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FIRST YEAR SUBJECTS

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Introduction to Visual Communication Design I (PENGANTAR STUDI DKV I) Subject Code: DK11CB Semester: 1 (one) Credits: 03 points Type of Class: Lecture Syllabus: Contains information about the education and curriculum required in the study of

Visual Communication Design (VCD) program, including the philosophy of education, knowledge, and general skills in VCD, and especially about the study programs that the faculty holds. Explanation of the educational program and curriculum in VCD-ITB will be the foreground of this subject.

Aim: To introduce and to generally give the students a picture of VCD study program; expecting the students to be able to proceed their education well and organized, and to make sure they can later chose the right professional course (3rd year).

- Knowledge 60% - Skill 20%

Learning Substance:

- Attitude 30% - Whiteboard - LCD/Infocus - Computer/notebook

Supporting Facility:

- OHP - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30%

Assessment \:

- Assignment 30% Textbook: 1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand Reinhold. New

York. 2. Miller, Brockmann. 1971. A History of Visual Communication. Arthur Niggli Ltd. Teufen. Switzerland. 3. 1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson, London, 1980 4. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon Press Ltd. Oxford. 5. Berryman, Gregg. 1979. Notes on Graphic and Visual Communication. William

Kaufmann Inc. Los Altos CA.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Basic Visual 1 (RUPA DASAR) Subject Code: DK11T3 Semester: 1 (one) Credits: 04 credits Type of Class: Lecture and Practical Activities Syllabus: The subject includes the theories and practical activities about the concepts

of materials and the basic principles of visual, including dot/points, line, surface, form, color, texture, composition, rythm, balance, contrast, accent, harmony, and so on, focusing in the conciousness and understanding in two-dimensional designs.

Aim: - To gain knowledge, understanding, sensitivity, and technical skill to use concepts, principle, and visual elements as the basic for doing VCD.

- To grow creativity and sensitivity in visual development - Knowledge 30% - Skill 50%

Learning Substance:

- Attitude 20% - Whiteboard - LCD/Infocus - Studio - Computer/notebook



Assessment \:

- Assignment 30% Textbook: 1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual

Concepts and Principles, for Artists, Architects, and Designers. Wm.C. Brown Publishers. 2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in Design. Davis Publications, Inc. 3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design Concepts and Applications.Prentice-Hal, Inc. 4. Maier, Manfred. 1977. Basic Principles of Design. Van Nostrand/Reinhold Company.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Basic Conceptual Drawing I ( GAMBAR I () Subject Code: SM1120 Semester: 1 (one) Credits: 04 credits Type of Class: Lecture and Practical Activities Kelompok Mata Kuliah

Syllabus: The material of Basic Conceptual Drawing includes: Berisi materi tentang teori dan praktika Menggambar Bentuk yang terdiri dari : 1. Theory and practical skill of realistic conceptual drawing, using anatomical approach and observation of the drawing object in order to get a realistic result. 2. Theory and practical skill of constructive conceptual drawing, using projection methods and studies of the object’s constructive form, in order to result pictorial (constructive) drawings.

Aim: - To comprehend basic theory and skill of drawing that will be important for visual designing - To be familiar with basic drawing elements, such as points, color, texture, structure, proportion, etc., and to be able to understand the potential of tools, material, and drawing techniques. - To develop imagination and creativity by practicing sensitivity to the process and still life drawing, or even moving object drawing. - Knowledge 30% - Skill 50%

Learning Substance: - Attitude 20%

- Whiteboard - LCD/Infocus - Computer/Notebook - Studio



Assessment \:

- Assignment 30% Textbook:: 1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The

Hamlyn Publishing Group Ltd. 2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist. Konemann Verlagsgesellschaft mbH.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Introduction to Visual Communication Design II / PENGANTAR

STUDI DKV II Subject Code: DK12CC Semester: 2 (two) Credits: 03 credits Type of Class: Lecture Syllabus: Information about the progress of philosophy, educational development,

and the practice in the field of visual communication design; in relation to the development of scince and technology of communication that should be anticipated by visual communication professionals, in local or global terms.

Aim: To understand and comprehend the development of knowledge and professional prospects in the field of visual communication design that vastly progresses in global education and in today’s industrial environment, and to make it a challenge for visual communication professionals in local and global context.

(Knowledge/Comprehension about professional difficulties, qualification, and competency in the field of VCD.)


Learning Substance:

- Attitude 30% - Whiteboard - LCD/Infocus - Computer/Notebook



Assessment \:

- Assignment 30% Textbook: 1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand

Reinhold. New York. 2. Miller, Brockmann. 1971. A History of Visual Communication. Arthur Niggli Ltd. Teufen. Switzerland. 3. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson, London, 1990 4. Kress, Gunther R.; Reading Images: The Grammar of Visual Design, Routledge, 1996 5. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon Press Ltd. Oxford.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Basic Visual II / RUPA DASAR II Subject Code: DK12T4 Semester: 2 (two) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: Contains the theory and practical skills connected to the improvement and

application of concept, principle, and elements in visual composition designing as the conceptual basic of art and design. It includes:

- Composition as the physical appearance of design - Composition as visual language of design - Composition as visual image of design

Aim: -To comprehend the theories and practice of composition as the conceptual

basic of visual design and arts. -To develop creativity, skills, and sensitivity in viewing visual object that had been arranged in composition, in order to create communicative meanings and values. - Knowledge 30% - Skill 50%

