19 t · 2019-01-16 · 07 Werbeartikel Nachrichten Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product presentations

2019Efficient target group communications

for the haptic advertising market

02

MICHAEL SCHERERManaging Shareholder WA Media GmbH

The traditional media are proving amazingly resilient in the era of the digitalisation. Neurological investigations substantiate the significance of print: According to a survey by the Siegfried Vögele Institute, print advertisements are remembered longer than adverts that are merely read on the screen. The researchers put this down to tactile perception, which activates the different areas of the brain and obviously has a favourable influence on the advertising impact – an argument that also applies to haptic advertising to the same degree.As a trade publishing company for the haptic advertising market, WA Media GmbH dedicates itself to the theme print, without neglecting the digitalisation of course. In the trade publications of

WA Media, the advertisers profit from the high reach, the editorial background that is aligned to suit the needs of the readers and the “tangible” promotional effect. Thanks to diverse additional digital media, they reach the desired target group selectively and receive a direct, measurable response. In this way, the conventional and modern media mutually reinforce each other, enhanced by the “Experience of Haptic Advertising”, HAPTICA® live, and the communication prize, the Promotional Gift Award.The following pages inform of the various opportunities that arise as a result for our advertisers and readers.

03

02 EDITORIAL

04 PUBLISHING PORTFOLIO

06 PRINT07 Werbeartikel Nachrichten13 eppi magazine17 Promotion Products21 HAPTICA®

25 ONLINE & DIGITAL26 Web portals29 Newsletters: Advertising formats30 Newsletters: Publishing dates

32 EVENT & NETWORK33 HAPTICA® live35 Promotional Gift Award36 Social Media

37 SERVICES

40 TECH GUIDE41 Advertising formats42 Werbeartikel Nachrichten42 eppi magazine43 Promotion Products44 HAPTICA®

45 Data transfer

47 CONTACT

Contents

04

FA C H M A G A Z I N F Ü R H A P T I S C H E W E R B U N G | P R O D U K T E U N D I D E E N

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Geboren aus Wasser,

Feuer, Stein.

Der einzigartige Becher

aus hochwertigem Qualitätsporzellan

und feinem Manufakturbeton.

Entworfen von Mikaela Dörfel

exklusiv für Mahlwerck Porzellan.

TEXTILES & TASCHEN TRINKKULTUR KALENDER & NOTIZBÜCHER FINANZWELT NOVITÄTEN

03/18ISSN 1864-1288 12. Jahrgang Juni 2018 Nr. 67 www.promotion-products.biz


HINTERGRUNDFOTO: SHUTTERSTOCK.COM

Geboren aus Wasser,

Feuer, Stein.








www.eppi-magazine.com

magazine for the european promotional products industry

ProductsTopics

20 YEARS OF EPPI

From the Nineties to now

ISSN 1435-5264 | Vol 21 | February 2018 | No. 121

Sustainable ProductsGreen & fair

Football World Cup 2018Gooooooooal!

PSI Show, D-DüsseldorfRelaxed business

Promotional Gift Award 2018The winners

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ProductsTopics

20 YEARS OF EPPI







AZ_WN_1-1_210x297.indd 1 29.01.18 14:38

www.daiber.de

Pantone: BlackCMYK: 0/0/0/100

CORPORATE SPORTSWEAR Firmenläufe, Biking, Vereinsmannschaften, Eventhelfer, Fanwear, Incentives & Co.

T-SHIRTS - TRIKOTS – WESTEN - JACKEN – SOCKS – CAPS

Für jede Mission der richtige Style.

Hotline: +49 7432/7016-800

www.lac

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CORPORATE SPORTSWEAR Firmenläufe, Biking, Vereinsmannschaften, Eventhelfer, Fanwear, Incentives & Co.T-SHIRTS - TRIKOTS – WESTEN - JACKEN – SOCKS – CAPS


Hotline: +49 7432/7016-800

www.lach-communicationgroup.com


36. Jahrgang ISSN 1439-3026


Nr. 372 April 2018

OFFICE-ACCESSOIRES GASTRO, EVENTS, FESTIVALS SPORT & OUTDOOR

Publishing portfolio

WERBEARTIKEL NACHRICHTENThe market insider – information for German-speaking promotional products resellers

EPPI MAGAZINEThe gate to Europe –the English-language magazine for the pan-European promotional products market

PROMOTION PRODUCTSProducts & ideas – for buyers of promotional products

http://www.promotion-products.biz

https://www.promotion-products.biz

http://www.eppi-magazine.com


http://www.wanachrichten.de





05

ZIELGRUPPE GRILLER: FEUER UND FLAMME FÜR DEN ROST

DACHSER: SO TRANSPORTIERT MAN MARKENWERTE

NR. 14 // APRIL 2018 // ISSN 2193-0619 // WWW.HAPTICA.BIZ

BERLINER VERKEHRSBETRIEBE: BEI DENEN LÄUFT’S!





