CENTRAL MICHIGAN ATHLETICS2010-11 ANNUAL REPORT

mission statement

core values

Central Michigan University’s Athletics Department will maintain a vision and organizational focus that is consistent with the mission of the University, maintaining an environment that emphasizes student-athlete learning and development through excellent coaching. The department will strive to graduate every student-athlete while providing a championship experience for every student, alum, fan, supporter and student-athlete.

Central Michigan University’s Athletics Department is dedicated to maintaining a mission that is consistent with the mission of the University. The Athletics Department uses the expression “Championship Culture” to illustrate the level of excellence that is expected of student-athletes, coaches, and administrators – in the classroom, on the field of competition and in the community.

The seven core values of the “Championship Culture” are defined as follows:1) Personal Responsibilities: Pride, Integrity, Opportunity, Commitment to team, Win with character2) Maintain an environment that focuses on academic success as a top priority3) Develop championship caliber sport programs4) Develop an environment that respects diversity and values teamwork5) Effectively act as a “window” or “front porch” through which the University is viewed6) Maintain a culture of integrity7) Contribute to CMU research and learning

On the cover (clockwise, top left): 2011 MAC gymnastics champions, 2011 MAC wrestling champions, 2010 MAC baseball champions and 2010 MAC soccer champions.

DEAR CHIPPEWA FANS, In addition to championships on the field and All-Americans in the classroom, the 2010-11 academic year was defined even more by the accomplishments we achieved together.

Your support as fans at Chippewa sporting events was evidenced as we again led the Mid-American Conference in five-game football attendance and had an even larger season ticket fan base than our 2009 GMAC Bowl championship season. As we opened McGuirk Arena together this past winter, attendance at men’s and women’s basketball games increased significantly, as did the number of fans who enjoyed wrestling and gymnastics competitions..

You also showed your support in the form of fundraising. The Chippewa Athletic Fund produced yet another record-breaking year and your donations surpassed the $1 million mark for the fifth consecutive year. We placed a new emphasis on rewarding our most loyal fans, enjoying events together such as the Chippewa Challenge Golf Outing, which raised approximately 10 percent of the year’s contributions, and the “Night Under the Lights” for football our season ticket holders.

Despite a stagnate economy, our community corporate partners have supported us more than ever. This year we were able to raise more than $750,000, surpassing our revenue goal by $36,000.

In return for your investment, Chippewa student-athletes were more involved in the community than ever, serving more than 4,000 hours in the Mount Pleasant and surrounding communities to raise over $10,000 for local and national charities.

Not only were we able to provide you with three championships to celebrate – wrestling, gymnastics and soccer – but our student-athletes set high marks in the classroom as well. The soccer program posted the nation’s highest team grade point average for the sixth consecutive season, and the field hockey team joined them this year with the highest combined GPA among all public Division I universities. Meanwhile, three outstanding student-athletes were named to CoSIDA Academic All-America teams.

We owe all of these accomplishments to our great campus and community partners like you who help us continue a “Championship Culture.” We are excited about the 2011-12 academic year as we, together, continue to move forward.

Together We Are Maroon!

Dave HeekeDirector of Athletics

athletic accomplishments

Gymnastics won its second-straight MAC championship.

2010-11 Final Jacoby (Women’s) Standings

School Points Sports Avg.Western Michigan 84.0 9 9.33Central Michigan 73.5 8 9.18Eastern Michigan 87.0 10 8.70Toledo 77.0 9 8.56Kent State 77.0 9 8.56Miami 72.8 9 8.08Ohio 65.8 9 7.31Akron 60.5 9 6.72Northern Illinois 48.0 9 5.33Ball State 55.8 11 5.07Bowling Green 47.5 10 4.75Buffalo 36.3 8 4.53

2010-11 Final Reese (Men’s) Standings

School Points Sports Avg.Kent State 75.75 7 10.82Western Michigan 49.25 5 9.85Miami 61.0 7 8.71Akron 52.0 7 7.42Eastern Michigan 57.75 8 7.21Ball State 40.5 6 6.75Central Michigan 40.0 6 6.67Ohio 39.5 6 6.58Toledo 37.5 6 6.25Northern Illinois 42.75 7 6.10Buffalo 54.0 9 6.00Bowling Green 27.5 6 4.58

• CMU has won 40 MAC Championships since 1999-2000.

• In the 2010-11 MAC all-sports standings, the women finished second in the Jacoby standings and the men finished seventh in the Reese standings, each among 12 league institutions.

• 3 MAC champions: soccer, wrestling, gymnastics

• 2 MAC Divisional champions: soccer, baseball

• 3 NCAA postseason team participants: soccer, wrestling, gymnastics

• 2 NCAA postseason individual participants: men’s indoor & outdoor track & field

• 2 teams ended their seasons nationally-ranked: wrestling (13th), gymnastics (23rd)

• 49 All-MAC honorees

• 3 MAC Players of the Year

• 4 All-Americans

Gymnastics won its second-straight MAC championship.