Learning Substance:

- Attitude 20% - Whiteboard - LCD/Infocus - Studio - Computer/Notebook



Assessment \:

- Assignment 30% Textbook: 1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual

Concepts and Principles, for Artists, Architects, and Designers. Wm.C. Brown Publishers. 2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in Design. Davis Publications, Inc. 3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design Concepts and Applications.Prentice-Hal, Inc. 4. Maier, Manfred. 1977. Basic Principles of Design. VanNostrand/Reinhold Company.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Conceptual Drawing II /GAMBAR II Subject Code: SM1220 Semester: 2 (two) Credits: 04 credits Syllabus: Includes theory and practice of advance conceptual drawing:

1. Theory+concept of realistic anatomic drawing and proportional distortion for drawing with charracter

2. Theory+concept of perspective drawing of more complex objects, such as moving objects, and drawing different charracters , spaces, and settings.

Aim: -To understand the theory and concept of anatomy and dynamic perspective

forms, with proportion and charractarized objects. -To develop imagination dan creativity by working out sensitivity and skill in the process of still-life and moving object drawing. - Knowledge 30% - Skill 50%

Learning Substance:




Assessment \:

- Assignment 30% Textbook: 1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The Hamlyn

Publishing Group Ltd. 2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist. Konemann Verlagsgesellschaft mbH.

SEMESTER 3-5 SUBJECTS

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Basic VCD Subject Code: DK2141 Semester: 3 (three) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: Theories and practices about:

1. Improvements and application of general visual communication and in the professional practices of VCD; especially in terms of graphic and multimedia design.

2. Graphic communication as the basic of VCD, including concepts of communication, visualization, media application and specification, and also visual semiotics.

3. VCD media and variaty of forms, including technical aspects, communication and types of media, and the aspect of ideas in creative designing.

Aim: 1. To comprehend the application of visual communication in the field

of VCD 2. To understand the procedurs in creating visual concepts, rationaly or

emotionally, and to be able to realize the concept into a real visual communication design, applied in mass communication media, using creativity and effectiveness

3. To possess the ability to handle different kinds of designing projects for relatedmedia


Learning Substance:

- Attitude 20% - Whiteboard - LCD/Infocus - Komputer/Notebook



Assessment \:

- Assignment 30% Textbook: 1. Craig,James, Designing with type: A Basic Course in Typography,

1980. 2. Canover,Theodore E : Graphic Communication Today, 1985, West Publishing. 3. Meggs, Philip, Type and image: the language of graphic design, 4. Polynor, Rick, Typography Today, 5. Romano, Frank J., The Type Encyclopedia. 6. Tschichold, Jan, The New Typography.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Application of Visual Communication Design1 / DKV APLIKASI 1 Subject Code: DK2242 Semester: 4 (Four) Credits: 04 credits Type of Class: Lecture Syllabus: Theories and practices about:

1. Improvements and application of general visual communication and in the professional practices of VCD; especially in terms of graphic and multimedia design

2. Graphic communication as the basic of VCD, including concepts of communication, visualization, media application and specification, and also visual semiotics.

3. VCD media and variaty of forms, including technical aspects, communication and types of media, and the aspect of ideas in creative designing.

Aim: 1. To comprehend the application of visual communication in the field

of VCD 2. To understand the procedurs in creating visual concepts, rationaly or

emotionally, and to be able to realize the concept into a real visual communication design, applied in mass communication media, using creativity and effectiveness

3. To possess the ability to handle different kinds of designing projects for relatedmedia


Learning Substance:




Assessment \:

- Assignment 30% Textbook: 1. Craig,James, Designing with type: A Basic Course in Typography,

1980. 2. Canover,Theodore E : Graphic Communication Today, 1985, West Publishing. 3. Meggs, Philip, Type and image: the language of graphic design, 4. Polynor, Rick, Typography Today, 5. Romano, Frank J., The Type Encyclopedia. 6. Tschichold, Jan, The New Typography.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Application of VCD II / DKV Aplikasi II Subject Code: DK3143 Semester: 5 (five) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: Giving knowledge and comprehension about many applications

related to general and basic visual communication, and the students are expected to know different types of media and its treatment in designing process. In the application, students will be trained to work in medias that are related to visual communication design, based on the comprehension of technical aspects, verbal and visual communication aspects, creative problem solving in dealing with different types of media. This subject should inform about the function of:

1. Communication objective 2. Communication concept 3. Visualization concept 4. Media specification 5. Media application

It will also give comprehension of the importance of persuasion

Aim: To give comprehension and basic skill in dealing with designing projects related to different types of media, that has close relation to VCD. The learning process in this subject will be presented in training and practical activities, based on the theories and knowledge about each type of media.


Learning Substance:

- Attitude 20% - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook



Assessment \:

- Assignment 30% Textbook: - Craig, James, Designing with type: a basic course in typography,

1980.Editing by Design, - Frank Jeffkins, Periklanan Edisi 3, - De Mooij, Marieke, Advertising World Wide, - J. Thomas Russel-W. Ronald Lane, Seri Pemasaran dan Promosi - Tata cara Periklanan Kleppner, - Meggs, Phillip, The History of Graphic Design, - Meggs, Philip, Type and image: the language of graphic design, - Polynor, Rick, Typography Today, - Romano, Frank J., The TypEncyclopedia.Tschichold, Jan, The New Typography.

