CK Portfolio

1www.redskyegraphics.com, [email protected], 502-777-1316

Digital portfolioColette Koetsier

Graphic Design - It’s not just about layout! It’s about good design solutions to everyday issues. Creative & effective design is what your company needs, that’s where I come in.

I had previously worked in the corporate world but my passion was graphic design. After years of doing graphic design “unofficially” for word of mouth clients, I decided to go back to school full time to get a formal degree in graphic design. I have a BA (Hons) in Graphic Design.

I see things differently, I have lived on three different continents, Africa, Europe and am currently residing in the USA, these opportunities have given me different perspectives. I don’t see things with a stereotypical cultural eye, I base my creations and designs on the life experiences I have had all over the world. As well as living on three continents I have travelled to over 28 different countries, the most exciting, to me being Hungary and the Czech Republic. With my experience and world travels I will assure you a great and effective design!

Please use these links for further information

Link to my Facebook Page

Online Portfolio

LinkedIn

Website

www.redskyegraphics.com, [email protected], 502 777 1316

http://www.redskyegraphics.com

https://www.facebook.com/redskyegraphics

http://colettekoetsier.foliohd.com

http://www.linkedin.com/pub/colette-koetsier/39/427/5ba



CONTENTS

Page 3-6 Marketing, POS, Packaging

Page 7 Book Jacket Design

Page 8 Editorial Imagery

Page 9/10 Logo Design

Page 11/12 Texting & Driving Campaign

Page 13 British Music Experience Competition

Page 14 Recipe Illustration

Page 15 Magazine Layout

Page 16 Concert Collateral

Page 17 Billboard Design

Page 18 Websites

Page 19 Personal Statement



Marketing, Point of sale,Packaging, Labels, Logo

Project was to choose a pioneer in a field and portray this sense of adventure, creating the above mentioned items as well as branding the series. My chosen idea was a discoverer, namely Livingstone and my brand was “uncharted”









Marketing, Point of sale,Packaging, Labels, Logo & Brochure



BOOK JACKET DESIGN

Book jacket designs to represent a series of books, visual elements tie the books together creating the series, the bands across the images, the same spine layout and blurb on the back connotes a series. The images were photographed by me, they are pictures of my daughters, manipulated in photoshop.



EDITORIAL IMAGERY

Imagery created to support an article in a newspaper on dreams. The use of a puppet signifies how one can feel like a puppet with no control whilst dreaming. During a dream we are almost performing in a theatre of dreams, signified by the red theatre curtain. The two designs support this idea.



LOGO DESIGNS

Logo created for a non profit organization. Lightbulb symbolized “light in a dark world”

A landscaping business design,the rose symbolizes the garden and the font choices reflect the outdoors.

A logo for a cupcake company, the butterfly logo also represents the swirls of frosting on a cake.

Logo created for a diagnostic medical center. The puzzle pieces show the types of testing that can be done to “figure out the medical puzzle” of your health issue.



LOGO DESIGNS

A logo created for a holding company that has bought a valvoline franchise, this logo represents the same colors as valvoline. Using the negative space for the S gives an interesting dynamic.

Appliance Mechanics

of Louisvi e

A logo created for an appliance repair company in Louisville. The spanner connotes repairs, the plug, electrics and the tail of the cord makes up the double L in Louisville.

This was also used on the vehicle



TEXTING & DRIVING CAMPAIGN

A teenage texting and driving campaign to highlight the danger of this social issue in this age bracket. Using text speak and an equation is a simple way to communicate with this age group. Simple graphics further enforce the idea. The cross represents death. The red car is crashing into the Don’t to further signify danger. Dark color for a sombre, severe feeling. The tagline “It’s a black and white issue” could be controversial in nature, however in this usage it shows there is no grey - Don’t do it!



Texting Campaign Contd.

This is following on with the texting and driving campaign, a flyer design for leisure centers, doctors rooms, schools and places where teens would be. It was also adapted for a double page spread in a teen magazine.

The speedometer represents a car, the cell phone ties the two together and a horrifying statistic backs the idea up.



BRITISH MUSIC EXPERIENCE POSTERS

A set of posters to advertise the BME, showcasing what you can do there. I have used lyrics from famous british singers on the speech bubble to create a fun interactive experience for the viewer to figure out. Showing some merchandise designs to be sold in the shop.



RECIPE ILLUSTRATION

Recipe illustration done to represent Italy. A recipe was chosen that reflected true Italian flair. Design was done around this, marketing is for a travel recipe book, to encourage the audience to want to visit that particular country. Colors are used in the same colors as the Italian flag to further enforce the connection. Imagery likewise shows relation to the country, use of a gondola, pasta, a map and words.



MAGAZINE LAYOUT

A magazine layout for National Geographic (Ficticious) written and designed by myself. Photography was taken on location in Key West Florida. The colour choices reflect the ocean and give a natural organic feel to the design. Use of the film strip creates a holiday vibe. Purpose was to present the Florida Keys as a holiday destination.



CONCERT COLLATERAL

Designs to reinvent and advertise a singer who battled alcohol and drug dependency, she was rehabilitated and needed designs, posters and concert merchandise to show her re-emergence back into the limelight. The designs highlight this with the use of words, silhouette and actions. Items created were CD cases, cover, tickets, baseball caps and t-shirts to be sold at the “into the light” comeback tour.



Billboard Design

Billboard designed for a Kentucky Highway location in Frankfort. The Company IDS wanted to convey the message that they are cheaper than other alternatives for these kinds of tests.



Websites

Websites that are current

www.theappliancemechanics.comwww.reboundortho.comwww.adamsmaker.orgwww.redskyegraphics.comwww.healing2thenations.co.uk


http://www.theappliancemechanics.com

http://www.reboundortho.com

http://www.adamsmaker.org


http://www.healing2thenations.co.uk


PERSONAL STATEMENT

As I have journeyed through life, even though I have enjoyed various jobs that I have taken on, the very best one is where your passion is at, and for me that is Graphic Design.

Design has the power to always be different, never repetitive and it constantly requires me to expand my horizons and find a pathway out of a comfort zone, it perpetually pushes my creative boundaries.

Design is omnipresent, you see it everywhere, in every culture and language, print or screen, design is present. I love being given a challenge to convey a message without being pleonastic.

Thank You for your time


Documents

CK Portfolio