2010-11 Highlights

Wrestling won its 10th-straight MAC Championships crown and won the conference title for the 12th time in 13 years.

Women’s basketball received a bid to the WNIT for the first time in program history.

Soccer won back-to-back MAC regular season and tournament championships, and also qualified for its second-straight NCAA Tournament.

Thirty-nine student-athletes were awarded degrees during the first Spring commencement ceremony held inside the new CMU Events Center.

Academic accomplishments

CMU Athletics Academic Success by the Numbers

• Student-athletes who carried a cumulative GPA above 3.50 .......110 (27%)

• Student-athletes who carried a cumulative GPA above 3.00 .......205 (51%)

• Student-athletes who maintained a perfect 4.00 GPA ...................................................6

• Female student-athletes’ cumulative GPA ...........................................3.346

• Male student-athletes’ cumulative GPA ...........................................2.836

• Highest cumulative female team GPAs .................................. Soccer (3.714)

• Highest cumulative male team GPA ...................Cross Country (3.147)

• Teams with a cumulative GPA above 3.0 ...................................................................9

• Highest percentage of team members with a 3.00 or better .............................................

..............................Soccer (100%, n=28/28) ......... W. Cross Country (93%, n=14/15) .......................... Volleyball (93%, n=14/15)

• Soccer posted the nation’s top team GPA for the sixth consecutive season.

• Field hockey recorded the highest team GPA among all public Division I universities and ranked fourth in the country overall.

• Softball and gymnastics both posted the ninth best GPAs amongst their Division I peer programs.

• Gymnastics, volleyball, and men’s and women’s cross country were all recognized by their respective coaches associations for academic success.

• 38 Academic All-Conference selections

• 10 Academic All-District honorees

• 3 Academic All-Americans

• The department posted an NCAA Graduation Success Rate of 80 percent and its graduation rate continues to rank in the top 25 percent of all Division I programs.

• This year marked the 14th consecutive year that student-athletes finished with a cumulative grade point average above 3.0.

2010-11 Highlights

Baseball’s Brendan Emmett was the 2010 Boyden Award winner.

The football and gymnastics programs were the 2010 recipients of the Dick Enberg Team Leadership Awards.

Soccer student-athlete Shay Mannino was named the 2010 recipient of the Dick Enberg Scholar-Athlete of the Year Award.

Community Service

The Athletics Department prioritizes the importance of its student-athletes being involved in initiatives that give back to the community. The Athletics Department wants its coaches, administrators and students to be seen as community leaders that understand the importance of community involvement.

• Fall: Student-athletes from the football, women’s basketball and volleyball programs volunteer with area youth at CMU Physical Lives for Active Youth (P.L.A.Y.s) events. (right, top)

• October: Student-athletes participated in a food drive for the American Red Cross, collecting more than 5,000 canned and dry food items.

• December: Student-athletes held activities to support the Isabella County Food Pantry and the Salvation Army’s Adopt-A-Family. (right, second from bottom)

• January: Children from around the Mid-Michigan area fill Central Michigan University’s McGuirk Arena annually to help fight hunger in Michigan during “Hoops for Hunger.” Participating schools help raise the equivalent of 42,000 pounds of food between monetary donations and canned goods. (opposite page)

• February: Student-athletes, coaches, and administrators managed a number of different events to raise money for breast cancer research.

• April: Student-athletes raised over $1,400 for American Red Cross relief efforts in Japan through their annual Jock Rock. (right, bottom)

• June: Special Olympics Michigan and CMU Athletics have a very strong partnership within the state of Michigan as CMU student-athletes have traditionally assisted in the State Summer Games. (right, second from top)

In addition, many student-athletes assisted local non-profit organizations and participated in reading programs at area schools throughout the entire year as part of the Central Athletes Reaching Everyone (C.A.R.E.) program.

Total hours donated = 4,086Total dollars raised = $10,895

CMU Athletics supports many different foundations and causes. This list is a portion of the groups that CMU Athletics supports.

• American Red Cross

• Food Bank of Eastern Michigan

• The V Foundation

• WBCA Pink Zone

• Kay Yow WBCA Cancer Fund

• Special Olympics of Michigan

• CMU Volunteer Center

• Flip for the Cure

• Stick It to Cancer

• Dig Pink

• Kick-Away Cancer

• Strike-out Cancer

2010-11 Highlights

Fundraising Accomplishments

Donor cultivation and fundraising initiatives are a major focus because of the opportunities they allow for growth and expansion. With a strong history and tradition, we have built one of the leading fundraising programs in the Mid-American Conference.