SEMESTER 6-8 SUBJECTS : GRAPHIC DESIGN

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Graphic Design I /Desain Grafis I Subject Code: DK3244 Semester: 6 (six) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: Finding creative problem solving for given design projects. Also to develop

creative communication concept, chosing the suitable media, making creative solution, and aiming the right targets. .

Aim: To teach students to be able to recognize and formulating problems, and followed by the ability to find and create interesting visual solution, and being able to work out the right media (for imaginative and innovative problem solving)

Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Jenings, Simon. 1987. Advance Illustration and Design. Chartwell Book

Inc. NJ. 2. Lester, Paul Martin. 2000. Visual Communication (second ed.).

Wordsworth. Belmont, Ca. 3. Ollins, Wally. 1990. Coorporate Identity. Thames and Hudson. 4. Sacharow, Stanley. 1982. The Package as Marketing Tool, Chilton Book

Company, Radnor, Pen. Velarde, Giles. 1988. Designing Exhibition. The Design Council. London.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Graphic Design II /Desain Grafis II Subject Code: DK4145 Semester: 7 (seven) Credits: 06 credits Type of Class: Lecture and practical activities Syllabus: Solving visual communication problem by comprehensively using graphic

design as the media; including data research, seminar, and deciding the right communication concept according to target. The execution is done collectively in a group with organized task for each member.

Aim: To advance the ability of digging and searching for data, building creative and effective messages, training cooperation in solving communication problems.

Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Lester, Paul Martin. 2000. Visual Communication (second ed.).

Wordsworth. Belmont, Ca. 2. Bierut, Michael., et.all. Looking Closer : Critical Writings on Graphic

Design. Allworth Press. 1994 3. Berger, Arthur. Seeing is Believing : An Introduction to Visual Communication. Mayfield Publishing. 1989.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Final Assignment/Diploma Thesis for Graphic Design Subject Code: DK40Z1 Semester: 8 (eight) Credits: 08 credits Type of Class: Practical activities Syllabus: Preparing a design package (for final assignment) or thesis (by research),

according to their specialization . This task should be done individually; data serching, analysis, problem solving, up to visualisation should be done structurely with assistance. The work will be evaluated, marked, and presented in an academic judging forum.

Aim: Students are expected to be able to integrate all knowledge in the discipline of visual communication, in order to produce a project or research comprehensively, and resulting a work of design or a thesis.

Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30%

SEMESTER 6-8: MULTIMEDIA

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Multimedia I Subject Code: DK32F1 Semester: 6 (six) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: Introducing designing methods, finding creative solutions, and developing

concepts, using basic multimedia as a tool to create audio video communication effectively, and creating a relevant solution.

Aim: Guiding students to be able to use visual language thorugh basic multimedia in the right comprehension, visual techniques and manipulation, and also the management of multimedia production.

Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications,

Applications; 1995. 2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and Online Graphics; Peachpit Press. 1996. 3. Holsinger, Erick; How Multimedia Works; 1994. 4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Multimedia II Subject Code: DK41F2 Semester: 7 (Tujuh) Credits: 06 SKS Type of Class: Lecture and practical activities Syllabus: Advancing the methods of multimedia design, finding creative solution, and

developing multimedia approach as a tool of communication and persuasion in terms of visual communication design.

Aim: To guide students to be familiar with the system of multimedia visual communication that are effective, interactive, and technical, in order to deliver a message, using: audio visual, animation, web design, interface design, titling design, motion graphic, and special effect.

Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications,

Applications; 1995. 2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and Online Graphics; Peachpit Press. 1996. 3. Holsinger, Erick; How Multimedia Works; 1994. 4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Final Assignment/Diploma Thesis for Multimedia /Tugas

Akhir/Skripsi Multimedia Subject Code: DK40Z2 Semester: 8 (Delapan) Credits: 08 SKS Type of Class: Practical activities Syllabus: Preparing a design package (for final assignment) or thesis (by research),



Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility:

- Whiteboard

- LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30%

SEM 6-8 : VISUAL COMMUNICATION IN ADVERTISING

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Visual Communication in Advertising I /KomVis Periklanan I Subject Code: DK32E1 Semester: 6 (six) Credits: 04 credits Type of Class: Lecture and practical activities Syllabus: This subject focuses in the advertising persuasion produced by the structure

of advertising, and that includes problem solving, communication strategy, creative strategy, visual strategy, media strategy, and art directing in commercial campaigns.

Aim: The students are expected to comprehend and use persuasion techniques, procedures, and are able to interpret creative brief, and producing effective creative solutions.


- Whiteboard

- LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Trout, Jack. Big Brands, Big Trouble. John Willey & Sons. Inc.2001

2. Wells, Willam., Burnett., Moriarty. Advertising Principles and Practice. Prentice Hall. 1998 3. Jewler, Jerome. Creative Strategy in Advertising. 4th Edt. Wadsworth. 1998 4. Engel, Warshaw, Kinnear. Promotional Strategy. 6th Edt. Irwin. 1987. 5. Krugman, Reid, Dunn, Barban. Advertising : It’s Role in Modern Marketing. The Dryden Press. 1994 6. Bovee, Arens. Contemporary Advertising. Irwin. 1992.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB

Subject: Visual Communication in Advertising II /KomVis Periklanan II Subject Code: DK41E2 Semester: 7 (seven) Credits: 06 credits Type of Class: Lecture and practical activities Syllabus: This subject goes deeper into the topic of advertising persuasion that

considers the application of national visual language principles, in order to make socio-cultural campaigns in Indonesia.

