10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

Embed Size (px)

Citation preview

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    1/32

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    2/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #

    10 Ways to Use Secret Political

    Strategies and Tactics to Grow

    Your Business

    96:2 ;6,86,+2

    '''()*+,-./01230043567/-162(86*

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    3/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* &

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+'' ! #$%& 96:2 ;6,86,+2

    =? ).4 @3>1+

    ;6,86,+2A 96:2A %BCD E

    ;653, >301F2 =? 1>,3'>301F2

    G,+H:180 =? I>,1+2 4603716

    I>>1-162+7 F,+H:18 >301F2 =? 46=3,- I75+,6A 9,(

    46= J6'3 H18-/,3 8,3>1-K L718M,NO+51> ):+2M=623

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    4/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* P

    "#$%& '( )'*"&*"+

    ,*"-'./)",'*01'2 ,3'" -'$ %'2& "' 4%#5 6& '* "7(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( D

    $#-#)8 '$#6# 2#+ # .'"9)'6((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( %$

    ,.&*",(5 5'/- 3-"&- 4/-4'+&((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( %D

    1'2 "' /+& 4'%,",)#% "#)",)+ ('- $-#*.,*3(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( %Q

    %-* #+ 6/)1 #$'/" 5'/- ,.% +/44'-"&-+ #+ 4'++,$%&((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( %R

    (')/+ '* .,((&-&*",#",'*(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #$

    ,64%&6&*" .,+),4%,*& #)-'++ "1& $'#-.((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #%

    -&(,*& #*. ,"&-#"&((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( ##

    ,*(%/&*)& #*. +'),#% 4-''(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #P

    3&" 3''. 4&'4%& '* $'#-.((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #D

    21&* # )-,+,+ 1,"+:)'66/*,)#"& '("&* #*. ;/,)8%5(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #Q

    3&" 5'/- +/44'-"&-+ "' "1& 4'%%+ '* &%&)",'* .#5((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( #R

    215 &7&-5 $/+,*&++ *&&.+ "' $&1#7& %,8& #* ,*)/6$&*" -/**,*3 ('- -&9&%&)",'*(((((((((((((((((((((((((((((( #B

    21' ,+

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    5/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* D

    ,*"-'./)",'*

    +53 ?6/ 353, :3+,> +2?623 0+? -:10S T:32 -:3? *+M3 + *6513 +=6/- *?

    71U3A V '+2- -6 =3 H7+?3> =? .,+> ':6 V

    :+> '6,M3> '1-: 12 X677?'66> 8+773> *3 /H(

    ):3 M23' + F/? ':6 '+0 '6,M12F 62 + 23' Z[ H176- +=6/- -:3 0-+UU +- -:3 T:1-3 X6/03(

    T6/7> V *12> -+7M12F -6 :1* +=6/- ':+- 1- '+0 71M3 '6,M12F +- -:3 T:1-3 X6/03S

    V 0+1> 0/,3(

    V- -/,23> 6/- -:3 F/? '+0 I+,62 )6,M12A +2> -:3 Z[ H176- '+0 U6, Z:3 T30- T12F(

    )6,M12 :+> + 86/H73 6U *65130 8+773> Z:3 I*3,18+2 32- +2> I L3' G66> @32 /2>3, :10 =37- 06 V M23' 3\+8-7? ':6 :3 '+0(

    V -67> :1* ':+- 1- '+0 71M3 '6,M12F +- %Q$$ 8:+12 06 1-Y0 26- 71M3 V '+0 23F6-1+-12F '1-: -:3 32- 6U 4/001+ 62 + >+17? =+010(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    6/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* Q

    ./- V -67> :1* ':+- V M23' +2> V +20'3,3> :10 ]/30-1620(

    ^.? -:3 '+?A 12 8+03 -:3 )38,3- )3,5183 10 ,3+>12F -:10K 1-Y0 26- 71M3 V '+0 F1512F +'+? 0-+-3 038,3-0( V >1>2Y- :+53 -:+- :1F: + 038/,1-?

    873+,+283(_

    WU 86/,03A Z:3 T30- T12F >3=/-3> -:+- U+77 +2> 1- '+0 + :/F3 :1- ,1F:- 6UU -:3 =+-(

    + ':673 :60- 6U +>5106,0 '1-: 03,16/0 :1F:`73537 T:1-3 X6/03 3\H3,13283 62 0-+UU -6 F153 :1* 0-6,? 1>3+0( X3

    >1>2Y- :+53 +0 *+2? ]/30-1620 U6, *3 +2?*6,3(

    J+-3, -:+- U+77A V ',6-3 -:3 %BBB Z:+2M0F1512F +?0 =3U6,3 Z[ +2> ,+>16 +2> -:3 12-3,'3=0A 1- /03> -6 :+53 *6,3 01F21U18+283(

    Z:3 Z:+2M0F1512F 1-3> '1-: :37H12F -6 :3+7 -:3 ,1U- =3-'332 -:3 26,-: +2> -:3 06/-: 12 -:3 *1>0- 6U -:3

    ;1517 T+,(

    .+8M -:32A 32-0 >1>2Y- :+53 + :/F3 0-+UUA +2> 06 -:3? >1>2Y- :+53 ?6/2F 0-+UU3,0 71M3 *3 -6 >373F+-3 -:31, ',1-12F -6(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    7/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* C

    ; .+132()3 %34

    F13-)03 '1((132 13 (>+ $>1(+

    G)9'+ 71(> % H9100 E+3 934+.

    -%340+ 012>( 7.1(132 )9( (>+1.

    /.)-0%

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    8/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* R

    Z:,6/F:6/- -:3 3H106>3A -:3 0H338:',1-3,0 +,3 ,/2212F +,6/2> -:3 T30- T12FA -+7M12F +=6/- :6' -:3? :+53 -6 ',1-3 -:3

    Z:+2M0F1512F H,687+*+-162(

    Z:32A 12 -:3 871*+-18 08323A 32- .+,-73-- ^H7+?3> =? @+,-12 ):332_ -/,20 -6 ,3+> + 7123 U,6* -:3 Z:+2M0F1512F (

    V 23+,7? 0H1- 6/- *? >,12M( X6' >1> 1- U337S V2 + '6,>K 8667(

    )6 ':6 '+0 H7+?12F -:3 ,673 6U -:3 ',1-3, ':6 H,6>/83> -:3 Z:+2M0F1512F H,687+*+-162S 46= J6'3(

    )6 -:+-Y0 :6' V F6- -6 =3 H7+?3> =? 46= J6'3 62 Z[(

    d6' ':+- >630 -:10 :+53 -6 >6 '1-: H671-18+7 0-,+-3F130 +2> -+8-180S

    VY77 -377 ?6/( Z:3 2/*=3, 623 *60- 1*H6,-+2- 0-,+-3F? 6, -+8-18 ` -:3 -:12F VY53 0332 73+> -6 0/0-+123> H671-18+7 0/88300 *6,3 -:+2

    +2?-:12F 3703 ` 102Y- ,3+77? + 0-,+-3F? 6, + -+8-18( V-Y0 *6,3 6U + H:17606H:?(

    Z:3 *60- 1*H6,-+2- -:12F 10 -6 =3 :37HU/7 -6 6-:3,0(

    T:32 *? U,132> +0M3> *3 1U V '6/7> -+7M -6 )6,M12 +=6/- ':+- 1- '+0 71M3 '6,M12F +- -:3 T:1-3 X6/03A V 86/7> :+53 0+1> 26(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    9/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* B

    V 86/7> :+53 0+1> VY* -66 =/0?( V 86/7> :+53 F6--32 12 :6- '+-3, '1-: *? 0/H3,16,0A 3532 1U ':+- V -67> )6,M12 '+0 26- +77 -:+- 3+,-:`

    0:+--3,12F(

    ./- V >1>2Y-( V >381>3> -6 =3 :37HU/7(

    V >1>2Y- M26' ':3,3 1- '6/7> 73+> =/- -:+- >1>2Y- *+--3,( V 86/7> :37H 06*3623 3703 6/-( Z:+- '+0 ':+- *+--3,3>(

    /+)E0+ )?(+3 %'J )7 ; 2)( % K)= %(

    (>+ $>1(+ G)9'+I 5>+ '>).( %3'7+. 1' ;

    2)( (>+ K)= =& =+132 >+0E?90 () )(>+.'

