Keynote 3, gregor hansbuer, actifio

Actifio´s Copy Data Virtualisation – die

Vorteile eines applikationszentrischen Rechenzentrums

Hamburg, 11. Mai, 2015

The World Has Changed

Applications More Strategic

Where the technology touches the business.

Shifting focus from IT to SLA.

Enterprise Data

“Good data is the lifeblood of any business...” PWC

It’s time to change the way you manage it.

Infrastructure More Commoditized

Private Cloud Hybrid Cloud Public Cloud

SaaS | IaaS | PaaS

COPYRIGHT © 2015 ACTIFIO

The World As It Was


EXCESS REDUNDANCY, COST, COMPLEXITY, INFLEXIBILITY, AND TIME

Physical IT

Virtual IT

IT Manager

PRODUCTION DATA

BU/SNAPSHOT

Silo 1

BC/DR

Silo 2

DEV & TEST

Silo 3

COMPLIANCE

Silo 4

ANALYTICS

Silo 5

Commoditization of Hardware & Service Virtualization Through Software

2014+ 2012+ 2010+

Virtualizing The Stack

4

COMPUTE NETWORK STORAGE

COPY DATA VIRTUALIZATION

NETWORK VIRTUALIZATION

SERVER VIRTUALIZATION


Copy Data Virtualization

Virtual Data Pipeline™

CAPTURE

Data at block level, in native format, according to your SLA

GOLDEN COPY OF PRODUCTION

MANAGE

A physical copy, moved once, and stored anywhere

USE

Unlimited virtual copies for instant access and protection

DATA PROTECTION

BUSINESS CONTINUITY

DATA MOBILITY

DEV & TEST

DATA INSIGHTS

OTHER

COPYRIGHT © 2015 ACTIFIO 5

Development / Test SLA Management

WAN Optimization H/W Independence

Backup Networker

Avamar Disk Library

Data Protector

SnapVault CommVault

SyncSort

CommVault

NetBackup Backup Exec

Veritas Storage Foundation

TSM FilesX

Dedup Avamar

DataDomain StoreOnce ASIS FalconStor VTL

NetBackup Appliance

ProtecTier

Replication

AppSync RecoverPoint

VPLEX SRDF RM

Remote Copy Continuous

Access SnapMirror

InMage True Copy Dynamic

Replicator

VVR ApplicationHA

MetroMirror GlobalMirror GlobalCopy

Snapshot TimeFinder SnapView

Virtual Copy EVA Snapshot

SnapShot Shadow Image CoW Snapshot

Veritas Storage Foundation

FlashCopy

S I M P L I F Y

Collapse Infrastructure


Data Management Priorities

BUSINESS AGILITY

Access data when and where

you need it.

BUSINESS RESILIENCY

Improve data protection and

availability.

CLOUD MOBILITY

Move data across data center and

cloud infrastructure.


INSTANT MOUNT

Actifio presents a read/write virtual data copy instantly, to either a virtual or physical host, via

IMPROVES: Time-sensitive data management operations like recovery and test data management

operations, eliminating unnecessary data movement and speeding access

COPY DATA VIRTUALIZATION

PLATFORM

Instant Data Access

8 COPYRIGHT © 2015 ACTIFIO

Accelerate Application Development

Change Management Request

SLA 1–2 weeks

Server Admin makes data available

SLA 1 week

Storage provisioning

SLA 1 week

DBA creates dev/test db and masks data

20+ hours

T R A D I T I O N A L P R O C E S S Single Copy for Database Refresh

2–4 Weeks

A C T I F I O - E N A B L E D P R O C E S S Any Size Database, any Number of Copies

Minutes


Improve Cloud Mobility


• Market as a whole moving out from core, BUT…

• Every business is different. Even every application.

