Introduction

Some of our capabilities include:

Event Management & Production

In-Market Logistical Support

Event Marketing & Advertising Planning/Execution

Ticket Sales

Strategy Development

Local Organizing Committee Development/Management

Sponsorship Sales & Fulfillment

General Consulting

Lone Star Sports & Entertainment (LSSE) is committed to making every event we produce world class. We are a full-service event production and marketing company, and we provide turn-key services to our clients and the properties we represent.

LSSE Quick Facts

Houston’s Premier Sports and Entertainment Company

Affiliated and resources of the NFL Houston Texans

Host/promoter of regional sports and entertainment events

Unique events that cater to the entire community

Focused on consistently “Creating Raving Fans”

Proven marketing processes

Unparalleled resources and relationshipsin Houston and all over the world

Break-through commercial results forour events, properties and partners!

International Soccer ExperienceLSSE began hosting and promoting soccer events in 2003 and since then has become one of the top soccer promoters in the United States with many highly successful matches. Houston is now one of the top soccer markets in the United States and Reliant Stadium has become a home to some of the most prestigious soccer events in the nation.

International Soccer Successes

Top soccer crowds in Texas• FC Barcelona vs. Club America (2006): 70,550 • U.S. vs. Mexico (2008): 70,103 • Gold Cup Quarterfinals (2007): 70,092 • U.S. vs. Mexico (2003): 69,582 • Gold Cup Qualifiers (2007): 68,417

Reliant Stadium recognized as “Best Soccer Crowd in America” by U.S. Soccer

America’s Top InterLiga Venue (2004, 2005)

America’s Top Gold Cup Venue (2005, 2007) • 2005: 52,681 average per game - 40% larger than next highest venue! • 2007: 69,255 average per game

Success led to launch of 2-time MLS champion Houston Dynamo

Friendly match hosted on February 6, 2008

70,103 fans in attendance

• Second largest crowd to see a soccer game in Texas history

Over 10 MILLION fans watched on Univision or ESPN2

Total Gross Ticket Revenue = $3,700,000+

• Increased 42% from 2003

• Highest in U.S. Soccer Federation history

USA vs. Mexico

“It was a fantastic event on all levels. Reliant is a great venue and LSSE

does a first class job.”- Will Wilson, SUM/MLS

Texas Bowl Record-Breaking Attendance

• 2006: 52,210, Rutgers vs. Kansas State

• 2007: 62,097, TCU vs. Houston

• 3rd largest crowd in Houston bowl history and largest in 40 years

• 8th in attendance amongst non-BCS bowls

• 2008: 58,880, Rice vs. Western Michigan

• #1 bowl game in the country without a BCS-affiliated team

• 7th in attendance amongst non-BCS bowls

• 2009: 69,411, Navy vs. Missouri

Economic Impact

• The Texas Bowl has generated an average of $25mm each year for Houston

Charitable Support

• $280,000 donated and $6.8mm promotional value provided to DePelchin

“This bowl will be as big as people want it to be. It’s got everything

in place to be a very, very, very high

level bowl. It’s got the people, it’s got the

population, it’s got the facilities; it’s got

everything in place. And we’ve had a great

experience.”

-Gary Pinkel, Head Coach, Missouri

Additional EventsCollege Football

Bayou Classic: Grambling vs. Southern (2005)

Big 12 Championships: Texas vs. Colorado (2005)

East-West Shrine Game (2007)

Concerts & Other Events

PGA: Shell Houston Open (2007-2009)

Concert: Kenny Chesney Poets and Pirates Tourfeaturing Keith Urban, LeAnn Rimes, Gary Allan & Luke Bryan (2008)

• Over 47,000 in attendance

Concert: George Strait featuring Sugarland, Blake Shelton & Julianne Hough (2009)

• Over 48,000 in attendance

Upcoming Events

International Soccer: Mexico vs. Angola (May 13, 2010)

International Soccer: MLS All-Star Game (July 28, 2010)

College Football: Rice vs. Texas (September 4, 2010)

College Football: Sam Houston vs. Stephen F. Austin (October 23, 2010)

College Football: Texas Bowl (December 2010)

The Lone Star Advantage Standard Deal Structure

Shared Risk/Reward

Access to Marketing Assets

• Proprietary databases proven to buy entertainment

• Proprietary media like HoustonTexans.com, high-reach TV and others

• Exclusive in-event exposure

Access to Marketing and Promotion Expertise

Proven Event Management, Production and Presentation Experience

Proven Sponsorship Sales and Service Experience

Media Buying and Promotional Muscle

Proven PR Capabilities

Contact

Chris Keeney

General Manager

(832) 667-2109

ckeeney@lsse.net