    ?1.'(I 5>+ .+'( 7100 ?%00 13() 013+I

    V-Y0 M12> 6U 71M3 -:+- 12 =/012300( VU

    06*3623 +0M0 ?6/ U6, :37H ` 3532 1U 1-Y0

    /2,37+-3> -6 -:3 H,6>/8- 6, 03,5183 ?6/

    +,3 037712F ` e/0- >6 1-(

    .3 :37HU/7( .3 /03U/7( V- '177 H+? 6UU 12

    -:3 762F ,/2(

    ` 96:2 ;6,86,+2

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    10/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %$

    $#-#)8 '$#6# 2#+ # .'"9)'6

    BEFORE BARACK OBAMA WAS PRESIDENT,HE WAS A DOT-COM.

    :32 W=+*+ U1,0- +226/283> :3

    '+0 ,/2212F U6, 32- 12

    3+,7? #$$CA :3 :+> +=6/- +0

    */8: 8:+283 6U =312F 3738-3>

    +0 6U 037712F >6F

    U66> H+0- #$$%(

    X3 '+0 -:3 762F30- 6U 762F 0:6-0( X3 :+> 71--73

    *623?A 71--73 3\H3,13283A +7*60- 26 2+*3

    1>32-1U18+-162A :+> 2353, ,/2 + 2+-162+7

    8+*H+1F2 =3U6,3A +2> +7*60- +77 :10

    86*H3-1-162 :+> + :3+> 0-+,-(

    X3 '+0 -:3 O+51> 12 -:3 3]/+-162A +2> -:3

    6=516/0 G671+-: '+0 X177+,? ;712-62( Z:3U6,*3, L1,0- J+>? :+> 23+, %$$f 2+*3

    ,386F21-162A 76-0 6U *623? 12 -:3 =+2MA +2> +

    2+-162+7 8+*H+1F2 6H3,+-162 12 H7+83 U,6* :3,

    :/0=+2>g0 -'6 H,16, 0/88300U/7 32-1+7

    8+*H+1F20(

    ;? @=%%4 =++3 % '()-JD 13C+'().' 7)904 >%C+ '>).(+4 1(I

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    11/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %%

    ./- :3,3g0 -:3 12-3,30-12F -:12F +=6/- >6-`86*0A +2> -:3 ,3+062 06 *+2? 532-/,3 8+H1-+710-0 M33H =3--12F -:31, U6,-/230 62 -:3*K

    06*3 >6-`86*0 =386*3 -:3 23\- G66F73(

    5>+ @=%)+'(.132 '(%.(9EI 5>+

    ->%00+32+' 1( ?%-+4 7+.+ '(.1J1320& '1)'+ ?%-+4 =& ') /8-

    6UU3,0 +2> ':? 1- *+? =3 =3--3, -:+2 -:3 +7-3,2+-1530(

    ./- -:3 86*H+,1062 =3-'332 H671-18+7 8+*H+1F20 +2> =/012300 >630 26- 32> -:3,3(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    12/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %#

    i53,? 8+*H+1F2 :+0 -6 >3+7 '1-: =,+2>12FA 86**/218+-1620A U6,*12F 0-,+-3F18 H+,-23,0:1H0A *+2+F12F 3\H38-+-1620A 8+0: U76'A

    ,38,/1-12FA -,+1212F +2> *6-15+-12F 3*H76?330A +2> *+12-+1212F >1081H7123 12 + -/,=/732- 3251,62*32-(

    @18:+37 .6,20-312A + H671-18+7 8620/7-+2- =+03> 12 @177 [+773?A ;+71U6,21+ ':6 :+0 '6,M3> '1-: 8+2>1>+-30A 262H,6U1-0 +2> =/01230030A

    0+?0 =6-: 8+*H+1F20 +2> =/01230030 0:6/7> 0-+,- -:31, 3UU6,-0 '1-: -:3 :+,>30- H+,- ` 037712F(

    a7)..& %=)9( (>+ E.)49-(D ). ?)-9' 2.)9E'D

    ). 7>+.+ () 6 *6,3 ,303+,8:

    -6 -,? -6 U123 -/23 1-( VU ?6/ :+53 +2 1>3+ 6,

    86283H- +2> ?6/ 8+2Y- F3- +2?=6>? -6 =3

    12-3,30-3> 12 1-A ?6/ 8+2 H,6=+=7? 0+53

    ?6/,037U + 76- 6U 3\H3203 /H U,62-(b

    V2 H671-180A -:3 71U3 8?873 10 6U-32 + ':1,7'12>A

    '1-: 353,?-:12F :+HH3212F 12 + 86*H,3003>

    H3,16> 6U -1*3( L6, *60- 768+7 H671-18+7

    8+*H+1F20A -:3 ,3+7 ,+83 >6302Y- 0-+,- /2-17 +

    U3' *62-:0 6/-A +2> 1-Y0 +77 653, 12 + U3'

    U+0-`*6512F *62-:0(

    I2> +77 6U -:10 */0- =3 >623 62 + 0:630-,12F =/>F3- '1-: +0 */8: 8:3+HA 6, U,33A 7+=6, +0 H6001=73(

    V2 0:6,-A -:3 100/30 U+83> 12 H671-180 +,3 +706 100/30 ':18: *60-A 1U 26- +77A =/01230030 :+53 -6 -+8M73 +- 06*3 H612- 12 -:31,

    >35376H*32-(

    I0 V 0-+,-3> -6 ,303+,8: -:3 '+?0 12 ':18: =/01230030 86/7> +2> +,3 /012F H671-18+7 0-,+-3F130 +2> -+8-180A V >108653,3> + U/22? -:12F(

    V- -/,20 6/- -:3,3 10 + :/F3 *653*32- 6U H36H73 ':6 +,3 +7,3+>? /012F H671-18+7 0-,+-3F130 +2> -+8-180 12 -:3 =/012300 '6,7>(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    13/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %&

    Z:3? +,3 /012F -:3 -6670 -:3? U6,F3> 62 -:3 H671-18+7 =+--73U137> 12 =/012300 12 '+?0 -:+- :+02Y- =332 -,/7? >68/*32-3>(

    VY* 623 6U -:603 H36H73( IU-3, V 73U- H671-180A V -/,23> -6 ':+- V >6 26' ` '6,M12F '1-: 0*+77 =/01230030A 32-,3H,323/,0 +2> ,3+7 30-+-3

    12530-6,0 -6 :37H -:3* ,306753 73F+7 >10H/-30 +2> F,6'( Z:3,3 102Y- + >+? -:+- F630 =? ':3,3 V >62Y- /03 06*3-:12F V 73+,23> >/,12F

    *? H671-18+7 8+,33,(

    @+2? 6U -:3 2+*30 6U -:603 12 -:10 *653*32- +,3 */8: =3--3, M26'2 -:+2 *123A =38+/03 -:3? 03,53> 6, 03,53 +- -:3 :1F:30- 73537

    6U F653,2*32-A 62 T+77 )-,33- 6, 12 )171862 [+773?(

    @+2? *6,3 +,3 /2M26'2A =/- -:31, 0-6,130 +,3 26- +2? 7300 ,3*+,M+=73(

    HERE ARE JUST A FEW OF THE MORE PROMINENT EXAMPLES:

    !