Publishing portfolio

HAPTICA®

Campaigns & concepts – for creative minds and decision- makers from marketing departments and agencies

HAPTICA® LIVEThe experience –tangible haptic advertising in all its facets

PROMOTIONAL GIFT AWARDThe Award – communication prize for haptic advertising

http://www.haptica.biz

https://www.haptica-live.de

http://www.promotionaward.com/homepage_englisch

https://www.haptica.biz


https://www.promotionaward.com

PRINT

07

Werbeartikel Nachrichten

Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product presentations outline novelties and current trends; portraits, trade show reports, company, personnel and market news keep the readers, who are exclusively industry insiders, up-to-date. Interviews with market participants, researched articles on business and marketing themes, the series “Product Safety”, “Digitalisation” and “Women on the move” as well as columns on legal issues or the market activities create an exciting environment for advertisers.

Target group Promotional products resellers (D/A/CH)

Language German

Circulation (IVW tested, III/2018)/Pool of addresses 10,000 copies/approx. 14,000

Frequency Monthly

Subscription prices Germany W 42, other countries W 60

Web www.wanachrichten.de

Newsletter WA eLETTERwww.daiber.de


CORPORATE SPORTSWEAR Firmenläufe, Biking, Vereinsmannschaften, Eventhelfer, Fanwear, Incentives & Co.

T-SHIRTS - TRIKOTS – WESTEN - JACKEN – SOCKS – CAPS


Hotline: +49 7432/7016-800

www.lac

h-communica

tiongroup.co

m


36. J

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ISS

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439-

3026


Nr.

372

A

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18O

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GAS

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, EVE

NTS

, FES

TIVA

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OUT

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www.daiber.de


CORPORATE SPORTSWEAR Firmenläufe, Biking, Vereinsmannschaften, Eventhelfer, Fanwear, Incentives & Co.T-SHIRTS - TRIKOTS – WESTEN - JACKEN – SOCKS – CAPS


Hotline: +49 7432/7016-800

www.lach-communicationgroup.com


36. Jahrgang ISSN 1439-3026


Nr. 372 April 2018

OFFICE-ACCESSOIRES GASTRO, EVENTS, FESTIVALS SPORT & OUTDOOR



08

Werbeartikel Nachrichten

09

Werbeartikel Nachrichten: Advertising options & prices

PRODUCT GUIDE Format B/W 4C

mm/price W 1.50 W 3.00

Sample prices: 20 x 57 mm W 30 W 60 50 x 57 mm W 75 W 150 100 x 57 mm W 150 W 300

• Width: 57 mm, min. height: 20 mm,

max. height: 100 mm

• Min. placement: 6 consecutive issues

• It is not possible to change rubrics for

the minimum placement of advertisements.

FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*1/4 page

JOBSHOP 1/4 pageThe prices for larger advertisements are available on request. A box number costs W 50.

One “employment wanted” ad is free of charge per calendar year.

*next to editorial or contents

COVER Front pageInside front page/inside back page Back page

SPREAD 2/1 page2 x 1/2 page

Price 4C

W 2,950W 2,390W 2,220W 2,720W 1,790

W 550 W 4,425W 3,585

Price 4C

W 4,500W 3,400W 3,700

Advertisement formats see page 46 et seq.; advertisement price list No. 37; 2019

10

Werbeartikel Nachrichten: Advertising options & prices

If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,zip code areas or specific branches. If you have other selection criteria, just let us know.

GERMANY Price per insert up to 20 g: W 0.40Price per insert up to 50 g: W 0.50

OTHER COUNTRIES Price per insert up to 20 g: W 0.95Price per insert up to 50 g: W 1.20

SUPPLEMENTS Accurate advertising – reader structure and target group selection for supplements

• Further prices and target group selections are available on request

• Partial supplements: Flat-rate handling fee of E 250

• Min. quantity: 3,500 pieces

D – Advertising agencies(sales promotion, POS, promotion,

full-service, etc.)29%

D – Promotional productsdistributors32%

CH4%

B, LUX, NL

5%A

9%

D – Promotional productssuppliers14%

Pool of addresses: 14,000

D – Decorators/printers7%

11

Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 382

• Promotional Gift Award 2019: The winners

• Easter

• Sports, Fan Items & Merchandising

• Review: PSI 2019/Novelties & Trends 2019

Issue 385

• Promotional Textiles, Footwear & Headwear

• Digital Life: Bluetooth, chargers, drones, VR & co.