Aim: Students are expected to understand and apply the persuasion techniques in a more advance way, with national visual language, and implement it into a social campaign.


- Whiteboard

- LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30% Textbook: 1. Jewler, A Jerome & Drewniany, Bonnie L. 1998, Creative

Advertising, 6 th edn, Thomas, USA. 2. Moriarty, Sandra 1991, Creative Advertising, Prentice Hall, New Jersey. 3. Social Marketing, New Innovation for Public Health, Richard K. Manoff, Praeger 1985

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Subject: Tugas Akhir/Skripsi KomVis Periklanan Subject Code: DK40Z3 Semester: 8 (eight) Credits: 08 credits Type of Class: Lecture Cyllabus: Preparing a design package (for final assignment) or thesis (by research),



Learning Substance: - Knowledge 30% - Skill 50% - Attitude 20% Supporting Facility: - Whiteboard - LCD/Infocus - Computer graphic laboratoy (including scanner and printer) - Computer/Notebook - OHP Assessment \: - Attendance 10% - Mid Semester-test 30% - End of Semester-test 30% - Assignment 30%

Semester 3-5 Subjects

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Study of Typography / TINJAUAN HURUF Kode Mata Kuliah: DK2148 Semester: 3 (Tiga) Kredit: 03 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: Contains:

- Introduction to typography through historic studies; including the development of letters/charracters from pre-historic time untill the 20th century.

- Explaination on the importance of typography application in terms of the expression of visual communication and graphic/visual design creativity.

- Practical excercise of handwriting and caligraphy, and using typography to build a visual communication design.

Tujuan: - To know the history of letters, especially Latin because it is the most

common letters found in the world - To uncerstand that letters are part of visual elements that has verbal

and visual meanings - To gain creativity, sensitivity, and skill in developing forms and

arranging letters for visual design needs. - Pengetahuan/Knowledge 40% - Ketrampilan/Skill 40%

Bobot Pembelajaran:

- Sikap/Attitude 20% - Papan Tulis (whiteboard) - LCD/Infocus - Studio Gambar - Komputer/Notebook

Fasilitas Pendukung:

- OHP - Absensi 10% - Ujian Tengah Semester (UTS) 20% - Ujian Akhir Semester (UAS) 20%

Penilaian:

- Tugas 50% Daftar Pustaka: 1. Jean, George, Writing, The Story of Alphabets and Scripts, Thames and

Hudson, 1997. 2. Nesbitt, Alexander, The History and Technique of Lettering, Dover Publication, Inc., New York, 1957 3. Yelland, Jill, Typo Survival Kit, for All Type Emergencies, 2 nd Edition, Frank Daniels Pty.Ltd., Perth, 1996.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design Nama Mata Kuliah: Basic Illustration / ILUSTRASI DASAR Kode Mata Kuliah: DK21D1 Semester: 3 (Tiga) Kredit: 03 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: Contains:

- Theory and concepts of drawing for illustration (communication) design; which includes elements of communication and visual concepting, such as basic ideas, visual styling, and visual processes

- Practical activities for making illustration drawings based on themes, technical preferences, tools and material, and developing the student’s drawing skills

Tujuan: - To gain knowledge about illustration drawings, and to be able to

create creative and conceptual illustration according to one’s drawing capacity.

- To be able to interpret a narration into a drawing, and to be skillfull and creative to use the best of visual elements in order to visualize it

- Pengetahuan/Knowledge 30% - Ketrampilan/Skill 60%

Bobot Pembelajaran:

- Sikap/Attitude 10% - Papan Tulis (whiteboard) - LCD/Infocus - Komputer/Notebook - Studio Gambar



Penilaian:

- Tugas 40% Daftar Pustaka: 1. Architectural Sketching and Rendering. Techniques for Designer and

Artists. Cesar Pelli ed. By Stephen Kliment. Whitney Library of Design. 1984. 2. Biennale of illustration Bratislava. 1993.

3. Graphic Artist Guild’s Directory of illustration Vol. 6. Watson- Guptill Publications. Madison Square Press. 4. John Harthan. The History of Illustrated Book, The Western Tradition. Themes and Hudson. 1981. 5. Nicolaides, The Natural Way to Draw. 6. San Lee & John Buscema; How to Draw Comics The Marvel Way; Marvel. 7. Wayne Enstice and Melody Peters. Drawing, Space, Form, and Expression. Prentice Hall, Upper Saddle River, New Jersey. 1996.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Basic Photography/ FOTOGRAFI DASAR Kode Mata Kuliah: DK21F4 Semester: 3 (Tiga) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: Introduction to photography as a universal visual language that was born

originated from two platforms that are science (objective recording) and philosophy (subjective interpretation). In terms of science, photography includes: technology, optics, mechanism, and chemical processes. On the other hand, philosophy sees photography in the context of philosophy itself, art, individual concepts, aesthetics, and perception. The introduction to basic techniques of photography includes lecture and practical trainings about:

- Short history of photograpy - Basic philosophy of photography - Camera intrduction (pockets, SLR, medium format, view camera,

and digitals) - Introduction to flashes - Introduction to films (negatif, diapositive, polaroid, infra red, dan

smart card) - Indoor and outdoor photo shooting - Introduction to dark room

Tujuan: To have the students understand and able to use basic theories and

practice of photography as part of their visual communication, advertising, and multimedia designing. Therefore, at the end the participants of this class can later chose to be photographers, or at the same time also have the ability to be visual communication designers. - Pengetahuan/Knowledge 40% - Ketrampilan/Skill 40%

Bobot Pembelajaran:

- Sikap/Attitude 20% - Papan Tulis (whiteboard) - LCD/Infocus - Komputer/Notebook


- OHP - Absensi 10% - Ujian Tengah Semester (UTS) 30% - UJian Akhir Semester (UAS) 30%

Penilaian:

- Tugas 30% Daftar Pustaka: 1. Daye, David. 1994. “35mm Camera Handbook”, Bison Books,

London. 2. Busselle, Michael. 1993. “The Complete 35mm Source Book”, Mitchell Beazley, London. 3. Garret, John, “The Art of Black and White Photography”, Mitchell Beazley, 4. Kodak.1990. “Kodak Professional Black and White Films”, Eastman Kodak Co., New York.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Graphic Production Methods/ METODE RODUKSI GRAFIKA Kode Mata Kuliah: DK214B Semester: 3 (Tiga) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: An introduction to the process of graphics or printing, as the groundwork of

visual communication designers. A glance of history and a comprehension of printing processes (pre-production, production, and post-production), and types of printing. Advance comprehension will be focused on offset printing.

Tujuan: To understand the main job of a visual communication

designer and the proceeding of designing process; from pre-

production, production, to post-production printing

processes. This will be a valuable knowledge for designing

in the real world, because it will determine a work to be

realistic and allows it to be mass-produced. This will be a

good knowledge to be a mediator between clients and

producers.

- Pengetahuan/Knowledge 50% - Ketrampilan/Skill 30%

Bobot Pembelajaran:

- Sikap/Attitude 20% - Papn Tulis (whiteboard) - LCD/Infocus - Komputer/Notebook



Penilaian:

- Tugas 40% Daftar Pustaka: 1. James, Craig : Production for The Graphic Designer , Watson Guptill,

1990. 2. Scheder, George, Perihal Cetak Mencetak, Kanisius, Yogyakarta. 3. Barnard,Michael: Introduction to Printing Processes.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Basic Computer Graphics/ DASAR-DASAR KOMPUTER GRAFIS Kode Mata Kuliah: DK21F3 Semester: 3 (Tiga) Kredit: 02 SKS understand Sifat Kuliah: Kuliah dan Praktika Silabus: Contains:

-Introduction to graphic computer system and programs which based on bitmaps (paint program) and vector (draw program) -Theory and concept of basic computer application for graphic use with Desktop Publishing (DTP) Computer System

Tujuan: -To comprehend the usage of graphic computer sytem that is related to the knowledge of using hardware, software, and approaching strategies for problem solving with the right and effective computer technology. -To be able to use graphic computer based on paint & draw program with DTP in designing process. - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50%

Bobot Pembelajaran:

- Sikap/Attitude 20% - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook



Penilaian:

- Tugas 30% Daftar Pustaka: 1. Herbert Franke; Computer Graphic, Computer Art, Phaidon, London, 1971

2. Robin Baker; Designing the Future; The Cumputer Transformation of Reality, 1993.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Typography I /TIPOGRAFI 1 Kode Mata Kuliah: DK2249 Semester: 4 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: Contains:

-Introduction to theories and practices of chosing and arranging types/fonts for visual design needs, especially for graphic design -Concept of typography as typesetting -The concept of form charracters and typesetting design as elements of design -The function, forming standards, and sizing of standard types/fonts Berisi materi tentang:

Tujuan: To understand that the basic function of typography is choosing, arranging, and developing types as a verbal and visual elements of design -To be able to chose and use typography creatively in the process of communicative and aesthetic visual design - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 60%

Bobot Pembelajaran:




Penilaian:

- Tugas 50% Daftar Pustaka: 1. Buchanan, Carol; Great Type Combinations, North Light Books, Ohio,

1993. 2. Graig, James, Designing With Type, Watson-Guptill Publications, New York, 1980. 3. Hulburt, Albert, The Grid, Van Nostrand Reinhold Ltd. 1978. 4. Friedl, et.al, Typography Encyclopedia, Black Dog & Leventhal Publ., New York, 1998. 5. Spiekermann, Eric, Stop Stealing Sheep & find out how type works, Adobe Press, 2003. 6. Meggs, Phillp, Revival of the Fittest, RC Publications, 2000. 7. Sihombing, Danton, Tipografi dalam Desain Grafis, Gramedia.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Applied Illustration /ILUSTRASI APLIKATIF Kode Mata Kuliah: DK22D2 Semester: 4 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: Contains theories and practices about:

-Illustration design as image text in order to deliver ideas and messages independently; such as cover design/titling, mapping, diagrams, stamps, visual modelling, etc -Concept of illustration drawing as the image of many types of visual communication design, especially graphic design; such as illustrations for books/magazines, posters, packaging, and other printing material.

Tujuan: To understand the concepts and to be able to create illustration design independently, and using illustration drawing as a support for other visual communication design; such as books/magazine cover designs, stamps, diagrams, illustrations for articles, or as an image for many types of graphic and multimedia designs. - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 60%

Bobot Pembelajaran:




Penilaian:

- Tugas 30% Daftar Pustaka: 1. Ross; Illustration Today; International Texbook, Company; 1963.