Revenues received from the 1100 Club and the new Chippewa Champions accounts have positioned CMU to lead the conference in self-generated dollars. In the most recent figures available on the NCAA Financial Dashboard (2009), CMU reported $1.2 million in annual contributions – the highest reported figure in the MAC, where the average was approximately $800,000. In the last four years, CMU has gone from a ranking in the middle of the MAC to leading the league.

According to the NCAA Financial Dashboard, CMU Athletics generated a greater percentage of its total budget than any other department in the MAC. About 32 percent of the department’s operating budget is generated from tickets, game guarantees, contributions, sponsorships, endowments, and other “self-sufficient” revenue streams. The MAC average is approximately 26 percent.

Record Breaking Annual University Campaign• Campaign total of $554,985.63 (includes university 50% match), 301 donors• 99 percent athletic department participation, accounted for $69,270.23 of

campaign totals• Won university wide campaign awards for most dollars pledged by a department

and highest participation by a department

2nd Annual Chippewa Challenge Golf Outing• Filled three courses and set records for sponsorship dollars ($93,550) and golfer

participation (432 golfers, 108 foursomes)• Raised $125,000 (an increase of nearly $25,000)• Established this as a premier CMU and mid-Michigan event

Chippewa Champions Program• Developed, organized and implemented within last six months of the fiscal year• Early success of this program is yielding the following: new donors making gifts of

$500 or more; current donors renewing at a larger commitment• Re-engaged coaching staffs• Generated excitement with our alumni and donor bases

Creation of Marketing and Promotion Materials• Enhanced Chippewa Club membership benefit structure• New online Chippewa Athletic Fund brochure • New Facebook integration and social media strategy

Events Center Fundraising• As of June 30, 2011, the Events Center has received gifts and pledges accounting

for 74.08 % ($8,148,595.01) of the total campaign goal and 423 donors have made a commitment to this project.

Annual Growth over Last Six Years

• 2005-06 Annual

Fundraising Total ............... $616,878

• 2006-07 Annual

Fundraising Total ............... $800,010

• 2007-08 Annual

Fundraising Total ............$1,081,520

• 2008-09 Annual

Fundraising Total ............$1,130,393

• 2009-10 Annual

Fundraising Total ............$1,206,499

• 2010-11 Annual

Fundraising Total ............$1,197,234

In five years, revenues from private donations have increased by more than 96 percent and 800 members.

2010-11 Highlights

 Despite   the   challenging   economy,   CMU   Athletics   continues   to   build   an   aggressive   model   to   control   and   manage  operating   expenses  while   competing   at   a   high   level   on   the   field,   in   the   classroom,   and   in   the   community.     National  trends  suggest  that  expenses  will  continue  to  grow  at  a  steady  pace  while  revenues  to  continue  to  flat  line  in  key  areas.    Over  the  next  five  years,  Athletics  is  constructing  a  budget  model  that  will  conservatively  manage  expense  growth  and  at  the  same  time  develop  and  implement  marketing,  fundraising,  and  sales  plans  that  yield  an  increase  in  revenues  in  these  important  external  areas.          A  majority  of  the  operating  expenses  outlined  above  are  tied  to  the  coaching  staff’s  salary  and  benefits  and  recruiting.      To  remain  competitive  in  the  Mid-­‐American  Conference  and  nationally,  CMU  Athletics  must  make  every  effort  to  pay  its’  coaching   staff   a   comparable   wage   with   like   colleges   and   universities.     This   line   item   will   continue   to   be   a   major  component  of  the  operating  budget,  and  in  fact  will  grow,  as  we  progress  into  the  future.    In  addition,  it   is  the  goal  of  CMU   Athletics   to   recruit   and   retain   high-­‐quality   and   community   oriented   student-­‐athletes.     To   do   this,   the   CMU  Athletics  coaching  staff  must  create  a  strategic  recruiting  plan  that  focuses  on  attracting  these  types  of  student-­‐athletes.    However,  with  the  escalation  of  travel  cost,  this  too  will  continue  to  be  a  large  slice  of  the  operating  budget.                  

 

Coaches  Salaries  &  Benefits  

27%  

Team  Travel  25%  

Recrui;ng  4%  

Equipment,  Uniform  &  Supplies  

12%  

Scholarships  9%  

Debt  Service  and  Overhead  

18%  

Other  Opera;ng  5%  

Athle;cs  Department  Opera;ng  Budget  (%  of  Total)  Athletics Department Operating Budget

(Percentage of Total)

Despite the challenging economy, CMU Athletics continues to build an aggressive model to control and manage operating expenses while competing at a high level on the field, in the classroom, and in the community. National trends suggest that expenses will continue to grow at a steady pace while revenues to continue to flat line in key areas. Over the next five years, Athletics is constructing a budget model that will conservatively manage expense growth and at the same time develop and implement marketing, fundraising, and sales plans that yield an increase in revenues in these important external areas.

