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Tealeaf Event and reports....

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Course Agenda

This course is organized as follows:

Introduction to Event Building

Event Conditions

2012 IBM Corporation2

ven a ues

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Introduction to Event Building

2012 IBM Corporation

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IBM Tealeaf CX Architecture

Switch, Router,Load Balancer,

Firewalls

SPAN port,Mirror port

Or Tap

CustomersWeb servers

Application serversDatabases


Firewall

IBM TealeafCX PassiveCapture (PCA)

Decrypt Privacy Assemble

IBM TealeafCX Datastore Inspect

Event Correlate Index

Archive

User accessvia web portal

IBM Tealeaf cxViewIBM Tealeaf cxImpactIBM Tealeaf cxRevealIBM Tealeaf cxConnect

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IBM Tealeaf CX Recorded Data

Web Customer

SessionRequest


Web Servers IBM Tealeaf CX

Response

HitHit 1 Hit 2 Hit 5Hit 4Hit 3 Hit 6

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What is an Event?

Events are the basis of all reporting in IBM Tealeaf.

Events monitor your website and digital channels for

conditions

Events track when those conditions are met


Events record information

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What Can I Do with Events?

Events are the data drivers for:

Identification easily see what happened in a session

Alerts receive notifications when Events occur outside of

rescribed thresholds


Searches quickly find the sessions that match your criteria

Problem Diagnosis determine barriers to business process

completion

Reporting all Reports are based on Events

Scorecards (funnel reports) track the effectiveness of a business

process by providing insight into abandonment rates

Dashboards high-level view of Alerts, Reports and Scorecards

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How are Events defined?

Events are defined by:

WHAT conditions constitute a match. Examples: Coupon Code invalid An error has occurred

URL=/website/customersupport.com


. Thank you for your purchase

WHEN in a session to look for the defined conditions.Examples:

The first page Every page When the session is over

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How are Events defined?(2)

When the Event conditions arematched, the Event fires. The Event

can then:

Increment a counter (track it fired)


Record additional Dimension or

Report Group values

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How Do I Create Events?

Use BBR, RTV or Event Manager

in the IBM Tealeaf Portal

(Configure menu)


Begin accruing data immediately

Events ARE NOT retroactive

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The Event Builder


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The Event Builder: Summary


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The Event Builder: Condition


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The Event Builder: Value


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The Event Builder: Report Groups


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Event Manager


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Event Manager


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Event Tester: Select Session


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Event Tester: Select Events


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Event Tester: Select Events


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Event Tester: View Results


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Exercises:1.10 to 1.15 Create an Event via BBR

1.19 to 1.21 Event Builder1.34 to 1.35 Event tester

Scenario: What percentage of visitors purchase?


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Exercise Review

1. Analyze what is required

2. Find a session that displays the desired behavior

3. Replay the session in BBR and find unique pattern

4. Create Event from condition in BBR


5. Configure the Event

6. Test Event

7. Create a report using the Event

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Review: IBM Tealeaf Use Cases

1. Which IBM Tealeaf features help you maintain awareness ofyour websites customer experience?

2. Which IBM Tealeaf features help you discover and research

issues?


3. If you are just notified of an issue on the website, how

would you use IBM Tealeaf to investigate it?

4. How would you use IBM Tealeaf to monitor a known issue?

5. What Reports will you build for your team?

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Event Conditions


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What is an Event condition?

Pattern, or a set of patterns, in the request or response ofa hit

Automatically detected and created when using BBR

May be:


Another Event

Hit Attribute

Session Attribute

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Hit Attribute as Condition

A Hit Attribute was automatically created


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What Are Hit Attributes?

HitAttributes

find patterns

and values

for EventsAny pattern in the

REQ or RSP


.


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If the patternis found, the

value is

placed in

temporary


[email protected]

s

URL=Checkout\shipping

Product=shoes

Order=

85.10

Events Record Values

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Events Record Values

Value of Hit Attributeis lost on next hit

unless it is recorded

by an Event

=


[email protected]

s

URL=Checkout\shipping

Product=shoes

Order=

85.10

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What Hit Attributes Do

Hit Attributes find information to record.Examples:

Order Confirmation message

Order value

Billing state


Coupon code

404 error

h

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What Events Do

Events record information. Examples: Shopping cart viewed

Order placed, and the amount of the order

Error message received, with browser type and version


Page A followed by Page C and then Page B

Events use Hit Attributes to find information to record.