• Smart CIOs will optimize apps on this continuum

• For next few years, change will be the only constant

10

Powerful Business Impact

SIMPLICITY

• Application-centric, SLA-driven • One platform, all use cases • Full lifecycle of the data

SAVINGS

• 95% lower storage • 90% lower Bandwidth • 65% lower Software Cost

SPEED

• From measuring in days to measuring in seconds


Global Mining Enterprise Consolidates Data Management, Saves $1.3M

SAVINGS: $1.3M+

SPEED: 33X Faster Data Protection, 420X Faster Recovery

SIMPLICITY: Replaced 3 technologies - Symantec, tape libraries, storage array snapshots


Enterprise SaaS Organization Improves Business Resiliency, Slashes Storage Growth 93%

SAVINGS: $2.9M+

SPEED: 98% Faster Data Protection, 88% Faster Recovery, 90+% Faster Time to Market

SIMPLICITY: Replaced 6 different technologies -

Backup software, tape libraries, WAN 0ptimizers, dev/test software & storage, storage array snapshots

BEFORE NOW BENEFITS

Recovery Point 24 hours < 30 minutes 98% +

Recovery Time 8 hours 1 hour 88% +

Copies Available Days Hours Faster time to market

Storage Savings None Dedup and compression 93% storage reduction

Bandwidth Savings None Replicating less data 70% network bandwidth

Disk Savings Tier 1 disk Capacity optimized ~$97,000


Global SaaS Organization Accelerates Time to Market 68%, Eliminates 10 Tools

SAVINGS: $9.5M in HW, $29.8M Soft Costs

SPEED: 68% Faster Time to Market,

Eliminated 2,171 Hours/Yr. Developer Time

SIMPLICITY: Replaced 10 Tools - Symantec, RVBD, SQL Replication, EMC Data Domain, SRDF, Replication Manager, TimeFinder, Servers, Storage, Riverbed…

CurrentState

WorkEfforts Requirement

EMCVMAXStorage

NetBacku

pServer

ReplicationMan

agerServer

DataDom

ainStorage

RiverbedApp

liances

EMCTimeFinder

Netbackup

ReplicationMan

ager

DataDom

ain

SQLRe

plication

SRDFReplication

UserAcceptance(UAT) Performance x x x x X x x x x x x

OnLineTransactions Performance x x x x X x x x x x x

Train(Prod&UAT) Functional x

Test(Prod&UATeach) Functional x

Test/TrainRefresh Functional x x x x x

QualityAssurance Functional x x x x x x x x

Application1 Performance x x x x x x x x x

Application2 Performance x x x x x x x x


DisasterRecovery Performance x x x x x x x x x x x

x HW/SWAssociatedwithenvironment

AffectedHardware AffectedSoftware

WorkEffort Requirement

CurrentState CurrentState

WorkEfforts Requirement

EMCVMAXStorage

NetBacku

pServer

ReplicationMan

agerServer

DataDom

ainStorage

RiverbedApp

liances

EMCTimeFinder

Netbackup

ReplicationMan

ager

DataDom

ain

SQLRe

plication

SRDFReplication

UserAcceptance(UAT) Performance x x x x X x x x x x x

OnLineTransactions Performance x x x x X x x x x x x

Train(Prod&UAT) Functional x

Test(Prod&UATeach) Functional x

Test/TrainRefresh Functional x x x x x

QualityAssurance Functional x x x x x x x x

Application1 Performance x x x x x x x x x



DisasterRecovery Performance x x x x x x x x x x x

x HW/SWAssociatedwithenvironment

AffectedHardware AffectedSoftware

WorkEffort Requirement

CurrentState

BEFORE AFTER


Initial State Technical Architecture

Production EMC Storage Production EMC Storage Symantec Server Farm

DataDomain

Tape Backup

Offsite Tape Storage

DB Virtualization

Tool

DataDomain Replication

Symantec Server Farm

DataDomain

DR Site Primary Site

Database Dev/Test/Dum

p Storage

Daily Symantec Backups Daily Symantec Backups

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Application Servers Application Servers


p Storage

DB Virtualization Tool

VMware SRM

SRDF Storage Replication

Reduced SRDF Replication

Oracle DataGuard


Actifio Impact: Radical Simplification

Production EMC Storage Production EMC Storage Symantec Server Farm

DataDomain

Tape Backup

Offsite Tape Storage

DB Virtualization

Tool

DataDomain Replication

Symantec Server Farm

DataDomain



p Storage

Daily Symantec Backups Daily Symantec Backups

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Application Servers Application Servers


