Females, Mothers, 35-45

Children Playing Adults

Not too time consuming

Bright/playful colours

Dirt/Mud/Paint/Make-up

Messy Clothes

Happy Faces

Before and After

Children doing the washing

Name Ideas: Shizzle, Squeeze, Sunny, Magic Dust, Unmisstakeable, Mr Messy

Lots of Hugs and Kisses Stressful Mothers

Slogans Ideas: ‘UnMisstakeablely Clean’, ‘Squeeze them clean’, ‘Messy no more!’, ‘Poof! And its gone’