2008

MICRO FLEXIBLE TOP-UP

Bridging the Digital Divide

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Importance of payment collection

All MNOs are concerned about providing their services to the territory of operation

No one is concerned about collecting the proceeds within the territory of operation

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Upper middle class people are mainly postpaid subscribers

Middle class people use scratch-cards to pay for the mobile communication services

Low-income people? – Do not have enough money to pay for scratch-cards

Minimal MNO scratch-card face value in Europe is 5 Euros ($7.5)

How are the proceeds collected?

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FaceValue

ProductionCost

Retailer’sMargin

Cost of ProceedsCollection from

Low-incomePeople

15 3% 5% 8%

10 5% 6% 11%

5 10% 8% 18%

4 12% 10% 22%

3 18% 15% 33%

2 25% 20% 45%

1 50% 30% 80%

The proceeds are feasible to be collected via scratch-cards only if payments are above 3 €

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It is impossible to attract subscribers with ARPU lower than 3 €

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< 3€ > 3€

Successful experience of implementing micro- and flexible top-up solutions has demonstrated that 42% of the total subscriber base can be added within the above mentioned category. Thus the subscriber base was increased by 72%, even in Russia which is relatively wealthy.

Are there a lot of subscribers with ARPU lower than 3 €?

42%

+72%

Subscriber base growthin Russia

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What about other countries?

The indicators amount to 20% and 25% respectively in the developed countries which as well have low-income groups of population

These indicators amount to 80% and 400% respectively in other developing countries

Developedcountries

Developingcountries

Subscriber base growth

20%

80%

+25% +400%

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Is this profitable?

Electronic flexible micro top up networks are ready to operate as follows:

For 3% commission (including the retailers’ margins) or 0.5% (excluding the retailers’ margins) — if the turnover is above $1 bln

For 5% commission (including the retailers’ margins) or 2% (excluding the retailers’ margins) — if the turnover is initially small

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Contact information

Andrey Gribov, PRESIDENT & CEO, CYBERPLAT OJSC

Address: Floor 12, Entrance 7, World Trade Center-2, Moscow, 123610, Russia

Telephone: +7 (495) 967-02-20Fax: +7 (495) 967-02-08Internet: http://www.cyberplat.comE-mail: gribov@cyberplat.com