11stst Purchase Purchase Survey Survey

PAULINIA COMVIDAPAULINIA COMVIDA

Marcos Romano

DesignDesign

10 teenagers: 5 adults:

One with 13 years old, male Solange Trainotti

Three with 14 years old, males Giovana Pellatti

Two with 15 years old, females Marcos Romano

Four with 17 years old, females Miriam Rabello

Cláudia Ribeiro

DesignDesign

• The teenagers received a brief training on how and what to purchase (and why – received a brief presentation of the project and its objectives)

• They were oriented to not lie about their age, and to say that the

alcohol beverage was for their own consume

• They went to the outlets in groups of two, and each double was

supervised by an adult

• When one of the teenagers was trying to purchase some alcohol

beverage, the other one was supposed to observe the outlet, the age

of the seller, his attitudes, if there was minors drinking, how the

beverages were disposed at the outlet, and if there was an formal

advertisement informing that selling to minors is forbidden, etc

DesignDesign

• The adults were supposed to concern about safety matters, to take by car the teenagers from an outlet to an other, and to labeling the cans and bottles purchased

• Every kind of outlet was tested: bars, grocery stores, bakeries, ice cream stores, markets and supermarkets, etc.

• 108 outlets were tested

• Teenagers were supposed to purchase every kind of alcohol beverage: beers, wines, cachaças, cognacs, and other available spirits

ResultsResults

• In a first moment, we did not use the 17 years old teenagers, only the younger ones

• Teenagers purchased alcohol beverages at 87% of the 108 tested outlets

• When an outlet refused to sell than alcohol, the sellers did not asked their age

• There were no differences in the results, considering the type of outlet or the kind of beverage they were trying to purchase

• Girls were more successful than boys• Age and gender of the seller did not influence results

ResultsResults

• In a second moment, we had retested outlets that had refused selling to minors

• In this retest we used the 17 years old teenagers (they didn’t seem to be older)

• They were successful in purchasing alcohol in all retested outlets, at exception of two of them (who refused selling), and three of them that were not retested cause were closed

• As a final result, teenagers had a successful rate of 95% in buying alcohol beverages at 108 tested outlets in Paulínia

ResultsResults

Resultado do Teste

103 95,4 95,4 95,4

5 4,6 4,6 100,0

108 100,0 100,0

Sim, venda realizada

Nao, venda nao realizada

Total

Valid

Frequency PercentValid

PercentCumulative

Percent