2007

2007

www.kornteam.com/cyberstars

2007

Serving Greater Kansas City And Now Lincoln NE

2007

Changing Market

• KC Market has gone slightly flat– Our Days on Market went from 45 to 70– Inventory levels doubled– List to Sale price ratio spread is higher

• Attitude is everything– We were not going to let this market get the

best of us.– First Quarter we were down 19 trans over

2005www.kornteam.com/cyberstars

2007

Lead Generation• The Personal Relationship will win every

time• It is about buying brain cells• Calls…NEW Conversion Rate Success

– 3 in 3

• Scripts for Homes Magazines– “courtesy call” & “working too hard”

• Listings will carry you through a tough market

2007

Inventory is the Key

• We Focused on Listings – From end of Feb ’06-March 31st we went from

23 listings to 50 listings.– Focused on Call time

• Hour of Power• Don’t let ANY lead get away• Actually MADE my calls• Wrote 5 handwritten notes EVERY day• Token Cards same day

2007

Scripts

• Had an agent tell my seller…SHE could sell her house if I couldn’t

• Know your numbers!!!– I found out who the agent was– Told seller I would meet with her and bring

cancellation but would not do it over the phone.

– Amazing Numbers!!! Know your numberswww.kornteam.com/cyberstars

2007

Scripts

• For sellers:– Do you feel like, in this market, you saved

some money on the purchase of your home? Then if we come down to get to your buyers, it will be a wash.

– This script got us 3 price changes and homes sold in 10 days.

– Two buyers brought about 5k each, and were thankful for us helping them

2007

Save the search

• Price drop on 3/20• Offer 4/6• Sold for more than list price!

1299922 SLD S $156,40

06/7/2006 BKORN KW06 52

1299922 PND P $154,90

04/24/200

6kornbra

dKW06 59

1299922 PND B $154,90

04/6/2006

kornbrad

KW06 59

1299922 DAT A $154,90

03/27/200

6kornbra

dKW06 0

1299922 PCH A $154,90

03/20/200

6kornbra

dKW06 0

1299922 DAT A $157,90

02/13/200

6kornbra

dKW06 0

www.kornteam.com/cyberstars

2007

Positioning

• Best advice I heard to deal with the market:– Do not price the home higher than the last

sale in the neighborhood.– Pull actives of similar homes and in

neighborhood…should be priced middle to lower end of the list.

www.kornteam.com/cyberstars