2. Lockwood; Diagrams; Watson Guptil, 1969 3. Bertin (transl, by: William J. Erg); Semiology of Graphics.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Applied Photography/ FOTOGRAFI APLIKATIF Kode Mata Kuliah: DK22F5 Semester: 4 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: Contains:

- Theories and concepts of communication in photography, including about performance language, compotition language, motion language, contextual language, object language, and sign language - The concepts and techniques of improvements and application in photography (conventional or digital); for/in the field of visual communication design and images for graphic design; used creatively and innovatively

Tujuan: To comprehend the thoeries and techniques of photography, applied in visual

communication design, advertising, multimedia, and imaging in graphic design (printed matter) To have the ability to create works of photography that contain meanings/messages in a creative and innovative way as visual communication design. To be able to professionaly be a photographer or visual communication design - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 60%

Bobot Pembelajaran:

- Sikap/Attitude 10% - Papan Tulis (whiteboard) - LCD/Infocus - Studio dan Lab. Fotografi - Komputer/Notebook



Penilaian:

- Tugas 30% Daftar Pustaka: Simon dan Schuster, “Kodak: Pedoman Saku Fotografi 35mm” .

Busselle, Michael, “The Complete 35mm Source Book”, Mitchell Beazley, London, 1993. Daye, David, 35mm Camera Handbook, Bison Books, London, 1994. Garret, John, “35mm Photographers Handbook”. Griand Giwanda, “Panduan Praktis Belajar Fotografi”, Puspaswara, Jakarta, 2001. Garret, John, “The Art of Black and White Photography”, Mitchell Beazley, Manchester, 1995. Kodak, “Kodak Professional Black and White Films”, Eastman Kodak Co., New York, 1990.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Digital Pre-printing/PRA CETAK DIGITAL Kode Mata Kuliah: DK224C Semester: 4 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: The subject focuses on the graphic pre-production process nowadays that

are dominated by digitalized system. It explains how and what the roles and function of digital technology in preparing final artwork in graphic design, getting ready to be printed

Tujuan: To understand the role of visual communication designer in

the late digital era, and to have knowledge in the basic

techniques of digital reproduction.

To know the process of production in order to produce a decent final artwork. To be able to count a realistic and logical graphic production expenses. - Pengetahuan/Knowledge 60% - Ketrampilan/Skill 20%

Bobot Pembelajaran:




Penilaian:

- Tugas 40% Daftar Pustaka: 1. Robin Baker; Designing the future: The Computer Transformation of

Reality, 1993. 2. Pipes, Alan : Production for graphic designers, Laurence King, 2001 3. Dameria, Anne : Digital Workflow, Link and Match, 2003

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Psychology of Perception/ PSIKOLOGI PERSEPSI Kode Mata Kuliah: DK32C5 Semester: 4 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: This subject gives knowledge about the general definition of perception,

aspects that influence perception, and discussing perception of materials/objects that are improved in the field of VCD (sensory perception, extra-sensory perception, and social/interpersonal perception)

Tujuan: Students are given the non-technical (psychological) ability that will support the operational and technical skill in the field of VCD in order to implement it on a target effectively. - Pengetahuan/Knowledge 50% - Ketrampilan/Skill 25%

Bobot Pembelajaran:




Penilaian:

- Tugas 20% Daftar Pustaka: 1. Atkinson, Higard T. 1985. Introduction to Psychology, Mc.Graw

Hill Comp. 2. Schiffman, Sensation and Perception, John Wiley & Sons, 1982. 3. Herrigel Luthan, Organizational Behavior,

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Animation I /ANIMASI 1 Kode Mata Kuliah: DK31D5 Semester: 5 (Lima) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Kelompok Bahan Kajian dan Pembelajaran:

Kelompok Mata Kuliah

Silabus: Contains: -Theories and concepts of animation media generaly as time based media -Methods and basic techniques of making animation screen -Creating limitted cycling animation and 2dimensional animation short screen

Tujuan: -To understand the general theories and concepts of animation, and to have the ablilty to make limitted cycling animation, and short 2D animation movie -To understand the methods and techniques of making animation screen - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50%

Bobot Pembelajaran:




Penilaian:

- Tugas 30% Daftar Pustaka: 1. Culhane,Shamus; Animation: From Script to Screen, 1990

…………………...; Disney’s Art of Animation,1991, The Walt Disney Company. 2. Abrams, The Art of Walt Disney, 1995, …….

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Audiovisual I Kode Mata Kuliah: DK31F6 Semester: 5 (Lima) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Kelompok Bahan Kajian dan Pembelajaran:


Silabus: Ti give introduction to students about time based media, and to understand the basic principles of audiovisual production, focusing on the skill of creating storyboards in collaboration with visual language, audio elements, and timing, in a form of static audiovisual media (slide program)

Tujuan: Students are expected to know the principles of time based media, and able to create a simple static audio visual program as an expression of idea and a collaboration of visual language, audio elements, and timing, in a form of a slide program.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30% Daftar Pustaka: 1. Tabrani, Primadi [dkk], Diktat Kuliah Audio Visual 1 & 2, ITB, Bandung.