• Sweets & Snacks

• Showroom: Trends & classics

Issue 383

• Made in Germany

• Summertime: Vacation, garden & travel

• Data Protection

• Preview: HAPTICA® live ‘19


Issue 386

• (School)children & Youths

• Memos & Notes

• Drinking Culture: Cups, glasses, mugs, bottles & drinks


Issue 384

• Outdoor & Camping

• Office & Business

• Events, Festivals & Catering


Issue 387

• Time Management: Clocks & calendars

• From the Oktoberfest to the Berlin Bear: Products with regional flair

• Promotional Products for Banks & Insurance Companies


February 2019

ED/AD 15-01-19PM 18-01-19PD 30-01-19

May 2019

ED/AD 29-03-19PM 05-04-19PD 30-04-19

March 2019 ED/AD 25-01-19

PM 01-02-19PD 27-02-19

June 2019

ED/AD 26-04-19PM 03-05-19PD 29-05-19

April 2019 ED/AD 01-03-19

PM 08-03-19PD 29-03-19

July 2019

ED/AD 24-05-19PM 31-05-19PD 26-06-19

12

Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 388

• Christmas

• From old-school style to the unicorn trend: Hip Deco

• Cars, Bikes, Transport & Traffic


Issue 391

• Knives, Tools, Workwear

• Body & Soul: Fitness, wellness, yoga, cosmetics & diet

• Special Services: Individualising, personalising,

small volumes, express deliveries, online tools


Issue 389

• Sustainable Products

• Winter & Weatherproof: Umbrellas, clothes, reflective items…

• Brands, Premium & Licensing Products


Issue 392

• Last-minute Gifts

• Leather, Bags, Fashion Accessories

• Sound Branding


Issue 390

• Writing Instruments

• Key Pendants, Lanyards, Badges & Magnets

• Al Gusto: Food, cooking, baking, serving


Issue 393

• POS Marketing: Displays, packaging, advertising technologies

• Mobile World & To-go Products

• Mailing Boosters, Onpacks & Give-aways

• Preview: PSI 2020/Novelties & Trends 2020

August 2019

ED/AD 21-06-19PM 28-06-19PD 24-07-19

November 2019 ED/AD 13-09-19

PM 20-09-19PD 16-10-19

September 2019 ED/AD 19-07-19

PM 26-07-19PD 21-08-19

December 2019

ED/AD 11-10-19PM 18-10-19PD 13-11-19

October 2019 ED/AD 16-08-19

PM 23-08-19PD 18-09-19

January 2020 ED/AD 08-11-19

PM 15-11-19PD 11-12-19

13

eppi magazineThe English-speaking magazine is distributed throughout non German-speaking Europe and has been informing promotional products resellers in 37 countries about the international market developments for more than 20 years. In addition to industry news, product trends, interviews, portraits and trade fair reports, the highlights of the coverage include the country reports, which focus on a different market every year. The focal point in 2019: Sweden and Finland.

Target group European promotional products distributors (excl. D/A/CH)

Language English

Circulation/Pool of addresses 10,000 copies/approx. 14,000

Frequency Six times per year


Web www.eppi-magazine.com

Newsletter eppi newsflash



ProductsTopics

20 YEARS OF EPPI







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ProductsTopics

20 YEARS OF EPPI







AZ_WN_1-1_210x297.indd 1 29.01.18 14:38


https://www.eppi-online.com

14

eppi magazine

15

eppi magazine: Advertising options & prices

Price B/W

W 1,900W 1,370W 1,220W 900

Price 4C

W 2,770 W 2,240W 2,090W 1,770

W 900W 550

SUPPLEMENTS Price per insert up to 20 g: W 0.95 Price per insert up to 50 g: W 1.20

• Further prices and target group selections are available on request

• Partial supplements: Flat-rate handling fee of E 250

• Min. quantity: 3,500 pieces

Italy14%

Other6%

Scandinavia11%

UK10%

France17%

Southern Europe10%

Benelux15%

Eastern Europe17%

Pool of addresses: 14,000

SHOUTBOX90 x 62 mm, min. placement: 3 consecutive issues

1/4 page The prices for larger advertisements are available on request. A box number costs W 50.

One “employment wanted” ad is free of charge per calendar year.

