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MEADOW’S 12 LEVERAGE POINTS
12. Constants11. Buffers10. Material09. Delays08. Negative loops07. Positive loops06. Information05. Rules04. Change & self-organize03. Goals02. Paradigms01. Trascend paradigms
Meadows D. (1999) Leverage Points, places to intervene in a system
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12. Constants11. Buffers10. Material09. Delays08. Negative loops07. Positive loops06. Information05. Rules04. Change & self-organize03. Goals02. Paradigms01. Trascend paradigms
10
2
8
713
11 4
12
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MEADOW’S 12 LEVERAGE POINTS
Meadows D. (1999) Leverage Points, places to intervene in a system
13
12. Constants11. Buffers10. Material09. Delays08. Negative loops07. Positive loops06. Information05. Rules04. Change & self-organize03. Goals02. Paradigms01. Trascend paradigms
10
2
8
713
11 4
12
56
9
All
MgmtCEO
MEADOW’S 12 LEVERAGE POINTS
Meadows D. (1999) Leverage Points, places to intervene in a system
6 STEPS, ITERATING
Understand & specify the
context of use
Specify the user &
organizational requirements
Produce design
solutions
Evaluate design against
requirements
Identify need of user centered design
System meets specified functional, user & organizational requirements
USER CENTERED DESIGN: ISO 13407 (1999)
Dave Gray (2008) 3D: http://www.davegrayinfo.com/2008/03/31/3d-a-model-for-learning-and-improvement/
3D METHOD
Stephanie Gioia (2011) http://www.visualmba.info.
XPLANE Discover Concept DoDesign
CHESKIN Envision Explore InspireCreate Express
CONIFER Research Catalog Synthesis Insights
COOPER Research Modeling, Scenarios DesignFramework Communicate
IDEO Inspiration Ideation Implementation
FROG Discover Design Deliver
FITCH Discover Define DoDesign
N MELVILLE Explore Discover Implement & AssessConcept & Design
DIFFERENT APPROACHES?
“
”Jared Spool
The great teams never talked about process.If you’re getting something,
you’ve got some kind of process.When you formalize that process, that’s a methodology.
When that hardens, you’ve got a dogma.
Identify aDOT Loop
Think about the latest social project you did.
Try identifying which DOT Loop you worked to enable for the client.
1.
Think
DoObserve
Motivations
Behaviours
Perceptions
PROPERTIESOF THE BODY
Ergonomy
Movement
Biology
PROPERTIESOF THE MIND
HUMAN BEINGS
“
”Niccolò Machiavelli
Men in general judge more from appearances than from reality.
All men have eyes, but few have the gift of penetration.
A good way to promote competition is by comparing the metrics you want the users to compete on.
Competition
http://makes--me--wonder.deviantart.com
A good way to promote excellence is to show the user successes and activities to the world.
Excellence
http://dsasec.deviantart.com
A good way to promote curiosity is by creating stories, paths, connecting content together.
Curiosity
An good way to promote affection is by showing the human, warm side and voice.
Affection
Photo by gagilas
CompetitionExcellenceCuriosityAffection
RelationalMotivations
Given the DOT Loop from before, try to identify which Relational Motivations are driving its social dynamics.
2.
RELATIONS
In Friendfeed there’s an excellent feature that shows you the messages where your friend answered or liked.
This works on the Curiosity motivation.
RELATIONS
The Like button has a very clever design that highlight your relationships: wherever you are on the web, seeing the face of a friend of yours there is incredibly reassuring.
This works on the Affection motivation.
IDENTITY
Might be surprising, but the old MySpace excelled in something: identity.The high degree of customization, allowed by a workaround, triggered an incredible level of self-expression (with all its consequences).
This works on the Excellence motivation.
IDENTITY
Twitter has one of the best identity expression feature around for simplicity and efficiency: the custom background changes completely the page look and feel.
This works on the Excellence motivation.
IDENTITY
Many games put a lot of emphasis on identity, think for example about World of Warcraft and Second Life.
This works on the Excellence motivation.
COMMUNICATION
Another strong element of Twitter is its focus on communication, in particular broadcast communication.
This works on the Curiosity motivation.
COMMUNICATION
Often ignored, instant messaging systems are incredibly powerful social networks focused on communication. Skype is an excellent example of this, allowing multiple types of communication in one.
This works on the Curiosity motivation.
EMERGENCE OF GROUPS
Another feature of Skype that is so simple it’s almost not noticed is it’s ability to create groups on the fly. You need to talk with a couple of friend right now? Create a chat ad hoc with a couple of clicks, done!
This works on the Affection motivation.
EMERGENCE OF GROUPS
The king here today is Google+, even if with the Circles concept it has a very specific interpretation of group.
This works on the Affection motivation.
EMERGENCE OF GROUPS
Facebook has introduced a very interesting feature as well: dynamic groups.
This works on the Affection motivation.
SocialUsability
Take the Relational Motivation you defined before and think what kind of social usability hook it could use.
3.
RelationsIdentityCommunicationEmergence of Groups
Top-downVision, goals, strategy, trust
Bottom-upOperations, feedback, tactics
BE A DOUBLE-PYRAMID SOCIAL BUSINESS
Social BusinessValues, products, services
UsersCrowdsourcing, WoM, etc
BE A DOUBLE-DOUBLE-PYRAMID SOCIAL BUSINESS
We really think of the Zappos brand as
about great service, and we just happen to
sell shoes.
“
”Tony Hsieh
CompetitionExcellenceCuriosityAffection
Think
DoObserve
RelationsIdentityCommunicationEmergence of Groups
“
”Bruno Munari
To complicate is easy, to simplify is hard.To complicate, just add,
everyone is able to complicate.Few are able to simplify.