1 ) EX EC U TIV E S U M M A RY

2 ) C U R R EN T M A R K ETIN G SI TU ATIO N

3 ) S . W. O .T A N A LY S IS

4 ) BU S IN ES S & M A R K ETIN G O BJ EC TIV ES

5 ) M A R K ETIN G STR ATEG Y

6 ) A C TIO N PR O G R A M S

7 ) BU D G ETS

8 ) M EA SU R EM EN T &C O N TR O LS

MARKETING PLAN

MARKETING PLAN

1)EXECUTIVE SUMMARY2)CURRENT MARKETING SITUATION2.1)Market Description2.2)Product Review2.3)Competitive Review2.4)Channel and Logistic Review

MARKETING PLAN

3) SWOT ANALYSIS4) OBJECTIVES AND ISSUES5) MARKETING STRATEGY5.1)Market Segmentation-Target Customer5.2)Differentiation5.3)Positioning5.4)Product Strategy5.5)Pricing Strategy

MARKETING PLAN

5.6)Distribution Strategy5.7)Marketing Communications Strategy5.8)Marketing Research5.9)Marketing Organization6)ACTION PROGRAMS7)BUDGETS8)MEASUREMENT & CONTROL