A majority of the operating expenses outlined above are tied to the coaching staff’s salary and benefits and recruiting. To remain competitive in the Mid-American Conference and nationally, CMU Athletics must make every effort to pay its’ coaching staff a comparable wage with like colleges and universities. This line item will continue to be a major component of the operating budget, and in fact will grow, as we progress into the future. In addition, it is the goal of CMU Athletics to recruit and retain high-quality and community oriented student-athletes. To do this, the CMU Athletics coaching staff must create a strategic recruiting plan that focuses on attracting these types of student-athletes. However, with the escalation of travel cost, this too will continue to be a large slice of the operating budget.

     CMU  Athletics   has   continued   to   generate   significant   revenue   as   a   part   of   the   overall   budget.     In   fact,   CMU  Athletics  generated  a  greater  percentage  of  its  total  budget  than  any  other  athletics  department  in  the  MAC.    Approximately  32%  of   CMU’s   operating   budget   is   generated   from   ticket   sales,   game   guarantees,   contributions   and   private   giving,  sponsorships,  and  NCAA  revenue  distributions.    The  average  in  the  MAC  is  26%,  which  the  NCAA  Financial  Dashboards  defines   as   “revenue   self-­‐sufficiency”.     CMU   has   the   highest-­‐ranked   revenue   self-­‐sufficiency   in   the   Mid-­‐American  Conference.     This   means   that   other   MAC   schools   are   more   dependent   than   CMU   on   institutional   allocations   for   a  percentage  of  their  total  budgets.          

Ticket  Sales  19%  

Game  Guarantees  21%  

Fundraising  16%  

NCAA/Conference  Distribu;ons  

15%  

Adver;sing  &  Corporate  Sales  

14%  

Sport  Camps  12%  

Other  Revenue  3%  

Athle;cs  Generated  Revenue  (%  of  Total)  

CORPORATE SPONSORSHIPSCMU reported more revenue from corporate sponsorships than any other institution in the MAC. CMU reported $932,000 in revenue generated from corporate sponsorships, well above the MAC average of approximately $500,000. In the last four years, CMU has gone from being ranked in the middle of the MAC in these two categories to leading the conference. Two of the largest generators since 2007 are the video board at Kelly/Shorts Stadium ($450,000 annually) and the CMU Sports Network ($150,000 annually).

ATTENDANCE INCREASESA majority of sport programs experienced a significant increase in attendance during the 2010-11 school year. Men’s basketball attendance increased by 36 percent and women’s basketball attendance increased by 21 percent. Season ticket sales for men’s basketball increased by 41.5 percent, and sales for women’s basketball increased by 124 percent. Men’s basketball single game ticket sales increased by 24 percent, and women’s basketball single game sales increased by 98 percent. CMU led the Mid-American Conference in football attendance with an average of 20,448 spectators per game (among schools with five home games). A total of approximately 102,238 fans attended five games in Kelly/Shorts Stadium. CMU increased in the number of season tickets sold by 71.

Athletics Generated Revenue (Percentage of Total)

CMU Athletics has continued to generate significant revenue as a part of the overall budget. In fact, CMU Athletics generated a greater percentage of its total budget than any other athletics department in the MAC. Approximately 32% of CMU’s operating budget is generated from ticket sales, game guarantees, contributions and private giving, sponsorships, and NCAA revenue distributions. The average in the MAC is 26%, which the NCAA Financial Dashboards defines as “revenue self-sufficiency”. CMU has the highest-ranked revenue self-sufficiency in the Mid-American Conference. This means that other MAC schools are more dependent than CMU on institutional allocations for a percentage of their total budgets. CMU Athletics manages an efficient and effective operating budget and will continue to rely on CMU’s loyal fans, donors and corporate partners to maintain its Championship Culture on and off the field of play.

The CMU Events Center successfully opened December 1, 2010, with a new operational model and management structure than what was utilized for the Rose Center.

facilities

The Athletics Department manages facilities that host 1,000 non-athletic events annually, including physical education classes, club sport program practices, cheer and dance team practices, meetings, band practices, Special Olympics events, the Pow Wow, the Home Show, high school competitions, sport camps and clinics, and a host of other activities.

Approximately 250,000 people used the department’s facilities through their attendance or participation during the 2010-2011 academic year. One of the Athletics Department’s primary goals is to continue to expand the use of its facilities by external groups and prospective students in the region and state.

Central Michigan University AthleticsRose 100

Mount Pleasant, MI 48859CMUChippewas.com