2. nick whitehead&ajlec bojan final bi

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Business Intelligence 11g R1

Alexander Meixner

Sales Director BI Solutions

EE&CIS Region

Oracle’s Strategy Complete. Open. Integrated.

• Engineered to work together

• Tested together

• Certified together

• Packaged together

• Deployed together

• Upgraded together

• Supported together

• Managed together

Customer BenefitsComplete. Open. Integrated.

• Better performance,

reliability, security

• Shorter deployment times

• Easier to manage and

upgrade

• Lower cost of ownership

• Improved support

experience

Oracle’s Portfolio of Leading Products

• Business Analytics

• Enterprise Performance Management

• Data Warehousing

• OLTP

• Embedded Database

• Customer Relationship Management

• Human Capital Management

• Middleware

• Application Servers

• Enterprise Operating Systems

• Server for UNIX

• Server for Oracle Database

• Enterprise Tape Storage

• Development Language

Oracle’s

Business Intelligence

Strategy

Oracle Business IntelligenceContinued Investment and Innovation

1995 20102000 2005

Embedded Business Intelligence

Oracle Exadata

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

Oracle Business Intelligence 11g

8i 9i 10g 10g R3 10g R5 11g2.0BI Releases 1.2 8.31.6

Delivered in the Last 12 months

• Exadata v2

• Oracle BI 11gR1

• EPM System 11.1.2

• Essbase 11.1.2

• Real-Time Decisions 11g

• BI Applications 7.9.6.1 and 7.9.6.2

• Hyperion Financial Close Suite

• Hyperion Disclosure Management

• Hyperion Financial Close Process

• Hyperion Enterprise Planning Suite

Exadata Database Machine#5 The value of FAST queries

• Most successful product launch in Oracle‟s history

• Fastest solution for Data Warehousing

– Exadata Smart Storage Server Speeds Queries

– 5X Faster than competition

– Customers seeing 10-100x performance improvements

“After carefully testing several data

warehouse platforms, we chose the Oracle

Database Machine. Oracle Exadata was able

to speed up one of our critical processes

from days to minutes.”

Brian Camp

SVP, Infrastructure Services Knowledge Base Marketing


Biggest and most Significant BI release yet

• Oracle‟s most significant BI release

• 3+ years in development

• 150+ development projects; 1000s of

years of development effort

• Platform on which to build for the

future

Part of Oracle Fusion Middleware

Infrastructure &

Management

Database

Middleware

Applications

Oracle Hyperion Performance Management Applications

Oracle Business Intelligence Applications

Complete and IntegratedFrom Storage To Scorecard

Oracle Business Intelligence Enterprise Edition

Oracle Business Intelligence Publisher

Oracle Essbase

Oracle Data Integrator

Oracle Golden Gate

Oracle Exadata

Oracle Data Mining

Oracle OLAP

Oracle Partitioning

Copyright © 2009, Oracle and / or its affiliates. All rights reserved.16

More Value

Less Complexity

More Flexibility

Less Cost

More Choice

Less Risk

Comprehensive

Industry Portfolio

Complete

Standards-Based

Architecture

Open

Designed to

Work Together

Integrated

Reduced Total Cost of Ownership

NEW PRODUCT PACKAGING:

Introducing Oracle BI Foundation SuiteSingle Integrated Solution

Oracle Scorecard and

Strategy ManagementOracle Essbase PlusOracle BI EE Plus

+ +

Oracle BI Foundation Suite

Operational BI & Analysis

Modeling & Simulation

Strategy Reporting



Nick WhiteheadSenior Director, Business Development

Oracle EMEA Business Intelligence

SINGLE

ENTERPRISE

INFORMATIONMODEL

Integrated Analytic ProcessesOracle Business Intelligence 11g

DETECT

ANALYZEACT

MODEL

• Data-driven alerts

• Mobile devices

• Scorecard / KPIs

• Data mining

• Ad-hoc OLAP query

• Interactive visualization

• Role-based dashboards

• What-if scenarios

• Write-back

• Predictive analytics

• Insight to Action

• Standards-based process execution

• User-centric process design

• Closed-loop process metrics

•Real-Time Decisions

•Collaboration

SINGLEENTERPRISE

INFORMATIONMODEL

SINGLE

ENTERPRISE

INFORMATIONMODEL

The New Standard for Enterprise AnalyticsOracle’s Integrated Analytic Solution

DETECT

ANALYZEACT

MODEL

SINGLEENTERPRISE

INFORMATIONMODEL

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Financial Services

• Communications

• Healthcare

• Retail

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Mgmt

• Logistics

• Scorecard

• Strategic Planning

• Financial Close

• Planning & Forecasting

• Profitability Management

The New Standard for Enterprise AnalyticsOracle Business Intelligence 11g

Complete Enterprise Analytic FoundationBest in class functionality provides consistent view of business performance

