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Bridging the Generational Divide
Sirmon Training & Consultant GroupJuly 20, 2010
US Census Bureau data
• 2010: 310,232,863
• 2020: 341,386,665
• 2030: 373,503,674
• 2040: 405,655,295
• 2050: 439,010,253
In 2009, Time Magazine reported that 40% of births were to unmarried women
Religion
Protestant (51.3)Roman Catholic (23.9)Other Christian(3.3)Jewish (1.7)Buddhist(0.7)Muslim (0.6)Hindu (0.4)Other Religions (1.2)No Religion (16.1)
So What?
Increase life expectancy
Crossing generational lines
Key events to indentify
Generational Grouping
G.I. Generation 1901-1926
Silent Generation 1927-1945
Baby boomer 1946-1964
Gen X 1965 -1976
Gen Y 1977-1994
Gen Z 1995 -
Matures
Millennia's Echo Boomer Nexters
Generational Grouping
Baby boomers
1946 – 1964 46 - 64
Generation X1965 - 1976 34 - 64
Millennials
1977 - 1944 16 - 33
Generational Grouping
Silent Generation
1927 - 1945 65 - 83
G.I. Generation
1901 -1926 84 -109
The 55+ generation is responsible for 48% of Internet searches for cruises
(source: Hitwise).
Famous Matures
Baby Boomers
Born 1946 – 1964 76 million
Age 46 – 64
Variety FreedomIndividuality Achievement Credit savvyBrand switchers College degree6 career positions Hate ruleWere born to have it CompetitiveSelf-absorbed Materialistic
Famous Boomers
Gen X’s
Born 1965 – 1976 60 million
Age 34- 45
4 plus yrs of college Skeptical Entrepreneurs IndependentSelf – discovery Family vs. careerSingle parents or blended families
Famous Gen X’s
Millennial’s Famous People
Americans age 75+
• In 2006, about 7.4% lived in a nursing home
• 8.1% in 2000
• 10.2% on 1990
• More seniors are choosing assisted-living or at-home care
Live Work & Play
• Walkscore.com• Market download• YPN network• Yelp• del.icio.us• Houselogic.com • Realtor.org/crt• Heather The Realtor