    J62F =3U6,3 :3 =38+*3 32- W=+*+Y0 U1,0- ;:13U 6U )-+UU +2> 7+-3, @+?6, 6U ;:18+F6A 4+:* i*+2/37 03,53> +0 + O3H/-?;:13U 6U )-+UU 12 -:3 .177 ;712-62 T:1-3 X6/03( L6776'12F -:+- 0-12-A :3 e6123> -:3 12530-*32- =+2M12F U1,* T+003,0-312 12F -6 -:3 P+7 8).J 51 03+7 >3+70(b X3 ,3H6,-3>7? '6,M3> 62 31F:- >3+70 653,

    -'6 +2> + :+7U ?3+,0A -:3 -'6 =1FF30- 6U ':18: 1256753> H671-18+77? 862238-3> /-171-130A +886,>12F -6 -:3 ;:18+F6 Z,1=/23(

    i*+2/37 '+0 H+1> j%Q(# *177162 >/,12F -:+- -'6 +2> + :+7U ?3+, H3,16>( d6- -66 0:+==?(

    ! 12 -:3 [3-3,+20 I>*1210-,+-162 +2> U3>3,+7 WUU183 6U @+2+F3*32- +2> ./>F3- >/,12F -:3 %BQ$0 +2> %BC$0

    =3U6,3 =312F +HH612-3> ;iW 6U I786+ )-337 12 %BRC( V- '+0 +2 /23\H38-3> H18MA +2> 12530-6,0 '3,3 '+,?( X3 U+*6/07? H/-

    0:+,3:67>3,0 62 3>F3 U,6* -:3 53,? =3F12212F =? U68/012F 26- 62 1*H,6512F H,6U1-+=171-?A +0 12530-6,0 :+> :6H3>A =/- =?+226/2812F -:+- -:3 86*H+2? '6/7> >3>18+-3 1-037U -6 -:3 53,? F653,2*32-30]/3 H6718? 6U 1*H,6512F 0+U3-? +- +77 6U 1-0 0-337

    H7+2-0( Z:3 F+*=1- H+1> 6UU( Z:+- 86,3 U68/0 62 0+U3-? 73> -6 + '+-3,U+77 6U =3--3, :+=1-0 +8,600 -:3 86*H+2? ':18:A 12 -/,2A

    *+>3 -:3 86*H+2? 6H3,+-3 *6,3 3UU18132-7?( I786+ =38+*3 + H:326*32+77? 0/88300U/7 ` +2> 0+U3 ` 86*H+2?(

    ! ):3,?7 )+2>=3,FA +/-:6, 6U J3+2 V2K T6*32A T6,M +2> -:3 T177 -6 J3+>A '+0 ;:13U 6U )-+UU -6 -:32 k()( Z,3+0/,? )38,3-+,?

    J+,,? )/**3,0 >/,12F -:3 ;712-62 I>*1210-,+-162( IU-3, 3\1-12F F653,2*32-A 0:3 03,53> +0 5183`H,301>32- U6, F76=+7 627123

    0+730 +2> 6H3,+-1620 U6, G66F73 =3U6,3 =386*12F L+83=66MY0 ;:13U WH3,+-12F WUU183,( I- L+83=66MA 623 6U :3, ,6730 10

    :+2>712F -:3 aH671-18+7 100/30b ;iW @+,M l/8M3,=3,F '6/7> ,+-:3, 26- :+2>73 :1*037U( I 9/7? #$%% H,6U173 6U )+2>=3,F 12 5>+

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    14/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %P

    P+7 8).J+. ,3H6,-3> -:+- l/8M3,=3,F 71M3> )+2>=3,F 03,512F +0 ;WW =38+/03 )+2>=3,F a:+2>730 -:12F0 V >62Y- '+2- -6Ab

    81-12F +>53,-1012F 0-,+-3F?A :1,12F +2> U1,12FA *+2+F3*32-A +2> >3+712F '1-: H671-18+7 100/30( aI77 -:+- 0-/UU -:+- 12 6-:3,

    86*H+2130 V *1F:- :+53 -6 >6( I2> 0:3Y0 */8: =3--3, +- -:+-(b

    ! O+2 )1,6M3, 03,53> +0 >1,38-6, 6U +2+7?-180 '1-: -:3 #$$R .+,+8M W=+*+ 32-1+7 8+*H+1F2A '6,M12F -6 >35376H 0H381+7

    06U-'+,3 -:+- :37H3> -:3 W=+*+ '3=01-3 ,+103 :/2>,3>0 6U *1771620A 0:+--3,12F H,3516/0 U/2>,+1012F ,386,>0( IU-3, -:38+*H+1F2A )1,6M3, 0-+,-3> WH-1*1c37? V28(A +2 627123 =/012300 =+03> 12 )+2 L,+281086 -:+- 03770 06U-'+,3 01*17+, -6 ':+- :37H3>

    -:3 W=+*+ 8+*H+1F2 '3=01-3( W23 6U -:3 8:+7732F30 U6, )1,6M3, 10 ,38,/1-12F -6H`-13, -+732-A =/- )1,6M3, /030 + -,18M :3

    73+,23> U,6* -:3 W=+*+ 8+*H+1F2( )1,6M3, -67> -:3 $%00 ,(.++( Q)9.3%0 12 #$%$ -:+- :3 -,130 -6 *6-15+-3 H6-32-1+7

    3*H76?330 ':6 86/7> -+M3 -:31, H18M 6U >301,+=73 -38: 0-+,-/H0 =? m0377n12Fo -:3* 62 -:3 >,3+*m 6U /012F WH-1*1c37?g0

    06U-'+,3 067/-1620 -6 :37H *6,3 '3=`=+03> =/01230030 =3 *6,3 H,6U1-+=73(

    .+,+8M W=+*+ 10 26 762F3, + 0:+M? 0-+,-/HA :+512F =332 3738-3> +2> ,33738-3>( ./- -:3 -6670 -:3 W=+*+ 8+*H+1F2 /-171c3> ` +2>

    6-:3, 0/88300U/7 H671-18+7 8+*H+1F20 /-171c3 E +,3 /03U/7 U+, =3?62> -:3 '6,7> 6U H671-180(

    Z:603 -6670 +,3 ':3,3 '3 26' -/,2 6/, U68/0(

    V :6H3 -:3 +2+7?010 6U -:303 -6670 '177 =3 *6,3 -:+2 +2 +8+>3*18 3\3,8103(

    9/0- 71M3 0-/>?12F +2? 0/88300U/7 =/012300 6, 32-,3H,323/,Y0 0-6,? 8+2 =3 120-,/8-153 U6, 7+-3, 32-,3H,323/,0A ,3+77? =,3+M12F >6'2

    +2> +2+7?c12F -:3 H671-18+7 0-,+-3F130 +2> -+8-180 ':18: :+53 =332 /03> 653, +2> 653, +F+12 -6 H,6>/83 3738-6,+7 0/88300 8+2 =3

    128,3>1=7? 120-,/8-153 U6, =/012300A +2> -:603 ':6 ,/2 =/01230030(

    IU-3, 3+8: 6U -:3 U6776'12F %$ 0-,+-3F130 6, -+8-180A V :+53 1287/>3> +2 3\3,8103( V 3286/,+F3 ?6/ -6 -+M3 6/- + H1383 6U H+H3, 6, U1,3

    /H ?6/, '6,> H,683006, +2> ',1-3 6/- ?6/, +20'3,0( V '6/7> 7653 -6 F153 ?6/ H3,062+7 U33>=+8M 62 ?6/, +20'3,0A 06 +U-3, ?6/ +,3

    >623A 032> *3 ?6/, +20'3,0 +2> V '177 -+M3 + 766M( p6/ 8+2 3*+17 *3 ?6/, +20'3,0 +-e6:286,86,+2qF*+17(86*(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    15/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %D

    IDENTIFYYOUR GREATER PURPOSE

    i53,? H671-18+7 8+*H+1F2 233>0 -6

    >3U123 1-0 H/,H603(

    Z:3 H/,H603 86/7> =3 + ,3-/,2 -6

    U108+7 >1081H7123 6, + 86**1-*32-

    -6 3251,62*32-+7 8+/030( V- 86/7>

    =3 >3U3+-12F -3,,6,10*A 6,

    6HH601-162 -6 '+,( V- 86/7> =3

    aU,33>6* 6U 8:6183b 6, aH,6`71U3(b

    V- 86/7> =3 12530-12F *6,3 *623?