2. Arijon, Daniel; Grammar of the Film Language; Focal Press.;New York; 1976. 3. Davis, Desmond; The Grammar of Television Production; Barril & Jenkins; London; 1978. 4. Millerson, Gerald; Effective TV Production; Ford Press; New York; 1976. 5. Utz, Peter; Create Exellent Video; Practice Hall; London; 1990. 6. Tabrani, Primadi [dkk]; Penataran Skrip Multimedia, Buku petunjuk peserta; DKV-ITB & STSI Surakarta; 1999. 7. Sutisno, Skenario TV & Video; Grasindo; Jakarta; 1993

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Methodology of Research for VCD/ METODE PENELITIAN DKV Kode Mata Kuliah: DK31C3 Semester: 5 (Empat) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: This subject teach about the procedure, rules, and scientific methodology to

develop the skill of doing researches in order to express thoughts and knowledge in a scientific paper; as a preparation to move on to the next subject, that is Seminar and Final Assignment/Thesis. The introduction includes methods of sampling techniques, data collecting and developing through observation, interviews, and questionnaire, and how to write a report; and also how to uniform scientific papers in the field of VCD.

Tujuan: This subject teaches general definition of research, techniques, and writing methods for scientific papers/reports systematically, methodologically, and objective, focusing on the descriptive-qualitative method. - Pengetahuan/Knowledge 40% - Ketrampilan/Skill 40%

Bobot Pembelajaran:




Penilaian:

- Tugas 20% Daftar Pustaka: 1. Methodology Research to Psychology

2. Metode Penelitian Sosial, Irawan Suhardono 3. Metode Penelitian Sosial, Prof. Yudistira 4. Materi Workshop Lembaga Penelitian ITB

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Process of Communication/ PROSES KOMUNIKASI Kode Mata Kuliah: DK31C4 Semester: 5 (Lima) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: Contains:

-General theories and concepts of communication, focusing on the theory of communication process and media communication. -Application of theories and concepts of communication in design; especially in advertising (communication concept in advertising)

Tujuan: To comprehend the application of theories/concepts of communication in the field of VCD To have the ability to analyze concepts of communication that are being used in VCD, especially in advertising designs - Pengetahuan/Knowledge 60% - Ketrampilan/Skill 20%

Bobot Pembelajaran:




Penilaian:

- Tugas 20% Daftar Pustaka: 1. Fisher, B Aurbey 1978; Teori-Teori Komunikasi, PT Remaja Rosda

Karya, Bandung. 2. Astrid, DR, Teori Komunikasi, jilid 1,2,3, ………… 3. Kasali, Renald, Manajemen Periklanan, 1992, Grafiti Pers, Jakarta 3. Canover,Theodore E : Graphic Communication Today, 1985, West Publishing.


Nama Mata Kuliah: Social Psychology /PSIKOLOGI SOSIAL Kode Mata Kuliah: DK 31C6 Semester: Ganjil/ 5 (lima) Kredit: 02 SKS Sifat Kuliah: Kuliah Kelompok Bahan Kajian dan Pembelajaran:

Kelompok Mata Kuliah Keahlian Berkarya (MKB).

Silabus: Contains: -Knowledge and comprehension of the individual and social psychology of human, and the understanding of socio-emotional condition and social attitude of an individual or a group of people -Includes theories and simulation of human as an individu that needs personal skill, a social creature that needs interpersonal skill, and as spiritual creature that needs personal integrity based on religious and social values.

Tujuan: Students are expected to have the knowledge of human psychology, individually and socially, and able to apply it on the field of Graphic-Advertising Design and Multimedia. - Pengetahuan/Knowledge 60% - Ketrampilan/Skill 20%

Bobot Pembelajaran:




Penilaian:

- Tugas 20% Daftar Pustaka: 1. Bertram, Raven & Jeffrey Rubin, 1986; Social Psychology

(People in Group), John Willey & Son, London, 2. Hersey, Paul, 1984; The Situational Leader, Warner Bross Inc., New York. 3. Keith Davis, 1977; Human Behavior at Work, Mc. Graw Hill

Ltd, New Delhi.

4. Mc.Clleland, David, 1960; Three Social Motif, The Free Press New York Calliers. 5. Newcomb Theodore M, Ralph H. Turner, Philip E. Converse, 1985; Social Psychology, Holt Rinehart & Winston Inc.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Comprehension of VCD / Wawasan DKV Kode Mata Kuliah: DK31C1 Semester: 5 (Lima) Kredit: 02 SKS Sifat Kuliah: Kuliah Kelompok Bahan Kajian dan Pembelajaran:


Silabus: A comprehension of the world of VCD in all perspective, and therefore a study of graphic design history is recommended to fulfill the aim. The subject of graphic design development is given through capital lectures in VCD field.

Tujuan: To create discussion about the function and forms of graphic design and especially VCD, pointing at the changes in social condition, development of technology, and development of art, and the existence of the world of visual communication design.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30% Daftar Pustaka: 1. Booth-Clibrorn and Baroni, Daniel, 1980. The Language of

Graphics. Thames and Hudson, London. 2. Heller, Steven and Chwast, 1988. Graphic Style, Thames &

Hudson, London. 3. Hollis, Richard, 1994. Concise History of Graphic Design,

Thames & Hudson, London, 4. Meggs, Philip G., 1983. A History of Grpahic Design, Van

Nostrand Reinhold, N.Y., Miller-Brockmann, A History of Visual Communication, Arthur Niggli Ltd., Teufen, Switzerland, 1971

Semester 6-8 Subjects: Graphic Design

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Typography II/ Tipografi II Kode Mata Kuliah: DK324A Semester: 6 (enam) Kredit: 02 SKS Sifat Kuliah: Kuliah dan Praktika Silabus: The application of typography in terms of font designing and layout in order

to solve problems in visual communication, based on concepts, messages, and targets meant by the media, and designing typography for more complex communication problems.

