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Matakuliah : G0374/Business Writing

Tahun : September 2006

Designing a Questionnaire

Pertemuan 20

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Questionnaires

• Preliminary Considerations•The Attributes

•Presentation of Questionnaires

The Device•Techniques of Asking Questions

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Preliminary Considerations

• Who will be completing the questionnaires?

• Who needs the information

• Why is this information needed?

• How would the information be most effectively

presented?

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The Attributes

• Focus

• Brevity

• Clarity

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Presentation of Questionnaires

1.Alternative questions

2. Closed questions

3. Multiple choice questions

4. Rating questions

5. Open questions

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1. Alternative Questions

• To establish facts and circumstances before asking further opinions.

• E.g.

How often do you buy cold drinks?

X Often/sometimes/rarely/never√ Several times a day/every day/

twice a week/ once a week/ less often/ never

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2. Closed Questions

• It requires specific answers. The most basic closed questions are those requiring yes/no questions answer.

• E.g.

Have you bought any drink from the college

vending machines during the past month? Yes/No

Do you feel a vending machine for snacksshould be provided? Yes/No

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3. Multiple choice questions

• Those giving a list of responses to be ticked.

This type of questions needs planning

carefully to ensure complete coverage of

possible answers.

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4. Rating questions

• Rating or preference questions ask for an opinion. Grading are provided for ticking.

• What is your opinion on the quality of the drinks from the vending

machine?

Coffee

Tea

Chocolate

Milo

Sprite

Cola

Diet Cola

Orange

Good Average Fair

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5. Open questions

• Open Questions invite comment.

• E.g.

Name any additional items you would like to be

available from the college vending machines.

Drinks ……………………………………….

Snacks ………………………………………

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