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Executive OverviewOctober, 2014
Three Strategic IT Priorities
2COPYRIGHT © 2014 ACTIFIO
AGILITY
Access data when and where
you need it.
RESILIENCY
Better data protection and
availability.
CLOUD
Enable transition to cloud-based
infrastructure model.
One Underlying Problem
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AGILITY CLOUDRESILIENCY
BINDING APPLICATION DATA TO SILOED PHYSICAL INFRASTRUCTURE
BC/DR COMPLIANCE ANALYTICSDEV & TEST
Physical IT
BU/SNAPSHOT
Virtual IT
COPYRIGHT © 2014 ACTIFIO
Copy Data Virtualization
Virtual Data Pipeline™
CAPTURE
Data at block level, in native format, according to your SLA
GOLDEN COPY OF PRODUCTION
MANAGE
A physical copy, moved once, and stored anywhere
USE
Unlimited virtual copies for instant access and protection
DATA PROTECTION
BUSINESS CONTINUITY
DATA MOBILITY
DEV & TEST
DATA INSIGHTS
OTHER
COPYRIGHT © 2014 ACTIFIO
Deployed Alongside Production
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SNAPSHOTPOOL
DEDUPPOOL
VIRTUAL DATA PIPELINE
ProductionSAN | NAS | DAS
IP NETWORK
OUT-OF-BANDINTEGRATION
IN-BANDCONNECTIO
N
SNAPSHOTPOOL
DEDUPPOOL
VIRTUAL DATA PIPELINE
PRODUCTION DATA VIRTUALIZATION PLATFORM
DISCOVERED APPS
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Taming Infrastructure Sprawl
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Analytics
Compliance
Dev & Test
BC/DR
BU / Snapshot
Production
• Copy data a $44B problem
• Consumes 60% of disk capacity
• Drives 65% of storage software spending, 85% of hardware
*IDC Insight document (#239875)
COPYRIGHT © 2014 ACTIFIO
Development / TestSLA Management
WAN OptimizationH/W Independence
Backup
Copy Data Virtualization
NetworkerAvamar
Disk Library
Data Protector
SnapVaultCommVault
SyncSort
CommVault NetBackupBackup Exec
VeritasStorage
Foundation
TSMFilesX
Dedup AvamarDataDomain
StoreOnce ASIS FalconStorVTL
NetBackupAppliance
ProtecTier
Replication AppSyncRecoverPoint
VPLEXSRDF
RM
Remote CopyContinuous
Access
SnapMirror InMageTrue CopyDynamic
Replicator
VVRApplicationHA
MetroMirrorGlobalMirrorGlobalCopy
Snapshot TimeFinderSnapView
Virtual CopyEVA
Snapshot
SnapShot ShadowImageCoW
Snapshot
VeritasStorage
Foundation
FlashCopy
Radical Simplification
7COPYRIGHT © 2014 ACTIFIO
Non-Disruptive To Deploy & Use
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ProductionData
DATA PROTECTION
BUSINESS CONTINUITY
DATA MOBILITY
DEV & TEST DATA INSIGHTS
OTHER
Data Center
Remote Site
CloudIB
OOB
BUSINESS IMPACT
• Tames storage growth• 10x cheaper• 100x faster• Radically simple• Improves production
COPYRIGHT © 2014 ACTIFIO
Real World Examples
KKR• Financial Services
• Modernize IT, improve resiliency
• EMC Data Domain, VRanger, SQL BU, BU Exec
TTX• Transportation
Logistics
• Faster analytics no production impact
• RecoverPoint, Data Domain, Avamar, CommVault
Euro Car Parts
• Manufacturing
• Consolidate infrastructure, raise service levels
• HP Storage, IBM pSeries
Netflix• Technology
• Protect virtual infrastructure, facilitate wholesale move to cloud
• NetBackup, Data Domain
SmartCo• Airline PaaS
• Accelerate application development
• EMC SRDF,/BCV,
NetBackup,
Riverbed
MULTI-USE CASE, DISPLACING MULTIPLE OFFERINGS, SLASHING TOTAL COST OF OWNERSHIP
9COPYRIGHT © 2014 ACTIFIO
Current State
Work Efforts Requirement
EMC
VM
AX
Stor
age
Net
Bac
kup
Serv
er
Repl
icat
ion
Man
ager
Ser
ver
Dat
a D
omai
n St
orag
e
Rive
rbed
App
lianc
es
EMC
Tim
eFin
der
Net
bac
kup
Repl
icat
ion
Man
ager
Dat
a D
omai
n
SQL
Repl
icat
ion
SRD
F Re
plic
atio
n
User Acceptance (UAT) Performance x x x x X x x x x x x
On Line Transactions Performance x x x x X x x x x x x
Train(Prod & UAT) Functional x
Test (Prod & UAT each) Functional x
Test/Train Refresh Functional x x x x x
Quality Assurance Functional x x x x x x x x