*next to editorial

FORMAT 1/1 page1/2 page1/2 page premium placement*1/3 page1/4 page 2/1 page

2 x 1/2 page

Price 4C

W 2,950W 2,390W 2,890W 2,220W 1,790

W 550

W 4,425W 3,585

Advertisement formats see page 46 et seq; advertisement price list No. 22; 2019

COVER Inside front page/inside back page Back page

Price 4C

W 3,400W 3,700

SPREAD

JOBSHOP

W 300

16

eppi magazine: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 127


• Tasteful Promotion: Sweets, drinks, mugs, picnics & co.

• Sustainability

• Review: PSI 2019/Novelties & Trends 2019

February 2019 ED/AD 23-01-19

PM 01-02-19PD 20-02-19

Issue 130

• Second Season: Christmas & winter

• Body & Soul: Fitness, wellness, yoga, cosmetics, diet


• Country Report: Sweden and Finland

Issue 128

• Summer Season: Event & fan items, give-aways…

• Made in Europe


Issue 131




Issue 129

• Office & Business

• Promotional Fashion: Bags, textiles, footwear & headwear


Issue 132

• Preview: PSI 2020/Novelties & Trends 2020


• Digital Life & Mobile World

August 2019

ED/AD 19-07-19PM 26-07-19PD 21-08-19

April 2019 ED/AD 15-03-19

PM 22-03-19PD 17-04-19

October 2019

ED/AD 06-09-19PM 13-09-19PD 09-10-19

June 2019 ED/AD 03-05-19

PM 10-05-19PD 05-06-19

December 2019

ED/AD 31-10-19PM 08-11-19PD 04-12-19

17

Promotion Products

The „Magazine for Haptic Advertising – Products & Ideas“ provides the users with ideas and inspiration for the successful implementation of haptic advertising. Featuring a high-quality layout, the industry’s established magazine for end customers presents a wide spectrum of effective and hip promotional products – clearly divided up into product categories. Examples of best practice, market and marketing news, trade show reports, portraits on distributors and brands, trend reports and interviews provide the buyers with additional input.

Target group End users (D/A/CH)

Language German

Circulation (IVW tested, III/2018)/Pool of addresses 30,000 copies/approx. 62,000 Frequency Six times per year


Web www.promotion-products.biz Newsletter Promotion PRODcast


HIN

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Geboren aus Wasser,

Feuer, Stein.









HINTERGRUNDFOTO: SHUTTERSTOCK.COM

Geboren aus Wasser,

Feuer, Stein.










18

Promotion Products

19

Promotion Products: Advertising options & prices

Vehicle construction and engineering 5,746Building industry 5,232Advertising agencies 4,270Services providers 4,262 Consumer products 3,873Manufacturing 3,753

Electronics, IT, telecommunications, software 3,323Social services, education, research, clubs 3,092Food 2,378Financial service providers, consultants 2,210Transport and logistics 1,783Energy and environmental technology 1,671

Marketing services providers 1,532Travel, tourism, hospitality 1,515Health and pharmaceuticals 1,194Chemical industry 1,133Media industry 1,063Other 13,970

as of 08/2018

ADDRESS SELECTION BY INDUSTRIES

COVER Front pageInside front page/inside back page Back page

Advertisement formats see page 48; advertisement price list No. 13; 2019

FORMAT 1/1 page1/2 page1/3 page2/1 page (Spread)2 x 1/2 page (Spread)

Price 4C

W 3,150W 2,470W 2,220W 4,725W 3,705

SUPPLEMENTS GERMANY/OTHER COUNTRIESPrice per insert up to 20 g: W 0.40/W 0.95Price per insert up to 50 g: W 0.50/W 1.20

If you want to address a precisely defined target group, we can select them for you according to zip code areas, specific branches or

positions. If you have other selection criteria, just let us know. Flat-rate handling fee of E 250. Min. quantity: 3,500 pieces