Tujuan: Students are expected to solve more complex and more specific communication problems in media publishing, exhibition, display, and corporate identity, using conceptual critical analysis through typography, for solving design and communication problems.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30% Daftar Pustaka: 1. Craig, James, Designing with type: a basic course in typography,

1980. 2. Clair, Kate, A Typographic Workbook. 2000 3. Meggs, Phillip, The History of Graphic Design, 1989 4. Brady, Philip,Using Type Right, North Light Books,- Bringhurst, Robert, The Elements of Typographic Style, 2000 5. Bringhurst, Robert, The Elements of Typographic Style, version 2.4, H&M Pulishers, 2001. 6. Carter, Philip Meggs, Typographic Design: Form & Communication,- 7. Frutiger, Adrian, Sign and Symbols, Their design & Meanin, Studio Editions, 1989. 8. Meggs, Philip, Type and image: the language of graphic design, - 9. Romano, Frank J., The Typo Encyclopedia, - 10. Tschichold, Jan, The New Typography.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Tinjauan Desain Grafis Kode Mata Kuliah: DK32C8 Semester: 6 (Enam) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: To give basic knowledge about the principles of graphic design, starting from

creative ideas, aesthetic aspects, up to the application as tools of visual communication. Also observing the national and international graphic design phenomenons, and the examples in the application in static or dynamic media.

Tujuan: To build a comprehension of charracters and attitude of many types of graphic design (static or dynamic), in terms of function/objective, technology, and culture.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30% Daftar Pustaka: 1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson,

London, 1980 2. Rand; A Designer’s Art’s ; Yale university Press, 1985 3. Jenning; The Complete Guide to Advance Illustration and Design; Chartwell Books, Inc, 1987 4. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson, London, 1990 5. Kress, Gunther R.; Reading Images: The Grammar of Visual Design, Routledge, 1996


Nama Mata Kuliah: Analysis of Graphic Design/ Analisis DG Kode Mata Kuliah: DK41C9 Semester: 7 (Tujuh) Kredit: 02 SKS Sifat Kuliah: Kuliah Silabus: Using comprehensive observation to analyze perception and message

construction in graphic design works. Analyzing visual improvisation in graphic design application through semiotics, rhetoric, and other visual observation methods.

Tujuan: To give knowledge about the theories of semiotics and rhetoric as tools for visual analysis for many design application. By using examples of graphic design applications, students will be able to evaluate and analyze visual codes.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30% Daftar Pustaka: 1. Bryson, N., Holly, M.A., & Moxey, K. eds, Visual Culture: Images and

Interpretations. Hanover: Wesleyan University Press of New England, 1994. 2. Buchanan, Richard and Victor Margolin, Discovering Design: Explorations in Design Studies, Chicago: University of Chicago Press, 1995. 3. Burgin, Victor, Seeing Sense, In Howard Davis and Paul Walton, eds. Language, Image and Media. New York: St. Martin's Press, 1983. 4. Katherine Frith, Undressing the Ad, - Hall, S. & du Gay, P. eds, Questions of Cultural Identity, London: Sage Publications, 1997. 5. Lester, Paul Martin, Visual Communication Images with Messages, - Lupton, E. & Miller,A. Design, Writing, Research: Writing on Graphic 6. Design, London: Phaidon Press, 1999. 7. Moriarty, Sandra, Visual Semiotics and the Production of Meaning in Advertising, 1995. 8. Ockerse, Thomas, Principles in Action for the Graphic Designer,- Piliang, Yasraf Amir, Dunia yang Terlipat, Mizan, 1997. 9. Ralph Ross, Symbols and Civilization, Telford, Anne, Color Predictions, Communication Arts, January/February 1994.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Graphic Design Seminar Kode Mata Kuliah: DK40S1 Semester: 7 (Tujuh) Kredit: 03 SKS Sifat Kuliah: Kuliah Silabus: Leads students to the ability of bringing up a graphic design topic into a

seminar forum. It includes picking up a topic, methodology and types of writing, up to presenting it to a seminar forum.

Tujuan: Students are expected to have the ability to bringing up topics and describing it structurally into a paper, presenting the ideas, and defending it in a forum.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30%

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB Nama Mata Kuliah: Graphic Design Profession Kode Mata Kuliah: DK40K1 Semester: 7 (Tujuh) Kredit: 03 SKS Sifat Kuliah: Praktika Silabus: Part time work in a professional graphic and advertising design company;

focusing on a real job in the division of design and graphic design production.

Tujuan: Students are expected to have gain knowledge from first-hand experience in professional graphic-advertising design field, and to have mental readiness and ability to communicate in their professional community; that is the graphic design professionals.

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% - Ketrampilan/Skill 50% - Sikap/Attitude 20% Fasilitas Pendukung: - Papan Tulis (whiteboard) - LCD/Infocus - Lab. Komputer Grafis (termasuk scanner dan printer) - Komputer/Notebook - OHP Penilaian: - Absensi 10% - Ujian Tengah Semester (UTS) 30% - Ujian Akhir Semester (UAS) 30% - Tugas 30%

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