists tell you what’s hot in important gift product
categories.
Star StoreFeatures an existing store that is sharing some of their secrets for operating a thriving inspirational
gift department or store.
Creative CompanyFocuses on a supplier of inspira-tional gifts who has excelled in
creating products that successful stores will stock on their shelves.
TrendsFeatures that call attention to trends in the marketplace that
can impact your store’s sales and product mix.
407.333.7110 �
Readership Highlights
Percentage of SalesOur readers are Purchasers In the past 12 months, our readers have purchased a variety of Christian products:
Books – 86%Bibles – 85%Gift items – 80%Greeting cards – 80%Children’s products – 77%Music – 70%Video – 64%Jewelry – 6�%
Female – 6�%Male – �5%Average age of reader – 51 yrs. oldMarital Status – 79% MarriedEducation – 85% Attended college (18 % plan to pursue more college)Average income – $70,�00Average net worth – $4�4,400
I can’t begin to say how grateful I am to be receiving the new Inspirational Gift Trends magazine. Last year we decided to make changes in our product selection and the way we were doing business based on the economy, consumer buying habits, and lower profit margins in books and music. IGT helped us pick out new products and gave us great ideas for the redesign of our store. Thank you.
Laura Derk, ChaptersCheboygan, Michigan
4 2010 Media Kit
15%Bibles 26%
Books
30%Other
10%Gifts & Giftware
8% Music
6%Greeting Cards
5%Children’s Products
4 2010 Media Kit
Gutte
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Ad Specifications
Accepted File Formats 1. Press-ready PDFs with all fonts embedded or supplied separately.
2. Packaged Adobe InDesign or Quark documents with all images , links and fonts attached.
3. Layered Adobe Photoshop or Illustrator .PDF, .PSD, .EPS or .TIFF with all fonts outlined, embedded or attached.
Art Retention PolicyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (without
notification) unless advised otherwise.
ProofsAfter you have uploaded your file to the FTP site, please email the Ad Traffic Coordinator with the name of
the file and a low res PDF.
Ad SubmissionOnce you have placed your order with Dave Condiff , Carolyn Allen - our Ad Traffic Coordinator - becomes
your primary contact for submitting your ad materials. Be sure to send a note to Carolyn after you have
placed ad materials on the FTP site.
MAIL: Strang CommunicationsATTN: Carolyn Allen 600 Rinehart Rd. Lake Mary, FL 32746PHONE: 407-333-0600 ext. 2282 EMAIL: [email protected]
FTP urL: ftp://strangftp.com Login: adguest Password: urads!
When you log on to our site using the above login, it takes you directly into the production area where there
is a folder for each magazine.
*In order to upload your ad, you must open/choose the folder for the magazine you are uploading to. You will not be able to upload until you open/choose a specific magazine folder.Once you are inside the magazine folder, you will be able to upload your ad. However, you will not be able to
see anything inside the magazine folder you choose, including the ad you are uploading.
ads that bleed: Center Live Image Area horizontally and vertically between bleed dimentions. Partial Page ads that bleed: Specs allow enough bleed on both sides for ad to be placed on either a right-hand or left-hand page. ads that do not bleed : Use Live image Area only.
=Live Image area is 3/8” in from trim
=Bleed size
=Trim size
Trim Size: 8”w x 10½” hBleed Size: 8¼”w x 10¾ “hLive Image Area: 7¼”w x 9¾” h
Trim Size: 8” w x 10½” hNO BLEED ALLOWANCELive Image Area: 7¼” w x 9¾” h
1/2 Page hOrIzOnTaL
Bleed Size: 8¼”w x 55/8“ hLive Image Area: 7”w x 5” h
Bleed Size: 5¼”w x 10¾ “hLive Image Area: 45/8”w x 9¾” h
Bleed Size: 2 7/8” w x 10 ¾ “ hLive Image Area: 2¼”w x 9 ¾” h
1/2 Page verTIcaL
Bleed Size: 5¼”w x 81/8” hLive Image Area: 4 5/8”w x 7½” h
TwO-Page sPreadKeep Live Image Area 3/8” from gutter.
Not recommended to cross gutter with text.