Price 4C

W 4,500W 3,600W 3,900

114 X 60 mmMin. placement: 6 consecutive issues, furthermore online publishing: E 100

W 250

DISTRIBUTOR GUIDE

20

Promotion Products: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 71


• Sports, Fan Items & Merchandising

• Sweets & Snacks

• Summertime: Outdoor, garden, vacation & travel

• Preview: HAPTICA® live ’19/Novelties & Trends 2019

Issue 74

• Christmas

• Cars, Bikes, Transport & Traffic


• Sustainable Products

• Novelties

Issue 72

• Office, Business & Data Protection

• Events, Festivals & Catering

• Made in Germany

• (School)children & Youths

• Novelties

Issue 75


• Body & Soul: Fitness, wellness, yoga, cosmetics, diet

• Winter & Weatherproof: Umbrellas, clothes, reflective items…

• Al Gusto Promotion: Food, cooking, baking, serving

• Novelties

Issue 73

• Promotional Fashion: Bags, textiles, footwear & headwear

• Notebooks, Calendars & Clocks

• Promotional Products for Banks & Insurance Companies

• Drinking Culture: Cups, glasses, mugs, bottles & drinks

• Novelties

Issue 76

• Special Services: Individualising, personalising, small volumes,

last-minute deliveries, online tools


• Mailing Boosters, Onpacks & Give-aways

• Mobile World & Digital Life

• Novelties & Trends 2020

February 2019 ED/AD 25-01-19

PM 01-02-19PD 20-02-19

August 2019 ED/AD 12-07-19

PM 19-07-19PD 14-08-19

April 2019 ED/AD 22-03-19

PM 29-03-19PD 24-04-19

October 2019

ED/AD 30-08-19PM 06-09-19PD 02-10-19

June 2019

ED/AD 10-05-19PM 17-05-19PD 12-06-19

December 2019 ED/AD 18-10-19

PM 25-10-19PD 20-11-19

21

HAPTICA®

The right place for companies that want to be present, where the decisions are taken: Each issue of the „Magazine for Haptic Advertising – Campaigns & Concepts“ illustrates to 30,000 marketing decision-makers from companies and advertising agencies the huge impact that haptic advertising has and how one can lucratively implement it in the marketing mix. The numerous examples of best practices and interviews with marketing executives from companies and agencies offer the readers a creative pool, which they can exploit for their daily work routines.

Target group Marketing decision-makers (D/A/CH)

Language German

Circulation/Pool of addresses 30,000 copies/approx. 35,000

Frequency Twice a year

Subscription prices Germany W 14, other countries W 20 Web www.haptica.biz










https://www.haptica.biz

22

HAPTICA®

23

HAPTICA®: Advertising options & prices

Building industry 5,247Advertising agencies 3,664Vehicle construction and engineering 3,531Services providers 3,503 Consumer products 2,608Manufacturing 2,400Electronics, IT, telecommunications, software 2,351

Social services, education, research, clubs 2,238Travel, tourism, hospitality 1,217Media industry 1,102 Chemical industry 1,052Financial service providers, consultants 1,019Food 1,001 Health and pharmaceuticals 1,000

Transport and logistics 875Energy and environmental technology 815Marketing services providers 638City marketing and culture 541Cosmetics, spa, fitness 398

as of 08/2018

ADDRESS SELECTION BY INDUSTRIES

COVER Inside front page/inside back page Back page

Advertisement formats see page 49; advertisement price list No. 9; 2019

FORMAT 1/1 page1/2 page1/3 page2/1 page (Spread)2 x 1/2 page (Spread)

Price 4C

W 3,400W 2,950W 2,500W 5,100W 4,430

SUPPLEMENTS GERMANY/OTHER COUNTRIESPrice per insert up to 20 g: W 0.40/W 0.95Price per insert up to 50 g: W 0.50/W 1.20

If you want to address a precisely defined target group, we can select them for you according to zip code areas, specific branches or

positions. If you have other selection criteria, just let us know. Flat-rate handling fee of E 250. Min. quantity: 3,500 pieces

Price 4C

W 4,000W 4,400

24

HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 16 April 2019 ED/AD 22-03-19 PM 29-03-19 PD 24-04-19

Issue 17 October 2019 ED/AD 30-08-19 PM 06-09-19 PD 02-10-19

Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to the promotional products user. The list of renowned interview partners is in the meantime correspondingly long:

BBDOBMW MotorradBrooks SportsDachserDatevDeutsche BahnDeutsche BankEdding

Electronic ArtsFordGaffelGoodyear DunlopHenkelJägermeisterJung von Matt/relationsAlfred Kärcher

Kolle RebbeLufthansa WorldShopMammutMondelez Pernod RicardPorscheServiceplanStihl

Telekom Shop UGWUniplanVaillantVeganzVolkswagen ZubehörWeber-StephenWunderman

REFERENCES

ONLINE&

DIGITAL

26

Online & Digital

WA WEB – OUR WEB PORTALS Current news on the haptic advertising market, numerous galleries on trade shows and events, interesting facts about customising technologies and market surveys as well as portraits, interviews and back-ground reports turn our web portals into important sources of information for promotional products distributors and buyers. Additional services such as the provision of all magazines as ePapers or an overview of all relevant trade show dates additionally increase the click rates.