p Storage

DB Virtualization Tool

VMware SRM

SRDF Storage Replication

Reduced SRDF Replication

Oracle Dataguard


End State Technical Architecture

Production EMC Storage Production EMC Storage

Dedup-async Replication


Actifio CDS Actifio CDS

Reduced SRDF Storage Replication

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Application Servers

Physical Servers

VM

VMware

VM VM VM

Development & Test

VM VM

Application Servers

Replication to the Cloud

Cloud Site


Powerful Technology

Capture data in native format

Only change blocks after first copy

Incrementally merge change blocks to go back in time

Global dedupe for maximum space efficiency

Manage data lifecycle via SLA Architect

Automate data management via Workflows

Open and extensible platform with RESTful API

Centralized management via Global Manager

Read/write virtual copies through Instant Mount

Incremental refresh copies via LiveClone

Bandwidth optimized replication via Dedup Async

Automated Disaster Recovery as a Service

Application-Centric, infrastructure-agnostic

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

✓

✓

✓

✓

✓

✓ ✓

✓ ✓

✓*

✓*

✓*

✓*

✓*

✓*

*available in core offering only


34 Patents Pending or Approved

18

Dozens of Actifio Powered Clouds…


SLA based Availability


CHALLENGES

• Business failing to meet data protection and DR compliance requirements

• SLA violation for production data to be backed up and to recover

• SAP team´s productivity decreasing

• Investement protection for IBM V7000

• Germany´s largest web shop for knitwear.

• Environment

– 1 Primary DC and DR DC

– SAP / MaxDB, now DB2

– VMware infrastructure

– IBM V7000 to be replaced by HP 3Par

21

Virtuelle Datenkopien

Virtual Data Pipeline™

ERFASSEN

Anwendungsdaten auf Block Ebene im nativen Format, entsprechend Ihrer SLA’s

DIE GOLDENE KOPIE DER PRODUKTIONSDATEN

VERWALTEN

Eine physische Kopie, an einem beliebigen Ort gespeichert

VERWENDEN

Unbegrenzt virtuelle Kopien für sofortigen Zugriff und zur

Datensicherung

DATEN SICHERUNG

GESCHÄFTS-KONTINUITÄT

DATEN MOBILITÄT

TEST & ENTWICKLUNG

DATEN ANALYSE

WEITERE

MaxDB

Impact


• RPO of 15 Minutes for most critical App (SAP/DB2)

• RTO down to Minutes compared to hours

• Data protection for VMware, Linux, Windows, MS-SQL, MS-Exchange with one platform providing multiple SLAs

• Faster Time-to-Market

CHALLENGES:

• Tape management

• HP Data Protector unreliable

• Improve Availabiltiy and DR capabilies

• Desire for one tool to manage Vmware and OpenVMS

• Slow production storage

Old Infrastructure

23

Basel 1

Production Data

SAN

LAN

Basel 2

HP DataProtector

HP EVA Replication

Test/Dev Data

SAN

SAN

LAN

HP data protector


Actifio Solution


Basel - 1

Production Data

SAN

LAN

Basel 2

DeDupe-Async Production Data

SAN

SAN

LAN

OpenVMS, Linux, WinCluster

Vmware MS-Exchange MS-SQL

OpenVMS, Linux, WinCluster

Vmware MS-Exchange MS-SQL

Impact


• RPO of 15 Minutes for most critical App (ORA/OpenVMS)

• RTO down to Minutes compared to hours

• Production Storage runs faster

• Data protection for VMware, Linux, Windows, OpenVMS, ORA, MS-SQL, MS-Exchange with one platform providing multiple SLAs and configurations like e.g. inband, out-of-band, WAN-optimized replication

• Faster Time-to-Market

CIO:


»Die Lösung von Actifio vereinfacht bestimmte Prozesse und hilft uns, unsere

besonderen Herausforderungen beim Backup zu meistern. Die größte

Herausforderung für unsere IT-Abteilung bestand darin, die enorm wachsenden

Datenmengen in immer gleichen Zeitfenstern zu sichern. Mit Hilfe von Actifio

können wir die Daten unserer sehr inhomogenen IT-Landschaft mit

unterschiedlichen Betriebssystemen, Datenbanken und Server-Architekturen

zuverlässig sichern. Im Vordergrund stehen für uns dabei die Backup-Prinzipien,

wodurch wir eine signifikante Zeit- und Platzeinsparung erzielen.«

Quelle: Speicherguide, 24.03.2014 http://www.speicherguide.de/news/actifio-sichert-sich-100-millionen-us-dollar-vc-gelder-17936.aspx

»Seit Einsatz von Actifio ist der Produktionsspeicher schneller geworden.«

Quelle: Gespräch mit Gregor Hansbuer, X-Days Interlaken, 19.03.2014

Hundreds of Enterprise Customers…


ASSISTRA AG

COPYRIGHT 2015 ACTIFIO 28

• Unternehmen mit Sitz in München

• Gegründet 1998

• Spezialist für Speichertechnologie und Virtualisierung

• Vorreiter für moderne Technologien – Server Virtualisierung – Storage Virtualisierung – Copy Data Virtualisierung

• Kunden – Zentrales Verwaltungsrechenzentrum des Land Bayern – Bodenstation der ISS im DLR Kontrollzentrum Oberpfaffenhofen

ASSISTRA Kunden


CHALLENGES

• Disaster Recovery Konzept auf Basis der HDS Replikation

• RTO – Restorezeiten

• RPO - Backupzeiten

• SharePoint Portal Backup

• 2 Datacenter Concept

• Grosse VMware Umgebung

• Backup mit Symantec Netbackup

• Hitachi Storage und Storage Replikation

ASSISTRA Kunden


CHALLENGES

• Entscheidung für neue Backup Software (Support)

• Storage Performance

• Disaster Recovery Konzept

• 2 Datacenter Concept

• Grosse VMware Umgebung

• Backup mit ASG Time Navigator

• NetApp Metro Cluster

• Tintri Storage

ASSISTRA Cloud Services


• Backup as a Service / Vaulting

• Secovery as a Service

• Agility Service / Test & Dev

Primary Data Center DR Data Center

Recovery

Cloud

Production Applications

Actifio

Snapshot pool

Dedupe pool

Actifio

Dedupe pool

Snapshot pool

Instant Access

Medium Retention

Long Term Retention

Efficient WAN

Replication

Incremental backup for

ever

Production Storage

Instant Recovery

1

2

3

4

5

6

Orchestrated Recovery

7

ASSISTRA Cloud Services

Customers in 36 Countries Worldwide Global Customer Services & Success


Recent Accolades

“Actifio is eating EMC’s lunch in a $44 Billion Marketplace.”

“For every $1 a customer invests in its product, the customer gets $15 in cost savings.”

“ All that new data flowing into enterprises can bring along an expensive partner: multiple copies.”

“…streamlining and simplifying IT infrastructure by making it cheaper and easier to use...”

Visionary in “Magic Quadrant for Enterprise Backup / Recovery Software, 2014”

“…lets users recover instantly from the same place, saving siloed storage and management costs.”

“…rapidly gaining large corporate customers as it attacks a problem that the incumbent data storage firms have been slow to address.”

Storage Magazine Product of the Year Awards, Gold


Executive Summary

• Data is the lifeblood of your business. Lives between increasingly commoditized infrastructure, & increasingly strategic applications.

• Actifio virtualizes data, letting you capture application data, manage it efficiently, and use it when and where you need it.

• Decouples applications from infrastructure, improving business resiliency, agility, and cloud mobility.

• Makes your business faster, pays for itself with dramatic cost savings, collapses infrastructure to radically simplify operations.

• Embraced by customers, analysts, press, investors…


NA | EMEA | APJ http://actifio.com @actifio

How can we help you?

Gregor Hansbuer Sales Manager [email protected] Dirk Neumann CEO [email protected]

Engineering

Keynote 3, gregor hansbuer, actifio