    12-6 3>/8+-162 6, 07+0:12F -:3

    =/>F3-( T:+-353, -:3 H/,H603A 1-

    233>0 -6 =3 >3U123> 873+,7? +2>

    U,6* -:3 =3F12212F(

    :9'13+''+' %.+ (>+ '%%C+ (.)9=0+ %((.%-(132 -9'()+

    '%%( % -% +2 3*+17 -6 623 6, -'6 >6c32 87132-0N8/0-6*3,0A U,132>0A 6, 86773+F/30A +0M12F -:3* -6 3*+17 ?6/ =+8M '1-: ':+-

    ?6/, H/,H603 10( O6 -:3 ,30H62030 *+-8: ':+- ?6/ =371353 ?6/, H/,H603 10S VU 26-A ':+- 8:+2F30 >6 ?6/ 233> -6 *+M3S

    1

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    16/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %Q

    HOW TO USE POLITICAL TACTICS FOR BRANDING

    T:3-:3, + H671-18+7 8+2>1>+-3 71M30 1- 6, 26-A :3 6, 0:3 10 + =,+2>( Z:3? +,3 ZXi =,+2> U6, -:3 H,6>/8- -:31, 8+*H+1F2 10 037712F.

    Z:3? 8+2 =3 + :6- =,+2> +2> -:3? 8+2 =3 + 867> =,+2>( T:32 -:3?Y,3 :6-A 353,?623 '+2-0 -6 F3- 62 =6+,>( V-Y0 =332 ,3H6,-3> -:+-

    H6770 -+M32 +U-3, 32- r3223>?Y0 3738-162 >/,12F -:3 :3?>+? 6U -:3 F7+*6,6/0 a;+*376-b 0:6'3> -:+- *+2? *6,3 H36H73

    87+1*3> :+512F 56-3> U6, 32- r3223>? -:+2 +8-/+77? 56-3> U6, :1* 12 :10 87603 3738-162(

    Z:+-Y0 =38+/03 353,?623 '+2-0 -6 =3 H+,- 6U +

    '1223,(

    )+55? H671-18+7 6H3,+-1530 M26' -:10 12 -:31, =6230A+2> -:3? '177 >6 ':+-353, -:3? 8+2 -6 =3 -:3 a:6-b

    =,+2>(

    Z6>+?A 0681+7 *3>1+ :+0 *+>3 +--3*H-0 -6 862-,67

    ':18: =,+2>0 +,3 :6- +2> ':18: +,3 26- + =177162

    >677+, 12>/0-,?( [1,+7 51>360A =76F H60-0A +2> *3*30

    8+2 *+M3 6, =,3+M + =,+2>(

    :9( >+.+S' (>+ (>132 %=)9( =.%34132D %34 ')132

    +C+.& E)01(1-%0 )E+.%(1C+ J3)7'I 5>+ E)01(1-%0

    -%3414%(+' 7>) 4+C+0)E % 3+2%(1C+ =.%34 T 7>) 2+(

    4+?13+4 13 % 7%& (>%( (>+& 4)3S( 7%3( T +1(>+. 3+C+.

    '(9-J (>+1. '(%J+ 13 (>+ 2.)934 () 4+?13+ (>+1. )73

    =.%34 ). (>+ =.%34 =+'()7+4 )3 (>+< 7%' 4+'+.C+4I

    5>+.+S' %07%&' % J+.3+0 )? (.9(>I

    2

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    17/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %C

    Z+M3 96:2 r3,,?( O/,12F -:3 #$$P 32-1+7 ,+83A 23F+-153 +>0 H6,-,+?12F r3,,? +0 + U71H`U76HH3,(

    Z:303 +>0 '6/7> :+53 U+173> -6 >3U123 :1* +0 + U71H`U76HH3, 1U -:3,3 '+0 26 -,/-: -6 -:3*(

    ./- -:3,3 '+0 +8-/+7 51>36( I- + T30- [1,F121+ ,+77? 12 @+,8: #$$PA r3,,? 0+1> mV +8-/+77? >1> 56-3 U6, -:3 jRC =177162 =3U6,3 V 56-3>

    +F+120- 1-Ab ,3U3,,12F -6 :10 56-3 +F+120- +2 jRC =177162 0/HH73*32-+7 +HH,6H,1+-162 U6, *171-+,? 6H3,+-1620 12 V,+] +2> IUF:+210-+2(

    X3 7+-3, 8+773> 1- m623 6U -:603 12+,-18/7+-3 *6*32-0Ab =/- -:3 >+*+F3 '+0 >623( Z:3 ./0: 8+*H+1F2 /03> -:3 51>36 871H ,3H3+-3>7?

    12 -:3 #$$P 32-1+7 ,+83 -6 0/HH6,- 1-0 +,F/*32- -:+- r3,,? '+0 + U71H`U76HH3,( Z:3 r3,,? =,+2> '+0 1,,3568+=7? >+*+F3>

    =38+/03 -:3,3 '+0 -,/-: -6 -:3 +88/0+-162(

    T:32 T+7@+,- =3F+2 -+M12F :3+- U6, 1-0 3251,62*32-+7 +2> 7+=6, H6718130 12 -:3 #$$$0A T+7@+,- =3F+2 >35376H12F + ,3H/-+-162 +0 +

    H66, 86,H6,+-3 81-1c32 =38+/03 -:3,3 '+0 -,/-: -6 -:3 +88/0+-1620(

    I0 Z:6*+0 X3*H:177 ',6-3 12 a43e/532+-12F T+7@+,-Y0 43H/-+-162b 12 + L3=,/+,? #$$D 100/3 6U ./012300 X6,1c620 *+F+c123A -:3,3

    '+0 a+ 8:6,/0 6U 8,1-180A 1287/>12F 6,F+21c3> 7+=6,A U3*1210-0A :/*+2 ,1F:-0 +8-1510-0A 3251,62*32-+710-0A 768+7 =/01230030A +2>

    +2-10H,+'7 +8-1510-0A +77 6U ':6* ,35173 -:3 ,3-+17 F1+2- U6, 1-0 =/012300 H,+8-1830A ,30/7-12F 12 + F,6'12F 23F+-153 8620/*3, H3,83H-162

    6U T+7`@+,-g0 86,H6,+-3 81-1c320:1H(b

    X+> T+7@+,- +8-/+77? 7+/28:3> 3251,62*32-+7 121-1+-1530A 6, 1*H73*32-3> H,6F,+*0 -6 0/HH6,- 1-0 '6,M3,0A +2> 86**/218+-3>

    -:603 H,6F,+*0 3UU38-1537? +2> H,6+8-1537?A -:32 -:3 0H+-3 6U =+> H,300 '6/7> 26- :+53 >623 0/8: F,3+- >+*+F3(

    I0 + ,30/7-A -:3 2+-162Y0 7+,F30- ,3-+173, :+> -6 0H32> 0/=0-+2-1+7 +*6/2- 6U *623? +2> -1*3 ,3e/532+-12F 1-0 ,3H/-+-162( ./01230030