WWW.WANACHRICHTEN.DE Page impressions per year approx. 2 mil. Visits approx. 630,000

WWW.PROMOTION-PRODUCTS.BIZ Page impressions per year approx. 643,000 Visits approx. 176,000

WWW.EPPI-MAGAZINE.COM Page impressions per year approx. 610,000 Visits approx. 200,000

WWW.HAPTICA.BIZ Page impressions per year approx. 647,000 Visits approx. 177,000





27

Online & Digital

ADVERTISING OPTIONS ON ALL PORTALS • Banners, animated banners in established sizes, sub-banners • Individual forms of advertising• Search engine marketing, backlinks, content ads• Free publication of editorial material (no product promotion)

You would like to carry out content marketing activities or launch new online shop projects?Don’t hesitate to contact us on +49/221/68911-21 or [email protected] for individual advice.

BANNERSkyscraper (exclusive)Leader board/Super banner (rotation)Button banner (exclusive)

Further banner formats are available on request.

BACKLINKS1 Backlink/year3 Backlinks/yearContent ad

150 x 600 pixels728 x 90 pixels250 x 250 pixels

W 2,900W 1,500W 1,500

W 400W 500

W 1,000

INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)

mailto:bales%40waorg.com?subject=

28

Online & Digital

NEWSLETTERS Make targeted use of our newsletters to announce your novelties, special campaigns and offers,for show invitations, selling off remaining stock or to announce your website relaunch.

Target group German-speaking promotional products resellers (D/A/CH)Readers approx. 10,000 Frequency Weekly

Target group European promotional products distributors (excl. D/A/CH)Readers approx. 8,500 Frequency Bi-weekly

Target group German-speaking end users (D/A/CH) Readers approx. 16,000 Frequency Monthly Der Newsletter für neue Werbeartikel

The receipt of the electronic newsletters is subject to the subscription of the respective print media.

29

Online & Digital

ADVERTISEMENT PREMIUM/DUAL PREMIUM • Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.250 x 250 pixels: W 500 per advertisement 528 x 250 pixels: W 900 per advertisement

ADVERTISEMENT STANDARD/DUAL STANDARD • Direct link to your shop or to the product website250 x 250 pixels: W 300 per advertisement Package offers on request

JOBSHOP • Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter W 200 per advertisement W 50 box number chargeW 200 three additional links in the following newsletter issues

528 x 250 pixels: W 500 per advertisement

ONLINE PRODUCT GUIDE • Running time: one year, entries can be placed in one or more headings of your choice, subject to availabilityWA eLETTER eppi newsflash Promotion PRODcast 1,500,- W 800,- W 800,- W

30

Newsletters: Publishing dates The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.

Issue Publication date Issue Publication date

WA eLETTER Issue Publication date

690 16-01-19691 23-01-19692 30-01-19693 06-02-19694 13-02-19695 20-02-19696 27-02-19697 06-03-19698 13-03-19699 21-03-19700 27-03-19701 03-04-19702 10-04-19703 17-04-19704 24-04-19705 02-05-19706 08-05-19

707 15-05-19708 22-05-19709 29-05-19710 05-06-19711 12-06-19712 19-06-19713 26-06-19714 03-07-19715 10-07-19716 17-07-19717 24-07-19718 31-07-19719 07-08-19720 14-08-19721 21-08-19722 28-08-19723 04-09-19

724 11-09-19725 18-09-19726 25-09-19727 02-10-19728 09-10-19729 16-10-19730 23-10-19731 30-10-19732 06-11-19733 13-11-19734 20-11-19735 27-11-19736 04-12-19737 11-12-19738 18-12-19

31

Newsletters: Publishing dates The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.

Issue Publication date




eppi newsflash Issue Publication date

330 15-01-19331 29-01-19332 12-02-19333 26-02-19334 12-03-19335 26-03-19336 09-04-19337 24-04-19338 07-05-19

Promotion PRODcast Issue Publication date

114 24-01-19115 21-02-19116 14-03-19117 11-04-19

339 21-05-19340 04-06-19341 18-06-19342 02-07-19343 16-07-19344 30-07-19345 13-08-19346 27-08-19347 10-09-19

118 09-05-19119 06-06-19120 04-07-19121 22-08-19

348 24-09-19349 08-10-19350 22-10-19351 05-11-19352 19-11-19353 03-12-19354 17-12-19

122 12-09-19123 10-10-19124 07-11-19125 05-12-19

EVENT&

NETWORK

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HAPTICA® live

A feeling for the effectiveness of haptic advertising is brought to the visitors at the “Experience of Haptic Advertising”. The product presentations of approx. 190 exhibitors, the award ceremony of the Promotional Gift Award, a Best Practice show as well as the lecture programme deliver lots of inspiration. HAPTICA® live ’19 is being staged on March 20, 2019. HAPTICA® live ’20 will take place on March 25, 2020, both will be staged at the WCCB in Bonn. The event is open to all trade visitors from the marketing, communications and procurement areas, to advertising agencies and the promotional products trade. Admission is free of charge, whereby it is necessary to pre-register at: www.haptica-live.de