Powers Packaged ApplicationsPerformance Management, Operational Analytics, Industry and Partner Applications

Integrated Analytic ProcessesEasily leverage analytics to drive better decision-making across the organization to improve performance continuously

Copyright © 2010, Oracle and/or its affiliates. All rights reserved. 22


Integrated Analytic Processes Easily leverage analytics to drive better decision-making across the organization to improve performance continuously

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-Structured

Common Business Intelligence Foundation

Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search EmbeddedDataIntegration

Mobile Scorecards Collaborate

Complete.Oracle Business Intelligence 11g

Common Business Intelligence Foundation

OLTP & ODSSystems



ExcelXML/Office

BusinessProcess

OLAPSources




Ad-hoc Analysis

Detect& Alert

Office Integration



Open.Oracle Business Intelligence 11g

OLTP & ODSSystems



ExcelXML/Office

BusinessProcess

OLAPSources


Integrated.Oracle Business Intelligence 11g

Common Enterprise Information Model

• Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management



Ad-hoc Analysis

Detect& Alert

Office Integration



Oracle BI Server EE Leading R-OLAP Server

• Complete BI Tools Suite– Consistent UI, metadata,

calculations, data access, security

• Best R-OLAP Performance– Intelligent Request Generation

– Intelligent Function Shipping

– With multi-pass calculations

– Intelligent Aggregate Navigation

– Intelligent Caching

– Optimized Distributed Data Access

• Multi-user Development– Enterprise consolidation & scale

• Heterogeneous Data Sources– Relational, OLAP, unstructured


ORACLE BI SERVERComplete. Open. Integrated.

Typical BI “Silos of truth,” are a barrier to BIIncomplete. Inconsistent. Inaccurate

InteractiveDashboards

Geospatial Visualization

Office Integration

Mobile Reports

Applications & Portals

SearchAd-hocQueries

Collaboration

Scorecards

Unified End User Experience Complete. Consistent. Accurate. Many Channels

Interactive

Dashboards

Geospatial

Visualization

Office Integration

Mobile Reports

Unified End User Experience Complete. Consistent. Accurate. Many Channels

Applications & Portals

SearchAd-hoc

Queries

Collaboration

Scorecards

Enhanced in 11gNew or radically Improved

Interactive Visualizations Gain Insight Quicker with Greater Visibility

• Rich Interactive Visualizations

• Animated transitions

• Range and Paging sliders

• Legend-based interactions

• Master-Detail linking

• Extensive and extended set of

chart types

• Consistent, hi-fidelity charting

across Oracle product line


Best in Class Ad-hoc Query & AnalysisOracle Business Intelligence 11g

• First, seamless ROLAP & OLAP browser interface

• OLAP query building with member selection– Member selection

– Calculated members

– Hierarchical calculations

– Custom aggregates

• Navigate across relational and multidimensional sources– Shared metadata, calculations,

dimensions, security

– Ragged & skip-level hierarchies

– Performance for each source

• Microsoft Office Integration


Spatial IntelligenceNew Depth and Breadth of Analysis

In effect, Oracle is "flipping the switch" and turning spatial into

a product feature when such a capability is needed. It will be

daunting to compete against this company.

Microsoft, beware… we haven't heard much about geospatial

and SQL Server integration lately… you are in danger of

becoming a non-player. And IBM continues to play with ESRI

only, and resists striking out on its own in what could be a

missed opportunity.