Hi A ib d E

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Hit Attributes and Events

Hit AttributesHit Attributes looklookforfor

patternspatterns


EventsEvents tracktrackandand

recordrecord

Vi Hit Att ib t

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View a Hit Attribute

Review and edit the Hit Attribute you created

Field Value

Name Purchase Completed


Description Thank you for your order

in Response.

Group Training, or a group you

create

Event Evaluate Options

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p


E ent Re ie

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Event Review

Hit Attributes look for patterns and provide temporary access

for Events.

Events record information.

Events use Hit Attributes to find the information that needs to


.

Hit Attribute information is only available while the hit is

being evaluated.

Events that Use other Events

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Events that Use other Events

Last example (Order Review) had all information on the

current hit.

What if the information is not available on the current hit?

Hit Attribute can only show data on current hit.


Solution: Use an existing Event to access any information

that occurs in previous hits.

Event Condition Options

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What percentage of visitors register?

My Account Page

indicates successful

re istration or


successful login


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Event condition:Registration success

available on Hit 4

Condition not


Hit 1 Hit 2 Hit 4Hit 3


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Create Hit Attributeto track registration

Create Event that

uses Hit Attribute as



Value=count


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Event that fired onHit 3 can now be

used as additional

condition for Event

that fires on Hit 4



Data to Use

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Data to Use


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Exercises:

2-7 to 2-10 :View & edit Attributes2-11 to 2-18: Hit Att & Event Creation2.23 to 2.25: Creation and end of session event2.28 to 2.37: Hit Attributes and Events as Conditions


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Event Value


Event Tracking Options

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g p

The purpose of the event determines what to track


Event Value

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When an Event fires, it always records a count

It can additionally record text, numeric, or distance as a

value


Value: Count

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When an Event fires, it records a count

First or last count: did it happen in a session? (1=yes,

0=no)

Every Occurrence: how many times did it occur?


What is Count good for?

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g

Count tells you: Did something happen? Track first or last used for ratio reports

What percentage of sessions include a cart view?

Track every used for struggle or other analysis


What is the average number of cart views?

What is Text good for?

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As a Session Attribute in a Session List Template


What is Text NOT good for?

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In a report, an Event that records Text as its value willdisplay the count (number of times Event fired), not the

value recorded


What is Numeric good for?

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Any value that should be treated like a number:

Sale amount

Duration (time)

Allows functions to be performed on the value in reports:


totals, minimum, maximum

Total revenue from a campaign?

Average, minimum maximum time spent on a page

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Exercises:3.10 to 3.19 : Event Value, Count Every3.20 to 3.24 : Event Value , Numeric


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Hit Attributes and Values

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Hit Attributes look for patterns

Can scrape values between start and end tags


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Hit Attributes and Values (2)

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A failed search occurred A failed search occurred, andscrapes the failed search term


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Hit Attributes vs. Events: Whats the Difference?

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What are Session Attributes?

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Single value that characterizes a session, e.g: IP address

Browser

System-generated or user-defined (up to 64)


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a ue e ne y one or more ven s

Populated by last value in session

May be used in:

Event conditions or values

Dimension values

Session list templates

Demonstration: Session Attributes

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Demonstration: Session Attributes (2)

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Exercises:3.28 to 3.38 : Hit Att , Capture a Value3.40 to 3.42 : Hit Att, Session Attributes


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. . ,

Event Value Timing Considerations

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Event values are set when the Event fires If value not available on current hit, must be available as

Event value or value will be null

Best practice


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Record hit values as Events

Consider Track option of base Event

Hit Attribute Timing

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Values only available on current hit

Once processing completed on hit, Hit Attribute data lost

Record as an Event to make values available to Events

later in session


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Session Attribute Timing

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Record values as soon as available

Values available for the rest of the session

Values available for Events


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Event Timing

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Values available for the rest of the session

Values available for Events, Session Attributes


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Example: Event Timing Options

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Which states have the most registrations?

Registration state not noted on registration success page


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Event Timing Options (2)

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Event condition:Registration

success available

on Hit 4


66


T

X

available on Hit 4


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T

Create Hit Attributeto scrape state

value

Create Event that


67


T

X

as condition and

value


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T T

Event that fired onHit 3 can now be

used as Value for

Event that fires on

Hit 4


68


T

X

T

X

Congratulations

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Are there any questions?


69

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Questions??


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Documents

1.4 Tealeaf Event (1)