    0:6/7> :33> -:+- 3\+*H73( .3 H,6+8-153 12 =,+2>12F ?6/, =/012300 06 -:+- 81,8/*0-+2830 >6 26- F153 ?6/ + =,+2> ?6/ >6 26- '+2- `

    6, >303,53(

    ExerciseK $>%( 1' (>+ /+.')31?1-%(1)3 )? 1*+F123 ?6/, =,+2> +0 + H3,062 01--12F 12 -:3 ,66* '1-:

    ?6/( Z:3 =,+2> 86/7> =3 ?6/ 12>151>/+77? 6, ?6/, =/012300( O308,1=3 -:+- H3,062( I,3 -:3? *+73 6, U3*+73S W7> 6, ?6/2FS X6' +,3

    -:3? >,3003>S I,3 -:3? 3>/8+-3>A 0-,33- 0*+,-A =6-: 6, 231-:3,S I,3 -:3? 76/> 6, ]/13-S ):? 6, 6/-F612FS

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    18/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %R

    LEARN AS MUCH ABOUTYOUR IDEAL SUPPORTERS AS POSSIBLE

    ;:,10 ;+001>? :+> 26 =/012300 =312F 12 )6/-: O+M6-+(

    I 037U`>308,1=3> H,6F,300153A ;+001>? :+> ,3832-7? *653> -6 -:3 :3+,- 6U -:3 86203,5+-153 *1>'30- U,6* )+2 L,+281086A -:3 :3+,- 6U

    71=3,+710*(

    J1M3 06 *+2? H671-18+7 0-+UU3,0A ;+001>? :+> ,3768+-3> U6, + e6=A +2> 623 ':18: '6/7> =3 + U3' *62-: ':1,7'12> 871*+\12F 62 F323,+7

    3738-162 >+? #$$R( Z:3 e6= '+0 :10 =1F =,3+M ` 86**/218+-1620 >1,38-6, U6, +2 3UU6,- -6 >3U3+- + =+776- 121-1+-153 >301F23> -6 =+2 06`

    8+773> aH+,-1+7`=1,-: +=6,-162b 12 +7*60- +77 120-+2830 12 )6/-: O+M6-+(

    Z:603 H/0:12F -:3 *3+0/,3 '3,3 + 867738-153 6U 86203,5+-153 F,6/H0 >33H7? 12F,+123> 12 -:3 )6/-: O+M6-+ 86**/21-?(

    W2 ;+001>?Y0 01>3 '+0 A +2 6,F+21c+-162 -:+- '+0 3\-,3*37? /2H6H/7+, 12 -:3 *6,3 86203,5+-153 ,3+8:30 6U -:3

    0-+-3(

    V- '+0 +2 /H:177 =+--73( I2> 623 ':18: -:3? '3,3 >30-123> -6 7603(

    )6/-: O+M6-+ '+0 0671>7? 43H/=718+2( Z:3 0-+-3 :+> 56-3> U6, -:3 43H/=718+2 8+2>1>+-3 12 32-1+7 3738-1620 F612F =+8M +- 73+0-

    &$ ?3+,0(

    ./- + U/22? -:12F :+HH323> 62 -:3 '+? -6 -:3 =+776- =6\( ;+001>? +2> -:3 8+*H+1F2 -3+* -66M -:3 -1*3 +- -:3 6/-03- -6 U12> 6/- 1U

    -:3,3 '+0 +2? 8:+283 -:31, 01>3 86/7> H,35+17( I2> -:3? U6/2> -:3,3 '+0 >+?71F:- 1U -:3? /03> -:3 ,1F:- 7+2F/+F3 -6 >308,1=3 -:3

    8:6183 56-3,0 '6/7> =3 *+M12F(

    Z:3 8+*H+1F2 -3+* -:,3' 6/- 3+,713, *300+F12F 12 01*17+, 8+*H+1F20 ':18: :+> U+7732 12-6 -:3 '377`'6,2 a8:6183b 50( a71U3b

    U,+*3'6,M ':18: -,+>1-162+77? >3U123> +=6,-162 >3=+-30( V20-3+>A -:3 -3+* >308,1=3> -:3 =7+2M3- =+776- 121-1+-153 +0 =1F F653,2*32-

    1*H6012F 1-0 '177 62 '6*32 +2> U+*17130 ` + *300+F3 ':18: ,3062+-3> '1-: -:3 *6,3 71=3,-+,1+2`73+212F 373*32-0 6U -:3 0-+-3Y0

    3738-6,+-3(

    3

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    19/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* %B

    aZ:3 *300+F3 =,6M3 >6'2 H671-18+7 =+,,13,0Ab 0+1> ;+001>?( aT3 '3,3 :6230- 12 353,? ,30H38- =/- 1-Y0 e/0- + *+--3, 6U 8:66012F -:3

    -3,*0 H36H73 '6/7> =3 *60- ,383H-153 -6(b

    ;+001>?Y0 01>3 32>3> /H '12212F ` H/7712F 6UU +2 1*H,6=+=73 /H03- 62 -:3 0+*3 >+? -:+- .+,+8M W=+*+ 760- )6/-: O+M6-+ -6 )32+-6,

    96:2 @8;+12 =? +7*60- %$ H612-0( Z:3 *300+F12F '6,M3> U6, -:3 8+*H+1F2 =38+/03 -:3? -66M -:3 -1*3 -6 /2>3,0-+2> -:31, +/>13283

    +2> -+176, -:31, *300+F12F -6 -:+- +/>13283(

    W23 6U -:3 U1,0- -:12F0 +2? 8+*H+1F2 *+2+F3, 6, 8+2>1>+-3 >630 +- -:3 6/-03- 6U + 8+*H+1F2 10 -:3? *+,8: >6'2 -6 -:3 768+7

    ,3F10-,+,Y0 6UU183 6, 873,MY0 6UU183 +2> F3- + 86H? 6U -:3 56-3, 710-( ;+*H+1F20 >62Y- =+03 -:31, 6/-,3+8: -6 56-3,0 62 :/28:30 6,

    12-/1-162 ` -:3? =+03 -:31, 6/-,3+8: 62 867> :+,> U+8-0(

    V%3& =9'13+''+' 4) 3)( 14+3(1?& (>+1. 14+%0

    '9-> E.+-1'1)3D +'E+-1%00& 7>+3 (>+& %.+ '+& 7100 %EE+%0 () 3))3+I

    .+03> 62 56-3, >+-+ +2> H67712FA 8+*H+1F20 '177 :623 12

    62 -:31, 1>3+7 56-3, >3*6F,+H:18( L6, 3\+*H73A +

    8+*H+1F2 *+? >381>3 -:+- 06883, @6*0 =3-'332 -:3

    +F3 6U &D +2> PD U,6* U+*17130 3+,212F 653, j%#$A$$$

    H3, ?3+, 10 -:31, 1>3+7 56-3,(

    Z:+- M26'73>F3 10 :/F3( Z:3 8+*H+1F2 8+2 -:32 -+,F3-

    1-0 *300+F12F -6'+,> -:+- 1>3+7 56-3,( Z:3 8+*H+1F2'177 H18M 3532-0 -:+- +HH3+7 -6 -:+- 56-3,( Z:3? '177

    +226/283 32>6,03*32-0 ':18: +HH3+7 -6 -:+- 56-3,(

    @+2? =/01230030 >6 26- >6 -:10( VU =/01230030 '3,3 -6

    *18,6`-+,F3- -:31, 8/0-6*3,0 '1-: +0 */8: H,3810162A 1- '6/7> +776' -:3* -6 U68/0 -:31, 3UU6,-0 -6 + */8: F,3+-3, >3F,33(