• Most BI data already contains

geographic dimension of analysis

• Deliver deeper analytical insights

through Spatial visualisation and data

• Increase the ROI of BI & GIS systems

http://www.directionsmag.com/

Spatial IntegrationUncover Patterns Hidden in Tables

• Gain new understanding of your customers, markets, branches, stores, and assets

• Use geographic insights to innovate business processes

• Manage location-based assets, people and property

• Optimize service and sales territories for greater efficiencies

• Deploy networks, infrastructure and utilities with confidence

• Map resources, plan logistics and prepare for emergencies

Enterprise Reporting and PublishingSelf service reporting for Business Users

• 100% thin-client design environment

• Pixel-perfect documents

• Lightweight, easy to use– Easy to embed: 5 MB Download– Relational, OLAP, unstructured sources

– Multiple output formats: XML, HTML, Word, PPT, PDF, RTF, Open Office, …

• Powerful & highly scalable server– 1,000,000 Reports/Hour on 2 CPUs

– Highly scalable: Optimal resource and print queue management

– Active-Active clustering

• Separates data extraction, formatting,

delivery models – Dynamic font substitution

– Dynamic language substitution


Oracle BI CollaborationWebCenter Workspaces & Collaboration

• Integrated with WebCenter– Search, tagging, tag clouds

– Linking & document association

– Discussion forums

– Chat, presence, & real-time collaboration

– Workspaces

– Community lists

• Business Intelligence in portals– Dashboards, dashboard pages,

scorecards, reports embeddable

– Standards-based portlet integration

– Context passing & run-time editing

– Personalization & skinning

– Oracle & other portals

Oracle BI SearchSecure Enterprise Search

• All BI objects are searchable– Metadata, dimensions, prompts,

hierarchies, reports, …

– All data sources

– Full text search

• Full security enforced

– Functional & data security

• For users– Easily locate reports, analysis and

dashboards

– Execute selected report with

correct context

• For analysts

– Find all objects affected by

business model changes

Highest Scalability & AvailabilityComprehensive Support in Enterprise Manager

• Unified systems management– Across all components

– Across entire lifecycle

• Performance monitoring & tuning– Diagnostics & troubleshooting

– Across single instance & clusters

– 1-click scale-out & online clustering

– Dynamic capacity management

• Automate all operational tasks– Develop, test, deploy

– Scale-out & tune

– Patch & upgrade cycles

– HA patching (rolling restart)

Oracle BI SecurityIntegration with Identity Management

• Strong security– Comprehensive SSL

– Encrypted metadata catalog

– Report encryption, watermarking & signing

• Authentication & Single Sign-On– Strong Authentication

– Integrates with corporate directories

– Integrates with corporate SSO

– Externalizes authentication

– Easy to configure & setup

• Application roles & authorization– Comprehensive set of application roles

– Externalized for all metadata & data

– Flexible authorization model

• Centralized auditing

"OBIEE 11g has features which make all enterprises running

Oracle applications think twice before looking somewhere

else for their enterprise BI platform. Having said that, there's

nothing in the OBIEE architecture that requires tight coupling

with Oracle's applications and middleware. 11g is a huge

release, bringing tons of important new features to the OBIEE

platform.”

Forrester: Boris Evelson July 2010

Analyst Perspective on Oracle BI







Dashboards and Scorecards Complimentary Perspectives

• Business results• Operational and strategic• Root cause analysis• Guided navigation

Past

Dashboards

Why did I miss my goal?

• Strategy deployment • People & team• Accountability maps• Management processes• Initiative tracking• Cause & effect• Collaboration

Future

Scorecards

How do goals support our strategy?

Alerting

Benchmarking

Metrics

Graphics

Reporting

Metadata

Communicate Strategy -Detect Variances from GoalsOracle Scorecard and Strategy Management

• Integrated BI component, not a silo– KPIs as core metadata

– Thresholds, owners, history

– Auto-generated interactive analyses

– Linked objectives & initiatives

• Automatic detection

– KPI alerts triggered by thresholds

• Strategy visualization

– Strategy Maps and Trees

– Cause and Effects

– Watchlists

– Annotations & override

• All methodologies

– Balanced scorecard, six sigma, Baldrige




“Only 22% of respondents say they do rigorous and timely scenario planning across the organization, which helps them be proactive in addressing market changes.”

The Intelligent EnterpriseEconomist Intelligence Unit

November 2009

Most Scenarios are Modeled & Planned Here!It is a Good Productivity Tool…but

• Disconnected

• Data security risks

• Prone to errors

• Doesn‟t scale

• No controls / audit trails



5

REPORTING ANALYSIS , MODELING, PLANNING

Which customers spend the most?

What did this customer buy?