Trim Size: 16”w x 10½” hBleed Size: 16¼”w x 10¾ “hLive Image Area: 15¼”w x 9¾” h
1/3 Page verTIcaL
Bleed Size: 2 7/8” w x 10 ¾ “ hLive Image Area: 2¼”w x 9 ¾” h
1/3 Page hOrIzOnTaL
2/3 Page
verTIcaL
fuLL PagefuLL BLeed
fuLL PagenO BLeed
407.333.7110 5
2010 Issue Schedule
6 2010 Media Kit
January Restocking 11/07/09 11/17/09
March The Gathering 2010 12/24/09 01/05/10
June ICRS 03/24/10 04/05/10
September Christmas 2010 6/23/10 07/05/10
�010 Issue Date
Distribution Focus
Ad CloseDate
Ad MaterialsDue Date
7,500 Printed copies
12,500 Digital subscribers
Planning Your Year
REAdy To sErvE yOu
Inspirational Gift Trends Bulletin
407.333.7110 7
Published every first and third Wednesday
Carolyn AllenAdvertising Traffic Coordinator407-333-0600 [email protected]
Dave CondiffPublisher [email protected]
Advertising & Video Specifications
LeaderBOard (728 x 90)
Ad Size: LeaderboardDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K
recTangLe
(180 x 150)
Ad Size: RectangleDimensions (in pixels): 180 w x 150 hAcceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation: Yes l Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39K l URL format needs to be clickable (ex: http://www.)
Video formatDimensions (in pixels): 640 w x 480 h / 4:3 ratioAcceptable Ad Formats: .flv (Flash Video) preferable, if not, we can convert it.
vIdeO (640 x 480) 4:3
Ad Size: Issue Sponsor Banner Dimensions (in pixels): 460 w x 205h Acceptable Ad Formats: l GIF/JPEG, Animated GIF NOTE: NO FLASH FILES ACCEPTED l Animation:Yes, Loops: 3 l Animation Limit: 30 seconds l Maximum File Size: 39k
Issue sPOnsOr Banner(460 x 205)
Top Leaderboard $250dimensions (in pixels): 728 w x 90 h
URL Needed
Press ReleasesWe dedicate this option to the advertisers that are issue Sponsors or who purchase advertising banners in the issue.Press Release should be submitted on an 8.5” w x 11” h document with your company logo at the top of the page.
Combo SPeCiaL: Top Leaderboard & Rectangle $400Special rate offered to advertisers who commit to both the Leaderboard and the Rectangle.
Classifieds $150 per weekWant to advertise a position in your company? Selling your store? Looking for a buyer? Sell goods and/or services to our industry? Then this spot is for you! Reach our 14,000 readers for only $150.00 per week. TexT MAxiMuM iS 50 worDS Per ClASSifieD.
Rectangle $250dimensions (in pixels): 180 w x 150 h
URL Needed
inspirational Gift Trends bulletin issue Sponsor Package $600
We have created a package to help you share your message with our 14,000 + subscribers. This package includes:
1. your video message of :30
2. A special banner to the left of your video message : dimensions (in pixels) - 460 w x 205 h URL needed
3. your Press Release (at bottom of the newsletter)
4. (oPTIoNAL) A video message of 3 minutes or less.
Please send ad materials to: [email protected]
urL NEEDED!For any banner
advertisement, you need to supply us with the URL we should use when subscribers click your banner for more
information!
To upload a video message please use:
www.strangftp.com user: StrangEdit
pass: Udrop4Both of these are case sensitive.
Inspirational Gift Trends Bulletin A Closer Look...
8 2010 Media Kit
The Gathering 2010
TrainingChristian Retailing University:
Sessions led by retailers making a difference.
ExhibiT FloorFilled with suppliers
dedicated to serve you withBooks ❖ Bibles ❖ Music
DVD ❖ Gifts ❖ Cards
inspiraTionOffered by leading authors,artists, retailers, suppliers,store owners & managers.
April 21 – 23, 2010Southeast Christian Church
Louisville, KentuckyFurther details to come November 2009 at www.christianretailing.com
s a v e t h e d a t e s
Bringing Together Retailers Who Are Called to Make a Difference!Christian Retail Stores ❖ Church Bookstores ❖ Christian Gift Retailers