    ExerciseK T:+- 10 ?6/, 1>3+7 8/0-6*3,S T,1-3 6/- + >308,1H-162 6U -:+- 1>3+7 8/0-6*3,A 1287/>12F 1U 1-Y0 + H3,062A +0 *+2? H3,062+7

    8:+,+8-3,10-180 +0 H6001=73A 0/8: +0 +F3A 1286*3A H,6U300162A 3-8(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    20/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #$

    FOCUS ON DIFFERENTIATION

    V2 8,6'>3> H671-18+7 8+*H+1F20A 8+2>1>+-30 =+--73 -6 >1UU3,32-1+-3 -:3*037530 06 -:3? '177 0-+2> 6/- U,6* -:3 H+8M( I 8+2>1>+-3 86/7>:+53 H3,U38- H601-1620 U6, + *+e6,1-? 6U + >10-,18-Y0 56-3,0A =/- 1U -:3,3 +,3 6-:3, 8+2>1>+-30 ':6 :+53 01*17+, H601-1620A -:3? *+? 7603

    -6 + *6,3 3\-,3*3 6/-7?12F 8+2>1>+-3 ':603 H601-1620 +,3 >1UU3,32- 326/F: U,6* -:3 86*H3-1-162 -6 +--,+8- 623 0671> 56-12F =768M(

    Z:12M +=6/- -:3 1*H6,-+283 6U >1UU3,32-1+-162 12 =/012300( Z+M3A U6, 3\+*H73A + 23' +-:73-18 +HH+,37 =/012300( .1F 86*H+2130 71M3

    d1M3 >6*12+-3 +-:73-18 +HH+,37( I2? 86*H+2? -:+- 86*30 +762F +7*60- 8+2Y- 86*H3-3 '1-: ':+- d1M3 8+2 >6 +- 08+73(

    X6'353,A 0*+77 0-+,-/H +-:73-18 +HH+,37 86*H+2130 :+53 U6/2> 0/88300 =? -+,F3-12F + 53,? 2+,,6' *+,M3-(

    J/7/73*62 10 623 0/8: 3\+*H73( L6/2>3> 12 %BBQ 12 [+286/53,A .,1-10: ;67/*=1+A -:3? -+,F3-3> -:3 ?6/2FA /,=+2 H,6U300162+7

    '6*32 '1-: ?6F+ +HH+,37( Z:31, *+,M3- '+0 26- *+73 -332+F3,0( V- '+0 26- #D`?3+,`67> =6>?=/17>3,0( Z:31, *+,M3- '+0 ?6/2F

    H,6U300162+7 '6*32 ':6 >1> ?6F+(

    .? >1UU3,32-1+-12F -:3*037530 U,6* 6-:3,0A J/7/73*62 :+0 =332 ]/1-3 0/88300U/7(

    ExerciseK X6' 10 ?6/, =/012300 >1UU3,32- U,6* 1-0 >1,38- 86*H3-1-6,0S I,3 -:3,3 '+?0 ?6/ 86/7> =3 *6,3 >1UU3,32-S

    4

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    21/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #%

    IMPLEMENT DISCIPLINE ACROSS THE BOARD

    R3 9341'-1E013+4 -%3 8+*H+1F2 *+?

    -+,F3- H+,-18/7+, 86/2-130 ':3,3 1-

    =3713530 1- :+0 + F66> 0:6- 6U H18M12F /H

    56-30( I0 -:3 ,+83 F630 62A =+> 8+*H+1F20

    0:1U- 0-,+-3F?A 7/,8:12F U,6* 623 0-,+-3F?

    -6 -:3 23\-(

    )1*17+,7?A =/01230030 -:+- 7/,8: U,6* 623

    0-,+-3F? -6 -:3 23\- ,+-:3, -:+2 U68/012F

    62 + >1081H7123> +HH,6+8: +,3 U+, *6,3

    71M37? -6 U+17(

    ExerciseK I,3 ?6/ + >1081H7123> =/012300S O6 ?6/ :+53 + 0-,+-3F? +2> >6 ?6/ 0-18M -6 1-S T,1-3 >6'2 ?6/, 0-,+-3F? +- -:3 =3F12212F

    6U -:3 *62-:( &$ >+?0 7+-3,A 766M =+8M +- ':+- +8-1620 ?6/ +8-/+77? -66M +2> 86*H+,3(

    5

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    22/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* ##

    REFINE AND ITERATE

    i532 1U +2 32-1-? 10 >1081H7123>A -:+- >6302Y- *3+2 1- 0:6/7>2Y- +C+.*+M3 8:+2F30( W23 6U -:3 >1UU18/7-130 6U ,/2212F + 8+*H+1F2 10

    -:+- 1-Y0 6U-32 238300+,? -6 *+M3 ,3U123*32-0 12 -:3 *1>0- 6U + 8+*H+1F2( Z:10 86/7> *3+2 8:+2F12F + H601-162 62 + H6718? 100/3A 6,

    ,3H7+812F 8+*H+1F2 0-+UU(

    ./- -:3,3 10 + =1F >1UU3,3283

    =3-'332 + 01F21U18+2- 8:+2F3 12

    0-,+-3F? +2> + ,3U123*32-(

    5>+ J+& 1' () >%C+ %3 937%C+.132

    -)10-128-1620 +2> -3201620 =3-'332A

    62 -:3 623 :+2>A ,/2212F +

    >1081H7123> =/012300A +2> 62 -:3

    6-:3, :+2>A 26- =312F 06

    86**1--3> -6 + 0-,+-3F? -:+- ?6/

    +,32Y- +=73 -6 *+M3 8:+2F30(

    6

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    23/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #&

    I0 + 8/-3 *621M3, U6, -:10 86283H- :3 8+*3 /H '1-: -:3 H:,+03A aL1,3 ./773-0A Z:32 ;+2262=+770(b T:+- 1- 0-66> U6, '+0 -:10 ` =3U6,3

    *+M12F + =1F 8:+2F30A -,? + U3' 0*+77 8:+2F30 U1,0- -6 033 1U -:3 =1F 8:+2F3 10 623 '6,-: *+M12F(

    W23 3\+*H73 :3 F1530 10 6U )6/-:'30- I1,71230A ':18: 0-+,-3> 6/- 12 %BQC +0 + 0*+77A ,3F162+7 +1,7123 627? 12 Z3\+0( V- -66M ?3+,0

    =3U6,3 )6/-:'30- =,+28:3> 6/- -6 U71F:-0 =3?62> Z3\+0A +2> 627? +U-3, -,?12F 6/- + U3' 0:6,- ,6/-30 U1,0-(

    Z:3 H671-18+7 +2+76F? 10 -6 =3 8+/-16/0 +2> -6 26- *+M3 +2? =1F 8:+2F30 12 0-,+-3F?A H6718?A 6, U68/0 '1-:6/- -30-12F 1- U1,0-( Z:10 10 ':?