What is the Q4 revenue forecast?

Which customers are most profitable?

What is the customer likely to buy next?

What if demand falls short of forecast?

The value of Modeling & PlanningDeeper insights – to decide next course of action

Oracle EssbasePowerful OLAP Server for Business Scenario Modeling

• Rich Business User Experience

• Powerful & Intuitive tools for the business user

• Broadest analytic functionality accessible

• “Speed of thought” response

• Models complex business scenarios with

advanced calculation Engine

• Comprehensive library of functions

• Extensive financial and time intelligence

• A complimentary extension to the BI platform

• Custom Business Analytic Environment

• Optimized storage

• Enterprise scale forward looking applications

• Premium performance

Oracle BI 11g FoundationSingle, Integrated Solution


BI Server Essbase

Role-based Interactive Dashboards

Proactive alerts

Scorecards & Strategy Communication

MS Office and Excel integration

Simplified logical view of data

Powerful query processing, modeling,

planning, what-if analysis

Federated enterprise data sources

Excel

XML

OLTP &

ODS

Systems

Data Marts

Data Warehouse

Database

Machine

OLAP

Cubes

Integrated Solution for Strategy Reporting, Modelling/Planning & Operational BI

Shared metadata, calcs, dimensions, security

Integrating Insights with Business Processes#2 BI as part of the Business Process

THE NEW WAY: Action Framework

Integrated. Closed Loop.

THE OLD WAY

Disconnected. Open Ended.


Value of Linking Insights to ActionBI in the process Shortens Decision Cycles

Finance

INSIGHT

ACTION

HR Sales ServiceSupplyChain

Marketing

LatePayment

Trend

HoldCredit

HeadcountBudget

Analysis

ForecastUpdate

ProductSafety

SupplyShortfall

PoorCampaign

Results

EscalateIssue

ChangeRequest

ApproveHire

ApproveDiscount

RedirectFunds

Lower Bad Debt

GreaterTeam

Productivity

HigherWin

Rates

Better CustomerService

HigherOn-Time

Deliveries

ImprovedMarketing

ROI


Oracle BI Action FrameworkRobust Structured Framework for process linkage

Sense

• Detect business

events &

conditions.

Respond automatically

• Generate and

deliver reports

• Alert and Notify

users

• Initiate business

Processes and

workflows

Monitor Progress

• Track resolution

and progress

FULLY AUTOMATIC

Define actions

in response to insights

• Associate with key

business

conditions

Navigate

• Guide users to

relevant analysis,

web content and

transactional

systems

Take Action

• Initiate workflows

& business

processes

HUMAN-DRIVEN

• Navigate to further analysis

• Initiate a business process

• Executea workflow

• DeliverBI content

• Call a Web service

• Collaborate

Worth the WaitOracle Business Intelligence 11g

On Actionable Intelligence….

"This capability is certainly a competitive differentiator and makes the concept of 'insight to action' a reality."

BIScorecard: Cindi Howson – July 2010







SINGLE

ENTERPRISE

INFORMATIONMODEL

Powers Packaged ApplicationsOracle Business Intelligence 11g

DETECT

ANALYZEACT

MODEL

SINGLE

ENTERPRISE

INFORMATIONMODEL

• Sales

• Marketing

• Service

• Contact Center

• Price

• Loyalty

• Financial Services

• Communications

• Healthcare

• Retail

• Financials

• HR

• Procure & Spend

• Projects

• Supply Chain

• Order Mgt

• Logistics

• Scorecard

• Strategic Planning

• Financial Close

• Planning & Forecasting

• Profitability Management


Oracle’s Enterprise Performance Management SystemComplete. Open. Integrated.

OLTP & ODSSystems



ExcelXML/Office

BusinessProcess

OLAPSources


BI Server


EssbaseDimension

Management

Predictive

Analytics

ERP

Analytics

Strategy

Management

Financial Close

and Reporting

Planning &

Forecasting

Profitability

Management

CRM

Analytics

Industry

Analytics



Ad-hoc Analysis

Detect& Alert

Office Integration



Now with Complete, Open &

Integrated BI

• Seamlessly accesses financial data

stored and managed in HFM or

Planning

• HFM and Planning data participate

in Common Enterprise Information

Model

For HFM and Planning Customers

• Plans correlated to actual performance

• Self-service BI, rather than Finance

being burdened

• Enfranchise and empowering a

performance management culture

Integrated with Performance ManagementIndustry leading Applications for Oracle, SAP and other systems