In the run-up to the HAPTICA® live, the event guide with a circulation of 50,000 copies raises everyone’s curiosity for the event and presents the offer of the exhibitors. In addition to the various items of the programme, all of the exhibitors are presented with a highlight from their line-up. Prices for advertisements are available on request at: [email protected]

E V E N T G U I D E

EV

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AP

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® liv

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9

20. MÄRZ 2019 BONN, WCCB

EIN

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E V E N T G U I D E

EVENTGUIDE HAPTICA® live ’19

20. MÄRZ 2019 BONN, WCCB

EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung

feel


mailto:sales%40waorg.com?subject=


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HAPTICA® live

35

Benchmark on the haptic advertising market and an orientation tool for promoting companies in the product jungle: The Promotional Gift Award has been conferred since 2003 and has developed into one of the most coveted awards on the European promotional products market during this space of time. The jury convenes every year in December to decide who claims an award in the categories: Give-aways, Communicative Products, Premium Products, Custom-made Designs, Best Practice, Merchandising, Customising Technologies. The award winners receive their trophies at the HAPTICA® live in March in Bonn. www.promotionaward.com

Promotional Gift Award (PGA)

mailto:www.promotionaward.com?subject=

36

Social Media

www.linkedin.com/groups/3759942

Contacts, networks, engaging in exchange – that doesn’t just work at events, but also via the social networks. WA Media is active on diverse platforms in order to bring the players and users from the haptic advertising market together and inspire them for this tangible form of marketing. www.waorg.com/socialmedia

www.xing.com/net/werbeartikel

www.facebook.com/wamediagmbh

www.twitter.com/eppimagazine

www.youtube.com/user/promotionproductstv

http://www.linkedin.com/groups/3759942

http://www.waorg.com/socialmedia

http://www.xing.com/net/werbeartikel

http://www.facebook.com/wamediagmbh

http://www.youtube.com/user/promotionproductstv

SERVICES

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WA Services

CUSTOMER MAGAZINES Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic advertising market and has over 35 years of far-reaching know-how in the magazine trade.

GRAPHICS AND PROOF-READING The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.

FULL-SERVICE PACKAGES Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil- ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.

We will be pleased to advise you on: Tel.: +49/221/[email protected]

mailto:sales%40waorg.com?subject=

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WA Services

TECHGUIDE

41

FULL-FORMAT ADVERTISEMENTS are to be designed with a bleed of 3 mm all the way around them, so that no undesired white areas appear should the pages happen to be cut inaccurately.A safety spacing of at least 3 mm is required between text elements and margin.Register marks and page information are not needed.

Final format

Fina

l for

mat

Data format with a bleed of 3 mm

Data

form

at w

ith a

ble

ed o

f 3 m

m

TYPE AREA ADVERTISEMENTSdo not need a bleed, because they are fitted into the type area within the page and are thus not affected by the cut.

safety spacing of 3 mm between text elements and margin

Advertisement formats

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FrontWA Nachrichten

210 x 240 mmData format: 216 x 246 mm



Werbeartikel Nachrichten and eppi magazine

1/4 page vertical

1/1 page


182 x 260 mm

90 x 130 mm 182 x 60 mm

1/4 page horizontal


90 x 260 mm

1/2 page vertical

Spread


60 x 260 mm

1/3 page vertical


182 x 130 mm

1/2 page horizontal

Half double page spread


182 x 75 mm

1/3 page horizontal

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Promotion Products




190 x 78 mm

Spread Half double page spread

FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm

TYPE AREA ADVERTISEMENTS


190 x 234 mm

1/1 page


100 x 234 mm

1/2 page vertical


64 x 234 mm

1/3 page vertical


190 x 117 mm

1/2 page horizontal 1/3 page horizontalFront


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HAPTICA®


97 x 260 mm


63 x 260 mm




200 x 130 mm


200 x 81 mm


200 x 260 mm

Spread Half double page spread

FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm

TYPE AREA ADVERTISEMENTS

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal

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Data transfer

ADVERTISEMENTS Print material must be provided in digital quality and must comply with the following guidelines:

3 mm bleed, without register marks and page information.

FILE TYPES (Please always state the programme in which the document was created)

PDF “PDF-X4“ or “print output quality“. Export specifications for the creation of PDFs, as well as preflight profiles are available at: http://profile.waorg.com as a download.

