Introduction to Building Authority Leadership

Or....

Getting Your Prospects to Know, Like and Trust You

““The trust that a customer has in your company and in you strongly outweighs the techniques you use to sell. Establishing trust is better than any sales technique.”

- Mike Puglia, VP of Marketing at TimeTrade

What Does This “Authority Leadership” Get Me?◇ Let’s you pass the BS detector most prospects have

these days◇ Positions you above the fray as a resource not an

unwanted salesperson◇ Get your foot in the door◇ Eases you and prospect into the sales process◇ Gain Top-of-Mind Awareness with the RIGHT

people◇ Ultimately….increases your appointments and

results

So what am I going to learn here?1. Establish yourself as an authority leader through:

a. Optimized Social Media Profiles that attract your audience

b. Content Curation and Distribution (TOMA)c. Creating an Authority Leadership Platform

2. Use these tactics to grow your audience and get them to know, like and trust you.

3. Differentiate yourself from all the other “leghumpers” out there.

4. Create better sales opportunities and appointments as a result.

ACTION Items

Keep Worksheets from Module 1 NearbyThe work you put into that section will help you with the copy and content you’ll use to reach your audience in this section. Especially your Authority Leadership Statement.

1

Put It in Your ScheduleBlock out the time to watch all videos below. They are all crucial to the entire system. Put it on your calendar to watch each video that follows.

2

Take ActionDo the work! Take action on the lessons in the training materials. Each lesson focuses on an aspect of the TAG system that you should be able to put in place after the training video.

3

Stake Your Claim as a Leader in Your MarketNobody is going to give you permission or crown you - the time is now to plant your flag!

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