OLTP & ODS

Systems

Data Warehouse

Database Machine

Oracle, PeopleSoft, JDE,

Siebel, SAP, Fusion

Excel

XML/Office

Business

Process

OLAP

Cubes

ERP

Analytics

Performance Management

Applications

CRM

Analytics

Industry

Analytics

EssbaseBI Server Predictive Analytics




Ad-hoc Analysis

Detect& Alert

Office Integration



Fusion Middleware

CRM

ANALYTICS

ERP

ANALYTICS

ORACLE BI ENTERPRISE EDITION

AND OTHER OPERATIONAL AND ANALYTIC SOURCES

Sales

MarketingService and

Contact

Center

PriceLoyalty

FinancialsProcurement

and Spend

Supply Chain

and Order

Management

ProjectsHuman

Resources

Packaged BI ApplicationsBusiness Intelligence EE 11gR1

http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp

CRM ANALYTICS ERP ANALYTICS

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE &

CONTACT CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates• Service Rep

Efficiency• Service Cost• Service Trends

ORACLE BUSINESS INTELLIGENCEAND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Program Revenue

• Membership Trends

• Promotion Effectiveness

• Points Analysis

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity• Contract

Compliance• Supplier

Performance• Purchase Cycle

Time• Employee Expense

SUPPLY CHAIN &

ORDER MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile

Broadest Analytic Application CoverageOracle BI Applications


http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp

Oracle BI ApplicationsDelivers rapid time to value

Delivering IT Imperatives

Buy and extend, don‟t build

Rapid deployment

Get „best practice‟ analytics out-of-the-box

3000+ users - 3 months

33 sites - 100 days

1,200 financial consultants -10 weeks

over 1,250 employees - 3 months






Market Leading

Business Intelligence

Oracle Positioned in Leaders Quadrants

Magic Quadrant for BusinessIntelligence Platforms, 2010

Magic Quadrant for CPM Suites, 2010

Magic Quadrant for Data Warehouse Database

Management Systems, 2010

Source: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2010” by Rita Sallam,

Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010.

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be

evaluated in the context of the entire report. The Gartner report is available upon request from Oracle.

Gartner Magic Quadrant for

Business Intelligence Platforms

Retail Aero / Industrial Insurance / Health Life Sciences Travel & Transport

Communications Public Sector Finance / Banking Consumer Goods High Tech

Business Intelligence CustomersBusiness Analytic Tools and Applications

http://www.autodesk.com/

http://www.goldmansachs.com/

http://www.loreal.com/us/index.asp

http://www.bt.com/index.jsp?BV_SessionID=@@@@0465278720.1086302531@@@@&BV_EngineID=cccjadcljfhiihecflgcefkdffndfnn.0&obsOID=30777&obsPage=/index.jsp&vStore=1128&obsType=LINK&obsNoSee=true

http://www.astrazeneca.com/ncm.aspx

http://www.telecomitalia.it/cgi-bin/tiportal/TIPortal/ep/home.do?BV_UseBVCookie=Yes&tabId=0

http://www.emersonmotors.com/index.htm

Top 10 customers in…

Financial Services

High Tech

Healthcare & Pharmaceutical

Telecommunications

Transportation

Aerospace & Defense

Utilities & Energy

…use Oracle BI/EPM

82%Fortune Global

500 use Oracle

BI/EPM

Financial Services

Healthcare & Pharmaceutical

Telecommunication

Transportation

Aerospace & Defense

Utilities & Energy…use Oracle BI/EPM

Top 10 SAP customers in…

89% SAP customers in

Fortune Global

500 use Oracle

BI/EPM

Business Intelligence at Oracle

Planning

& Budgeting

Operational Dashboards

& Analytics

GRC, Financial Close

& Reporting

Oracle Business Intelligence 11gSummary

• Delivers best-of-breed products for Query and Analysis, OLAP, Reporting, and Scorecards

• On a complete, open, and architecturally unified Business Intelligence Foundation

• Coupled with leading packaged business intelligence and enterprise performance management applications

• Providing customers with superior alignment, visibility, and fastest time to value

Documents

2. nick whitehead&ajlec bojan final bi