Minimum resolution 300 dpi (not interpolated)

Data media CD-ROM, DVD

Photoshop (CS5) Format : PSD, TIF or JPGModus: CMYKResolution: 300 dpi

InDesign Open document (CS5 or CS5-IDML document), supply imports and fonts

Profile and settings The profile and settings are available as a download at:http://profile.waorg.com

IllustratorAI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK), convert fonts into paths

Please send in addition a legally binding 4c print

or a legally binding digital proof to:

WA Media GmbH

Anik Ginet Servais

Waltherstr. 49-51, Geb. 32

D-51069 Cologne

E-Mail

[email protected]

(max. 20 MB per mail)

IMPORTANT

We cannot be held legally responsible for faulty

printing results if the digital advertisement data

is supplied w/o proof(s). Advertisements can be

created on special request. The costs for this service

and/or for carrying out corrections will be invoiced

(separately).

http://profile.waorg.com

mailto:servais%40waorg.com?subject=

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Data transfer

EDITORIAL Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.

Image formats (for digital material):

Minimum width:

Minimum resolution:

Text formats:

Please forward photos, product samples, etc.:

WA Media GmbH Heike Pohl • Waltherstr. 49-51 • D-51069 CologneE-Mail: [email protected]

PSD (preferred), JPG, TIF, PDF (please state type)

15 cm

300 dpi (not interpolated)

.docx, .doc, .odt, .pdf or .rtf

The editorial deadline must be respected, editorial contributions, which arrive too late, might not be included in the corresponding issue.

mailto:pohl%40waorg.com?subject=

CONTACT

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Contact details

Sarah Vieten (International Director) Tel.: +49 / 221 / 6 89 11– 19 [email protected]

ADVERTISEMENT SALES

Daniela DragunováTel.: +49 /221 / 6 89 11– 53 [email protected]

Jochen Thoma (National Director) Tel.: +49 / 221 / 6 89 11– 34 [email protected]

Ralf BalesTel.: +49 / 221 / 6 89 11– 21 [email protected]

ONLINE ADVERTISING

Anik Ginet ServaisTel.: +49 / 221 / 6 89 11– 14 [email protected]

ADVERTISEMENT DATA

Brit MünchenTel.: +49 /221 / 6 89 11– 35 [email protected]

HAPTICA® LIVE/PGA

Nadja CzarnetzkiTel.: +49 /221 / 6 89 11– 27 [email protected]

mailto:vieten%40waorg.com?subject=

mailto:vieten%40waorg.com?subject=

mailto:dragunova%40waorg.com?subject=

mailto:dragunova%40waorg.com?subject=

mailto:thoma%40waorg.com?subject=

mailto:thoma%40waorg.com?subject=





mailto:muenchen%40waorg.com?subject=

mailto:muenchen%40waorg.com?subject=

mailto:czarnetzki%40waorg.com?subject=

mailto:czarnetzki%40waorg.com?subject=

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All of the prices stated in the Media Data exclude VAT.

If the customer comes from another EU country and

has a valid VAT number, VAT is not charged.

WA Media GmbHWaltherstr. 49-51, Geb. 32D-51069 Köln

Tel.: +49/221/6 89 11 - 0Fax: +49/221/6 89 11 - [email protected]

Deutsche Bank

IBAN DE18 3707 0024 0469 8122 00

BIC DEUTDEDBKOE

Postbank Essen

IBAN DE97 3601 0043 0140 7084 33

BIC PBNKDEFF

Managing Shareholder: Michael Scherer HRB 30697 • District Court of CologneVAT Identification No.: DE119998878

Publishers

WA Nachrichten Dr. Mischa Delbrouck Tel.: +49 / 221 / 6 89 11– 11 [email protected]

eppi magazine Till Barth Tel.: +49 / 221 / 6 89 11– 25 [email protected]

Promotion Products Heike Pohl Tel.: +49 / 221 / 6 89 11– 30 [email protected]

HAPTICA® Andrea Bothe Tel.: +49 / 221 / 6 89 11– 17 [email protected]

EDITORIAL OFFICE

Contact details

Terms of Business at www.waorg.com/tobwww.waorg.com

mailto:info%40waorg.com?subject=

mailto:delbrouck%40waorg.com?subject=

mailto:barth%40waorg.com?subject=

mailto:pohl%40waorg.com?subject=

mailto:bothe%40waorg.com?subject=

http://www.waorg.com/tob

http://www.waorg.com

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WWW.WAORG.COM

http://www.waorg.com

mailto:www.waorg.com?subject=

Documents

19 t · 2019-01-16 · 07 Werbeartikel Nachrichten Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product presentations