    H671-181+20 +,3 F323,+77? 53,? 8+/-16/0(

    W23 86/7> 3532 +,F/3 -:+- 96:2 @8;+12Y0 03738-162 6U )+,+: /,12F -:3 #$$R 32-1+7 8+*H+1F2 '+0 + *+e6, a8+2262=+77b

    ':18: @8;+12 U1,3> '1-:6/- -,?12F =/773-0 U1,0-(

    .38+/03 @8;+12 aU1,3> =/773-0b 12 +>5+283 ` F3--12F 12H/- 62 :3, 03738-162 ,+-:3, -:+2 *+M12F -:3 >3810162 '1-:6/- */8: 6/-01>3 12H/- `:3 *1F:- 26- :+53 8:6032 6 26 F66> 1U -:3? >62Y- :1- -:31, >301,3> -+,F3-(

    ExerciseK O630 ?6/, =/012300 U1,3 =/773-0 =3U6,3 86**1--12F -6 *+e6, 8+2262=+770S Z:3 23\- -1*3 ?6/, =/012300 10 86201>3,12F +

    *+e6, 0:1U- 12 0-,+-3F?A >35103 + H7+2 -6 -30- 6/- -:3 -:36,? ^U1,12F a=/773-0b_ =3U6,3 86**1--12F -6 -:3 =1F 8:+2F3(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    24/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #P

    INFLUENCE AND SOCIAL PROOF

    V2 -:3 =66M ;3?09+3-+N 5>+ /'&->)0)2& )? /+.'9%'1)3A +/-:6, O,( 46=3,- ;1+7>121 ',1-30 +=6/- -:3 1*H6,-+283 6U 32>6,03*32-0 +2>

    -30-1*621+70 12 H,651>12F a0681+7 H,66U(b L6, =/01230030A -:10 *3+20 -30-1*621+70 U,6* /03,0 6U -:3 H,6>/8-( ;373=,1-? 32>6,03*32-0

    +,3 + H3,U38- 3\+*H73(

    L6, 8+*H+1F20A -:10 :+0 :10-6,18+77? *3+2- 32>6,03*32-0 U,6* H671-18+7 73+>3,0A :3+>0 6U 12U7/32-1+7 6,F+21c+-1620 +2> 86**/21-?

    73+>3,0( V28,3+012F7?A 0681+7 H,66U 10 =312F 0H,3+> -:,6/F: 0681+7 *3>1+A +0 H36H73 +,3 0:+,12F 862-32- '1-: -:31, 0681+7 23-'6,M0(

    V-Y0 8+*H+1F2 *+2+F3, *+7H,+8-183 -6 26- :+53 + 0-,+-3F? U6, F612F +U-3, +2> +0M12F U6, 32>6,03*32-0( ./- *+2? =/01230030 U6,F3-

    -6 862-12/3 -6 8/7-15+-3 32>6,03*32-0 +2> -30-1*621+70( Z6>+?A *+2? =/01230030 7153 +2> >13 62 /03,`,3513' 01-30 71M3 p37HA

    Z,1HI>5106,A I*+c62A 3-8(

    ./- 26- +77 =/01230030 +8-1537? 033M 6/- :+HH? 8/0-6*3,0 -6 ',1-3 -:303 ,3513'0( T:? 26-S I2? H671-18+7 8+*H+1F2 -:+- >6302Y- F6

    6/- +2> +0M 6-:3,0 6, -:31, 32>6,03*32- 10 F612F -6 7603( ./- ?6/ :+53 -6 +0M(

    ExerciseK I,3 ?6/ >612F 353,?-:12F ?6/ 8+2 -6 F+-:3, 0681+7 H,66US @+M3 + 710- 6U U6,*3, 8/0-6*3,0 6, 87132-0 ':6 ?6/ =371353

    '6/7> 01F2 + -30-1*621+7A +2> +0M -:3*(

    7

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    25/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #D

    GET GOOD PEOPLE ON BOARD

    i+,7? 12 + 8+*H+1F2A -:3 U1,0- =+--73 10 6U-32 653, H3,062237( 3*+2>

    8+*H+1F2 8620/7-+2-0 6, 8+*H+1F2 *+2+F3,0(

    Z:3,3 +,3 -'6 M12>0 6U =/01230030 ':32 1- 86*30 -6 H3,062237 ` -:603 ,3+71c3 +- -:3 6/-03- -:+- F3--12F F66> H36H73 10 :+7U -:3

    =+--73A +2> -:603 ':6 86*3 -6 -:+- ,3+71c+-162 3532-/+77?( L3' =/01230030 0/,5153 '1-:6/- F66> H36H73 12 H7+83(

    The A, B and C ExerciseK ;7+001U? +77 6U ?6/, 3*H76?330 +0 IA . +2> ; 3*H76?330( I 3*H76?330 +,3 0/H3,0-+,0( . 3*H76?330

    :+53 -:3 H6-32-1+7 -6 =386*3 I 3*H76?330 '1-: H,6H3, -,+1212F +2> F,66*12F( ; 3*H76?330 +,3 =+> 3*H76?330 ':6 >6 26-

    862-,1=/-3 326/F:A 6, +,3 + >10-,+8-162 -6 -:3 =/012300(

    Z+M3 -1*3 -6 U1F/,3 6/- :6' -6 *+M3 . 3*H76?330 12-6 I 3*H76?330A +2> U1F/,3 6/- 1U ?6/ 233> -6 :37H *653 ; 3*H76?330 62 -6

    06*3-:12F 3703(

    8

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    26/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #Q

    WHEN ACRISIS HITS,COMMUNICATE OFTEN AND QUICKLY

    Z:3 @+0-3, 6U O10+0-3, :+> + 0*1,M 62 :10 U+83(

    ;:,10-6H:3, J3:+23A -:32 &Q ?3+,0 67>A :+> e/0- =332 +HH612-3> 12-3,1* ;6**/218+-1620 >1,38-6, U6, -:3 =373+F/3,3> -:32`

    ;+71U6,21+ G653,26, G,+? O+510( X3 '+0 *33-12F '1-: -:3 0-+UUA +2> :3 766M3> F733U/7(

    V F6- -6 M26' J3:+23 >/,12F -:10 -1*3A +0 V '+0 ',1-12F 0H338:30 U6, G653,26, O+510 ':32 J3:+23 +,,153>(

    p6/ '6/7>2Y- -:12M -:3,3 '+0 */8: -6 =3 :+HH? +=6/- +- -:10 H+,-18/7+, *6*32- 12 -1*3A =/- 1- >1>2Y- 0-6H J3:+23 U,6* 32e6?12F:1*037U( T3 :+> +2 323,F? 8,1010( I =/>F3- 8,1010( I ,38+77 3738-162 62 -:3 :6,1c62( Z:3 23'0 '+0 =73+MA +2> -:3 H,60H38-0 '3,3 26-

    766M12F F66>(

    J3:+23 -:,153> 12 -:10 +-*60H:3,3( X3Y> 86*3 -6 /0 =? '+? 6U -:3 ;712-62 T:1-3 X6/03 ':3,3 :3Y> 3+,23> -:3 a@+0-3, 6U O10+0-3,b

    218M2+*3 +2> +/-:6,3> + *3*6 +0 + *3*=3, 6U -:3 T:1-3 X6/03 ;6/2037Y0 6UU183 -:+- U1,0- /03> -:3 -3,* a5+0- ,1F:-`'12F

    8620H1,+8?(b

    J3:+23 *653> -:,6/F: +77 -:303 8,101030 +0 >3U-7? +0 + 71-:3 U1F/,3 0M+-3, 0/,,6/2>3> =? 6+U10: :68M3? H7+?3,0( X3 1**3>1+-37?0-+,-3> F3--12F 12U6,*+-162 6/- 12 + 0-,+-3F18 +2> 6,8:30-,+-3> '+?(

    43H6,-3,0 7653> :1*A =38+/03 :3 '+0 + 8620-+2- 06/,83 6U -1*37? 12U6,*+-162 +2> 23'0(

    9

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    27/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #C

    IU-3, :10 0-12- 12 -:3 ;+71U6,21+ G653,26,Y0 6UU183A J3:+23 '32- 62 -6 03,53 + :1F:`H,6U173 0-+=73 6U 87132-0A U,6* -:3 dXJ -6 U17**+M3,

