Copyright 2013 WSCAP Washington State Apprentice ProgramCOMMUNICATING FOR SUCCESSCOMMUNICATING FOR SUCCESSCOMMUNICATING FOR SUCCESSCOMMUNICATING FOR SUCCESS1.4COMMUNICATING FOR SUCCESS1.4COMMUNICATING FOR SUCCESS1.4Copyright 2013 WSCAP Washington State Apprentice ProgramCOMMUNICATING FOR SUCCESS1.48.1Copyright 2013 WSCAP Washington State Apprentice ProgramDesign Decisions

Copyright 2013 WSCAP Washington State Apprentice Program

ELEMENTS OF DESIGNFORMshould be in proportion to the shape of the head and face, and the length and width of neck and shoulder

SPACEis the area the style occupies; three dimensional as well as having length, width, and depth

LINEcreates form, design, and movement

FORMThe outline of the hairstyle is the form.

LINESThe eye follows the lines in a design.

The line creates the form, design, and movement of the hairstyle.

Four types of lines arehorizontal.vertical.diagonal.curved.

CURVED LINESSoften a design

Are circular in shape

Can be placed horizontally, vertically, or diagonally

DESIGNING WITH LINESFour types of lines in hairstyles

Single lineone length

Repeating linesparallel lines that are repetitive

Contrasting lineslines that meet at a 90-degree angle

Transitional linescurved, and used to soften horizontal or vertical lines

COLOR PSYCHOLOGYCertain colors tend to evoke certain reactions.

Lighter colors seem youthful and exciting.

Darker colors may seem seductive and mysterious.

Warm colors tend to be soft; cooler colors are bold and dramatic.

CREATING DIMENSION WITH COLORLight or warm colors create the illusion of volume.

Dark or cool colors recede or move in toward the head and create illusions of less volume.

CREATING LINES WITH COLOR

By using a lighter color, you can draw a line in the direction you want the eye to travel.

Color lines create an interesting or dramatic accent.

COLOR SELECTIONTone should be compatible with clients skin tones.

If using two or more colors, they should be within two levels of each other.

If using high-contrast colors, use one sparingly.

WAVE PATTERNSNatural wave patterns can be straight, wavy, curly, or extremely curly. Straight hair does well if cut one length. Wavy hair can be styled with horizontal lines.

Wave patterns can be created temporarily using heat or wet techniques such as curling irons, blow-dryers, rollers or pin curls, or finger waves.

Permanent waves create wave patterns.

When designing with wave patterns, avoid too many combinations. Smooth patterns accent the face; curly patterns take away from the face.

PRINCIPALS OF HAIR DESIGN PROPORTIONRelationships between objects relative to their size should be harmonious.Analogy: 60 TV in a small room or a 13 TV in a large room is out of proportion.Hairstyles can be designed to correct out-of-proportion face shapes.

BODY PROPORTIONHair and body proportion must be compatible.

A large hairstyle balances a large body structure.

Hair should never be wider than the center of the shoulders.

BALANCEHarmony or proportion in hairstyling signifies proper degree of height and width.

Balance can be symmetrical or asymmetrical.

SYMMETRICAL BALANCEDesign is similar on both sides of the face.

Same lengthSame volumeSame distance from the center of the face

ASYMMETRICALFeatures uneven proportions

Is designed to balance facial features

Has different lengths or volume on opposite sides

Can be horizontal or diagonal

RHYTHMRhythm is the regular, recurrent pattern of movement in a style; it can be fast or slow.

EMPHASISEmphasis in hairstyle is what the eyes see first.Eyes then travel to the rest of the design.Emphasis is created in several ways:

Wave patternsColorChange in formOrnamentation

HARMONYHarmony is the orderly and pleasing arrangement of shapes and lines.

It holds all elements of the design together.

A harmonious style is in proportion to the clients facial and body structure.

HARMONY In creating harmony between style and facial features, considershape of headfront view (face shape), profile, and back view. features (perfect and imperfect). body posture.

INFLUENCE OF HAIR TYPESHair type is based on two major characteristics: wave patterns and hair texture.Wave patterns arestraight.wavy.curly.extremely curly.Texture is fine, medium, or coarse.

COMBINATIONS OF HAIR TYPESFine, straightStraight, mediumStraight, coarseWavy, fineWavy, medium Wavy, coarseCurly, fineCurly, mediumCurly, coarseExtremely curly, fineExtremely curly, mediumExtremely curly, coarse

FACIAL TYPESThe face is divided into three zones:

Forehead to eyebrow

Eyebrows to end of nose

End of nose to bottom of chin

OVAL FACEThe contour and proportions of the ideal face shape form the basis for modifying all other facial types.

A person with an oval face can wear any hairstyle unless there are other considerations such aseyeglasses.length and shape of nose.profile.

ROUND FACERound hairline and chin line; wide face

Aim: To create illusion of length to the face.

Styling choice: A style that has height or volume on top and closeness at the sides.

SQUARE FACEWide at the temples, narrow at the middle third of the face, and squared off at the jaw

Aim: To offset or round out the square features.

Styling choice: Soften the hair around the temples and jaw, bringing the shape close to the head. Create volume around the temples and jaw.

TRIANGULAR (PEAR) FACENarrow forehead, wide jaw and chin line

Aim: To create the illusion of width in the forehead.

Styling choice: Build a hairstyle that has volume at the temples and some height at the top.

OBLONG FACELong, narrow face with hollow cheeks

Aim: To make the face appear shorter and wider.

Styling choice: Keep the hair fairly close to the top of the head. Add volume on the sides to create the illusion of width.

Hair should not be too longchin length is the most effective.

DIAMOND FACENarrow forehead, extreme width through the cheekbones, and narrow chin

Aim: To reduce the width across the cheekbone line.

Styling choice: Increase the fullness across the jaw line and forehead while keeping the hair close to the head at the cheekbone line.

INVERTED TRIANGLE SHAPED FACEWide forehead and narrow chin line

Aim: To decrease the width of the forehead and increase the width in the lower part of the face

Styling choice: Style close to the head with no volume. A fringe is recommended.

SPECIAL CONSIDERATIONSDivide face into thirds to complete face analysis.

Head shapes are not all round. Design for volume in areas that are flat or small and the opposite for larger areas of the head.

Eyeglasses have become a fashion accessory. Keep this in mind when designing an appropriate hairstyle.

Profile is the outline of the face, head, or figure seen in a side view.

The three basic profiles are straight.convex.concave.

HAIR PARTSA part can be focal point for a hairstylethe eye is drawn to it.

Parts should be clean and neat.

Use natural part whenever possible.

Partings for fringeTriangular: is basic parting for bangs.Diagonal: gives height to a round or square face, and width to a long, thin face.Curved part: used for receding hairline and high forehead.

STYLE PARTSSide parts

Center parts

Diagonal parts

Zigzag parts

DESIGNING FOR MENStyle should be flattering and appropriate for clients career, hair type, and lifestyle.

MUSTACHE AND BEARD SHAPESFacial hair can discreetly disguise a facial flaw.

Facial hair should always appear well-groomed and flattering to the client, regardless of the current trend.

SUMMARYIt is the ability of the cosmetologist to select, adapt, and execute a hairstyle that is both suitable and desirable to the client.

You should apply the elements and principles of design learned in this chapter.

Form, space, line, color, and wave patterns are all essential elements in creating hairstyles.

SUMMARYProportion, balance, rhythm, emphasis, and harmony are used to create a total look.

Analyze the clients face and head shape when designing a hairstyle.

It will take practice, but ultimately, you will develop an innate sense for design lines that will flatter and satisfy the client.