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10 Website Trendsfor 202110:15am – 10:45am Central TimeGrayson West | Sr. Account Executive
#1: Case Studies
Why Do Case Studies sell?
Why do people want to work with you?
You have to show examples.
92% of people will trust a recommendation from a peer
and 70% trust recommendations even if they’re from
somebody they don’t know.Source: Nielsen
1. Compelling subject matter
2. Industry-specific
3. The problem
4. Solid evidence
5. Good images
6. Testimonial
What to include in a case study
Hallam Case Studies
American Eagle Case Studies
JazzHR Case Studies
Industry Example
#2: Social Media
84% of C-level and VP-level buyers are influenced
by social media when purchasing.Source: IDG
In 2020, US adults spent an average of
3 hours a day on social media.Source: Whatagraph
Who trusts referral advertising?
85%MILLENIALS
83%GEN Z
83%GEN X
80%BOOMERS
79%SILENT GEN
Source: Extole
Social Media
#3: SSL Certificate
SSL Certificatesprovide security
SSL Certificates can increase your SEO ranking
SSL Certificates are INCLUDED with
SAGE Websites & SAGE Company Store
Premiums
#4: Play with Colors
Just because your logo is one color doesn’t mean
everything has to be that one color
SAGE Old Color Palette
Black Dark Grey Red White
SAGE New Color Palette
Turquoise Orange Red Purple Light Blue
Color Palette Examples
Color Trends for 2021
#5: Company Stores
Company Stores
#6: Unique About Us Page
Your "About Us" page is one of the most important pages on
your website, and it needs to be well crafted.
What’s Your Story?
Eight Hour Day
Yokel Local
1. Mission Statement
2. Your Company Story
3. Who You Serve
4. What You Offer
5. Your Values
Where do I start?
#7: Curated ProductShowrooms
ShopThe Look
Stitch Fix
BoxFox
Nordstrom
Showrooms
#8: Content, ContentContent
Google Likes Content
Google currently holds 90.1% of the total
search engine market share Source: Junto
ContentDrives Sales
Builds BrandCredibility
#9: Live Chat
Live Chat
1. Generate Leads
2. Increase sales and conversations
3. Improve overall customer experience
The Reasons
Live Chat participants are 85% more likely to convert into customers. (Intercom)
There was a 10% increase in the average order value when reviewing the sales from customers who engaged in a chat before making a purchase, then those that did not use chat. (Forrester)
3.84% increase in conversion rates and a 6% overall lift in revenue (Goinflow)
Conversation Statistics
79% of businesses said that implementing
live chat resulted in increased customer
loyalty, sales and revenue.
Source: Kayako
CustomerSatisfaction
Ratings
83%
61%
53%
48%
43%
Live chat
App
Social Media
Phone
Source: Comm100
Response Times
Are Key
2 min
10 hours 17 hoursSocial media Email
Live chat
Peak hours for live chat is 11:00am – 3:00pmSource: Zendesk
#10: Give Back Cause Marketing Corporate Social Responsibility
CSR is a growing and powerful strategy to build
brand reputation, loyalty and affinity.
92% of consumers have a more positive image of companies that support social issues and
environmental effortsSource: Cone Communications
87% will purchase a product because a company advocated for an
issue they cared about 66% of consumers are willing to pay extra to
patronize companies that are committed to CSR
Source: ReputationManagement.com
SkylerPercentage of sales going to a cause
Grounds & Hounds Coffee Co.Company branded around a cause
Industry Distributor: Brand Fuel
Cuddle Clones
From This… To That!
Photo of Watson Golf Cover of Watson
Cuddle Clones
Dad Just Received “Young Watson” Head Cover
Boys,
That was one of the best gifts I have ever received,
and the timing could not have been better. I was
feeling listless and kind of sore this morning and the
Watson cover really gave me a lift. It is truly priceless.
Watson had a strong reaction when the saw the
picture and cover but he somewhat co-operated on
the photo. Can't wait to go to the golf course with this.
I have been so blessed to have three sons who are so
special and love me so much. Thanks for a truly
memorable birthday present.
Love you.......Dad
MiiR line gives 3% of revenue to trackable giving
Hip bottle line partnership with Healthy Harbor
Basecamp line supports Wounded Warrior Project
Industry Suppliers With Give Back Brands
And many more!
Thank You!