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© 2010 IBM Corporation
IBM & Actifio Deliver Cloud Data Management Solutions for Service Providers
© 2010 IBM Corporation
Announcement Summary: IBM & Actifio Partner on Turnkey Solution for Service Providers
§ Who: IBM and Actifio form partnership to enable next-gen cloud data management services targeting Managed Service Providers & Value Added Resellers
§ What: Establishes new industry benchmark for lower costs and ease of operations.
Delivers the industry’s most efficient cloud data management solution for service providers, integrating: -Actifio’s Protection & Availability Storage (PAS) Platform -IBM Server, Storage and Network infrastructure -Supported by IBM Global Services
§ Why: Cloud suppliers driving 48% of all storage hardware and software spending by 2015. Service Providers can’t capitalize on Cloud due to lack of turn-key next gen data management solutions vs. legacy approach. To date, legacy solutions from established enterprise storage providers have not offered a consolidated infrastructure, making it cost-prohibitive for service providers to enter the Cloud services sector.
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© 2010 IBM Corporation
February 13st Announcement Details & Launch Program Summary
§ IBM and Actifio to jointly target Service Providers & VARs – Leverage Actifio PAS with aggressive sales/marketing strategy – Working with several reference-able customers plus analyst endorsements
including – Focus on midmarket devoting sales & marketing resources to Cloud – IBM to provide L3 support to Actifio customers
§ Planned Editorial Calendar Opportunities focused on the Cloud § Joint Press Meetings at MSP World, IBM PartnerWorld and other events
post launch § Joint Press/Analyst Meetings § 5 City Roadshow and demand generation campaig
– Targeting 4,400 Service Providers Worldwide
© 2010 IBM Corporation
Cloud Services High-Growth Market
§ $2B for Data Protection
§ 48% of total spend by ‘15
§ Fragmented share
$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
2009 2010 2011 2012 2013 2014 2015
Private Cloud SPs
Public Cloud SPs
Data is in Billions, USD, Source IDC WW Enterprise Storage for Public and Private Cloud, 2011-2015 Forecast, September 2011, #230283 WW IT Infrastructure Hardware for Public and Private Cloud, 2011-2015 Forecast, December 2011, #231559
$11.5B TAM, 19% CAGR in 2012
© 2010 IBM Corporation
Data Management Services Financial Challenges Service Provider Cost Comparison for Data Management Services; Legacy vs. DIY. vs. Actifio Costs are $/GB per month
© 2010 IBM Corporation
Actifio is next-gen data management platform
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© 2010 IBM Corporation
Actifio Solution; How it works
Production Storage
SAN NAS DAS APP
❶ single snapshot of changes
❷ store & move unique deduped copy
Backup Archive BC/DR Snapshot DB
Test/Dev
❸ instant Restore for any use
Single Pane App-Centric SLA-Driven
© 2010 IBM Corporation
Turnkey solution for delivering Cloud Data Management Services
§ Actifio developed Software, 100% IBM Hardware Stack through ISR Partnership
§ Appliance = IBM System x server
§ Network = SAN switch using IBM 24B
§ Storage = uses IBM DS3500, V7000,
XIV or other
© 2010 IBM Corporation
Cloud Service Offering Portfolio
§ On-Premise Backup: Manage Data Protection at Customer’s Site § Off-Premise Backup: Replicate Customer Data Off-Site
§ Business Continuity: Application and OS Protected against Site Failure
§ Data Copy: Copy of Information from one data set to another for Test and Development or Analytics
§ Cloud On-Ramp: Seamlessly migrate applications to and from the MSP’s Cloud
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© 2010 IBM Corporation
Actifio and IBM Solution Advantages
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Financial 80% more cost-effective
Uses industry standard
hardware
Operational 90% more efficient
Single solution for multiple services
Business Enhance opportunities
Address all-customers; small, medium, large
© 2010 IBM Corporation 11
© 2010 IBM Corporation
Key Contacts – Email [email protected]
§ IBM – Andy Monshaw, GM IBM Mid Market Solutions – Ed Abrams, VP IBM Mid Market, [email protected] – Mike McClurg, VP IBM Mid Market, [email protected]
§ Actifio – Ash Ashutosh, CEO – Jim Sullivan, President, [email protected] – Andrew Gilman, SR. Director of Marketing, [email protected] – Tom LaHive, Director Cloud/MSP Alliances, [email protected]
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