    @18:+37 @66,3(

    @60- =/01230030 :+53 26 87/3 ':+- -6 >6 ':32 + 8,1010 :1-0( Z:+-Y0 ':3,3 J3:+23 E +2> 8,1010 0-,+-3F10-0 71M3 :1* E 8+2 0-3H 12( I2> 12

    -6>+?Y0 #P`:6/, 262`0-6H 23'0 8?873A 1-Y0 26- 1?+ 8,1010 '177 :1-A 1-Y0 ':32(

    Z:3 730062 U6, =/012300 10 -6 :+53 + 86**/218+-1620 H7+2 12 H7+83 -6 >3+7 '1-: + 8,1010 01-/+-162( V- >630 26- 233> -6 =3 &$$ H+F30

    762F( I # H+F3 H7+2 '177 '6,M(

    ExerciseK T,1-3 + %`# H+F3 8,1010 86**/218+-1620 H7+2 U6, ?6/, =/012300( r33H 1- -6 e/0- # H+F30 06 ?6/ '177 +8-/+77? F3- 1- >623(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    28/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #R

    GETYOUR SUPPORTERS TO THE POLLS ON ELECTION DAY

    V2 H671-180A -:3 627? -:12F -:+- *+--3,0 10 F3--12F *6,3 56-30 -:+2 ?6/, 6HH6232-0( ;6*3 3738-162 >+?A -:+- *3+20 8+*H+1F20 U68/0

    62 -:3 U/2>+*32-+70( Z:3 =,3+> +2> =/--3,(

    Z:3? 8+77 /H 0/HH6,-3,0 +2> +0MK :+53 ?6/ 56-3> ?3-S O6 ?6/ M26' ':3,3 ?6/, H67712F H7+83 10S O6 ?6/ 233> + ,1>3S

    WU-32 -:303 0*+77 -:12F0 +,3 653,766M3> =/- 1- -/,20 6/- 0*+77 =+,,13,0 8+2 +>> /H -6 :/F3 ,6+>=768M0( i738-1620 :+53 -/,23> 62

    0*+773, *+,F120(

    Z:12M +=6/- -:3 #$$$ 32-1+7 3738-162A ':18: /7-1*+-37? -/,23> 62 + U3' :/2>,3> 56-30 12 L76,1>+( X+> -:3 G6,3 8+*H+1F2

    F6--32 Q$$ *6,3 56-3,0 -6 -:3 H6770 62 3738-162 >+?A 1- '6/7> :+53 8:+2F3> -:3 ,30/7-0 6U -:3 3738-162(

    i53,? =/012300 0:6/7> 0-6H U,6* -1*3 -6 -1*3 -6 >3-3,*123 1U -:3,3 +,3 +2? 0*+77 0-/*=712F =768M0 ':18: +,3 :67>12F =+8M H6-32-1+7

    8/0-6*3,0 U,6* =386*12F H+?12F 8/0-6*3,0(

    ExerciseK T:+- >6 ?6/, 8/0-6*3,0 233> -6 >6 -6 87603 -:3 0+73S V0 -:3,3 +2? '+? ?6/ 8+2 :37H -:3* F3- 653, -:3 7+0- :/,>73S VU

    ?6/ U6776' /H '1-: H6-32-1+7 8/0-6*3,0 =? 3\-32>12F + :+2> -6 :37H 6/-A 1- '177 26- U337 71M3 ?6/ +,3 a037712Fb H6-32-1+7 87132-0(WUU3,12F -6 :37HA +20'3, ]/30-1620A +2> =3 /03U/7 12 F3--12F H6-32-1+7 87132-0Y 86283,20 +>>,3003> '177 +7'+?0 =3 /03U/7(

    10

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    29/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* #B

    BONUS TIP #11:WHY EVERY BUSINESS NEEDS TO BEHAVE LIKE AN

    INCUMBENT RUNNING FOR RE-ELECTION

    p30A -:10 710- F630 /H -6 %%( X3,3Y0 +

    =62/0 -1H U6, ?6/(

    Z:3 =30- '+? -6 '12 +2 3738-162 10 -6 =3

    12 6UU183 +7,3+>?(

    X10-6,18+77?A 128/*=32-0 :+53 +2

    128,3>1=7? :1F: 0/88300 ,+-3( 5>+ .+%')3'

    13-9

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    30/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* &$

    ExerciseK X+53 ?6/ 86**/218+-3> '1-: ?6/, U6,*3, 87132-0 12 +':173S p6/ 0:6/7> :+53 + 0?0-3* 12 H7+83 U6, ,3+8:12F 6/- -6

    U6,*3, 87132-0 ':6 ?6/ :+532Y- 86**/218+-3> '1-: 12 + U3' *62-:0 6, ?3+,0( Z:10 10 6U-32 + */8: *6,3 3UU38-153 '+? 6U =,12F12F 12

    23' ,3532/3 -:+2 -,?12F -6 -+,F3- =,+2> 23' 87132-0(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    31/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86* &%

    2-#4 /4

    V ,3+77? +HH,381+-3 ?6/ -+M12F -:3 -1*3 -6 ,3+> 653, -:10 ,3H6,-( O62g- U6,F3- -6 032> *3 ?6/, +20'3,0( i*+17 *3 ?6/, +20'3,0 +-e6:286,86,+2qF*+17(86*( W, e/0- 032> *3 +2 3*+17 73--12F *3 M26' ':+- ?6/ -:6/F:- 6U -:10 0:6,- =66M( V '6/7> 7653 -6 :3+, U,6*

    ?6/( p6/ 8+2 +706 862238- '1-: *3 62 Z'1--3, +- qe6:286,86,+2(

  • 8/10/2019 10 Ways to Use Secret Political Strategies and Tactics to Grow Your Business

    32/32

    !" $%&' () *'+ ,+-.+( /)01(1-%0 ,(.%(+21+' %34 5%-(1-' () 6.)7 8)9. :9'13+''

    ! #$%& '''()*+,-./01230043567/-162(86*

    21' ,+ *? 8+,33, '6,M12F 12 X677?'66>A U6, O,3+*T6,M0 )rG +2> 6-:3,

    32-3,-+12*32- 12>/0-,? 86*H+2130(

    V '32- 62 -6 '6,M 12 -:3 ;712-62 T:1-3 X6/03A ':3,3 V '+0 + T,1-3, 12 -:3

    WUU183 6U 32-1+7 J3--3,0 +2> @300+F30( J+-3,A V '+0 + )H338:',1-3, -6 -:3

    G653,26, 6U ;+71U6,21+ >/,12F -:3 G,+? O+510 I>*1210-,+-162 E ':18: '+0 + ,6773,`

    86+0-3, U,6* ,67712F =7+8M6/-0 -6 ,38+77(

    V2 *? 8/,,32- 71U3A V +* +2 +--6,23? '6,M12F '1-: 32-,3H,323/,0A ':18: F6- *3 -:12M12F+=6/- -:3 862238-1620 =3-'332 H671-180 +2> 32-,3H,323/,0:1H( V 8,3+-3>

    )*+,-./01230043567/-162(86* -6 0:+,3 862238-1620 V 033 =3-'332 0-,+-3F130 +2>

    -+8-180 -:+- '6,M 12 -:3 '6,7> 6U H671-180 +2> :6' -:3? 8+2 =3 120-,/*32-+7 -6

    32-,3H,323/,0(

    V +* + 862-,1=/-6, U6, X/UU12F-62 VY53 ',1--32 U6, Y).=+'A -:3 ,%3 Y.%3-1'-)

    X>.)31-0++2> 5+,16/0 =76F0( V2 *? =76FF12FA V ',1-3 +=6/- 23-'6,M12F 0-,+-3F? +2>

    V 7153 12 @+,12 86/2-? '1-: *? '1U3A d18673A +2> 062 @+062(