Application 1 Performance x x x x x x x x x
Application 2 Performance x x x x x x x x
Application 3 Performance x x x x x x x x
Disaster Recovery Performance x x x x x x x x x x x
x HW/SW Associated with environment
Affected Hardware Affected Software
Work Effort Requirement
Current State
Business Impact: Radical SimplicityActual Customer Use Case Detail
SUMMARY
• Eliminated ten third party-branded hardware and software components
• Displaced multiple vendors, need for multiple certifications, specialized headcount
• Plus the challenges of making it all work together, and taking action when it doesn’t
10COPYRIGHT © 2014 ACTIFIO
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SUMMARY
• Total Time Savings is listed in hours• Time to market is slashed by an average of 40% to 68% • Time to market reduced 90 days
Business Impact: Instant AccessActual Customer Use Case Detail
COPYRIGHT © 2014 ACTIFIO
Startup 2013 2014 2015 2016 2017 Totals
Critical Systems Critical Systems
VMAX Storage - DC 1 -$ -$ 649,663$ 779,595$ 935,514$ 2,364,772$
VMAX Storage - DC 2 -$ -$ 821,762$ 986,115$ 1,183,338$ 2,991,214$
Data Protection Data Protection
Servers
Replication Manager 41,314$ 49,061$ 59,389$ 72,300$ 85,211$ 307,276$
NetBackup Servers 41,314$ 49,061$ 59,389$ 72,300$ 85,211$ 307,276$
Storage
Data Domain -$ -$ -$ 726,687$ 872,025$ 1,598,712$
Actifio Solution (5,100,000)$ -$ -$ -$ -$ -$ (5,100,000)$
Software
EMC TimeFinder -$ -$ 684,599$ 821,519$ 997,559$ 2,503,678$
Net Backup 106,001$ 106,001$ 106,001$ 106,001$ 106,001$ 530,006$
Replication Manager -$ -$ 226,440$ 271,728$ 326,074$ 824,242$
SRDF -$ -$ 664,675$ 797,610$ 957,132$ 2,419,418$
Other Other
Labor Costs for SQL Support 95,551$ 178,273$ 214,104$ 257,014$ 308,328$ 1,053,270$
Cash Flow Impact
Total Savings @ 20% Annual Growth (5,100,000)$ 284,181$ 382,396$ 3,486,024$ 4,890,871$ 5,856,393$ 9,799,865$
COPYRIGHT © 2014 ACTIFIO12
Business Impact: Lower CostActual Customer Use Case Detail
INDEPENDENT CONSULTANT:
“The expected net financial benefit of implementing Actifio is $9.8M over 5 years.”
Startup 2013 2014 2015 2016 2017 Totals
New Logos
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Hundreds of Enterprise Customers…
14COPYRIGHT © 2014 ACTIFIO
Dozens of Actifio Powered Clouds…
15COPYRIGHT © 2014 ACTIFIO
Panasonic
System
Networks
…in 35 Countries Worldwide
★
16COPYRIGHT © 2014 ACTIFIO
Recent Accolades
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“Actifio is eating EMC’s lunch in a $44 Billion Marketplace.”
“For every $1 a customer invests in its product, the customer gets $15 in cost savings.”
“ All that new data flowing into enterprises can bring along an expensive partner: multiple copies.”
“…streamlining and simplifying IT infrastructure by making it cheaper and easier to use...”
Visionary in “Magic Quadrant for Enterprise Backup / Recovery Software, 2014”
“…lets users recover instantly from the same place, saving siloed storage and management costs.”
“…rapidly gaining large corporate customers as it attacks a problem that the incumbent data storage firms have been slow to address.”
Storage MagazineProduct of the Year Awards, Gold
COPYRIGHT © 2014 ACTIFIO
Executive Summary
• Business resiliency, agility, and cloud are critical IT initiatives.
• Restricted by an outdated approach, binding application data to silos of physical infrastructure.
• Copy data virtualization breaks those bonds, letting you capture application data, manage it efficiently, and use it when and where you need it.
• Slash your total cost of ownership by eliminating point tools and vendor lock-in, and transform your business by providing access to almost anything, almost instantly.
• Embraced by customers, analysts, press, investors…
18COPYRIGHT © 2014 ACTIFIO
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